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Today's Top Stories
The Market
| Symbol | Last | Change (%) |
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| NYSE | 8060.43 | +115.00 (+1.45%) |
| S&P 500 | 1344.90 | +19.36 (+1.46%) |
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For Future Of News, Killer App Is Credibility
Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."
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Layoffs, Cutbacks Lead To News Deserts
Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."
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Moneyball: Fixing Newspaper Web Sales
Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."
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You Should Only Work This Hard If You Own The Business
Howard Owens, digital media pioneer and author of HowardOwens.com, writes on Patch editors: "But here’s the thing about the work load for Patch editors: They’re not owners. They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders. Sure, work hard and keep your job is a nice benefit, and as a former corporate employee I think employees have an ethical obligation to help build shareholder value. That’s what they’re paid to do. ... However, if what we’re hearing is true about the Patch workload, I can only ask: Why are you doing it?"
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The Metric For Missed Expectations
Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."
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Debate Over Naming Commenters Rages On
Eric Pfanner on real-name commenting policies: "The complications are enormous. Even self-contained Internet services like Facebook have had difficulty enforcing 'real name' systems. To achieve this on the borderless Internet would be impossible."
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Communities Lose Out When Papers Close
Author Ken Doctor on MediaNews Group's decision to consolidate its Bay Area newspapers: "It isn’t simply the sad loss of middle-class journalism jobs, as lamentable as that is, just as so many other good jobs that have disappeared in recent years. It’s a community loss, and points to the wider impact of news cuts on the society in which we live. That’s often forgotten as we focus too narrow on industry loss."
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Why AOL Should Double Down On Patch
Maxwell Wessel, member of Harvard Business School think tank Forum for Growth, on AOL's Patch: "Patch is AOL's last, best chance to build a growth engine. Investors shouldn't be calling for AOL to back off the business. They should be calling for AOL to double down ... by increasing commitment."
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News Orgs Should Use Innovation As A Tool
Frédéric Filloux: "News organizations ... should view innovation as their main weapon against direct competitors and emerging players such as tech startups."
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