Quarterly Report

Washington Post Online Rev Drops 13% In Q2

A 13% decrease in online revenue and a 12% drop on the print side contributed to a 10% overall drop in revenue for the newspaper company in the second quarter of 2011.
NetNewsCheck,

The Washington Post Co. today reported a 10% drop in revenue from the same period last year, primarily due to declines at the company’s newspaper --online and print -- and education divisions.

Revenue for the newspaper division was $162.8 million for the second quarter of 2011, down 6% from revenue of $172.7 million for the second quarter of 2010. For the first six months, division revenue declined 3% to $317.8 million, from $328.5 million for the first six months of 2010.

Story continues after the ad

Online revenue -- primarily from WashingtonPost.com and Slate -- decreased 13% to $23.4 million for second quarter, down from $26.9 million for the same quarter a year ago. For the first half, newspaper online revenue declined 3% to $49.1 million for the first six months of 2011, compared to $50.6 million for the first half of 2010.

Display online advertising revenue dropped 16% and 4% for the second quarter and first six months of 2011, respectively. Online classified advertising revenue on washingtonpost.com was also down 2% for the quarter, but up 2% over the first half.

Reductions in classified, zoned and general advertising pushed print ad revenue for the Washington Post down 12% to $66.6 million for the quarter.

Read the company’s report here.

Edit Article

Related Links

Tags

Comments (0) -

The Market

Symbol Last Change (%)
Nasdaq 2874.04 +0.00 (+0.00)
NYSE 7592.82 +0.00 (+0.00)
S&P 500 1324.80 +0.00 (+0.00)
Updated 05/17 9:38a ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad