Washington Post Online Rev Drops 13% In Q2
The Washington Post Co. today reported a 10% drop in revenue from the same period last year, primarily due to declines at the company’s newspaper --online and print -- and education divisions.
Revenue for the newspaper division was $162.8 million for the second quarter of 2011, down 6% from revenue of $172.7 million for the second quarter of 2010. For the first six months, division revenue declined 3% to $317.8 million, from $328.5 million for the first six months of 2010.
Online revenue -- primarily from WashingtonPost.com and Slate -- decreased 13% to $23.4 million for second quarter, down from $26.9 million for the same quarter a year ago. For the first half, newspaper online revenue declined 3% to $49.1 million for the first six months of 2011, compared to $50.6 million for the first half of 2010.
Display online advertising revenue dropped 16% and 4% for the second quarter and first six months of 2011, respectively. Online classified advertising revenue on washingtonpost.com was also down 2% for the quarter, but up 2% over the first half.
Reductions in classified, zoned and general advertising pushed print ad revenue for the Washington Post down 12% to $66.6 million for the quarter.
Read the company’s report here.

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