Ericsson Survey

Online Video Eats Away At Broadcast TV

Some 38% of viewers watch online TV programming more than once a week , according to Ericsson ConsumerLab's new "TV & Video Consumer Trend Report 2011."
By
NetNewsCheck,

%22+width%3D

Some 38% of respondents to Ericsson’s “TV & Video Consumer Trend Report 2011” reported watching Internet-based on-demand TV more than once per week, while about 80% watch broadcast TV more than once per week.

The study also shows that social media usage has impacted the way we watch TV. More than 40% of the respondents reported using social media on various devices such as smartphones and tablets while watching TV.

Story continues after the ad

“On-demand viewing is increasingly popular, while broadcast viewing has remained as the most common way for people to watch TV,” Ericsson ConsumerLab senior advisor Anders Erlandsson said in a statement. “People want both broadcast and on-demand viewing to be available. TV and video have not been negatively affected by the internet in the same way that print has; we just watch TV in many more ways than we did before.”

Data was collected in the United States, Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the United Kingdom and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers.

Edit Article

Tags

Comments (2) -

MrFantasy Nickname posted 9 months ago
|
Do you really mean broadcast television or are you talking about cable and satellite as well?
Richard Lyons posted 9 months ago
|
“One of the reasons TV VIEWERS leave you for a competitor (INTERNET) is that you haven’t cemented the future benefit you can bring them”. You want to show how the products and services you offer are going to be evolving with their needs. In other words, you want to sell the evolution of your products (TV STATIONS to internet) or services.” … (My Assertion using Mr. Daniel Burrus idea) … Broadcaster need to Maintain user interest by recognizing their needs beyond current TV…

Today's Top Stories

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2874.04 +0.00 (+0.00)
NYSE 7577.58 -15.24 (-0.20%)
S&P 500 1324.80 +0.00 (+0.00)
Updated 05/17 9:47a ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad