Datasphere Signs LocalTV For Hyperlocal

Denver and St. Louis lead the list of 12 markets where Datasphere will power hyperlocal news and advertising for LocalTV's stations.
By
NetNewsCheck.com,

LocalTV LLC plans to launch community-focused websites in 12 markets with DataSphere Technologies, a provider of hyperlocal web technology and sales solutions for media companies.

Denver, CO (KDVR) and St Louis, MO (KTVI) lead the list, which includes LocalTV's operations in  Salt Lake City, UT (KSTU); Kansas City, MO (WDAF); Milwaukee, WI (WITI); Norfolk, VA (WTKR); Oklahoma City, OK (KFOR); Greensboro, NC(WGHP); Wilkes Barre-Scranton, PA (WNEP); Des Moines, IA (WHO); Davenport-Rock Island-Moline, IL (WQAD); and Fort Smith, AR (KFSM).

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The community websites will feature hyperlocal news content and include user-generated content about area happenings and events.  In addition to powering the community websites, DataSphere will provide existing LocalTV LLC websites with site search, coupons, business directory, video gallery and ad targeting.

"LocalTV LLC is committed to finding the best available resources to support our stations creating strong content and serving the needs of our advertisers and customers," said Bobby Lawrence, CEO of LocalTV. "DataSphere's technology and sales services will help us continue to lead in providing the most relevant exchange in the local marketplace, while giving our stations the leading edge in today's competitive media environment."

This agreement is the latest implementation of DataSphere Technologies' LocalNet service, a comprehensive solution that already provides turnkey technology, advertising and sales capabilities for 7 media companies and more than 300 community sites.

"LocalTV LLC has  proven themselves to be thought leaders and innovators in the broadcasting industry," said Satbir Khanuja, CEO of DataSphere. "We're excited to be able to help them continue to realize the vision of providing outstanding service to their communities and advertisers."

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