ABC: Digital Now 15% Of Papers' Total Circ

Digital circulation now makes up 15.3% of newspapers’ total circulation, up from 9.8% in September 2011, according to new data from the Audit Bureau of Circulations. The Wall Street Journal topped ABC's list of the country's largest papers in terms of daily circulation, at 2.2 million. [Updated]
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Digital circulation is on the rise for the country’s newspapers as print numbers stayed flat, according to new data from the Audit Bureau of Circulations.

On average, digital circulation now makes up 15.3% of newspapers’ total circulation, up from 9.8% in September 2011, according to ABC. Daily circulation and Sunday circulation were flat at the country’s newspapers, down 0.2% and up 0.6% respectively. [Correction: An earlier version of this story stated that Sunday circulation was down 0.6%. It has been corrected to reflect a 0.6% rise in Sunday circulation.]

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The Wall Street Journal is the nation’s largest newspaper in terms of total daily circulation during the six-month period ending on Sept. 30, according to ABC.

The News Crop.-owned Journal's print circulation was 1.5 million and digital circulation was about 795,000, bringing combined print and digital circulation just under 2.3 million. Gannett’s USA Today was second in combined circulation, at 1.7 million, followed by The New York Times at 1.6 million and Tribune’s Los Angeles Times at 641,000. New York’s Daily News rounded out the top five at about 536,000 in total circulation. [Editor's note: An earlier version of this story mistakenly referred to readers instead of circulation, it has been corrected to reflect the proper metric.]

The New York Times led all other newspapers in terms of total digital circulation during the period, hitting 896,000, followed by the Journal’s 795,000 and its News Corp. cousin the New York Post’s 178,000. Rounding out the top five in digital circulation were MediaNews Group’s The Denver Post with 176,000 and the L.A. Times with 152,000, according to ABC.

On Sundays the picture changed completely, with the New York Times taking the top spot in total circulation with 2.1 million, followed by Hearst’s Houston Chronicle at 1.1 million. The L.A. Times was the third largest on Sundays, reaching 962,000, with Tribune’s flagship Chicago Tribune (767,000) and Belo’s The Dallas Morning News (701,000) rounding out the top five.

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