NBCU News Group Adds iVillage To Portfolio
NBCUniversal News Group has added iVillage, an online community for women, to its portfolio of digital news properties, the company announced yesterday.
Vivian Schiller, senior VP and chief digital officer at NBC News, who heads NBC News Digital, will oversee iVillage.
The move follows NBCUniversal's acquisition of MSNBC Digital Network, which gave the company full ownership of its online news properties. The site joins the NBC News Digital portfolio, which includes NBCNews.com, msnbc.com, theGrio.com, NBCLatino.com, NBCPolitics.com, EducationNation.com, EveryBlock.com, BreakingNews.com, Newsvine.com and their apps and digital extensions.
iVillage will be integrated into NBC News Digital's operations, sharing content with sites across the portfolio including Today.com, creating expanded sales opportunities for clients, collaborating with the network's on-air programs, and tapping into the resources and technology of NBC News. With the iVillage network, NBC News Digital is estimated to reach an average of over 62 million unique users per month, the company said.
"The addition of iVillage enables NBC News Digital to enhance the experience of our online audiences, continue to innovate and grow our digital business, and create truly unique propositions in the marketplace," Schiller said. "iVillage is a powerful brand with a passionate and loyal online community, and it will be a strong addition to our robust portfolio from both a content and sales perspective."