Pew: Election Night Big For 2nd Screen Use
Some 27% of voter were "dual screeners" on election night, using mobile devices along with their televisions to track the election, according to a new report from the Pew Research Center for the People and the Press.
Television remained the top source for election news, with 92% of all voters tracking election returns on TV and 65% relying only on the medium, according to the report. Pew found that 34% of voters followed the returns online, with 6% turning solely to the Web.
Voters younger than 40 were most likely to supplement their election night viewing with online sources, as 39% followed returns on TV and online, compared with 45% watching only TV. The 18-39 age group also had the highest percentage of Internet-only followers, with 14% following the election returns only online, according to Pew.
The full report can be found here.