News Corp. Shuts Down iPad-Only Daily

Rupert Murdoch will pull the plug on iPad-only newspaper The Daily on December 15, admitting that it has failed to generate enough subscribers to make the online subscription venture viable after only 21 months of existence. The company will fold technology and some staff into the New York Post.

News Corp. today announced that it will pull the plug on its iPad-only newspaper The Daily on December 15 as part of a the company’s digital restructuring.

The media company debuted the digital publication to much hype and fanfare at an Apple-esque launch event at New York City’s Simon R. Guggenheim Museum on Feb. 2, 2011. The newspaper struggled through some early technical difficulties and staff defections, including the departure of its managing editor Jim Gaines two months after launch.

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News Corp. CEO Rupert Murdoch, who has been reluctant to share subscriber numbers since The Daily's inception, said the publication could not “find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.” Murdoch called The Daily “an amazing vehicle for innovation” and said the lessons learned from the “bold experiment in digital publishing” would be applied to all News Corp. properties.

Jesse Angelo, the publication’s founding editor in chief, will become publisher of the New York Post, News Corp. said. The company will roll technology, some staff and other assets into the Post.

Paul Carlucci, who had been the Post’s publisher since 2005, will focus exclusively on his role as chairman of News America Marketing, the company said.

Greg Clayman, publisher of The Daily, will oversee the News Corp.’s global digital strategy, new digital investments and distribution partnerships, according to News Corp.

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