2012 Holiday Spending Nears $34B: comScore
Online spending has hit $33.8 billion for the first 44 days of the 2012 November-December holiday season, buoyed by over $5 billion in online buying last week, according to new comScore data released Sunday. The total is a 13% increase over spending during the same period last year.
Last week (Dec. 8-14) featured four days that surpassed the $1 billion mark, all of which placed among the top 10 online spending days in history. Monday, Dec. 10 — or Green Monday, defined by comscore as the Monday with at least 10 days prior to Christmas — led the week with $1.275 billion, making it the No. 3 top online spending day in history, behind this year’s Cyber Monday (Nov. 26, $1.465 billion) and Dec. 4, 2012 ($1.362 billion).
Tuesday, Dec. 11, saw sales hit $1.220 billion, putting it at No. 6 all-time, followed by Friday, Dec. 14 ($1.219 billion) at No. 7. Thursday, Dec. 13, weighed in with $1.135 billion, making it the ninth-heaviest online spending day ever.
Over all, spending during the week was up 11% compared with the corresponding days last year.
“With this most recent week in the books, the peak spending period may now be in our rear-view-mirror — but the online holiday shopping season is not over yet. We should have one more headline day on Free Shipping Day this Monday the 17th as the procrastinators among us scramble to order gifts in time for Christmas next week,” said comScore chairman Gian Fulgoni in a statement.
Fulgoni said the research company expects the full season will outpace last year by more than 13%, given that 2012 has two extra shopping days between Thanksgiving and Christmas.