Commentary

Paywalls Raise Editorial Standards

Financial Times,

John Gapper: "The shift towards subscriptions could raise editorial standards, rather than lowering them. Free sites that need to boost page views to gain advertising have an incentive to go downmarket with more gossip and celebrity news; the ones that rely more on subscriptions have the reverse incentive." Financial Times subscribers can read the full column here.

Tags

Comments (0) -

Twitter

Opinions
Features
Ideas
This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad