WashPo To Launch Online Political Video Ch.
The Washington Post this summer will roll out an online video channel devoted to politics, the newspaper announced today.
The channel will include several regular shows that feature Post journalists and commentators, as well as newsmakers and viewers from around the country. Viewers will be able to watch the video as individual clips or complete shows on desktops, mobile devices and selected connected TV devices.
“We have a terrific opportunity to rethink how video news from Washington is presented,” Andrew Pergam, director of video at the Post, said in a statement. “We’ll certainly bring to it the credibility and authority viewers expect from The Post, but we’ll also have a distinct voice and personality. Our goal is to create programs and segments that are different from anything else in the marketplace.”
Programming will include clips organized into shows and totaling over 30 hours per month. The Post said the new platform that will house its video offerings will be easy to use and interactive. Video content will also be featured prominently both on the homepage and within articles, the company said.
Content will be produced in the newsroom in tandem with the Politics reporting team.
"We see good reason to make a larger investment in video, already an area of distinction for the Post. Interest has risen in current programming, and there is real promise in offering more,” Martin Baron, the Post’s new executive editor, said in a statement. “As news consumers increasingly turn to video, a video channel centered on politics is a natural for the Post.”
The politics channel will join the Post’s other video initiatives, including “News in :59” and “The Fold” on PostTV and produced segments and video journalism on washingtonpost.com.