Media General Taps WorldNow CMS
Television and digital media company Media General today announced that it is strengthening the content and technology for its broadcast websites and mobile platforms with a new content management system provided by Worldnow.
“Worldnow’s extensive broadcast-centric experience has helped deliver strong audience and revenue growth across their existing 450-plus managed websites,” Andy Lobred, VP of digital media for Media General, said in a statement. “Our partnership will allow our stations to leverage Worldnow’s technology, content and revenue best practices in new and exciting ways.”
Worldnow’s content management system is designed specifically for broadcasters and provides a single workflow between newsrooms, websites and mobile devices. The new system will enable Media General’s newsrooms to provide richer content more efficiently and with greater immediacy for their audiences.
As part of the partnership, Worldnow will provide national advertising sales support and a select set of local advertising training and programs. TV stations also will have access to Worldnow’s national and niche digital content.
Today, Media General’s Tampa, Fla., station launched a new website, wfla.com, which is also the company’s first broadcast website to use the Worldnow system. Media General’s 17 other television station sites will convert to the Worldnow CMS in the first quarter of 2013.