Advance Buys Digital Ad Agency Pop

Advance will use the Seattle-based digital ad agency to help the newspaper publisher in its transition into the digital media space.
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NetNewsCheck,

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week.

Pop will operate as an independent division of Advance Publications. The ad agency will help Advance continue its transition into the digital media space, said Bill Predmore, Pop founder and CEO.

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"We admire what Pop has accomplished: carrying out exceptional work for some of the finest consumer brands, posting consistently strong financial performance and building a solid management team that is committed to the long-term success of the agency," Steve Newhouse, chairman of Advance.net, Advance’s digital division, said in a statement. "As the transition to a digitally-centered world continues, the demand for the services of pure-play digital agencies will only grow stronger. Pop is incredibly well-positioned to offer consumer brands something special: world-class thinking and best-of-breed services coupled with a genuinely collaborative approach that delivers great results."

"For the past 16 years we have run the agency with a long-term perspective," Predmore said. "In Advance we found a kindred spirit who has a proven track-record of thinking in decades, rather than quarters. They have demonstrated the relentless patience required to build brands that can stand the test of time. By joining Advance we will have the support required to succeed in our goal of creating a world-class, independent global digital agency capable of enduring far into the future."

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