Digital First Taps DTI For Cloud Technology
Digital First Media has signed an agreement with Digital Technology International to implement DTI Circulation via DTI Cloud across their news media enterprise, the companies announced today.
Digital Technology’s circulation solution will support all Digital First Media publications and 800 multiplatform products, which will make it the largest cloud deployment of its kind in the world, the company said.
The agreement places all Digital First Media operations under an agreement that utilizes an enterprise-wide cloud computing environment.
“DTI’s new cloud-based circulation system will provide us with marketing and management features that allow Digital First Media to scale and share real-time metrics across our network,” Bob Mason, chief technology officer of Digital First Media, said in a statement. “By moving everything to DTI Cloud, we will create dramatic operational efficiencies and be able to provide a higher level of customer service in all of our markets.”
In addition to managing distribution of products, DTI Circulation will also centralize audience and subscriber information to help Digital First Media with customer insights.
“Digital First Media’s massive audience and scale represents a unique opportunity to exploit the power of our software through DTI Cloud,” Dan Paulus, president of Digital Technology International, said in a statement.