DMNmedia Joins Digital First's AdTaxi Affil Net

The partnership will combine the AdTaxi Network — which includes AdTaxi Display, AdTaxi Mobile, AdTaxi Targeted Email, AdTaxi Search Solutions and AdTaxi Video Solutions — with the digital advertising assets of DMNmedia, the marketing arm of The Dallas Morning News. It is expected to reach up to 95% of networked adults in the Dallas-Fort Worth market.
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NetNewsCheck,

Digital First Media today announced that DMNmedia, the marketing solutions group of The Dallas Morning News Inc., will join the Company’s AdTaxi Affiliate Network.

“We are confident this partnership will allow us to offer our advertisers even greater targeting to an extensive digital audience,” Grant Moise, VP of digital for DMNmediam said in a statement. “AdTaxi is ideal for medium to large local and regional advertisers, which nicely complements our 508 Digital group that offers LocalEdge digital marketing solutions to smaller businesses.”

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The partnership will combine the AdTaxi Network — which includes AdTaxi Display, AdTaxi Mobile, AdTaxi Targeted Email, AdTaxi Search Solutions and AdTaxi Video Solutions — with the digital advertising assets of DMNmedia. It is expected to reach up to 95% of networked adults in the Dallas-Fort Worth market.

AdTaxi Network Affiliates will also receive sales training, sales collateral, marketing, dashboard reporting and sales reports, digital operations and fulfillment, as well as new advertising product integration.

As part of the AdTaxi Affiliate Network agreement, Digital First Media will station AdTaxi Sales Manager Ruben Gomez at DMNmedia.

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