NimbleCommerce Debuts Deal Analysis Tools

The new merchant analyzer tool mines the company’s own data and outside data to gauge potential deal performance in a given market, while a location analyzer surveys an area’s deals landscape, mapping out estimated sales, the number of deals and the revenue generated by them for a comparative analysis.
NetNewsCheck,

NimbleCommerce, a white label deals and promotions provider, announced the launch of new tools to help publishers target and predict deal performance today.

A merchant analyzer tool mines the company’s own data and outside data to gauge potential deal performance in a given market, while a location analyzer surveys an area’s deals landscape, mapping out estimated sales, the number of deals and the revenue generated by them for a comparative analysis.

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The tools were built to give sales reps an edge in lead generation, said Prashant Nedungadi, NimbleCommerce’s founder and CEO. “We found that 80% of their time was spent just in scouting,” he said, noting that the process was often less than scientific with many reps. “It was really a crapshoot. Some of them had spreadsheets, some had SalesForce or just an ad hoc way of doing things.”

The merchant analyzer draws on internal data, as well as Groupon data scraped from the Web, to provide reps a kind of forecast to present to potential merchants. By inputting a merchant, business category, deal type and location, the tool’s algorithms assign a confidence level to each deal based on a number of similar deals in the past and the number of buyers and subscribers in the market.

This allows reps to better negotiate terms with the merchant, Nedungadi said.

The location analyzer, meanwhile facilities lead discovery by letting reps view the number of existing and new potential merchants in an area, plotted out on a Google map. It offers a city- or ZIP code-wide snapshot of sales, the number of deals and the revenue per deal. It can also run analyses by business categories.

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Nedungadi said that so far in beta, the algorithms have had an 82% accuracy rate in deal performance prediction, and “the algorithms will keep on improving,” he said.

The tools will launch at the beginning of April in the U.S., Canada and the U.K. and accessible to existing NimbleCommerce clients, as well as customers not currently using their deals or promotions products.

Pricing comes at three tiers based on city size, beginning at $250 per month for smaller markets and topping off at $1,000 per month in larger cities.

Nedungadi said the next iteration of the tools will make more fine tuned suggestions as to what types of marketing to best employ on prospective deals for a higher success rate.

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