NBC Launches New App For Today Show
NBC’s Today on Thursday launched a new app for iPhone, iPad, iPod touch, Kindle Fire, as well as Android and Windows Phone 8 devices.
The new app allows users to access their Today videos, stories and photos in a new integrated, multimedia experience. The app was created by the NBC News Digital Group. To download the app, visit TODAY.com/App.
Using the new app, users can:
- Watch video while simultaneously browsing articles and photos using the “Multi-Tasker View,” an innovative split-screen experience (available on iPhone, iPad, iPod touch and Android phone and tablet devices);
- Share useful tips and favorite stories with family and friends on Facebook, Twitter, Pinterest and more, in the most seamless way yet;
- Engage and express what matters most with the Today team through interactive surveys and by uploading personal photos;
- Save stories and images with a single touch to access offline anytime.
“We’re incredibly excited to bring our audience this new app featuring several innovative features like the ‘multitasker,’” Jen Brown, VP and executive editor of Today digital, said in a statement. “Our audience is highly engaged and wants more from their Today experience. Now with the ‘multitasker’ split screen, they can enjoy watching video while exploring other types of content at the same time.”
America’s Natural Gas Alliance has signed on to sponsor the new TODAY app during its launch phase.