Directory Adds Big Data, Apps, Classifieds
NewsCheckMedia’s BrandConnections Digital Services Directory has expanded by adding three new categories: Data management, Apps/Mobile and Classifieds.
Launched in July, BrandConnections works in concert with Native Advertising to link TVNewsCheck and NetNewsCheck readers with related categories and premium pages on the directory. Someone reading a story about online video, for example, will see ads connecting them with the Video Platforms category on BrandConnections.
At the same time, someone browsing the directory for content management will see a selection of related NetNewsCheck and TVNewsCheck stories about content management. These include NetNewsCheck's recent Special Report on Content Management.
We added big data this month because it is an area of intense interest for the local digital media industry, particularly newspaper publishers, and also because NetNewsCheck will publish a Special Report on Big Data and Local Digital Media on Oct. 7-9. If your company is involved in data management or Big Data and it does not appear in BrandConnections, please let us know by emailing me.
Another category added to BrandConnections this week is Apps/Mobile, an area of high interest at TV station groups, which have been multiplying their app offerings in recent months in an effort to drive traffic and to monetize a spike in mobile traffic to their websites.
Finally, we added a Classifieds category to BrandConnections, highlighting the providers of this highly important vertical. We believe firmly that local digital media can whup free classifieds platforms simply by offering advertisers quality candidates and sales leads.
Stay tuned. The next BrandConnections categories to be added will be electronic newsgathering, sales development and social media.
Suggestions? We’d love to hear from you, so call or email me at 484.412.8297. We want BrandConnections to be the best directory of services for local digital media that the world has ever known.