Datasphere Signs LocalTV For Hyperlocal

Denver and St. Louis lead the list of 12 markets where Datasphere will power hyperlocal news and advertising for LocalTV's stations.
By
NetNewsCheck.com,

LocalTV LLC plans to launch community-focused websites in 12 markets with DataSphere Technologies, a provider of hyperlocal web technology and sales solutions for media companies.

Denver, CO (KDVR) and St Louis, MO (KTVI) lead the list, which includes LocalTV's operations in  Salt Lake City, UT (KSTU); Kansas City, MO (WDAF); Milwaukee, WI (WITI); Norfolk, VA (WTKR); Oklahoma City, OK (KFOR); Greensboro, NC(WGHP); Wilkes Barre-Scranton, PA (WNEP); Des Moines, IA (WHO); Davenport-Rock Island-Moline, IL (WQAD); and Fort Smith, AR (KFSM).

Story continues after the ad

The community websites will feature hyperlocal news content and include user-generated content about area happenings and events.  In addition to powering the community websites, DataSphere will provide existing LocalTV LLC websites with site search, coupons, business directory, video gallery and ad targeting.

"LocalTV LLC is committed to finding the best available resources to support our stations creating strong content and serving the needs of our advertisers and customers," said Bobby Lawrence, CEO of LocalTV. "DataSphere's technology and sales services will help us continue to lead in providing the most relevant exchange in the local marketplace, while giving our stations the leading edge in today's competitive media environment."

This agreement is the latest implementation of DataSphere Technologies' LocalNet service, a comprehensive solution that already provides turnkey technology, advertising and sales capabilities for 7 media companies and more than 300 community sites.

"LocalTV LLC has  proven themselves to be thought leaders and innovators in the broadcasting industry," said Satbir Khanuja, CEO of DataSphere. "We're excited to be able to help them continue to realize the vision of providing outstanding service to their communities and advertisers."

Edit Article

Comments (0) -

Today's Top Stories

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2874.04 -19.72 (-0.68%)
NYSE 7592.82 -42.99 (-0.56%)
S&P 500 1324.80 -5.86 (-0.44%)
Updated 05/17 8:29ä ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

This advertisement will close automatically in  second(s). You will see this ad no more than once a day. Skip ad