NPR To Launch In-Dash App In Chevy Cars
NPR will launch an in-dash app for Chevrolet automobiles, the companies announced at this week’s Consumer Electronics Show in Las Vegas.
The NPR News app will be one of the initial offerings in the in-car AppShop, available this summer in select Chevrolet vehicles with MyLink technology. The NPR News app will also go international in the Opel Insignia sedan for the European market.
The app will be the first dedicated news app offered by Chevrolet and will include content from more than 900 NPR outlets nationwide.
The app uses a vehicle’s GPS location to automatically localize listening to the nearest NPR Member Station. The NPR News app can be downloaded for free by accessing the AppShop through an on-screen icon.
Opel announced its own version of AppShop for the European market Insignia sedan, where drivers will be able to get the NPR News app, at the recent Frankfurt International Motor Show. The international version of the app features NPR’s news stream, hourly news updates, on-demand listening to news and entertainment programs, as well as the option to hear a continuous mix of stories from across public radio. The interface supports six languages: English, German, French, Italian, Spanish and Mandarin Chinese.
“With the General Motors AppShop platform, we’ve brought the best aspects of radio and digital listening to an experience smartly designed for cars,” Zach Brand, VP of NPR Digital Media, said in a statement. “This partnership offers our domestic and international audiences the ability to listen to the best of NPR and public radio, when and how they want.”
The NPR News app is already compatible with Ford’s SYNC AppLink system and NPR content is being integrated into in-car systems by Aha Radio, CloudCar, Livio Radio, OpenCar and others, the public radio network said.