New LSN App Aggregates Local News
Consumers who like a local news roundup – but can only deal with so many different apps – have a new on-the-go option starting today.
Local on the Go, a market-by-market aggregator offering local news, weather and sports, launched today in the Apple app store, providing users info from more than one local source all in one place.
“We think there’s a huge gap in the market for local and we’ll do our share to meet that need,” Gump says, meaning that neither national like the networks and New York Times nor hyperlocal websites are part of that equation.
“Everything needs to be done through the lens of local,” Gump says.
The company is launching with news content provided by TV stations in 20 of the top 25 markets, as well as sports and weather for all the cities in the top 100, Gump says.
Multiple sources have already signed on in some of those markets. New Yorkers, for example, can access content provided by WNBC as well as Fox-owned WNYW. The app provides Atlanta residents news from WSB, Cox’s ABC affiliate and Fox O&O WAGA.
Stories from different sources are available on different windows between which users can switch back and forth.
Information for a particular city all appears under the same geographical header, however. Users can set up and save feeds for up to five cities at a time, much like one would with weather apps. The app can also use geolocation to provide content that is local to a user’s whereabouts.
The news headlines and stories, Gump says, comes from station (or newspaper, should they sign on) individual apps but are abbreviated for Local on the Go in a format that makes it “super simple and super easy to get to.”
In turn, Gump says, users who want more detailed information can follow-up by tapping into an individual news outlet’s mobile offerings, which will
“It is simply to expose their brand to a new audience that doesn’t yet go to them,” Gump says. “We are basically providing snacks, and if people want the meal they can go to that individual property,” he says.
Under the plan, stations also benefit financially from getting on board, Gump says. Local LSN sells the ads for the platform, but contributing news outlets get a cut (LSN would not disclose the percentage). Sponsorships are also under discussion.
“The revenue could and should follow,” Gump says.
Although there are no Local on the Go-specific advertisers at the moment, the app does have advertisers who appear across other LSN mobile platforms, most of which help specific local media companies reach advertisers via mobile.
“We know now that over half of the additional content consumption for a lot of these properties happens to come through mobile devices,” Gump says. “And we can bring a lot of these brands to life with new users, and make enough money to matter.”