Web Video Platform Finds Friend In Boxee

Ooyala and Boxee this week announced a partnership that will allow the online video platform's publishers to distribute Web content directly to users’ living rooms via the Boxee Box.
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NetNewsCheck,

Boxee’s Internet TV set-top box rolls out today (Nov. 10) and Ooyala will be among the first to take advantage of the new device.

The online video platform and Boxee earlier this week announced a partnership that will allow Ooyala publishers to create a custom-branded channel and distribute Web content directly to users’ living rooms. The Boxee Box also has a social-sharing feature, which pushes video to Facebook and Twitter.

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The United Football League will be the first Ooyala publisher to begin "boxcasting," beginning with the Hartford Colonials-Florida Tuskers Nov. 11 contest. The league will send its full schedule of games through Boxee.

“Helping content owners distribute their video to a wide array of screens and audiences is a fundamental goal at Ooyala," Ooyala co-founder and president of products Bismarck Lepe said in a statement.

“Working with online video platforms like Ooyala is an essential part of Boxee’s continued growth," Boxee co-founder and CEO Avner Ronen said. “Ooyala lets us connect with some of the largest brands in the world to help them extend the reach of their content from the Web to the living room.”

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