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Special Reports

  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.
  • State of the Industry 2010: Everybody wants Local Online Advertising these days, but the leading analysts don't see eye to eye on how big the market is.
  • Local Mobile Ads 2010: Traditional media of all stripes call mobile a "must" for their future, and are trying a wide range of strategies to move there
  • Marketplaces 2010: Finding strategies for local mobile, search and deals.

Industry Calendar

February 2012
Mo
We
27-29
SNPA, Inland Press Association, Local Media Association, and Texas Press Association.
Key Executives Mega-Conference
San Antonio, TX
March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
April 2012
Fr
13
National Association of Broadcasters
NABShow
Las Vegas, NV

Net Essentials

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The Day You’ll Know Social TV Has Arrived
Lost Remote, Feb 3, 2012, 3:14 PM EST
Commentary: Facebook IPO
Social Web Is The New King
All Things Digital, Feb 3, 2012, 3:12 PM EST
Michael Jones, CEO of tech studio Science: "Now that Facebook has gone public, I think we can call the era of Web 2.0 over. The Social Web is taking its rightful place as the new King." Link | Add comment
Commentary
Could Pinterest Follow Yelp On Local Path?
Street Fight, Feb 3, 2012, 3:09 PM EST
Alex Salkever: "I am fairly certain, however, that a class of local [Pinterest users] will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because pinterest is an extension of blogging and tweeting, really." Link | Add comment
Advertisers' Free Ride May End On Facebook
The Wall Street Journal, Feb 3, 2012, 3:01 PM EST
For years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But the social network wants advertisers to stop relying on free marketing and start spending on ads. Link | Add comment
Election 2012
Twitter Sets Up Account Aimed At Journos
The Next Web, Feb 3, 2012, 2:54 PM EST
The micro-messaging service has set up an official account called @TwitterForNews that says it will be “Spotlighting best practices and innovative uses of Twitter by journalists and newsrooms.” Link | Add comment
Facebook IPO
Facebook, Graham Have Been Very Close
Forbes, Feb 3, 2012, 2:35 PM EST
Facebook's IPO filing also revealed just how close the relationship between the social network and founder Mark Zuckerberg's friend Washington Post Co. CEO Donald Graham is. Graham, who has been a member of Facebook's board since 2008, holds 1 million shares of Facebook stock. Link | Add comment
Seeing Super Bowl Ads Before The Coin Toss
The New York Times, Feb 3, 2012, 12:05 PM EST
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest. Link | Add comment
Commentary: Facebook IPO
Does Facebook Have A Local Future?
BIA/Kelsey, Feb 3, 2012, 7:20 AM EST
Jed Williams: "Facebook has never shown the propensity to build a sales force of the mass and scope necessary to exhaustively address local markets and SMBs. Even its deals play was an aggregated approach through partners. However, it does collect much of its advertising revenues from small and mid-market businesses that self-serve on the platform." Link | Add comment
ConnecTV Rolls Out Social TV Service
Lost Remote, Feb 2, 2012, 4:35 PM EST
ConnecTV, a social TV partnership of more than 200 local TV stations, today launched online and for the iPad, providing synchronized content and conversations around what is on TV. Link | Add comment
Facebook Now Has Over 425M Active Mobile Users
BIA/Kelsey, Feb 2, 2012, 3:25 PM EST
Netflix, WashPo Bought $8M In Facebook Ads
The Wall Street Journal, Feb 2, 2012, 8:28 AM EST
The Washington Post last year bought $4.2 million in Facebook advertising — and $9.6 million over the past three years — and Netflix purchased $3.8 million in ads on the social network in 2011. Link | Add comment
Facebook Files For A $5B IPO
Associated Press, Feb 2, 2012, 8:17 AM EST
The Menlo Park, Calif.-based social network on Wednesday filed with the Securities and Exchange Commission for an initial public stock offering that could value the company at up to $100 billion. The company hopes to list its stock under the ticker symbol, "FB," on the NYSE or Nasdaq. Full Story | Add comment
Digital DMAs
Digital Splits Spur Creativity In San Antonio
NetNewsCheck, Feb 1, 2012, 5:04 PM EST
Break-ups in the Web partnerships of some of the Alamo City's traditional media players have produced three of San Antonio’s top digital outlets. The splits have also sparked some creative social and mobile efforts around San Antonio's music scene and beloved Spurs basketball team. Full Story | Add comment
Sen. Dems Don't Like Idea Of Netflix Facebook App
VentureBeat, Feb 1, 2012, 11:41 AM EST
Facebook Taps Morgan Stanley To Lead IPO
Bloomberg, Feb 1, 2012, 7:34 AM EST
The social network has chosen Morgan Stanley to take the lead on its planned initial public offering. Facebook is expected to file plans with regulators today to raise $5 billion. Link | Add comment
Yahoo Seeking Social Editors
Yahoo Social, Jan 31, 2012, 3:23 PM EST
Facebook Subscribe Hits Journos With Spam
New York Daily News, Jan 31, 2012, 3:20 PM EST
Some journalists say their high subscriber counts through the Facebook Subscribe feature are effectively useless, since the majority seem to be users who are not interested in the content they're providing and simply post gibberish or sexual harassment. Link | Add comment
Commentary
Ingram: Twitter Is Definitely A Media Entity
GigaOM, Jan 31, 2012, 3:10 PM EST
Mathew Ingram on Twitter CEO Dick Costolo's claim the company is not a media entity: "In most of the ways that matter, Twitter definitely qualifies as a media entity, which is why its decision to selectively censor the user-generated content that flows through its network is so important." Link | Add comment
China State-Run Paper Likes Twitter Censorship
Time , Jan 31, 2012, 2:28 PM EST
Obama Shines In Google Plus Hangout
Lost Remote, Jan 31, 2012, 8:36 AM EST
President Obama recently chatted with five pre-selected Americans via a live video stream in a Google Plus Hangout, showing once again that the president shines on social media. Link | Add comment
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The Market

Symbol Last Change (%)
Nasdaq 2905.66 +45.98 (+1.61%)
NYSE 8060.43 +115.00 (+1.45%)
S&P 500 1344.90 +19.36 (+1.46%)
Updated 02/04 9:31p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • You Should Only Work This Hard If You Own The Business

    Howard Owens, digital media pioneer and author of HowardOwens.com, writes on Patch editors: "But here’s the thing about the work load for Patch editors: They’re not owners. They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders. Sure, work hard and keep your job is a nice benefit, and as a former corporate employee I think employees have an ethical obligation to help build shareholder value. That’s what they’re paid to do. ... However, if what we’re hearing is true about the Patch workload, I can only ask: Why are you doing it?"

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • Debate Over Naming Commenters Rages On

    Eric Pfanner on real-name commenting policies: "The complications are enormous. Even self-contained Internet services like Facebook have had difficulty enforcing 'real name' systems. To achieve this on the borderless Internet would be impossible."

  • Communities Lose Out When Papers Close

    Author Ken Doctor on MediaNews Group's decision to consolidate its Bay Area newspapers: "It isn’t simply the sad loss of middle-class journalism jobs, as lamentable as that is, just as so many other good jobs that have disappeared in recent years. It’s a community loss, and points to the wider impact of news cuts on the society in which we live. That’s often forgotten as we focus too narrow on industry loss."

  • Why AOL Should Double Down On Patch

    Maxwell Wessel, member of Harvard Business School think tank Forum for Growth, on AOL's Patch: "Patch is AOL's last, best chance to build a growth engine. Investors shouldn't be calling for AOL to back off the business. They should be calling for AOL to double down ... by increasing commitment."

  • News Orgs Should Use Innovation As A Tool

    Frédéric Filloux: "News organizations ... should view innovation as their main weapon against direct competitors and emerging players such as tech startups."

  • View More Opinion & Commentary

     

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