Research

Exclusives

Special Reports

  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.
  • State of the Industry 2010: Everybody wants Local Online Advertising these days, but the leading analysts don't see eye to eye on how big the market is.
  • Local Mobile Ads 2010: Traditional media of all stripes call mobile a "must" for their future, and are trying a wide range of strategies to move there
  • Marketplaces 2010: Finding strategies for local mobile, search and deals.

Industry Calendar

February 2012
Mo
We
27-29
March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
April 2012
Fr
13
National Association of Broadcasters
NABShow
Las Vegas, NV
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Study: For Advertising, More Screens Help
The New York Times, Sep 30, 2011, 1:24 PM EDT
According to new research from Nielsen, cross-platform advertising efforts actually improved consumers' ability to remember the brand behind an ad. Link | Add comment
Mobile Web Getting Better, But Progress Slow
MediaPost, Sep 30, 2011, 1:08 PM EDT
A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest assessment of the mobile Web found only modest improvement -- it has now evolved to where the traditional Internet was in 1999. Link | Add comment
Forecast: 15M Kindle Fires Sold By 2013
MediaPost, Sep 30, 2011, 1:08 PM EDT
According to sales projections from market research firm Strategy Analytics, Amazon's Kindle Fire tablet is expected to sell 15 million units by 2013. Link | Add comment
World GDP On Upswing; Good For Ad Outlook
MediaPost, Sep 30, 2011, 12:51 PM EDT
A new study from consultant Bain forecasts that the global economy will expand at a 3.6% annual rate for the foreseeable future, resulting in the world Gross Domestic Product swelling to $90 trillion by 2020 -- 40% larger than it is today -- which could translate to good news for the advertising industry over the same time period. Link | Add comment
IAB: Online Ad Rev Up 23% In First Half '11
NetNewsCheck, Sep 28, 2011, 5:23 PM EDT
Internet advertising revenue hit a record $14.9 billion in the first half of the year, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Full Story | Add comment
Neilsen report
Shoppers Choose Android As iPhone 5 Looms
PaidContent, Sep 27, 2011, 1:28 AM EDT
Pew Research Center Study
Papers Still A Top Source For Local News
Journalism.org , Sep 26, 2011, 9:27 AM EDT
Most Americans turn to newspapers for most of their local news, while the Web is a top source of news about housing, schools and jobs, according to a new survey by the Pew Research Center's Project for Excellence in Journalism and Internet & American Life Project. Link | Add comment
ComScore: YouTube Leads Video Sites
NetNewsCheck, Sep 23, 2011, 2:50 PM EDT
Google, driven primarily by YouTube, was the top online video draw for August, with 162 million unique viewers, according to comScore data released this week. Full Story | Add comment
Pew: 77% Think News Orgs Are Biased
NetNewsCheck, Sep 23, 2011, 2:15 PM EDT
A majority of Americans believe news organizations favor one side when reporting the news, while some 80% felt that news outlets were influenced by powerful people and organizations, according to a new study from the Pew Research Center. Full Story | Add comment
Why Nielsen's News Numbers Don't Add Up
Street Fight, Sep 22, 2011, 8:40 AM EDT
Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs.  But that news number doesn’t hold up under examination. Link | Add comment
Survey: Newsrooms Swimming In Data
PBS Idea Lab, Sep 21, 2011, 3:51 PM EDT
comscore report
Google Is Top U.S. Online Property In August
NetNewsCheck, Sep 21, 2011, 1:26 PM EDT
Google, Yahoo, Microsoft, Facebook and AOL were the top five U.S. Web properties for the month of August, according to comScore's rankings released today. Full Story | Add comment
MobileSquared Study
Big 5 Euro Mobile Markets Hit $1B By 2014
MediaPost, Sep 16, 2011, 3:17 PM EDT
The European markets in mobile advertising, led by the UK, are expanding faster than previously projected and are estimated to reach $1.03 billion by 2014, according to research from mobileSQUARED. Link | Add comment
Revised Outbrain Study
FB Drives More News Site Traffic Than Twitter
Poynter, Sep 16, 2011, 12:27 PM EDT
Outbrain issued revised results last week that show Facebook actually drives about seven times more visitors to news articles than Twitter. The survey initially incorrectly showed that Twitter drove more traffic. Link | Add comment
Study: Papers Messing Up Mobile Strategies
PaidContent, Sep 14, 2011, 8:56 AM EDT
Regional newspaper publishers are shovelling their expensive content to mobile channels with no hint of a business model, according to a study presented at Cardiff University’s Future Of Journalism conference. Link | Add comment
ABI Research study
Game Consoles No. 1 Online Video Gateway
Broadcast Engineering, Sep 14, 2011, 6:49 AM EDT
Game consoles are the most used connected CE device in North America to stream Netflix content, according to two recent survey reports by ABI Research. On average, respondents spent seven to eight hours a week watching online video on these CE devices. Link | Add comment
BIA/Kelsey Revises Deals Forecast Upward
NetNewsCheck, Sep 13, 2011, 12:14 PM EDT
The media adviser expects U.S. spending on deals -- including daily deals, instant deals and flash sales -- to grow from $873 million in 2010 to $4.2 billion in 2015. In March, the firm had pegged 2015 deals spending at $3.9 billion. Full Story | Add comment
Ipsos Study
EReaders Still Beat Tablets Among Wealthy
Advertising Age, Sep 13, 2011, 8:14 AM EDT
Among the richest Americans (the 20% with incomes of $100,000 or more annually), only 9% have purchased tablet computers, but some 13% own eReaders, according to an Ipsos study. Link | Add comment
Nielsen Report Details Rise Of Social Media
The New York Times, Sep 12, 2011, 6:59 AM EDT
As social media such as blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers. The Nielsen Co., which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release this morning a report of a kind it says it has not published before, a big-picture look at social media. Link | Add comment
Kantar Media Research
Ad Spending Grows In 2Q, But Slower
Advertising Age, Sep 12, 2011, 6:59 AM EDT
The growth in U.S. ad spending continued to slow in the second quarter of 2011, increasing 2.8% from the second quarter of 2010, according to a new report from Kantar Media. U.S. ad spending had increased 4.4% in the first quarter, the smallest rate of growth since ad outlays began rising again. Link | Add comment
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The Market

Symbol Last Change (%)
Nasdaq 2905.66 +45.98 (+1.61%)
NYSE 8060.43 +115.00 (+1.45%)
S&P 500 1344.90 +19.36 (+1.46%)
Updated 02/04 9:34 ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • You Should Only Work This Hard If You Own The Business

    Howard Owens, digital media pioneer and author of HowardOwens.com, writes on Patch editors: "But here’s the thing about the work load for Patch editors: They’re not owners. They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders. Sure, work hard and keep your job is a nice benefit, and as a former corporate employee I think employees have an ethical obligation to help build shareholder value. That’s what they’re paid to do. ... However, if what we’re hearing is true about the Patch workload, I can only ask: Why are you doing it?"

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • Debate Over Naming Commenters Rages On

    Eric Pfanner on real-name commenting policies: "The complications are enormous. Even self-contained Internet services like Facebook have had difficulty enforcing 'real name' systems. To achieve this on the borderless Internet would be impossible."

  • Communities Lose Out When Papers Close

    Author Ken Doctor on MediaNews Group's decision to consolidate its Bay Area newspapers: "It isn’t simply the sad loss of middle-class journalism jobs, as lamentable as that is, just as so many other good jobs that have disappeared in recent years. It’s a community loss, and points to the wider impact of news cuts on the society in which we live. That’s often forgotten as we focus too narrow on industry loss."

  • Why AOL Should Double Down On Patch

    Maxwell Wessel, member of Harvard Business School think tank Forum for Growth, on AOL's Patch: "Patch is AOL's last, best chance to build a growth engine. Investors shouldn't be calling for AOL to back off the business. They should be calling for AOL to double down ... by increasing commitment."

  • News Orgs Should Use Innovation As A Tool

    Frédéric Filloux: "News organizations ... should view innovation as their main weapon against direct competitors and emerging players such as tech startups."

  • View More Opinion & Commentary

     

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