Buttry: I Hope Paywalls Are Success For All

The Buttry Diary,

Ryan Chittum tangles with Digital First's Steve Buttry over paywalls and argues that paywalls have been a successful strategy: "Take the metered model, which [The New York Times] took from the [Financial Times] and made better. It found that it could open up a big new spigot of circulation revenue while maintaining its digital ad revenue ... The thing is, no other newspaper needs to be as successful as the Times with digital subs ... it was precisely the Times's success that emboldened others to give it a try."

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