Is Aaron Kushner The Pied Piper Of Print?
Aaron Kushner, the new owner and publisher of The Orange County Register has gained national attention for a newspaper strategy out of Field of Dreams: If you build it up, readers will come. Discourage Web hits for the sake of Web hits, and reporters will come. Erect a paywall on your website and beef up the print edition, and people will subscribe. Then advertisers will pay. Then the revenue comes in, and journalism is saved.