Reinventing Banner Ads Is Hard Work

Digiday,

The road to standardization for AOL's Portrait ad format, formerly Project Devil, has been a rough one. Josh Sternberg: "The Portrait’s promise was that it could bring in all sorts of interactivity — video, social, high-definition photography — and help advertisers use banner ads as a deep branding tool. That hasn’t happened, at least to the point that it’s a widespread change."

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