Commentary

Why Digital Natives Hate Newspapers

Editor & Publisher,

Alan Mutter: "Unfortunately, the digital strategy undertaken to date by most publishers is to port their newspaper-style content to the Web and then repurpose the material for mobile devices. The warmed-over digital fare offered by the typical newspaper falls well short of the expectations of two whole generations of consumers who are not only empowered by technology but also damn well sure of how to get what they want."

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