Mobile Plays Big During Super Bowl

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On Super Bowl XLVII Sunday, tablets and smartphones were the second screen of choice, particularly for women, while men seemed to gravitate toward social networks. While both genders became more active online at halftime and during the power outage, mobile device use by females spiked significantly and remained high throughout the second half of the game, according to eXelate. Male mobile device use only surged in the game's closing minutes.

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