Hearst Magazines President David Carey said that 10-inch tablets appealed to men for magazine content but that women were reluctant to embrace them. The 7-inch screen such as those found on the Nook or iPad, however, is leading to a surge in female subscribers.
While many companies just build stripped-down versions of their current sites with a few links and maybe an image, others have taken the time and energy to really think about the advantages of mobile and truly become destinations that can be accessed on any platform. (Mashable)
“If you want to transform a legacy media operation into a mobile-first company, top executives — CEOs, publishers and general managers -– need to lead the way to a mobile-first future. need to lead the way aggressively, firmly and consistently.”
We're talking about site-abandonment, and especially early abandonment -- the kind that leaves you feeling like a toddler dropped off at a nunnery, and you never know why, though you spend your life trying to find out.