How McClatchy Teaches Papers To Sell Digital

American Press Institute,

Among newspapers, The McClatchy Co. has one of the most highly developed digital sales operations in the country. McClatchy’s digital approach can be distilled into six essential concepts:

  • Structure matters less than commitment
  • Five essential elements sustain digital
  • Quality journalism is the ultimate goal
  • Follow the reader
  • Many products, many revenue streams
  • Implement a digital subscription model

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