Times-Pic Numbers Raise Questions

Columbia Journalism Review,

New Orleans' Times-Picayune during last week's Key Executives MegaConference gave a bright picture of the newspaper's numbers, but CJR's Ryan Chittum says not so fast: "Quarter-to-quarter numbers are less helpful than year-over-year ones because of seasonal variations in sales. That’s why the latter is standard practice among public companies, and why it’s something to flag when executives tout the former."

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