Digital Strategies For Broadcasting 2010

Exclusives

Special Reports

  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.
  • State of the Industry 2010: Everybody wants Local Online Advertising these days, but the leading analysts don't see eye to eye on how big the market is.
  • Local Mobile Ads 2010: Traditional media of all stripes call mobile a "must" for their future, and are trying a wide range of strategies to move there
  • Marketplaces 2010: Finding strategies for local mobile, search and deals.

Industry Calendar

February 2012
Mo
We
27-29
March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
April 2012
Fr
13
National Association of Broadcasters
NABShow
Las Vegas, NV
BIA/Kelsey Digital Strategies for Broadcasting
Full Coverage: Digital Strategy For TV, Radio
NetNewsCheck.com, May 19, 2010, 4:19 PM EDT
Check out full coverage from three days of TV and Radio strategies at the BIA / Kelsey Digital Strategies for Broadcasters. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Station Thinks Outside The TV Box With Obits
NetNewsCheck.com, May 19, 2010, 2:30 PM EDT
With the Saginaw, Mich., newspaper started publishing just three days a week, Meredith's local TV website started an online obituary service that generates about $10,000 a month. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Gray Sees Mobile Rev In SMS, Not Just Apps
BIA / Kelsey, May 19, 2010, 1:21 PM EDT
Lisa Bishop at Gray Television took issue with the app craze we’ve seen take over the media world over the past 2 years. She’s seeing better engagement and returns with SMS and WAP strategies. Link | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Online, Mobile Need Common Metric With TV
NetNewsCheck.com, May 19, 2010, 1:21 PM EDT
“The challenge is in a common metric to measure across media,” said Lynda Clarizio of Invision, which provides television ad sales and planning systems. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Brown: Stations Should Share Online Info
NetNewsCheck.com, May 18, 2010, 12:20 PM EDT
(image:fisher-ceo.jpg aspect:3x4 align:left)The long-standing competitive barriers between broadcasters are going to have to break down in order for traditional television companies to succeed in this new media world, Colleen Brown, President and CEO of Fisher Communications, said Tuesday. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
TV Advised To Cooperate, Plan For Future
NetNewsCheck.com, May 18, 2010, 7:17 PM EDT
Panelists say stations should drop the ratings competition and concentrate on pooling resources to offer consumers news when and where they want it. Also vital to stations' survival is planning for the future -- the far future. Full Story | Add comment
BIA/KELSEY DIGITAL STRATEGIES FOR BROADCASTING
The Case For Selling Multi-Platform Media
NetNewsCheck.com, May 18, 2010, 7:04 AM EDT
Gone are the days when television, radio or newspaper sales teams would be responsible for simply selling spots, says sales consultant Leslie Laredo Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Sinclair Web Sales Tactic: Continuous Training
NetNewsCheck.com, May 18, 2010, 7:00 PM EDT
With digital sales becoming an ever more integral part of selling television, stations are the ultimate winners if sales teams are more confident -- and competent -- when it comes to selling digital. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
For TV & Online, Content Is King, Not A Device
NetNewsCheck.com, May 18, 2010, 2:56 PM EDT
Adam Broitman: Expanding a station’s reach by placing Web content on an iPad is not the same as expanding its consumer experience. “Pushing content to other platforms is not the answer,” he said – it creates more reach but not more value. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
BIA: Broadcasters Should Balance New Media
NetNewsCheck.com, May 17, 2010, 5:05 PM EDT
BIA/Kelsey’s Rick Ducey says that while its vital that broadcasters to embrace change by incorporating new media content and advertising opportunities in their operations, they don't want to "walk away from a nice revenue stream.” Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
New Media Can Grow Radio, Say RAB Prez
NetNewsCheck.com, May 17, 2010, 3:34 PM EDT
Radio Ad Bureau President Jeff Haley says radio stations can stay alive and well - and can even grow - by using new media outlets to reach audiences. Full Story | Add comment
BIA / Kelsey Local Ad Forecast
BIA: TV, Radio To Double Online Rev By 2014
NetNewsCheck.com, Mar 9, 2010, 1:50 PM EST
(image:kelsey-march2010-tv-5year.jpg aspect:4x3 align:left)Digital revenue at TV and radio stations will roughly double over the next five years, according to the BIA/Kelsey's annual forecast. Although it's a fraction of total revenue, online  will grow 6 times faster than broadcast. Full Story | Add comment

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2905.66 +45.98 (+1.61%)
NYSE 8060.43 +115.00 (+1.45%)
S&P 500 1344.90 +19.36 (+1.46%)
Updated 02/04 9:41 ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • You Should Only Work This Hard If You Own The Business

    Howard Owens, digital media pioneer and author of HowardOwens.com, writes on Patch editors: "But here’s the thing about the work load for Patch editors: They’re not owners. They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders. Sure, work hard and keep your job is a nice benefit, and as a former corporate employee I think employees have an ethical obligation to help build shareholder value. That’s what they’re paid to do. ... However, if what we’re hearing is true about the Patch workload, I can only ask: Why are you doing it?"

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • Debate Over Naming Commenters Rages On

    Eric Pfanner on real-name commenting policies: "The complications are enormous. Even self-contained Internet services like Facebook have had difficulty enforcing 'real name' systems. To achieve this on the borderless Internet would be impossible."

  • Communities Lose Out When Papers Close

    Author Ken Doctor on MediaNews Group's decision to consolidate its Bay Area newspapers: "It isn’t simply the sad loss of middle-class journalism jobs, as lamentable as that is, just as so many other good jobs that have disappeared in recent years. It’s a community loss, and points to the wider impact of news cuts on the society in which we live. That’s often forgotten as we focus too narrow on industry loss."

  • Why AOL Should Double Down On Patch

    Maxwell Wessel, member of Harvard Business School think tank Forum for Growth, on AOL's Patch: "Patch is AOL's last, best chance to build a growth engine. Investors shouldn't be calling for AOL to back off the business. They should be calling for AOL to double down ... by increasing commitment."

  • News Orgs Should Use Innovation As A Tool

    Frédéric Filloux: "News organizations ... should view innovation as their main weapon against direct competitors and emerging players such as tech startups."

  • View More Opinion & Commentary

     

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