ILM 2010

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Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

May 2012
Mo
28
Memorial Day
Holiday
June 2012
Th
Sa
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
We
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
July 2012
We
4
Independence Day
Holiday
Fr
Su
27-12
Summer Olympics
Holiday

Net Essentials

BIA/Kelsey ILM: 10
Local News Becomes Web's New Boom Town
NetNewsCheck, Dec 9, 2010, 8:10 AM EST
As local news and information become the hot topics on the Web, an increasing number of Web sites, including AOL’s Patch and local search company Fwix, are vying to become go-to sources in the local space. Full Story | Add comment
BIA/Kelsey ILM: 10
Yahoo Charges Into The Local Mobile Space
NetNewsCheck, Dec 9, 2010, 8:05 AM EST
Yahoo Local VP Matt Idema during his presentation at BIA/Kelsey's Interactive Local Media conference called the local mobile market “one of the most explosive areas of opportunity” today and highlighted Yahoo's new hyperlocal service for community news and shopper discounts. Full Story | Add comment
BIA/Kelsey ILM: 10
Deals Sites Bring 'Quality' Crowd In The Door
NetNewsCheck, Dec 9, 2010, 8:20 AM EST
BIA/Kelsey research found that about 92% of businesses that offer discounts through deals sites landed “quality customers” who typically spend about 60% more than the deal’s initial value, and Web firms are rushing to capitalize on the trend. Full Story | Add comment
BIA/Kelsey ILM: 10
Mobile Opens New Doors For Web Firms
NetNewsCheck, Dec 8, 2010, 9:13 AM EST
With smartphone use steadily increasing in the United States, companies are preparing for the new opportunities that widespread use of mobile devices will bring. Full Story | Add comment
BIA/Kelsey ILM: 10
Big Media Looks Local To Liven Web Efforts
NetNewsCheck, Dec 8, 2010, 8:08 AM EST
NBC, Hearst Newspapers and Advance Newspapers have each blended traditional media with new to spice up their Web sites and enrich their local content. Full Story | Add comment
BIA/Kelsey ILM: 10
CBS Stations Expand Their Local Online Push
NetNewsCheck, Dec 8, 2010, 7:06 AM EST
CBS Local Digital Media president Ezra Kucharz outlines the group's new initiative that starting next month will offer a local "answers platform" featuring recommendations for restaurants and service providers, as well as team up with businesses to offer deals. Full Story | Add comment
BIA/Kelsey ILM: 10
Reports Of TV's Death Greatly Exaggerated
NetNewsCheck, Dec 7, 2010, 3:54 PM EST
Television broadcasters at BIA/Kelsey's Interactive Local Media 2010 conference hear strategies for keeping their operations vital by emphasizing local content that is accessible on the Web and via mobile, as well as on the air. Full Story | Add comment

Today's Top Stories

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The Market

Symbol Last Change (%)
Nasdaq 2829.80 -20.32 (-0.71%)
NYSE 7499.64 -41.26 (-0.55%)
S&P 500 1314.58 -4.28 (-0.32%)
Updated 05/24 2:05p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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