Marketplaces 2010

Exclusives

Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

May 2012
Mo
28
Memorial Day
Holiday
June 2012
Th
Sa
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
We
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
July 2012
We
4
Fr
Su
27-12
Summer Olympics
Holiday
BIA/Kelsey Digital Strategies for Broadcasting
In Digital Deals, Don't Forget The Brand
NetNewsCheck.com, May 19, 2010, 3:49 PM EDT
“Make sure your brand comes first,” said Dave Dague, VP of marketing of Localeze, the online business listings manager. “It’s your primary asset.” Full Story | Add comment
8 Takeaways From BIA Kelsey Marketplaces
NetNewsCheck.com, Mar 25, 2010, 3:18 PM EDT
No. 5: People don't want to see Google as the only organizer of the world's information for everyone. Full Story | Add comment
Marketplaces 2010
Mobile Developers Share Small-Biz Insights
NetNewsCheck, Mar 24, 2010, 9:23 AM EDT
Mobile innovators say the local mobile search is important, but challenging for both mobile developers and small-business customers. Full Story | Add comment
Marketplaces 2010
CitySearch Takes On Google With CityGrid
NetNewsCheck, Mar 24, 2010, 8:46 AM EDT
The business of local search and directories has turned into a "bipolar" world, says CitySearch CEO Jay Herratti – it's Google vs. everyone else. That was the picture he painted in rolling out details about the CityGrid, a new content and advertising network. Full Story | Add comment
Marketplaces 2010
Discount Deals Drive Groupon's Revenue
NetNewsCheck, Mar 24, 2010, 3:03 PM EDT
The local-market crowd-source coupon provider is attracting advertisers because it's risk-free and doesn't require any upfront outlay of cash. Full Story | Comments (1)
Marketplaces 2010
Making Content Pay: Ad Rates vs. Low Costs
NetNewsCheck, Mar 23, 2010, 5:04 PM EDT
Execs from Perfect Market, Associated Content and Examiner explain how their sites optimize search information, use unpaid contributors and offer relevant advertising to drive traffic and attract advertisers. Full Story | Add comment
Marketplaces 2010
For Local Services, Marketplace Is Morphing
NetNewsCheck, Mar 23, 2010, 2:55 PM EDT
To succeed in the online services marketplace, says ServiceMagic CEO Craig Smith, sites must provide a better match for consumers, and, for advertisers, greater transparency in examining the results of their online investments. Full Story | Add comment
Social Sharing Skyrockets For San Diego Site
NetNewsCheck.com, Mar 22, 2010, 8:25 PM EDT
A simple social redesign on the San Diego Union-Tribune's website brought an overnight surge in visits coming from social networks – a 1,000% increase in referral traffic, with Facebook passing Google as the top referrer to SignOnSanDiego.com in February. Full Story | Add comment
Google's 'What Sticks' Theory For Verticals
MediaPost, Mar 22, 2010, 6:20 PM EDT
"We're no more in the real estate business than we are in the restaurant business," said Sam Sebastian, director of local and B2B markets. Link | Add comment
Marketplaces 2010
AOL's Patch.org Takes Hyperlocal High Road
NetNewsCheck.com, Mar 22, 2010, 6:13 PM EDT
As AOL ramps up expansion of its local publishing efforts, it is beginning to share details and craft a story about a  high-minded public service mission, including a charitable foundation called Patch.org. Full Story | Add comment
Marketplaces 2010
Some Locales More Valuable For Search Ads
NetNewsCheck.com, Mar 22, 2010, 3:20 PM EDT
Cost-per-click ads have often varied by business category, but some business categories show large rate differences from city to city. Knowing why is important to media business strategy. Full Story | Add comment
BIA/Kelsey User View survey
Survey: 97% Use Online For Local Shopping
NetNewsCheck, Mar 10, 2010, 9:48 AM EST
(image:kelsey-march2010-local-shopping-sources.jpg aspect:1x1 align:left) Nearly all consumers in an online survey - 97 percent - use online media when researching products or services in their local area, according to BIA/Kelsey’s latest study. Search engines lead Yellow Pages 2-to-1 as most-used source, and consumers are use mores source. Full Story | Comments (2)

The Market

Symbol Last Change (%)
Nasdaq 2829.80 -20.32 (-0.71%)
NYSE 7499.64 -41.26 (-0.55%)
S&P 500 1314.58 -4.28 (-0.32%)
Updated 05/24 2:06p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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