• Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Online Ad Revs Continue Slow Growth Trend For Local TV
MediaPost, Aug 11, 2016, 7:48 AM EDT
BIA/Kelsey: Location-Targeted Mobile Ad Spend To Hit $29.5B In 2020
Jun 16, 2016, 7:41 AM EDT
BIA/Kelsey has revised its spring forecast for U.S. local advertising to see a big boost for location-targeted mobile ad spending, a 24.6% CAGR. Native social will see particular growth as a subset, seeing its share climb from 19.8% in 2016 to 28.1% in 2020, largely at the expense of search and display. Full Story | Add comment
BIA/Kelsey: U.S. Local Ad Revs To Top $172B By 2020
PR Newswire, Jun 2, 2016, 1:50 PM EDT
The analysts see consistent growth from 2015-20 at 4.2% CAGR in their spring update, driven by political advertising, U.S. economic growth and "exceptional growth" in mobile and social advertising. Traditional ad revenues will remain flat, the report further finds, while digital ad revenues over the five-year period will grow at 12.8% CAGR.  Link | Add comment
Television/ Advertising
Stations To Post Gains In Ad And Digital Rev
MediaPost, May 10, 2016, 7:00 AM EDT
In the midst of a big election year — and Summer Olympics to come — U.S. TV stations are poised to see strong double-digit percentage rises in over-the-air advertising revenues in 2016. BIA/Kelsey forecasts this to total $20.8 billion, up 12.1% over 2015, while stations' digital/online revenues will rise by around the same rate as-over-the air TV — up 13.3% to $1 billion. Link | Add comment
NetNewsCheck To Present 'Real World Sales Transformation: Driving Revenue In 2016'
NetNewsCheck, May 10, 2016, 6:37 AM EDT
NetNewsCheck will focus on the escalating competition for digital marketing revenue — and on how media companies can more effectively compete for it — in a May 24 webinar. The event will detail simple, proven strategies for driving digital revenue gains and a new generation of tools that have evolved to streamline consultative selling. Speakers include BIA/Kelsey's Stacey Sedbrook (pictured), Comporium's David Little, and Vendasta's George Leith.  Full Story | Add comment
Executive Changes At Morris Communications, Vimeo And BIA/Kelsey
Apr 15, 2016, 6:25 AM EDT
In her biweekly overview of leadership moves, Kelly Benish tracks promotions and hires at Morris Publications, Lyft, Mediassociates and more, plus anniversaries at BIA/Kelsey, VentureBeat, Yodle and elsewhere and career opportunities at a range of companies including Here Maps and Media Distribution Solutions.  Full Story | Add comment
BIA/Kelsey: U.S. Ad Rev To Hit $146.6B In '16
NetNewsCheck, Nov 2, 2015, 10:02 AM EST
BIA/Kelsey projects that total local U.S. ad revenues will grow 3.75% in 2015 to $146.6 billion in a forecast released Monday. Digital revenues will climb to $42.6 billion, 29.1% of total local media revenues, according to the forecast. Political advertising and a stronger U.S. economy will be behind the growth, BIA/Kelsey says.  Full Story | Add comment
Search/ Mobile
BIA/Kelsey: How Google Will Stay Competitive
NetNewsCheck, Sep 24, 2015, 3:02 PM EDT
A new BIA/Kelsey report examines how Google is looking to keep up with users' migration to mobile and away from desktop search. Google intends to defend its $50 billion search business and increase its share of the $2 trillion in offline commerce impacted by mobile.  Full Story | Add comment
BIA/Kelsey: 73% Of SMBs Use Social As Top Marketing Channel
NetNewsCheck, Sep 16, 2015, 12:19 PM EDT
BIA/Kelsey research released Wednesday shows that 73.2% of SMBs use social media as their top means of marketing. The vast majority of the 1,000 businesses survey -- 57.4% -- use Facebook as their primary marketing channel.  Full Story | Add comment
Matrix Solutions, BIA/Kelsey Partner On Media Ad Views
Sep 11, 2015, 12:27 PM EDT
BIA/Kelsey: Video Effective At Driving Conversions
Sep 2, 2015, 1:32 PM EDT
Executive Session With Maribeth Papuga
Big Data Might Cure That Ails Spot
TVNewsCheck, Jun 29, 2015, 11:41 AM EDT
BIA/Kelsey media buying veteran Maribeth Papuga examines the health of spot TV and advises station groups to work together to get smarter about who is watching their programs, create more relevant data and seek out new programs that might attract new audiences. She also says Big Data is what broadcasters need to reap the most benefits from programmatic or automated buying.
Link | Add comment
Ad Vet Maribeth Papuga Joins BIA/Kelsey, Jun 5, 2015, 6:31 AM EDT
Digital Advertising
BIA/Kelsey: Retail SMBs Plan 43% Ad Spend In Digital
NetNewsCheck, Jun 1, 2015, 12:38 PM EDT
Retail SMBs plan to spend 43% of their total ad budget on digital media in the next year according to a report released Monday by BIA/Kelsey, while franchise SMBs plan to spend 42.9% in digital. The report also finds retail SMBs are highly invested in maintaining customer lists, and 43.4% currently have a customer loyalty program with another 22% planning to add one in the next year.  Full Story | Add comment
Digital Advertising
BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019
Apr 22, 2015, 9:44 AM EDT
Media analysts BIA/Kelsey have revised their 2015 U.S. Local Media Forecast, now predicting that mobile will comprise an 11.5% share of all local media revenue by 2019. The report says that mobile ad revenues will hit $18.2 billion in 2019, a 28.5% CAGR from 2015 Full Story | Add comment
When Live Streaming Intersects Local
StreetFight, Apr 6, 2015, 6:54 AM EDT
BIA/Kelsey's Mike Boland looks at the local implications for live streaming apps, and he finds a natural fit for local native advertising. Mutli-location brands will be the first entrants, followed by SMBs he says, and there will be a lot of choppy experimentation, but quick momentum.  Link | Add comment
BIA/Kelsey: Overall Radio Revenues Steady In 2014 At $14.9B
NetNewsCheck, Apr 1, 2015, 6:09 AM EDT
IHeart Media's KIIS-FM in Los Angeles supplanted Hubbard-owned WTOP-FM as the nation's top revenue-generating radio station in 2014 with $65.9 million in ad revenues, according to data released by BIA/Kelsey on Wednesday. Overall, industry revenues held steady at $14.9 billion.  Full Story | Add comment
BIA/Kelsey Announces 2015 GOLOCAL Winners
Mar 30, 2015, 4:55 PM EDT
Don't Overlook Legacy Sellers In Digital
NetNewsCheck, Jan 22, 2015, 6:09 AM EST
Media organizations need both digital-only and multimedia salespeople, argues BIA/Kelsey's Stacey Sedbrook. With the right product segmentation, digital and legacy sellers can complement each other, leading to a better overall outcome than a digital-only sales structure. The balance will eventually shift to favor the digital sellers, but that shift won't happen overnight, and legacy reps' value will continue.  Full Story | Comments (1)
AdMall, BIA/Kelsey Media Research Alliance
NetNewsCheck, Oct 27, 2014, 12:09 PM EDT
Sales Development Services Inc., the parent company

 AdMall, and BIA/Kelsey have announced a partnership in which BIA/Kelsey will provide select data from its Media Ad View Plus forecast that details the dollar amounts and percent of total spending by media type in each of the available 94 business categories for the total U.S. market. BIA/Kelsey will also provide comparison spending in each local market for local traditional media versus local digital media.    Full Story | Add comment
BIA/Kelsey Sees '15 Local Revenue At $139.3B
NetNewsCheck, Sep 22, 2014, 7:36 AM EDT
BIA/Kelsey has forecast total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%. Online/digital will account for 25.2% of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, a 13.1% growth rate.   Full Story | Add comment
Social Media
BIA/Kelsey Finds SMBs Top Social Use
NetNewsCheck, Sep 15, 2014, 6:44 AM EDT
Small and medium-sized businesses — more than any other category of media — reported using social media to promote their businesses, BIA/Kelsey’s “Local Commerce Monitor” for July found in its ongoing study of advertising behaviors. 
Facebook dominates SMB use, with 55.1% of SMBs reporting they have a Facebook page for business use, and 20.0% reporting they have run a Facebook ad or promoted post. Strong showings by other platforms, including LinkedIn, Pinterest, Instagram and Twitter’s promoted tweets, indicate the social space is highly robust for SMB marketing.    Full Story | Add comment
BIA/Kelsey Report
U.S. Social Ad Revenue To Hit $15B By 2018
NetNewsCheck, May 15, 2014, 2:32 PM EDT
In its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate of 24%. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014, largely because of increases in mobile and native advertising.         Full Story | Add comment
National Advertisers Increase Local Spending
BIA/Kelsey, May 12, 2014, 7:32 AM EDT
Special Report: Digital Marketing Services
Media Partners Fuel Guarantee Dig’s Growth
NetNewsCheck, Apr 29, 2014, 4:58 AM EDT
In 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.” Yesterday: Digital Services Hyper-Competitive, Worth It Full Story | Add comment
Ad Revenue
Local Media Ad Growth Forecast Revised Up
NetNewsCheck, Apr 28, 2014, 6:05 AM EDT
In its U.S. Local Media Forecast (2013-2018) released today, BIA/Kelsey forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, a compound annual growth rate of 3.6%.  Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23%) in 2014 to $52.7 billion (33.2%) in 2018.    Full Story | Add comment
Special Report: Digital Marketing Services
Digital Services Hyper-Competitive, Worth It
NetNewsCheck, Apr 28, 2014, 5:18 AM EDT
Experts see plenty of opportunity in the hyper-competitive marketing services space where digital media companies of all sorts are rushing. The product suite — which usually includes some custom bundle of website build, search listings, email marketing, reputation and social media management and more for the SMB — won’t replace legacy advertising but is expected to grow significantly.   Full Story | Comments (1)
Local TV Revenue Set To Top $20B This Year
TVNewsCheck, Apr 24, 2014, 11:37 AM EDT
"This year there will be a significant uptick in ad revenues driven by political ads in hotly contested states," says Mark Fratrik, SVP-chief economist, BIA/Kelsey. "Additionally, we're seeing the ability of local stations to maintain their loyal advertiser base, which means they consistently receive recurring ad revenue that boosts their profitability." Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants
Link | Add comment
Internet Radio
Internet Radio Changing Consumer Habits
NetNewsCheck, Apr 16, 2014, 1:07 PM EDT
A new report from BIA/Kelsey shows Internet Radio is changing consumer listening habits and industry economics are starting to follow. New technologies such as Interactive Audio Ads are emerging to take advantage of voice-activated consumer engagement and conversion opportunities. The Internet Radio Revolution Has Arrived outlines how changes driven by platforms, services, audiences and advertisers are reinventing audio.
  Full Story | Add comment
Phone Calls The New Click Opportunity
BIA/Kelsey, Apr 8, 2014, 7:00 AM EDT
Increased smartphone use means localized mobile ads can connect consumers and SMBs. But first the technology must be simplified and scaled for the SMB segment, a new report from BIA/Kelsey says. The report notes the smartphone revolution is just emerging in its ability to generate SMB business leads through native phone dialing. "Phone Calls Are the New Click: The True SMB Marketing Opportunity," finds effective inbound call tracking and analytics still needed.   Full Story | Add comment
Special Report: Mobile/Advertising
How Mobile May Flip The Money Switch, Apr 1, 2014, 7:04 AM EDT
As news consumers gravitate toward mobile in troves, the question at many media companies is whether dollars, not dimes or pennies, will follow. An audience-inventory problem persists in mobile because supply far outweighs advertiser demand for mobile real estate. The number of players — from local media outfits to Web giants like Facebook and Google — has driven CPMs in many cases lower than desktop, regardless of the traffic increases. A special report by Patrick Duprey.   Full Story | Comments (1)
BIA Kelsey's Consumer Commerce Monitor
BIA/Kelsey: Hispanics Top Digital Shoppers
NetNewsCheck, Feb 25, 2014, 3:42 PM EST
Hispanic consumers are far more likely to use mobile devices, search engines and apps for local shopping, according to BIA/Kelsey’s new Consumer Commerce Monitor study. Full Story | Add comment
BIA/Kelsey Promotes Fratrik To SVP
NetNewsCheck, Feb 19, 2014, 2:51 PM EST
Fratrik, who has been with the company since 2001, has been a leader in the firm's research and forecasting initiatives on the local media market, including the recent growth of online, digital and mobile. Full Story | Add comment
BIA/Kelsey Report
Attribution To Push Mobi Ads To $11B Market
NetNewsCheck, Jan 16, 2014, 12:30 PM EST
Attribution technologies will help propel location-targeted mobile advertising to become a $10.8 billion business by 2017, according to BIA/Kelsey.  The firm classifies developing attribution methods in three ways: location data analysis, panel data and offline purchase data. Full Story | Add comment
BIA/Kelsey Study
Local TV Stocks Climb 185% Through 3Q '13
TVNewsCheck, Dec 20, 2013, 8:01 AM EST
A new state-of-the-industry report says retransmission consent rate agreements and digital offerings are generating substantial cash flows and boosting investor confidence in station groups. Link | Add comment
BIA/Kelsey Local Commerce Monitor
SMBs Increase Reliance On Social, Mobile
NetNewsCheck, Aug 5, 2013, 3:01 AM EDT
Mobile and social platforms are are becoming an even more important marketing weapon in local businesses' arsenal. BIA/Kelsey, in the latest findings from its "Local Commerce Monitor" study, finds that SMBs' online spending could overtake their spending on legacy media within the next three years. Full Story | Comments (1)
Leading In Local: SMB Digital Marketing conference
BIA/Kelsey To Host Its Second 'Local Liftoff Awards'
NetNewsCheck, Jul 25, 2013, 2:40 PM EDT
BIA/Kelsey’s Media Ad View Plus
Auto, Fin./Ins. To Drive Local Ad Growth
NetNewsCheck, Jun 10, 2013, 6:38 AM EDT
The automotive sector's is expected to grow from $16.1 billion in 2012 to $17.5 billion in 2017 and the financial/insurance category is predicted to climb $12.6 billion during the period, according to BIA/Kelsey's new Media Ad View Plus report. Full Story | Add comment
BIA/Kelsey Investing in Television Market Report
Web Properties To Help Boost TV Rev In 2013
NetNewsCheck, Apr 25, 2013, 6:56 AM EDT
Revenue from online properties is expected to soften the blow of the political off-year and help local TV stations continue their upward trend toward pre-recession numbers, according to BIA/Kelsey's new "Investing in Television Market Report." Full Story | Add comment
BIA/Kelsey Report Eyes Sales' Digital Shift
NetNewsCheck, Apr 18, 2013, 7:06 AM EDT
The report, "Sales Transformation: Building a Sustainable Model," examines companies that share a common focus on SMB advertisers and their move beyond traditional sales models. Full Story | Add comment
BIA/Kelsey: Social Ad Rev To Hit $11B In 2017
NetNewsCheck, Apr 10, 2013, 7:04 AM EDT
The firm expects U.S. social ad revenue to grow at an annual rate of 18.6% per year. BIA/Kelsey also forecast that locally targeted social ad revenue will grow 26.4% annually from $1.1 billion in 2012 to $3.6 billion in 2017. Full Story | Add comment
BIA/Kelsey Report
Report: Local Mobile Ad Rev To Hit $9B By '17
NetNewsCheck, Apr 4, 2013, 5:46 AM EDT
U.S. mobile local advertising revenue is expected to grow at a rate of about 49% per year to hit $9.1 billion by 2017, according to a new forecast from BIA/Kelsey. Full Story | Add comment
BIA/Kelsey Investing In Radio Market Report
Report: Radio Digital Rev To Hit $818M By '17
NetNewsCheck, Mar 27, 2013, 7:46 AM EDT
Online revenue will reach $818 million by 2017, while the industry's combined total revenue will reach $17 billion by 2017, according to BIA/Kelsey's first "Investing In Radio Market Report" released today. Full Story | Add comment
Leading In Local, Day Three On Twitter
NetNewsCheck, Mar 21, 2013, 3:02 PM EDT
BIA/Kelsey's Leading In Local conference wrapped up in Boston on Wednesday with discussion on print, hyperlocal, local radio and Google. Full Story | Add comment
Leading In Local, Day Two On Twitter
NetNewsCheck, Mar 20, 2013, 7:18 AM EDT
While the Boston area was getting hit hard by the last storm of winter, the discussion was heating up at BIA/Kelsey's Leading In Local conference. A look at day two's talk of SMBs, apps, native ads and mobile on Twitter. Full Story | Add comment
BIA/Kelsey Leading In Local Conference
Leading In Local, Day One On Twitter
NetNewsCheck, Mar 19, 2013, 8:18 AM EDT
As BIA/Kelsey's Leading In Local conference kicked off in Boston on Monday, the conversation on Twitter focused on the future of local media, mobile and pizzarias. Full Story | Add comment
BIA/Kelsey Leading In Local Conference
Foursquare Exec: Local Without Context Is BS
NetNewsCheck, Mar 19, 2013, 7:01 AM EDT
Location-based service Foursquare believes the future of local digital is mobile, and the four-year-old company has a number of partnerships in the works that will integrate the service in new ways, as well as a native advertising effort that will feed sponsored content to consumers when they need it most. Full Story | Add comment
BIA/Kelsey Leading In Local Conference
Mobile, Social Key For Nationals In Local Ads
NetNewsCheck, Mar 18, 2013, 6:55 PM EDT
National brands who want to be competitive in the local advertising space need to focus on mobile and social, as well as pay attention to video, according to a group of experts speaking at BIA/Kelsey's “Leading in Local” conference. Full Story | Add comment
BIA/Kelsey Leading In Local Conference
Digi Investors Eye Adaptability, Engagement
NetNewsCheck, Mar 18, 2013, 1:45 PM EDT
The market for local digital investments is still large, but it's narrowing. A panel of investors speaking at BIA/Kelsey's Leading In Local conference said a clear mission and growth potential will help startups and established brands stand out in their search for investors. Full Story | Add comment
BIA/Kelsey: Local Ad Rev To Hit $148B By '17
NetNewsCheck, Mar 18, 2013, 7:37 AM EDT
Local ad revenue from digital outlets will continue to make up a larger portion of the overall local ad picture, with digital's share growing from 17.4% in 2012 to 27.6% in 2017, according to BIA/Kelsey's new “U.S. Local Media Forecast (2012-2017)." Full Story | Add comment
Digital Marketing Services: Baby Steps Best?
NetNewsCheck, Feb 20, 2013, 1:57 PM EST
Digital marketing services may be touted as the next big revenue generator for newspapers, but that doesn't mean that many publishers are ready to jump in with both feet. BIA/Kelsey's Jed Williams speaking at the 2013 Key Executives MegaConference suggests media companies take a more incremental approach to offering these services, starting with simple SMS messages or social media services. “To go from zero to 100 in five seconds is tough and might be reckless," he said. Full Story | Comments (1)
BIA/Kelsey Mobile Report
Mobile Holds Local Opps For Nat. Campaigns
NetNewsCheck, Jan 22, 2013, 6:30 AM EST
The report released today predicts that mobile's increased engagement will create premium ad inventory that boosts demand and ad rates that will create big opportunities for national advertisers that build effective local mobile campaigns. Full Story | Add comment
BIA/Kelsey ILM West: 12
ILM West Day 3: The Conversation On Twitter
NetNewsCheck, Dec 7, 2012, 8:14 AM EST
With BIA Kelsey's ILM West conference in Los Angeles wrapping up on Thursday, a look at the discussion on Twitter about day three's sessions and activity. Full Story | Add comment
BIA/Kelsey ILM West: 12
Facebook Eyes Upping Services For SMBs
MediaPost, Dec 7, 2012, 7:33 AM EST
The social network is mulling ways that it can make it easier for small companies to connect with their customers. "We think there's a lot of third-party service providers that can help companies use Facebook with tools and services," Dan Levy, Facebook's lead for small business, said at BIA/Kelsey's ILM West. Link | Add comment
BIA/Kelsey ILM West: 12
YP: Too Much Friction in SMB Space
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
YP CEO David Krantz said his company is shifting its focus from search to the juncture where consumers try to connect with advertisers. "There's a lot of friction in our space, and we collectively create a lot of that," he said at BIA/Kelsey's ILM West. "We have to establish better connections with consumers and advertisers." Full Story | Add comment
BIA/Kelsey ILM West: 12
BIA Kelsey: Deals Still Aim for $5.5B By 2016
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
Despite recent woes, the deals industry is far from dead, according to BIA/Kelsey's Peter Krasilovsky, speaking at ILM West 2012. Krasilovsky says deals are entering their next act, combining deals with loyalty and rewards programs, and expects the industry to hit $5.5 billion by 2016. Full Story | Add comment
BIA/Kelsey ILM West: 12
Papers: Diverse Rev Streams Key To Survival
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
Two prominent newspaper publishers speaking at BIA/Kelsey's ILM West conference had one simple message: In order to bridge the gap between declining print revenue and sluggish digital ad revenue, papers must find diverse revenue streams. Jim Moroney of The Dallas Morning News and Mike Hodges of U-T San Diego agreed that while digital advertising was essential, newspapers need to branch out in innovative and sometimes unusual ways to boost revenue. Full Story | Add comment
BIA/Kelsey ILM West: 12
Social, Mobile Ad Spends To Soar By 2016
NetNewsCheck, Dec 5, 2012, 5:23 PM EST
A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Mobile advertising will triple during the same period, they said, as advertisers catch up to the strength of location-based advertising. Full Story | Add comment
BIA/Kelsey ILM West: 12
Google: Mobile Is ‘Tectonic Shift’
NetNewsCheck, Dec 5, 2012, 3:10 PM EST
In a four-screen world, the smartphone is the dominant device, Google's Todd Rowe told attendees at BIA/Kelsey's ILM West conference. "This is the tectonic shift that we see happening," he said, noting that the company was close to monitizing mobile. Full Story | Add comment
BIA/Kelsey ILM West: 12
For Local Search, Digital Means Full Overhaul
NetNewsCheck, Dec 5, 2012, 8:19 AM EST
The local search industry is feeling the same pain as media companies as it struggles to find a way to make the transition to digital profitable. For many in the industry that means a top to bottom overhaul of existing sales forces and, in many cases, building a new company to focus on digital. Full Story | Add comment
BIA/Kelsey ILM West: 12
Mobile Advertising In 'Perfect Storm' Moment
NetNewsCheck, Dec 5, 2012, 6:49 AM EST
Consumers are maturing in their smartphone usage, and while it may be a critical turning point for mobile advertising, those ads must move beyond the simple banner. "Ads with code that can change and adapt in a particular situation" will be key, digital veteran Bill Gross told attendees at the ILM West conference on Tuesday. Full Story | Add comment
BIA/Kelsey: Local Digital Rev To $38B In '16
NetNewsCheck, Nov 14, 2012, 3:55 PM EST
In the fall update to its U.S. Local Media Forecast (2011-2016), BIA/Kelsey is predicting ad revenue for the digital segment of the local media market to hit $38.1 billion in 2016. Mark Fratrik, VP at BIA/Kelsey, today during NetNewsCheck’s webinar “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013,” said online video segment would make up 10.8% of digital revenue by 2016, up from 2.8% in 2011. Full Story | Add comment
Gray To Add Responsive Design In 2013
NetNewsCheck, Nov 14, 2012, 2:43 PM EST
Gray Television Group is planning next year to move to a responsive design that will give it more cross-platform consistency with its content offerings, features and advertising opportunities, Lisa Bishop, the company’s VP of digital media, announced today during NetNewsCheck’s webinar “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013.” Gray is also making video a top priority in 2013. Full Story | Add comment
BIA/Kelsey Local Media Forecast
Mobile Local Ad Spend To Hit $5.8B In 2016
NetNewsCheck, Nov 5, 2012, 8:43 AM EST
Mobile local ad revenue is expected to grow from $664 million in 2011 to $5.8 billion in 2016, a compound annual growth rate of 54.2%, according to a new report out today from BIA/Kelsey. Overall, digital is expected to hit $38 billion by 2016, 26% of the total local ad market. Full Story | Add comment
Local Execs Added To ILM West Speaking Roster
BIA/Kelsey, Oct 19, 2012, 9:00 AM EDT
BIA/Kelsey Sees Further Drop In Paper Ads
NetNewsCheck, Oct 4, 2012, 4:20 PM EDT
BIA/Kelsey today revised its U.S. Local Media revenue estimates and is now predicting an 8% decrease in revenue for the newspaper industry. Full Story | Add comment
BIA/Kelsey Forecast
Local Web Retail Ad Spend To Hit $4.2B In '13
NetNewsCheck, Sep 12, 2012, 2:31 PM EDT
Retail marketers are expected to spend a total of $26.8 billion on local advertising in 2013, with $4.2 billion of that going to online media, according to a new forecast from BIA/Kelsey. Full Story | Add comment
BIA/Kelsey Report
Mobile, Web Local Spend To Hit $22B By '16
NetNewsCheck, May 17, 2012, 8:32 AM EDT
Mobile and online local ad spending are expected to grow at a clip of about 14% per year to hit $21.8 billion by 2016, according to BIA/Kelsey’s new Media Ad View reports. Full Story | Add comment
BIA/Kelsey Forecast
Local Social Spend to Increase 270% by 2016
Street Fight, May 15, 2012, 3:39 PM EDT
Local social advertising spend is set to nearly quadruple,  jumping from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016, according to a new study by BIA/Kelsey. Link | Add comment
BIA/Kelsey Report
Study: Local TV Online Rev Rose 19% In 2011
NetNewsCheck, May 1, 2012, 7:41 AM EDT
Online revenue for local TV stations hit $535 million in 2011, an 18.7% increase compared to the $450 million stations brought in the previous year. Full Story | Add comment
Study: Mobile To Top Local Search By 2015
NetNewsCheck, Apr 20, 2012, 7:32 AM EDT
BIA/Kelsey predicts that mobile local search volume will surpass desktop local search by 2015 and continue to rise, but desktop will still generate more ad dollars. Full Story | Add comment
BIA/Kelsey: Radio Online Rev Up 15% In 2011
NetNewsCheck, Apr 10, 2012, 6:39 PM EDT
Local radio's online revenue hit $439 million in 2011, a 15.1% rise over the previous year, and is expected to reach $767 million by 2016, according to BIA/Kelsey’s new Investing In Radio Market Report. Full Story | Add comment
BIA/Kelsey ILM East: 12
Brands Must Be Authentic, Unique On Social
NetNewsCheck, Mar 28, 2012, 6:01 AM EDT
A panel of social media experts at BIA/Kelsey's ILM East conference examined how combining traditional platforms with new ways of utilizing social analytics can translate into marketing and advertising gains for SMBs, but said that above all authenticity is the most important aspect to any successful social marketing or advertising play. Full Story | Add comment
BIA/Kelsey ILM East: 12
NY Times: Consumer Now At Media’s Center
NetNewsCheck, Mar 27, 2012, 2:50 PM EDT
Michael Zimbalist, VP of research and development at The New York Times, told attendees at BIA/Kelsey's ILM East conference that the media environment has shifted from a publishing paradigm to a communications one where the consumer has replaced information at the center of the media experience. Full Story | Add comment
Q&A with Mark Fratrik
Behind The Slowdown In Local Advertising
Media Life, Mar 27, 2012, 12:11 PM EDT
Local advertising is traditionally slower to rebound than national, and indeed the recovery has hit a hiccup at the local level. Spending actually fell 2.4% last year, according to a new report from BIA/Kelsey. The research company's chief economist, Mark Fratrik, talks about why local advertising fell last year, why he revised his forecast downward, and what to expect from local digital advertising over the next few years. Link | Add comment
BIA/Kelsey ILM East: 12
Patch Exec: 'Our Growth Metrics Are Strong'
BIA/Kelsey, Mar 27, 2012, 8:27 AM EDT
Mark Josephson, senior VP of revenue at AOL Local, at BIA/Kelsey's ILM East conference Monday said the Internet giant's Patch hyperlocal network's "growth metrics are strong." Link | Add comment
BIA/Kelsey ILM East: 12
'Big Data' Shifts Local Deals To Loyalty
BIA/Kelsey, Mar 27, 2012, 8:27 AM EDT
A panel of daily deals executives told atendees of BIA/Kelsey's ILM East conference Monday that deals companies need to move beyond customer acquisition and toward retention. Link | Add comment
BIA/Kelsey Forecast
TV, Radio To See Steady Online Ad Growth
BIA/Kelsey, Mar 16, 2012, 8:32 AM EDT
BIA/Kelsey predicts that online ad rates for television and radio will increase through 2016 at a compounded annual growth rate of 12.8% and 11.8% respectively. Link | Add comment
BIA/Kelsey Announces ILM East Lineup
BIA Kelsey, Jan 20, 2012, 8:45 AM EST
BIA/Kelsey ILM West 2011
Belo's Weir: Quality Will Keep Deals Alive
NetNewsCheck, Dec 13, 2011, 8:06 PM EST
Belo GM of interactive Joe Weir and a panel of media and daily deals executives told ILM West attendees that the crowded deals space needs to improve deal quality and find different ways to reach consumers to keep them coming back. Full Story | Add comment
BIA/Kelsey ILM West 2011
Paton: Time To 'Step Forward' In New Media
NetNewsCheck, Dec 13, 2011, 6:44 AM EST
Digital First CEO John Paton told attendees at the ILM West conference that it was time for newspapers to "step forward with the new digital market." Fellow newspaperman, Deseret CEO Clark Gilbert, added that focusing on communities is the key to newspapers' success in new media. Full Story | Comments (1)
BIA/Kelsey ILM West 2011
Pittman: Media Mix Key To Ad Campaign Win
NetNewsCheck, Dec 12, 2011, 4:37 PM EST
Clear Channel CEO Bob Pittman kicked off BIA/Kelsey's ILM West conference in San Francisco with the message that the key to successful advertising campaigns is finding the right combination of radio, television and Internet buys. Full Story | Add comment
BIA/Kelsey Sets ILM West Day 3 Agenda
BIA/Kelsey, Nov 30, 2011, 8:40 AM EST
BIA/Kelsey Launches Video Advisory Service
NetNewsCheck, Oct 17, 2011, 3:34 PM EDT
The advisory firm's Digital Strategies for Broadcasting service has been renamed Video Local Media and refocused to concentrate on the business and technology strategies in local video networks, devices and content market segments. Full Story | Add comment
BIA/Kelsey Sets ILM West For December
BIA/Kelsey, Oct 7, 2011, 8:42 AM EDT
BIA/Kelsey has announced the dates for its Interactive Local Media West conference in San Francisco: Dec. 12-14. Clear Channel CEO Bob Pittman is scheduled to give the opening keynote address. Link | Add comment
Foursquare: We Want To Help SMBs Engage
BIA/Kelsey, Oct 7, 2011, 8:28 AM EDT
Foursquare head of business development Tristan Walker at BIA/Kelsey's Deals 3D conference: "We want to be the best tool for merchants to engage and communicate with their customers."
Link | Add comment
Groupon, Sensis Execs Join ILM Asia Lineup
BIA/Kelsey, Oct 5, 2011, 8:23 AM EDT
BIA/Kelsey Revises Deals Forecast Upward
NetNewsCheck, Sep 13, 2011, 12:14 PM EDT
The media adviser expects U.S. spending on deals -- including daily deals, instant deals and flash sales -- to grow from $873 million in 2010 to $4.2 billion in 2015. In March, the firm had pegged 2015 deals spending at $3.9 billion. Full Story | Add comment
Facebook, Amex Link On Deals Service
NetNewsCheck, Jul 19, 2011, 4:06 PM EDT
American Express and Facebook have teamed up on "Link, Like, Love," a socially-curated deals service that delivers deals to American Express cardmembers based on their likes, interests and social connections and those of their Facebook friends. Full Story | Add comment
BIA/Kelsey Deals 3D
AT&T Takes On Groupon In Deals Space
Fierce Mobile, Jul 19, 2011, 3:16 PM EDT
AT&T Interactive announced the launch of Deal of the Day, its entrant into the daily deals space. The service is currently available in the Los Angeles, Dallas/Fort Worth and Atlanta markets via AT&T Interactive's platform. Link | Add comment
BIA/Kelsey Deals 3D
Deals Can Tap Into Trillions Of Local Dollars
NetNewsCheck, Jul 19, 2011, 7:12 AM EDT
While the daily deals business is expected to hit $6 billion by 2015, its potential is nearly unlimited as companies look to tap into a $5 trillion local commerce marketplace around the globe. Full Story | Comments (1)
BIA/Kelsey Report
Local Entering Second Act With Mobile
BIA/Kelsey, Jul 14, 2011, 8:41 AM EDT
Local deals have been reinvented over the past few years by Groupon and its group buying model, but that model is shifting as it collides with the powerful momentum behind mobile. Link | Add comment
Woods & Poole-BIA/Kelsey Study
Local Broadcasting Generates GDP Of $1.17T
TVNewsCheck, Jun 21, 2011, 1:49 PM EDT
ILM Dialogues: Building Mobile Apps
BIA/Kelsey, May 16, 2011, 8:26 AM EDT
BIA/Kelsey ILM East: 11
Gilt City Prospers With High-End Deals
BIA/Kelsey, Mar 25, 2011, 3:30 PM EDT
Gilt City CEO Nate Richardson, speaking at ILM East, said his site has differentiated itself from other deals sites by marrying good deals with highly curated lifestyle items and services. Link | Add comment
BIA/Kelsey ILM East: 11
Deals Dominate Talk On ILM East's Last Day
NetNewsCheck, Mar 23, 2011, 3:32 PM EDT
Daily deals ,and matching them with the proper audiences,was the theme running through a series of panel sessions on the last day of BIA/Kelsey's Interactive Local Media East conference in Boston. Full Story | Comments (1)
BIA/Kelsey ILM East: 11
Yext’s Lerman Opens Up Tags Platform For Pubs
BIA/Kelsey, Mar 22, 2011, 3:44 PM EDT
BIA/Kelsey ILM East: 11
Hyperlocal Is Now Hyper-Relevant
BIA/Kelsey, Mar 22, 2011, 3:44 PM EDT
Hyperlocal has been a challenge, for publishers, from a content creation standpoint, as well as making money. That was the topic for a panel of local media players, who focused on the challenges of doing hyperlocal effectively and profitably at BIA/Kelsey's Interactive Local Media conference. Link | Add comment
BIA/Kelsey ILM East: 11
Social Helps Web Be Better Marketing Tool
NetNewsCheck, Mar 22, 2011, 3:10 PM EDT
Facebook senior manager of local monetization Maz Sharafi says that social sites give small businesses the chance to earn the endorsement of people’s most trusted sources -- their friends and family members. Full Story | Add comment
BIA/Kelsey ILM East: 11
Googlers: Follow The Wisdom Of The Crowd
NetNewsCheck, Mar 22, 2011, 1:59 PM EDT
Google's Lior Ron and Ben Wood and Trada's Ben Wright told attendees at the Interactive Local Media East conference that the best Web tools rise out of listening to what users are saying. Full Story | Comments (1)
BIA/Kelsey ILM East: 11
Small Biz Holds Advantage In New Media
NetNewsCheck, Mar 22, 2011, 11:05 AM EDT
Constant Contact CEO Gail Goodman says small businesses are better positioned than their larger competitors to capitalize on the opportunities provided by new media. Full Story | Add comment
BIA/Kelsey ILM East: 11
Execs: TV’s Future Is Not Bound By Tradition
NetNewsCheck, Mar 22, 2011, 11:05 AM EDT
Belo Corp.'s Belinda Baldwin and Fisher Communications' Randa Minkarah told atendees of a broadcaster special interest group breakfast that while people are still watching TV, they are no longer bound by traditional delivery methods. Full Story | Add comment
BIA/Kelsey ILM East: 11
BIA/Kelsey Rolls Out ILM East Check-In App
BIA/Kelsey, Mar 22, 2011, 8:46 AM EDT
BIA/Kelsey ILM East: 11
Kermath: How To Work With AT&Ti
BIA/Kelsey, Mar 22, 2011, 8:42 AM EDT
AT&T’s Maria Kermath outlined the do’s and don’t’s of approaching and navigating the sales cycle of AT&T Interactive for attendees of BIA Kelsey's Interactive Local Media East conference. Link | Add comment
BIA/Kelsey ILM East: 11
Moriarty To Fund Seekers: 'Want To Win'
NetNewsCheck, Mar 22, 2011, 7:11 AM EDT
Mayfield Fund's Sean Moriarty, former CEO of Ticketmaster, said successful funding seekers must also convey a “want to win instinct” and "articulate what’s novel” about their business if they want to be successful in raising venture capital. Full Story | Add comment
BIA/Kelsey ILM East: 11
For New Media Success, 'Get Out Of The Way'
NetNewsCheck, Mar 22, 2011, 7:11 AM EDT
Harvard Internet expert David Weinberger told attendees at BIA/Kelsey's Interactive Local Media East conference to make money in the new media marketplace, companies must “align, add and get out of the way.” Full Story | Add comment
BIA/Kelsey ILM East: 11
Check-In Sites Valuable For Local Merchants
NetNewsCheck, Mar 22, 2011, 7:11 AM EDT
Foursquare general manager Evan Cohen said check-in sites such as his allow local merchants to mine vital information about customers and generate repeated real-world visits. Full Story | Add comment
BIA/Kelsey ILM East: 11
Study: Digital Ad Rev To Hit $42B By 2015
NetNewsCheck, Mar 21, 2011, 2:37 PM EDT
Online and interactive ad revenue is expected to climb 14.4% annually to $42.5 billion by 2015, according to BIA/Kelsey's “U.S. Local Media Annual Forecast (2010-2015).” Full Story | Add comment
BIA/Kelsey ILM East: 11
Local Ad Spend Will Shift Toward Daily Deals
NetNewsCheck, Mar 21, 2011, 1:53 PM EDT
BIA/Kelsey executives Mark Fratrik and Tom Buono, speaking at the consulting firm's Interactive Local Media East conference predicted digital advertising revenue will hit $42B by 2015, with local online media seeing a shift of ad dollars to digital media and strong growth in the daily deals space. Full Story | Add comment
BIA/Kelsey Offers Local Social Media Service
NetNewsCheck, Feb 23, 2011, 6:51 AM EST
The new offering is focused on the growing significance of social platforms in local media, which the company estimates will be a $23 billion digital advertising market this year. Full Story | Add comment
BIA/Kelsey Expands Social Media Coverage
NetNewsCheck, Feb 1, 2011, 8:32 AM EST
BIA/Kelsey has expanded its coverage of social media, the local media research and advisory firm said this week. The move includes dedicated coverage on the firm's Local Media Watch blog, as well as a new continuous advisory service dubbed Social Local Media. Analyst Jed Williams and associate Andrew Shotland will spearhead the effort. | Add comment
BIA/Kelsey Introduces Local Media Index
NetNewsCheck, Jan 14, 2011, 3:29 PM EST
BIA/Kelsey, a local media research and advisory firm, today introduced Local Media Index, its new market capitalization index, as well as its new Web site. Full Story | Add comment
Krasilovsky: Top 10 Takeaways From ILM: 10
BIA/Kelsey, Dec 15, 2010, 7:57 AM EST
From group deals and Google to local content and location-based services, BIA/Kelsey's Peter Krasilovsky runs down his list of the big ideas that came out of this year's Interactive Local Media conference. Link | Add comment
BIA/Kelsey ILM: 10
Local News Becomes Web's New Boom Town
NetNewsCheck, Dec 9, 2010, 8:10 AM EST
As local news and information become the hot topics on the Web, an increasing number of Web sites, including AOL’s Patch and local search company Fwix, are vying to become go-to sources in the local space. Full Story | Add comment
BIA/Kelsey ILM: 10
Deals Sites Bring 'Quality' Crowd In The Door
NetNewsCheck, Dec 9, 2010, 8:20 AM EST
BIA/Kelsey research found that about 92% of businesses that offer discounts through deals sites landed “quality customers” who typically spend about 60% more than the deal’s initial value, and Web firms are rushing to capitalize on the trend. Full Story | Add comment
BIA/Kelsey ILM: 10
Big Media Looks Local To Liven Web Efforts
NetNewsCheck, Dec 8, 2010, 8:08 AM EST
NBC, Hearst Newspapers and Advance Newspapers have each blended traditional media with new to spice up their Web sites and enrich their local content. Full Story | Add comment
BIA/Kelsey ILM: 10
CBS Stations Expand Their Local Online Push
NetNewsCheck, Dec 8, 2010, 7:06 AM EST
CBS Local Digital Media president Ezra Kucharz outlines the group's new initiative that starting next month will offer a local "answers platform" featuring recommendations for restaurants and service providers, as well as team up with businesses to offer deals. Full Story | Add comment
BIA/Kelsey ILM: 10
Reports Of TV's Death Greatly Exaggerated
NetNewsCheck, Dec 7, 2010, 3:54 PM EST
Television broadcasters at BIA/Kelsey's Interactive Local Media 2010 conference hear strategies for keeping their operations vital by emphasizing local content that is accessible on the Web and via mobile, as well as on the air. Full Story | Add comment
BIA/Kelsey U.S. Mobile Ad Revenue Forecast
Mobile Advertising Rev To Hit $2.9B in 2014
NetNewsCheck, Dec 1, 2010, 3:30 PM EST
BIA/Kelsey today released its "U.S. Mobile Ad Revenue Forecast (2009-2014)." The report predicts that U.S. mobile advertising revenue will grow from $491 million in 2009 to $2.9 billion in 2014. Full Story | Add comment

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