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  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

5月 2012
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28
Memorial Day
Holiday
6月 2012
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å‘
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
å‘
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
7月 2012
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4
Independence Day
Holiday
å‘
å‘
27-12
Summer Olympics
Holiday

Net Essentials

ComScore: YouTube April Video Use Up 55%
PaidContent, May 21, 2012, 8:22 AM EDT
According to comScore, viewers spent an average of 434.8 minutes in April watching video on Google channels — a grouping the mainly includes the assets of YouTube. That represents an uptick of 55% over April 2011. Link | Add comment
ComScore Debuts Mobile Metrics Service
AudienceDevelopment.com, May 10, 2012, 12:59 PM EDT
Digital analytics provider comScore earlier this week extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0. Link | Add comment
Study: Click-Throughs May Not Matter Much
Advertising Age, Apr 25, 2012, 3:35 PM EDT
A new study from the startup Pretarget and ComScore found that metrics such as "hover" and "view" may be better indicators of a user's intent to buy. Link | Add comment
NAA: Newspaper Site Traffic Up 4.4% In Q1
NetNewsCheck, Apr 25, 2012, 2:24 PM EDT
About 113 million adults visited newspaper sites during the first quarter of 2012, according to Newspaper Association of America analysis of comScore data released today. Newspaper sites also saw a 10% increase in adult average daily visitors to 25 million for the quarter, the NAA said. Full Story | Add comment
New Metrics Promise End Of Unseen Ads
PaidContent, Apr 19, 2012, 7:48 AM EDT
Both comScore and SAY Media are tackling the problem of unseen ads by launching new tools that let advertisers use dashboards to confirm the ads they buy are seen and not just served. Link | Add comment
Comscore Device Essentials Report
Study: iPhone Users More Likely To Use WiFi
NetNewsCheck, Apr 3, 2012, 7:36 AM EDT
Some 71% of users of the Apple smartphone connected to the Internet through mobile and WiFi networks compared with only 32% of Android users, according to new data from comScore Device Essentials report. Full Story | Add comment
Comscore data
Yahoo-ABC Dominates Online Video News
Beet.tv, Mar 14, 2012, 3:44 PM EDT
Shortly into its young collaboration — the partnership was announced in October — comScore has reported online traffic for the joint effort and finds it has served over 400 million views in February, more than half of all the video news views streamed in North America in the month. Link | Add comment
ComScore Tap Karrat For Global Marketing Post
NetNewsCheck, Mar 5, 2012, 2:07 PM EST
Local Search Usage Study
Mobile, Social Key Search Tools For Local Biz
MediaPost, Feb 29, 2012, 3:58 PM EST
Some 49% of mobile and tablet users use apps for local business searches, and 64% of tablet owners search for local stores on the device at least weekly, with 86% making a purchase from their most recent search, according to the Localeze and 15miles Fifth Annual Local Search Usage Study conducted by comScore. Link | Add comment
ComScore Names Judy Bahary SVP Of CPG
NetNewsCheck, Feb 16, 2012, 3:02 PM EST
NBCU Plans Cross-Platform Olympics Study
TVNewsCheck, Feb 14, 2012, 10:53 AM EST
The company said it will work with Google and comScore for a series of innovative research projects during the 2012 London Olympics that will "explore new ways to measure single-source consumption of video content on TV, mobile, the PC, and for the first time in this Olympics, the tablet." Link | Add comment
Quarterly Report
Nielsen Fight Impacts Comscore Earnings
NetNewsCheck, Feb 14, 2012, 10:53 AM EST
The measurement company reported a net loss of $3.3 million during the fourth quarter of 2011, mostly due to costs associated with its patent battle with rival Nielsen. Full Story | Add comment
NBC's Olympics Challenge: Screen-Jumping
Advertising Age, Feb 13, 2012, 11:18 AM EST
In an effort it hopes will help it plan for the future of video, NBCU has enlisted Google and ComScore to reveal how viewers watch the Olympics across screens including the iPad. Link | Add comment
NAA: Newspaper Sites See Traffic Rise In Q4
NetNewsCheck, Feb 1, 2012, 3:28 PM EST
Unique visitors to newspaper sites increased nearly 6% during the fourth quarter, with nearly 63% of Internet users visiting newspaper sites, according to Newspaper Association of America analysis of comScore data. Full Story | Add comment
World's Biggest Newspaper: The Daily Mail
BuzzFeed, Jan 25, 2012, 3:24 PM EST
The British tabloid has surpassed The New York Times to become the newspaper with the largest online reach in the world, according to comScore. Times spokeswoman Eileen Murphy: "It almost doesn't need to be said, but The Daily Mail is not in our competitive set." Link | Add comment
ComScore Launches New Digital Ad Metrics
NetNewsCheck, Jan 18, 2012, 2:28 PM EST
The company’s new Validated Campaign Essentials will deliver an unduplicated accounting of impressions delivered across a variety of dimensions. Full Story | Add comment
comScore Online Video Rankings
YouTube Is Top Video Property In December
NetNewsCheck, Jan 18, 2012, 8:57 AM EST
The Google-owned video site led all others with 157 million viewers, over 100 million more that the No. 2 video preoperty, Vevo. For the month, 85% of the entire U.S. Internet audience watch online videos, averaging 23.2 hours of video per viewer. Full Story | Add comment
comscore report
Christmas Week Online Spending Hits $2.8B
NetNewsCheck, Dec 28, 2011, 3:52 PM EST
User's loading up new digital devices with content on Christmas day helped push online spending to $2.8 billion for the week ending Dec. 25, according to a new report from comScore. Full Story | Add comment
Comscore Media Metrix report
Google Leads Top 50 Sites For November
Dec 23, 2011, 8:47 AM EST
The Web giant drew 186.7 million visitors during the month, followed by Microsoft and Yahoo. The start of the holiday shopping season propelled the retail category and sites to big gains in November. Full Story | Add comment
Nielsen, comScore Settle Patent Suit
MediaPost, Dec 21, 2011, 2:52 PM EST
The audience measurement companies settled their ongoing patent disputes, resulting in a “cross-licensing agreement,” and giving Nielsen $19 million in comScore stock. Link | Add comment
Hulu Audience Up 23% Year Over Year
Search Engine Watch, Dec 20, 2011, 2:31 PM EST
ComScore's Video Metrix reported that Hulu's audience had grown to 31.3 million unique viewers in November, up from 29.2 million in October and 27.1 million in September, as well as a 23% rise over the same time last year. Link | Add comment
2011 Holiday Shopping
'Free Shipping Day' Online Sales Top $1B
NetNewsCheck, Dec 19, 2011, 8:55 AM EST
Online spending for Friday, Dec. 16 — also known as Free Shipping Friday — surpassed $1 billion, one of the week's four individual days to top $1 billion. Full Story | Add comment
comscore report
U.S. Web Video Views Top 40B In November
NetNewsCheck, Dec 16, 2011, 6:30 AM EST
YouTube was November's top video property, pulling in more than 151 million unique viewers in the month, according to the latest comScore data. Full Story | Add comment
2011 Holiday Shopping
'Green Monday' Online Sales Top $1 Billion
NetNewsCheck, Dec 15, 2011, 7:01 AM EST
Online sales for the second Monday of the month hit $1.13 billion, up 19% over the same day last year, making it the third heaviest online spending day for the 2011 holiday season, according to comScore data. Full Story | Add comment
ComScore: Over 200B Videos Watched In Oct
NetNewsCheck, Dec 14, 2011, 3:38 PM EST
Google's YouTube was the top online video provider worldwide for the month of October — delivering 88.3 billion videos — with China-based Youku a distant second, with 4.6 billion videos viewed. Full Story | Add comment
Exclusive
Online Metrics Inch Closer To Standardization
NetNewsCheck, Dec 14, 2011, 6:58 AM EST
Plagued by inconsistent measurement systems, the industry is seeking to standardize online audience measurements. The IAB, ANA and 4As are working on the Making Measurement Make Sense initiative that could hellp boost digital and cross-platform ad growth. Full Story | Add comment
comscore report
Online Holiday Spending Nears $25B
NetNewsCheck, Dec 11, 2011, 4:28 PM EST
Online spending for the 2011 holiday shopping for the first 39 days of November and December has reached $24.6 billion — with six days each surpassing $1 billion in sales — staying on pace with the season's 15% growth over last year's holiday season. Full Story | Add comment
ComScore: Cyber Week Spending Hits $6B
NetNewsCheck, Dec 6, 2011, 6:46 AM EST
Sales topped $1 billion on three individual days during the heaviest online spending week in history, according to comScore. Holiday season-to-date online sales are 15% above last year, the researcher said. Full Story | Add comment
Study: Mobile Shopping Hits High In Sept
NetNewsCheck, Dec 6, 2011, 6:46 AM EST
Nearly half of smartphone users who used their phones for shopping during the month of September purchased digital products such as music, eBooks and video. Full Story | Add comment
comscore report
Black Friday Web Sales Up 26% In 2011
NetNewsCheck, Nov 28, 2011, 6:55 AM EST
Online sales for the day after Thanksgiving hit $816 million — 26% higher than last year's total — making it the largest online spending day of the holiday shopping season to date. Full Story | Add comment
comscore report
Holiday eCommerce To Grow 15% In 2011
NetNewsCheck, Nov 23, 2011, 2:48 PM EST
Online holiday spending is already 14% ahead of the first 20 days of last year's holiday shopping season, and is expected to grow 15% for the entire November-December season, according to comScore. Full Story | Add comment
Quarterly Report
ComScore 3Q Revenue Up 29%
NetNewsCheck, Nov 4, 2011, 2:44 PM EDT
Third quarter revenue for the company hit $58.8 million, a 28.7% increase over the same period of 2010. Full Story | Add comment
Bay Area News Group Page Views Up 25%
NetNewsCheck, Nov 2, 2011, 3:40 PM EDT
The Bay Area News Group reported that page views for its collection of San Francisco newspapers were up 25% from April to September 2011. Unique visitors also rose 10% during the same period. Full Story | Add comment
Gambling Is Internet's Top Category In Sept
NetNewsCheck, Oct 21, 2011, 2:39 PM EDT
Online gambling sites represented the fastest growing category in September, with 9.7 million visitors, up 13%, according to a new comScore report. Education information sites and political sites also so big gains during the month. Full Story | Add comment
ESPN Tops Yahoo For First Time Since '08
Advertising Age, Oct 19, 2011, 7:20 AM EDT
ESPN.com in September registered 52 million unique visitors in the United States, according to comScore, passing Yahoo Sports' 49 million uniques and making it the top sports site for the first time since 2008. Link | Add comment
Mobile Gains Steam For At-Home Browsing
NetNewsCheck, Oct 12, 2011, 8:34 AM EDT
A new study from comScore released earlier this week found that smartphones and tablets drive nearly 7% of total digital traffic in the United States. Full Story | Add comment
ComScore: YouTube Leads Video Sites
NetNewsCheck, Sep 23, 2011, 2:50 PM EDT
Google, driven primarily by YouTube, was the top online video draw for August, with 162 million unique viewers, according to comScore data released this week. Full Story | Add comment
comscore report
Google Is Top U.S. Online Property In August
NetNewsCheck, Sep 21, 2011, 1:26 PM EDT
Google, Yahoo, Microsoft, Facebook and AOL were the top five U.S. Web properties for the month of August, according to comScore's rankings released today. Full Story | Add comment
Web Tracker comScore Hit With Privacy Suit
PaidContent, Aug 26, 2011, 6:25 AM EDT
ComScore: Music Brands Tops On YouTube
Advertising Age, Aug 17, 2011, 7:49 AM EDT
According to ComScore, which will start publishing data on YouTube's channel partners today, 40% of YouTube's audience clicked over in July to watch music videos, more than any other category. Vevo accounted for 38% of YouTube's entire monthly viewers, easily the most-watched channel within the video-sharing site, and second-place Warner Music accounted for 20% of all viewers in July. Link | Add comment
ComScore: 14M Scanned QR Codes In June
Computer Business Review, Aug 16, 2011, 8:29 AM EDT
comscore report
U.S. E-Commerce Spending Up 14% In Q2
The Washington Post, Aug 10, 2011, 8:12 AM EDT
Online retail spending reached $37.5 billion for the quarter, primarily due to an increase in the number of buyers (up 16%), with 70% of all Internet users making at least one online purchase in the quarter, according to a comScore report. Link | Add comment
ComScore Acquires Analytics Firm AdXpose
PaidContent, Aug 4, 2011, 8:26 AM EDT
The audience analytics company is acquiring ad campaign effectiveness firm AdXpose for $22 million in a mostly stock-based transaction. The deal comes about three months after Mpire changed its name to AdXpose and raised a $3 million funding round. Link | Add comment
Monthly Web Video Sessions Surpass 6B
MediaPost, Jul 19, 2011, 7:31 AM EDT
Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last month, up from 4.6 million in May, according comScore. Video ads reached nearly half (49%) of the total U.S. population an average of 35.6 times during the month. Link | Add comment
YouTube Viewers Average 5 Hours Per Month
TechCrunch, Jun 17, 2011, 3:12 PM EDT
Some 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to comScore's monthly online video engagement data. YouTube was again the top video site with 147.2 million unique viewers, with an average of 5 hours spent per viewer on the site during the month. Link | Add comment
ComScore Data Shows RIM's Blackberry In Free Fall
PaidContent, Jun 3, 2011, 2:44 PM EDT
Pandora Gets 40% Of Traffic From Mobile-Only Users
Advertising Age, Jun 3, 2011, 8:33 AM EDT
Uniques Rise For Yahoo, USA Today, ABC
Poynter, May 12, 2011, 8:46 AM EDT
Yahoo, USA Today and ABC News saw a rise in unique visitors to their Web sites during the month of April, according to coScore. Overall, Yahoo News was the most visited site in April. Link | Add comment
Comscore / NAA
Papers Draw 64% Of Adult Web Users In Q1
NetNewsCheck, Apr 28, 2011, 2:34 PM EDT
Newspaper sites pulled in nearly two-thirds of all adult Internet users -- a monthly average of 108.3 million unique visitors -- during the first quarter of 2011, according to a study from comScore for the Newspaper Association of America. Full Story | Add comment
ComScore Rolls Out 'Total Universe' Tracking
MediaPost, Apr 22, 2011, 2:35 PM EDT
ComScore yesterday launched its new audience measurement service, the Media Metrix Total Universe, that reports total traffic across mobile phones, apps, tablets and shared computers, as well as on the traditional Web. Link | Add comment
Daily Mail Passes HuffPo In Web Traffic
The Atlantic Wire, Apr 19, 2011, 3:03 PM EDT
According to comScore, U.K. news publication MailOnline achieved a 27% rise in unique visitors between February and last month, to 39,635,000, while a 20% lift at the Huffington Post took it to 38,429,000. Both papers trail The New York Times in total traffic. Link | Add comment
AOL Moves To No. 2 In Online Vid Rankings
TechCrunch, Apr 13, 2011, 4:05 PM EDT
ComScore has released data from its Video Metrix service, showing that 174 million Internet users in the United States watched online video content in March for an average of 14.8 hours per viewer. YouTube was the top online video content property in March with 143.2 million unique viewers, while AOL jumped from the seventh spot in February to the second in March with 57 million viewers. Link | Add comment
Nielsen Sues ComScore Over Web Measuring
The Hollywood Reporter, Mar 23, 2011, 8:09 AM EDT
The battle between firms keeping score of Internet traffic is heating up as Nielsen has just filed a lawsuit against ComScore for violating five patents relating to the collection, analysis and reporting of information concerning computer activity. Link | Add comment
Comscore data
January Browsing About Jobs, Taxes, Travel
PaidContent, Feb 22, 2011, 8:36 AM EST
Study: 83% Watched Web Video In January
CNET, Feb 18, 2011, 11:58 AM EST
Over 171 million people, 83.5% of all U.S. Internet users, watched a Web video in January, according to ComScore's new online video rankings released this week. Link | Add comment
Comscore data
Hulu Garners More Viewers Than TV Sites
TechCrunch, Feb 8, 2011, 8:32 AM EST
Hulu is still the king when it comes to premium video on the Web. In the fourth quarter, the U.S. online audience watched 19.4 billion minutes of video on Hulu, which was twice as much as what viewers watched on the Web sites of the five major TV networks combined. Link | Add comment
Comscore / NAA
Newspaper Sites Generate Big Traffic In Q4
NetNewsCheck, Jan 25, 2011, 3:18 PM EST
Newspaper sites generated an average monthly audience of over 105 million unique visitors -- 62% of all adult Internet users -- during the fourth quarter of 2010, according to a study from comScore and the Newspaper Association of America. Full Story | Add comment
Comscore data
Web-Based E-Mail Declines, Mobile E-Mail Rises
MediaPost, Jan 21, 2011, 10:46 AM EST
Forbes: Effort A 'Simple' Way To Measure Ads
BtoB Media Business, Jan 7, 2011, 7:11 AM EST
Forbes Media chief brand officer Bruce Rogers commented on Forbes, comScore and Starcom MediaVest's effort to develop a way to measure the effectiveness of print ads in Forbes by tracking changes in readers' online behavior in a Q&A with BtoB Media Business: "We didn't have a way to measure the impact of advertising in Forbes magazine with accountability measures that match what we have for digital media. ... I wanted to find a simple way to measure the direct impact of advertising in terms of visits to the advertiser's Web site or searches for words around the advertiser's brand." Link | Add comment
comscore report
Canada Is Most Web-Addicted Nation
The Hollywood Reporter, Dec 30, 2010, 2:37 PM EST
Canadians spend more time on the Web and social media, including Facebook and YouTube, than any other nation. According to a comScore report, around 68% of Canadians routinely surf the Web. The U.S. was fourth at 59%. Link | Add comment
HuffPo Hits Record 26M Visitors In November
Beet.tv, Dec 17, 2010, 2:48 PM EST
The Huffington Post registered 26 million unique monthly visitors in the U.S., a record for the site, according the comScore November data for the "Newspaper Sites." That pushes HuffPo to No. 2 among papers, after The New York Times, according to comScore. Link | Add comment
Comscore data
31% Of Online Hispanics Enjoy Viewing Ads
MediaPost, Nov 18, 2010, 2:30 PM EST
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- and have better and more positive responses to online advertising, according to a report from comScore. The study found 31% of Hispanics enjoy watching ad messages compared to 19% for non-Hispanic consumers. They also had higher ad recall: 35% to non-Hispanic's 22%. Link | Add comment
comScore Online Video Rankings
Google, Facebook Strong In Online Video
BIA/Kelsey, Nov 16, 2010, 7:28 AM EST
October U.S. online video rankings from comScore reaffirmed that watching video online is a social exercise. Google and YouTube led online video providers, accounting for 37% of all viewing sessions, with viewers averaging a staggering 271.6 minutes, or 4.5 hours, for the month. Yahoo was second and Facebook placed fifth in unique viewers. Link | Add comment

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Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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