Digital DMAs


  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Digital DMA
Toronto Readers Embrace Papers’ Paywalls
NetNewsCheck, Mar 21, 2013, 6:50 AM EDT
While two of Toronto's daily newspapers, The Toronto Star and The Globe and Mail, haven't fully escaped the advertising woes that have plagued their U.S. cousins south of the border, their national reach has provided them with a little bit of a buffer as both papers move into digital subscription models. Full Story | Add comment
Digital DMA Update
Honolulu Digital Arena Pits Three Against One
NetNewsCheck, Feb 28, 2013, 6:24 AM EST
In 2011, Honolulu's digital news leader, the online home of the Honolulu Star-Advertiser, put up a paywall. The move turned out to be a boon for its main competitor,, which saw its Web traffic jump and remain strong. Full Story | Add comment
Digital DMA Update
Advance Digital Push Is Smoother In Syracuse
NetNewsCheck, Feb 21, 2013, 6:31 AM EST
While the transition to a digital-first model at Advance Publications’ The (Syracuse) Post-Standard is going smoother than the company’s New Orleans Times-Picayune, Advance is wondering if it made the right move at the right time. While digital readership is flat compared to two years ago, digital ad buys at all digital outlets, including, are up a combined 25%. Full Story | Comments (1)
Digital DMA Update
Seattle Hyperlocals See Rising Ad Prospects
NetNewsCheck, Feb 14, 2013, 6:28 AM EST
Tech-Savvy Seattle has given birth to dozens of hyperlocal news sites, and though a recent shakeout has seen some of the weaker sites fade away, those that remain are in a good position to take advantage of a fertile local ad base. Full Story | Comments (2)
Digital DMA
In Dayton, Cox Media Works On Collaboration
NetNewsCheck, Feb 7, 2013, 6:51 AM EST
Cox Ohio has gathered WHIO-TV, the Dayton Daily News and six other newspapers, three radio stations and various websites under one roof and has established a Breaking News Team that is the key to its cross-media collaboration, gathering stories for all of the company's Dayton properties. Full Story | Add comment
Digital DMA Update: Chicago
WMAQ Web Newscast Pushes Speed, Brevity
NetNewsCheck, Jan 31, 2013, 6:48 AM EST
WMAQ's daily Web-only two-minute newscast, the Daily 5, spends 20 seconds on a story and 30 seconds on guest interviews. Alerts linking to the fast-paced noon webcast go out to between 15,000 and 20,000 email subscribers and can be found on all of the station's apps. Full Story | Comments (1)
Digital DMA Update: Houston
Chronicle’s New Pay Site Spurs Competitors
NetNewsCheck, Jan 24, 2013, 6:29 AM EST
The Houston Chronicle
late last year launched a new paysite,, to complement its free site. Traffic to the new paid site has grown steadily since its launch, said the Chronicle's Andrea Mooney. The early success bodes well for similar plans for Hearst papers in San Francisco and San Antonio. The city's other publishers are countering with niche sites covering culture, real estate and business, giving readers and advertisers a myriad of options. Full Story | Add comment
Digital DMA Update
Conjoined Papers Diverge In Digital Las Vegas
NetNewsCheck, Jan 17, 2013, 6:18 AM EST
In Las Vegas, the city’s two primary dailies, The Sun and The Review-Journal, are tied together by a 50-year agreement, inked in 1990, that has seen the Sun’s printing and distribution subsumed to the R-J. Online, though, both papers have forged their own unique voices and are thriving on the strengths of their still separate newsrooms. Full Story | Add comment
Digital DMA Update
CIR Makes Waves In SF's Online News Scene
NetNewsCheck, Jan 10, 2013, 6:47 AM EST
In San Francisco's youthful, startup-oriented news community, it’s a nearly four-decade-old nonprofit that is making its presence felt. The Center for Investigative Reporting, which runs muckraking site California Watch, last year merged with Bay Citizen and elevated the CIR’s standing among digital nonprofits. Full Story | Add comment
Digital DMA Update: Denver
Collaboration Lets KUSA, Post Expand Reach
NetNewsCheck, Jan 3, 2013, 6:24 AM EST
For 10 months, a team of reporters from the Digital First Media-owned Denver Post and Gannett-owned NBC affiliate KUSA worked side-by-side on a project that took advantage of both news organization's journalistic and digital strengths. Full Story | Comments (1)
Digital DMA Update
Boston Papers Court Youth With Online Radio
NetNewsCheck, Dec 20, 2012, 6:09 AM EST
Daily newspaper The Boston Globe and alt-weekly The Phoenix are tapping into rock radio — with's RadioBDC and the Phoenix's FNX — and using streaming audio in their efforts to bring in new audiences and new advertisers. Full Story | Comments (2)
Digital DMA: Wyoming/South Dakota
Video Drives Revenue For Argus Leader
NetNewsCheck, Dec 13, 2012, 6:26 AM EST
The country's Great Plains states might not bring up visions of digital innovation, but one newspaper, South Dakota's Argus Leader, has managed to generate 20% of its total ad revenue online, largely from its on-demand and live streamed video efforts. Full Story | Add comment
Digital DMA Update
Inquirer, Daily News To Split From
NetNewsCheck, Dec 10, 2012, 6:57 AM EST
The Philadelphia Inquirer
and Philadelphia Daily News, after sharing as their online home, are set to launch their own paywalled sites in the first quarter of 2013. “Each paper has a digital side, but it’s all fed through, so it’s hard to know who’s in charge of developing brand,” Andrew Mendelson, chair of the journalism department at Temple University, said. “People don’t buy generic news. They want something that has voice, something that’s familiar.” Full Story | Add comment
Digital DMA: Washington, D.C.
Post Shifts Could Alter Paper's Digital Course
NetNewsCheck, Nov 29, 2012, 6:43 AM EST
A recent reshuffling in the Washington Post's executive suite has brought former Boston Globe chief Marty Baron into the fold and opens the door for the possibility that the Post will adopt the Globe's two-site strategy. WaPo remains the DMA's top online site, but competitors have been busy, with political pureplay Politico climbing over the market's TV sites to take a firm hold of second place. Full Story | Comments (1)
Digital DMA
WMUR Tops Field In Digital New Hampshire
NetNewsCheck, Nov 15, 2012, 7:40 AM EST
The Hearst-owned ABC affiliate, which generates close to 10% of its total revenue from digital, is taking advantage of New Hampshire's growing online and mobile audience, and outpacing its newspaper, TV and radio competitors with a mix of video, social media, cross-promotion and user-generated content. Full Story | Add comment
Digital DMA
Hyperlocal Hotbed Thrives In New Jersey
NetNewsCheck, Nov 8, 2012, 7:38 AM EST
A dearth of commercial broadcast stations in New Jersey sends most residents to New York and Philadelphia for local TV news, while two newspaper groups — Advance Publications' and Gannett's — dominate the online news scene. This makes the state fertile ground for myriad hyperlocal news sites to fill in the gaps in coverage. Full Story | Comments (4)
Digital DMA: New York City, Part 3
Pureplays Try To Catch On In Digital New York
NetNewsCheck, Nov 1, 2012, 6:51 AM EDT
In New York's hyperactive media market, one hyperlocal pureplay stands above the rest. While The Gothamist has succeeded in pulling in a large audience, most of the market's pureplays are small shops looking at different ways to generate revenue, including turning back to print. In the final installment of NetNewsCheck's three-part examination of digital competition in the country's No. 1 media market, pureplays struggle to find new ways to monetize their sites. Read parts one and two here. Full Story | Add comment
Digital DMA: New York City, Part 2
Print Icons Drive Innovation In Online NYC
NetNewsCheck, Oct 25, 2012, 6:31 AM EDT
When it comes to building a business online and on mobile, New York's print media set the standard, not just for the U.S. but the world. While giants like The New York Times, The Wall Street Journal and the Daily News pursue national audiences, numerous smaller players have jumped into the void and excel at local and hyperlocal news. In Part 2 of NetNewsCheck's profile of digital competition in the country's No. 1 DMA, a magazine leads in the effort to create a sustainable multimedia business. Read part one here. Full Story | Comments (2)
Digital DMA: New York City, Part 1
In NY, B'casters Fight For Piece Of Digital Pie
NetNewsCheck, Oct 18, 2012, 6:14 AM EDT
In the nation's No. 1 market, local broadcasters are experimenting with mobile and streaming content in an effort to keep up with their newspaper competition — including giants The New York Times and The Wall Street Journal, which have the advantage of drawing traffic from a global audience. Part one of a special three-part Digital DMA examining the complexity of the New York media market. Next week: newspapers. [This story includes additional information about WPIX. The table of most visited sites has been revised to reflect additional data.] Full Story | Comments (3)
Digital DMA
Cedar Rapids Rich In Local Online Rivalry
NetNewsCheck, Oct 4, 2012, 6:58 AM EDT
A tight race for digital leadership has SourceMedia's ABC affiliate and its newspaper, The Gazette, in the lead but closely followed by Quincy-owned KWWL. Local digital competitors have been experimenting with online video, user-generated content and social media to engage their audiences. Full Story | Add comment
Digital DMA: Brownsville
Texas Town Draws Rev From Bilingual Crowd
NetNewsCheck, Sep 13, 2012, 7:03 AM EDT
This tiny corner of Texas boasts a huge Hispanic population — the 10th largest in the country — and a heady mix of topics important to Spanish and English speakers, from high school football to education to Mexico's violent drug war. The region's local online media outlets are turning to innovation to bridge cutures and drive revenue. Full Story | Add comment
Digital DMA
A Digital Bull Market Booms In Anchorage
NetNewsCheck, Sep 6, 2012, 7:27 AM EDT
From the Anchorage Daily News' experiments with user-generated content to a pureplay that has earned a reputation for in-depth reporting, digital media are blazing a path in one of the country's most remote areas. Full Story | Add comment
Digital DMA
Chattanooga Media Jostle In Digital Fast Lane
NetNewsCheck, Aug 30, 2012, 6:45 AM EDT
The citywide rollout of a gigabit Ethernet connection and a brand new, job-proliferating Volkswagen plant have sparked an unusually high level of online competition in the nation's 86th DMA. Wehco Media's Times-Free Press leads in traffic while a bevy of rivals, including a strong Internet pureplay, are vying for attention. Full Story | Add comment
Digital DMA
Cajun Country Switches On Digital LITE
NetNewsCheck, Aug 16, 2012, 7:00 AM EDT
The Louisiana Immersive Technologies Enterprise (or LITE) Center, has lit a digital fire under media properties in Lafayette, La., where a new paywall at Gannett's Daily Advertiser, some weather apps at KATC and lots of social media are livening up the local online competition. Full Story | Add comment
Digital DMA: Birmingham, Ala.
As Paper Trims Print, Eyes Turn To Digital
NetNewsCheck, Aug 9, 2012, 7:18 AM EDT
In Birmingham, Ala., planned cutbacks at the market's daily, the Advance Publications-owned Birmingham News, have readers turning their attention to the city's online news outlets, including TV sites, an innovative pureplay and Advance's own three-paper website. Full Story | Add comment
Digital DMA: Grand Rapids, Mich.
User Engagement Is Digital Mantra In Mich.
NetNewsCheck, Aug 2, 2012, 6:22 AM EDT
In Western Michigan, online engagement has long been part of the local media mission. And with local TV sites and statewide behemoth — which represents Advance Publication's area newspapers — all fighting for the market's online audience, the battle often comes down to who is forging the most resonant connections with users. Full Story | Add comment
Digital DMA
In Greenville, Television Sites Lead Online
NetNewsCheck, Jul 26, 2012, 7:24 AM EDT
Gannett's Greenville (S.C.) News is bested by all three of the market's top TV sites. The paper lost some traffic after launching a hard paywall in July 2010, but recently switched to a looser, metered model in an effort to win back some of the local audience. Greenville News has also become more of a player in mobile, with a suite of apps added in May, to better position itself against its TV competitors. Full Story | Comments (2)
Digital DMA: West Palm Beach, Fla.
A Digital Nest For More Than Snowbirds
NetNewsCheck, Jul 19, 2012, 6:44 AM EDT
For outsiders, West Palm Beach, conjures up images of palm trees and retirees, but the Florida city has a fiercely competitive online scene. The competition could heat up even further later this year when local daily The Palm Beach Post erects its paywall. Full Story | Add comment
Digital DMA: Scranton/Wilkes-Barre
Times Leader Has Edge In Local Paper Battle
NetNewsCheck, Jul 13, 2012, 2:52 PM EDT
In Wilkes-Barre, Pa., sometimes described as the smallest competitive newspaper market in the U.S., The Times Leader holds the online edge over its rival The Citizens’ Voice. In the wider Scranton/Wilkes-Barre DMA, it’s the television stations that dominate, with WNEP-TV leading the way. [This profile has been corrected from an earlier version.]   Full Story | Add comment
Digital DMA: Louisville, Ky.
Digital Challenges Rise After Daily’s Paywall
NetNewsCheck, Jun 28, 2012, 6:34 AM EDT
In a sports-crazy town that can't get enough of its annual horse race or the exploits of its local college teams, The (Louisville, Ky.) Courier-Journal's recent paywall launch had the market's television stations looking for ways to steal its readers away. Full Story | Comments (3)
Digital DMA
News Race Goes Social In Colorado Springs
NetNewsCheck, Jun 21, 2012, 6:37 AM EDT
In Colorado Springs, where mainstream media headline the digital scene, social media is the talk of the town. While local TV stations experiment with new social networks Pinterest and Google Plus, market leader The Gazette has stirred up controversy with its social media policy. Full Story | Add comment
Digital DMA
Harrisburg Media Go Big For Sandusky Trial
NetNewsCheck, Jun 14, 2012, 6:22 AM EDT
In Pennsylvania’s state capital, the scandal that exploded at Penn State involving ex-assistant football coach Jerry Sandusky has led to a Pulitzer Prize for local daily The Patriot-News, and all of the city’s online media players are boosting their digital efforts for the resulting trial. Full Story | Add comment
Digital DMA: Columbus, Ohio
Don't Cheapen Digital, Dispatch Media Warns, Jun 7, 2012, 6:06 AM EDT
In sports-mad Columbus, Ohio, digital leader Dispatch Media Group is holding fast to the value of its digital products, pricing its e-edition subscriptions the same as print and refusing to lowball its rates. So far, the gamble is paying off. Full Story | Comments (1)
Digital DMA
Paywalls Could Alter Face Of Tucson Media
NetNewsCheck, May 31, 2012, 6:27 AM EDT
Paid content models figure to play a big role in the Arizona city in the coming months. Lee Enterprises’ Arizona Daily Star is preparing to roll out a paywall soon as part of a company-wide initiative, while Gannett-owned remnant — which aggregates news from the company’s other papers — is not expected to create a backdoor around that company’s own paywall efforts. Full Story | Comments (2)
Digital DMA
Paywall Not Slowing Milwaukee's JSOnline
NetNewsCheck, May 24, 2012, 6:48 AM EDT
In Milwaukee, the market’s online leader, the Journal Sentinel, implemented its metered paywall in January and so far has seen gains in digital subscriptions and digital ad revenue hold steady. Coupled with new apps as part of its JS Everywhere initiative, the paper is intent upon keeping its grip on Milwaukee’s digital scene. But the region’s TV sites are closing the gap. Full Story | Add comment
Digital DMA
Providence Old Media Post Slow Digital Start
NetNewsCheck, May 17, 2012, 6:31 AM EDT
In Rhode Island's capital, the traditional media outlets are mired in what one expert calls "an analog mindset," but a number of small independent startups are willing and eager to fill in the gaps in digital coverage left by the market's newspaper and TV stations. Full Story | Comments (2)
Digital DMA: Santa Barbara, Calif.
Digital Wide Open After Paper's Civil War
NetNewsCheck, May 10, 2012, 6:42 AM EDT
In Santa Barbara, Calif., a seamy tale of conflict at local daily the News-Press has left the door wide open for the market's other media outlets to chip away at the paper's digital audience, and the area's local TV stations, a rival newspaper and an Internet pureplay have seized the opportunity. [Updated] Full Story | Comments (2)
Digital DMA: Memphis
TV's Social Barrage Meets Paper's Paywall
NetNewsCheck, May 3, 2012, 6:25 AM EDT
Scripps' Commercial Appeal has long dominated the digital scene in Memphis, but since audience declined 30% after a paywall went up in December, TV stations in the market have been stepping up their game, working social media hard to try and win over the region's online population. Full Story | Add comment
Digital DMA
Digital Innovators Vie For Lead In Charleston
NetNewsCheck, Apr 26, 2012, 6:43 AM EDT
In Charleston, S.C., the local media players are bringing new media innovation to the Old South: The daily newspaper is getting ready to put up a paywall, while its competitors are rolling out apps, mobile sites and innovative ways to gather news, in their efforts to win over audiences and grab a bigger piece of a growing local ad pie. Full Story | Add comment
Digital DMA
In Jacksonville, Digital Creates Unique Allies
NetNewsCheck, Apr 19, 2012, 6:28 AM EDT
In the tourism-heavy Florida city, an unusal online alignment has emerged on the TV side: The Gannett-owned NBC and ABC affiliates share a website, as do the Newport Television-owned Fox and CBS stations. Jacksonville's atypical team-ups have produced some unique approaches to digital content and revenue. Full Story | Add comment
Digital DMA
A Big Bet On Social Media Pays Off In Reno
NetNewsCheck, Apr 12, 2012, 6:28 AM EDT
Reno is trying to shed its gambling image and recreate itself as a high-tech hub and local media players in the "Biggest Little City in the World" are helping the cause by doubling down on Twitter and Facebook in their efforts to draw more visitors and win big in the play for digital revenue. The strategy has already helped the Reno Gazette-Journal bring more readers to its breaking news coverage. Full Story | Add comment
Digital DMAs
Mobile, Social Push El Paso Into Digital Era
NetNewsCheck, Mar 28, 2012, 11:33 PM EDT
Despite its small size and low affluence, El Paso, Texas, is primed to see its local online ad spending more than double in the next five years. Coupled with a young Hispanic population that is driving mobile and social media, it makes the market a digital must watch. Full Story | Comments (1)
Digital DMAs
TV Sites Are King In Greensboro Market
NetNewsCheck, Mar 15, 2012, 6:48 AM EDT
Greensboro, N.C., flips the usual online media script with the daily newspaper, the News & Record, trailing the market's three TV news sites. The newspaper is moving aggressively to make up ground, though, releasing a suite of new mobile apps and planning a site redesign for later this year. Full Story | Comments (2)
Digital DMA
Blogs, Mobile DTV Spice Fresno Digital Scene
NetNewsCheck, Mar 8, 2012, 6:44 AM EST
In Fresno, Calif., media players are vying for a portion of an online advertising business that is expected to grow 70% in the next three years. While daily Fresno Bee is the market's leader, TV stations and pureplays are all trying innovative ways to secure a piece of the action. Full Story | Comments (1)
Digital DMAs: Hartford/New Haven
Conn. Digital Media Pump Traffic With Social
NetNewsCheck, Mar 1, 2012, 6:28 AM EST
In Connecticut’s Hartford/New Haven market, local media players are turning to social media to help draw in more visitors — and the strategy is working. NBC O&O WVIT nearly doubled its traffic after enhancing its Facebook presence last year. Full Story | Comments (1)
Digital DMA
Packers Help Lead Green Bay Into Digital
NetNewsCheck, Feb 23, 2012, 6:43 AM EST
Green Bay's NFL franchise long ago earned the city the nickname "Titletown, USA," but now the small market's local media outlets are finding that news and information about the Packers can help them drive big traffic to their sites and open up opportunities for experimentation. Full Story | Add comment
Digital DMAs
WVBT Raises Ante In Norfolk Digital Battle
NetNewsCheck, Feb 16, 2012, 7:06 AM EST
In a market that spreads across 10 cities and has a heavy military presence, two newspapers rule the digital roost, but the area’s TV stations, which expect to see a 65% rise in online revenue by 2015, are trying out new ways to bring more visitors to their websites. Among them is LIN Television-owned WVBT, which has launched an online-only show about the local entertainment scene. Full Story | Add comment
Digital DMAs
Charlotte Media Diverge On Social Strategy
NetNewsCheck, Feb 8, 2012, 7:38 PM EST
In Charlotte, N.C., media players are prepping for September’s Democratic National Convention and bulking up their social and mobile offerings. While The Charlotte Observer is the market’s top player, three TV sites are scrapping for prominence in a city where players differ sharply on how to use social media to drive traffic. Full Story | Comments (9)
Digital DMAs
Digital Splits Spur Creativity In San Antonio
NetNewsCheck, Feb 1, 2012, 5:04 PM EST
Break-ups in the Web partnerships of some of the Alamo City's traditional media players have produced three of San Antonio’s top digital outlets. The splits have also sparked some creative social and mobile efforts around San Antonio's music scene and beloved Spurs basketball team. Full Story | Add comment
Digital DMAs
Video, Mobile Drive Roanoke's Digital Scene
NetNewsCheck, Jan 26, 2012, 6:48 AM EST
Nearly a third of Roanoke, Va., residents aren't online, but it isn't for a lack of first-rate digital offerings, including some of the slickest multimedia production to be found on any newspaper website, plus apps, blogs mobile sites and more. The Roanoke Times, WSET-TV and other local players are gearing up for a predicted 89% boost in digital revenue in this sleepy southern town.  Full Story | Add comment
Digital DMAs
Pittsburgh Media Players Catch Up in Digital
NetNewsCheck, Jan 19, 2012, 6:35 AM EST
Digital spending is slightly behind the national average in Steeler Nation, but two newspapers and a market leading ABC affiliate are making big moves to capitalize on inevitable growth, as local online spending in the Steel City is expected to grow 74% by 2016. Full Story | Add comment
Digital DMAs
Social Creativity Fuels Nashville Online
NetNewsCheck, Jan 12, 2012, 7:06 AM EST
In Music City, where most media players have yet to roll out mobile apps, market leaders The Tennessean and CBS affiliate WTVF are turning to social media, digital agency services and issue-oriented sponsorships to drive community interaction and boost their bottom lines. [Updated] Full Story | Comments (2)
Digital DMAs
Media Try Mobile, Hyperlocal To Win In Miami
NetNewsCheck, Jan 5, 2012, 6:25 AM EST
With its glamour and Latino flair, media players in Miami, a market characterized by an audience fragmented by culture and language, rely on different strategies — from hyperlocal to mobile — to draw visitors and prosper. Market leader The Miami Herald, with English and Spanish sites, has turned to hyperlocal, offering some 45 specialized sites based on community and subject matter. And Fox affiliate WSVN has tripled its mobile traffic in the past year. Full Story | Comments (1)
DIGITAL DMAs: Indianapolis
Social Media Boosts Fortunes At WTHR
NetNewsCheck, Dec 22, 2011, 6:59 AM EST
A concerted investment in social media and a new website have helped Dispatch Broadcast Group's WTHR increase its audience and enhance its profile in the Indianapolis digital scene. Harder news reigns at the market's online leader The Indianapolis Star, where computer assisted reporting is deepening content. [Updated] Full Story | Add comment
Digital DMAs
Baltimore TVs Mobilize To Stalk Digital Lead
NetNewsCheck, Dec 15, 2011, 6:27 AM EST
In Charm City, the only daily paper, The Baltimore Sun — which went behind a paywall in October — rules the roost, but Baltimore’s TV stations are taking some bold strides on the mobile front in an effort to draw bigger audiences and change the digital media pecking order. Full Story | Add comment
Digital DMAs
Gannett's AZCentral Rules In Digital Phoenix
NetNewsCheck, Dec 7, 2011, 5:10 PM EST
With a towering 3 million-plus uniques in October, Gannett's carefully nurtured online operation, which combines the efforts of its NBC affiliate KPNX and its Arizona Republic, swamps its nearest competitors, and Scripps' Along with winning in audience, AZCentral now generates 20% of Gannett's total revenue in the sprawling Phoenix DMA. Full Story | Comments (1)
Digital DMAs
Apps, Backpacks Feed Omaha's Digital Boom
NetNewsCheck, Nov 30, 2011, 6:06 PM EST
Backpack journalists have been a boon to traffic at, where reporters file stories from smart phones and four TVU Technology-powered units being tested by parent company Gray Television. The station and its bigger online rival, World-Herald-owned, are bristling with apps to serve a population that accesses much of its digital news on mobile devices. Full Story | Comments (1)
Digital DMAs
Palm Springs Media Prep For Mobile Ad Boom
NetNewsCheck, Nov 17, 2011, 6:43 AM EST
The modestly-sized California market is poised to experience some massive mobile advertising spend increases, and Gannett and News-Press & Gazette are getting ready for the boom with their media outlets. Full Story | Add comment
Digital DMAs
Mobile Traffic Spikes in Oklahoma City
NetNewsCheck, Nov 10, 2011, 6:36 AM EST
For Oklahoma City's online media players, mobile has taken hold much sooner than anybody could anticipate. The city's main newspaper and online leader The Oklahoman saw a nearly 70% increase in mobile traffic over the past year. Full Story | Comments (3)
Digital DMA: Burlington, Vt.
Social Media Fuel Digital Scene In Vermont
NetNewsCheck, Nov 3, 2011, 6:30 AM EDT
In Vermont, a state where town hall meetings have held an honored place for 200 years, social media seems like a natural fit. After Tropical Storm Irene cut a swath of devestation through the region earlier this year, Burlington media players used Facebook and Twitter to get information out to the community. Full Story | Add comment
Digital DMAs
McClatchy's Star Leads In Digital Kansas City
NetNewsCheck, Oct 26, 2011, 6:31 PM EDT
In a market where media outlets have eschewed sensationalism in favor of serious and investigative journalism, McClatchy Newspapers' Kansas City Star not only leads in online traffic, but has created more than two dozen spin-off sites, focusing on topics such as high school sports, local pets, politics and religion. Meredith's ranks second in traffic, thanks in part to the station's award-winning investigative reports. Full Story | Add comment
Digital DMAs
Orlando: Digital Lab For Big Media Players
NetNewsCheck, Oct 19, 2011, 6:06 PM EDT
Fox, Tribune, Cox and Post-Newsweek all have media outlets in busy, tourist-enlivened Orlando, where the sensational Casey Anthony trial offered opportunity for a hotbed of related apps, streaming video and social media experimentation. Full Story | Comments (1)
Digital DMAs: Albuquerque
Paper's Paywall Proves Boon For Competition
NetNewsCheck, Oct 12, 2011, 4:44 PM EDT
In Albuquerque, N.M., the Albuquerque Journal's paywall — erected in 2001 — has let the rest of the market's online players catch up to the top site. Now, with aggressive mobile plans, the area's TV sites are poised to break out. Full Story | Comments (2)
Digital DMAs
Spokane TV Sites Use Innovation To Win
NetNewsCheck, Oct 6, 2011, 6:44 AM EDT
In a region marked by unique online efforts, innovative approaches, such as KHQ-TV's Web-only news segments and QR code-driven online content, help local television sites stay ahead of the city's daily newspaper for the hearts and  clicks of Spokane, Wash.'s Web audience. Full Story | Comments (1)
Digital DMAs
In Digital Detroit, TV Stations Trump Papers
NetNewsCheck, Sep 29, 2011, 7:04 AM EDT
In the Motor City, where sites run by WDIV and WJBK outdraw those of Detroit News and the Detroit Free Press, local media outlets see it as their mission to boost morale and the image of the ailing market. Full Story | Add comment
Digital DMAs
Jackson Online Media Scores With Football
NetNewsCheck, Sep 22, 2011, 6:49 AM EDT
In Mississippi's capital, the city's local online media players are taking advantage of the region's love for high school and college football to drive traffic to their Web sites. Full Story | Add comment
Digital DMAs
Cox Is Biggest Fish In Atlanta's Online Sea
NetNewsCheck, Sep 15, 2011, 6:36 AM EDT
In Atlanta, online media makes up 20% of a slow-growing $2.4 billion local ad pool -- a number only expected to hit $2.7 billion by 2016, according to Borrell Associates -- and it’s hometown media company Cox Enterprises that makes the biggest splash in that pool, running the market’s top newspaper and TV sites. Full Story | Add comment
Digital DMAs
Sacramento Sounds Its Digital Voice
NetNewsCheck, Sep 8, 2011, 7:04 AM EDT
Surrounded by the flashier digital markets of the Bay Area and Silicon Valley, digital players in California's state capital have made a splash with innovative hyperlocal and social efforts. Full Story | Comments (2)
Digital DMAs: Portland, Maine
Small Portland Has Crowded Online Scene
NetNewsCheck, Sep 1, 2011, 7:10 AM EDT
For a market with fewer than 1 million people, Portland, Maine, boasts a spate of online news outlets from newspaper and television sites to public broadcasting outlets, all guided with a sense of purpose. Full Story | Comments (3)
Digital DMAs
Portland Media Test Paths To Digital Future
NetNewsCheck, Aug 25, 2011, 10:54 AM EDT
From mobile apps to online-first efforts and daily deals, local online media outlets in the "Rose City" are aggressively experimenting with new ways to tap into the ever-expanding digital market. Full Story | Add comment
Digital DMAs
In Cleveland, Comments Rock The Boat
NetNewsCheck, Aug 18, 2011, 6:32 AM EDT
Cleveland's online players find themselves in the middle of the debate over anonymous comments. The city's top site, was even the subject of legal action over its comment policy, but the site still sees comments as a way to boost interactivity. Full Story | Comments (45)
Digital DMAs
St. Louis Late To Storm Into Digtal Media
NetNewsCheck, Aug 11, 2011, 7:21 AM EDT
St. Louis is a web of individual communities with strong identities and the most effective digital news players in the market have figured out how to weave themselves into that web, one comprised of users who epitomize a humble, conservative Midwest sensibility. But it was a spring tornado that really sparked online traffic. Full Story | Add comment
Digital DMAs
Register Forges Mobile Future In Orange Co.
NetNewsCheck, Aug 4, 2011, 6:57 AM EDT
In a market overshadowed by northern neighbor Los Angeles, The Orange County Register is testing the possibilities offered by nascent mobile technology. Full Story | Comments (1)
Digital DMAs
Denver's KUSA Leads Thriving Online Scene
NetNewsCheck, Jul 28, 2011, 6:25 AM EDT
Despite the loss of one of its primary newspapers two years ago, Denver's local digital media scene is thriving. From the online market leaders KUSA and The Denver Post to smaller outlets including an alternative weekly and several nonprofits, all are carving out a chunk of an online ad pie that is expected to grow 71% by 2015. Full Story | Comments (1)
Digital DMAs
Digital Buffalo Reflects A City On The Rise
NetNewsCheck, Jul 21, 2011, 6:47 AM EDT
Hyperlocal news, daily deals and an increasingly competitive online news and sports scene mirror Buffalo's emergence from its past as a rust-belt has-been. Full Story | Comments (1)
Digital DMAs
Community, Mobile Drive Digital Cincinnati
NetNewsCheck, Jul 14, 2011, 7:34 AM EDT
Cincinnati's neighborhood sentimentality and diversity, has made the city a proving ground for various hyperlocal efforts, including Gannett's Porkappolis location-based mobile app. Full Story | Add comment
Digital DMAs
Local News Donneybrook Brews Online In LA
NetNewsCheck, Jun 23, 2011, 12:10 AM EDT
In the City of Angels, it's the usual players -- main daily the Los Angeles Times and the top TV stations -- that dominate the local online media landscape. And while AOL's Patch has made its presence felt, few other indie sites have had any impact in L.A. Full Story | Add comment
Digital DMAs
Augusta's Paper Finds Paywall Success
NetNewsCheck, Jun 16, 2011, 6:43 AM EDT
Augusta, Ga., may be a small market, but its main newspaper, the Augusta Chronicle, is making big noise as one of the few sites to have found success with a metered paywall. Competition from local TV outlets is tepid. Full Story | Comments (1)
Digital DMAs: New Orleans
Fierce Loyalty Fuels NOLA Digital Rivalry
NetNewsCheck, Jun 9, 2011, 7:45 AM EDT
In a city that has been through a lot in the past few years, New Orleans' online players win over the loyalty of their audiences with a dedication to local news and a little something extra -- or as they say in New Orleans, "lagniappe.” Full Story | Add comment
Digital DMAs
Little Columbia Is Big On Experimentation
NetNewsCheck, Jun 2, 2011, 6:43 AM EDT
In the small Columbia-Jefferson City, Mo., market, newspaper and television sites are taking their cue from the University of Missouri's respected journalism school and trying out new ways to present and monetize online media. Full Story | Add comment
Online News Competition A Big Deal In Big D
NetNewsCheck, May 26, 2011, 6:47 AM EDT
Dallas-Fort Worth features a fragmented online news market, in which many outfits thrive in their chosen subjects, however narrow. Even those that are part of Dallas-Fort Worth’s “Big Six” — the major newspaper and TV sites — display penchants for local and niche content. Full Story | Add comment
Digital DMAs
Honolulu Says Aloha To Ad-Free Experiment
NetNewsCheck, May 19, 2011, 6:59 AM EDT
Hawaii's palm trees and gentle breezes have given rise to one of the nation's boldest online news experiments. Honolulu Civil Beat, founded by eBay creator Pierre Omidyar, is vying to take its place among the city's newspaper and TV sites. Full Story | Comments (1)
Digital DMAs
Gannett Tests Hyperlocal Model In Tampa
NetNewsCheck, May 12, 2011, 7:07 AM EDT
In a market with fierce competition from a myriad of newspaper and television sites vying to be No. 1, Gannett chooses the sunny Tampa-St. Petersburg market as the online proving ground for its bold experiment in hyperlocal news sites. Full Story | Comments (1)
Digital DMAs: Boston
Globe Paywall Could Stir Feeding Frenzy
NetNewsCheck, May 5, 2011, 6:59 AM EDT
In Boston's crowded local online arena, The Boston Globe overshadows all of its competitors. But with the Globe planning to launch a pay site later this year, other area sites smell blood in the water and are ready to move in and steal readers away from the paper. Full Story | Add comment
Digital DMAs
Speedier StarTrib Rules Roost In Minneapolis
NetNewsCheck, Apr 28, 2011, 7:17 AM EDT
In Minneapolis-St. Paul -- the country's 15th-largest market -- the local online media scene has many players, from large newspapers and TV stations to local radio stations and even an innovative nonprofit news site. But it's the area's primary newspaper, the Star Tribune, which recently launched a redesign that helped speed up the site's load times, that dominates the market. Full Story | Add comment
Digital DMAs
In Austin, Upstart Battles Texas-Sized Leader
NetNewsCheck, Apr 7, 2011, 7:21 AM EDT
Though the Austin American-Statesman dominates the city's online media scene, The Texas Tribune, a tiny non-profit local news site, is taking off and generating a lot of buzz for its political coverage in the Texas capital. Full Story | Add comment
Digital DMAs
In Chicago, Trib is King, But ESPN Moving In
NetNewsCheck, Mar 31, 2011, 6:46 AM EDT
Chicago is the nation's third-largest market when it comes to local online advertising, and the Tribune Co.'s Web outlets dominate, but sports giant ESPN is muscling in and stealing some of the Trib's home court advantage with its own local play. Full Story | Add comment
Digital DMAs
In Las Vegas, Innovation Defines Online
NetNewsCheck, Mar 17, 2011, 6:51 AM EDT
The city of glitz and glamour has an online scene as vibrant as its reputation, with the dominant newspaper doggedly enforcing its copyrights, while its primary competitor is busy turning out an innovative, award-winning site. Full Story | Comments (1)
Digital DMAs
In Raleigh, Role Reversal For TV, Paper Sites
NetNewsCheck, Mar 10, 2011, 6:37 AM EST
In Raleigh-Durham, N.C., it’s the top TV station, WRAL, and not the newspaper that is the leader in a busy local online scene. And with a trio of colleges in the market, entertainment and sports are huge traffic drivers. Full Story | Add comment
Digital DMAs
Philly Locals Take On New Digital Challengers
NetNewsCheck, Feb 24, 2011, 6:39 AM EST
Though traditional media sites rule the online roost in the city that was the cradle of democracy in this country, community-driven sites are proliferating, serving a market hungry for local news and sports. Philadelphia boasts some 260 blogs and hyperlocal news sites and possibly more on the way. Full Story | Comments (2)
Digital DMAs
Video, Mobile Charge Up Des Moines Media
NetNewsCheck, Feb 17, 2011, 6:52 AM EST
Des Moines, Iowa -- the nation’s No. 73 media market -- may not have kept pace online with larger markets, but the region’s newspaper and TV sites are poised to play catch-up in 2011. Full Story | Add comment
Digital DMAs
San Diego Blazes Path To New Media Model
NetNewsCheck, Feb 10, 2011, 6:50 AM EST
San Diego’s local online scene may be dominated by its daily newspaper, The San Diego Union-Tribune, but a new breed of non-profit news sites are popping up, such as, that may set the course for the future of online news coverage. Full Story | Add comment
Local Market Profile
San Fran Sites Battle For Tech-Savvy Users
NetNewsCheck, Feb 3, 2011, 7:58 AM EST
The Bay area is home to Silicon Valley and the tech-savvy market was an early Internet adopter. One of the nation’s longest established newspaper sites,, rules the roost here, but its rivals and some hyperlocal newcomers have made San Franciso-Oakland-San Jose a competitive market. Full Story | Add comment
Local Market Profile
Monroe/El Dorado Market Poised To Explode
NetNewsCheck, Jan 27, 2011, 8:04 AM EST
This tiny market may have been slow to embrace the Internet, but its local online ad scene has been projected to grow faster this year than any other U.S. market's. While the region’s media outlets are still adopting social media and developing mobile apps, Borrell predicts local online advertising here will more than double, rocketing 115%, to $33.8 million, by 2015. Full Story | Add comment
Local Market Profile
In Salt Lake, Deseret Has Hold On Local Media
NetNewsCheck, Jan 20, 2011, 8:33 AM EST
In Salt Lake City, Deseret Media is the biggest show in town, operating the top newspaper and TV site, and the company has been pushing into the future with a "Web first" philosophy. Full Story | Add comment
Local Market Profile
Albany Sites Ride Politics To Online Success
NetNewsCheck, Jan 13, 2011, 8:30 AM EST
Local online media is booming in the Albany-Schenectady-Troy, N.Y., marketplace -- the region clocks in as the nation’s second-fastest growing online ad market -- with a large stable of newspaper and TV sites ready to feed the area’s politics-crazy audience. Full Story | Add comment
Local Market Profile
Hyperlocal, Paywalls Skip Sleepy Syracuse
NetNewsCheck, Jan 6, 2011, 9:01 AM EST
The spread-out Syracuse market has hindered hyperlocal efforts and kept the region insulated from other hot online issues such as paywalls, but The Post-Standard and several local TV stations give advertisers a lot of online options. Full Story | Add comment
A Bevy Of Sites Milk Media-Rich Madison
NetNewsCheck, Dec 21, 2010, 8:55 AM EST
In the nation’s 85th largest media market, newspaper-run battle it out with TV station sites for local online bragging rights, but competition from a host of independent and legacy media sites -- and even from the University of Wisconsin -- helps keep the big players on their game. Full Story | Add comment
Local Market Profile: Seattle-Tacoma
Tech-Heavy Area Leads Way Into Local Space
NetNewsCheck, Dec 16, 2010, 6:30 AM EST
In a region known for tech innovation, traditional media companies -- including the first newspaper to go all-digital -- compete in an arena crowded with blogs and community news sites, all seeking innovative ways to coax revenue from the Web.   Full Story | Comments (1)
Local Market Profile: Houston
Local Online Media Soars In 'Space City'
NetNewsCheck, Dec 2, 2010, 9:19 AM EST
Houston's local digital scene is crowded, with several newspapers, television stations and Internet pureplays jostling for a slice of an advertising revenue stream that is expected to nearly double during the next four years. The Houston Chronicle's is the market leader, but leading rivals,, and other national and local players including Google and ReachLocal, are jostling for a place at the table. Full Story | Add comment
Local Market Profile: Fort Myers-Naples, Fla.
Old Media Companies Fuel Hot Online Engine
NetNewsCheck, Nov 23, 2010, 8:50 AM EST
The Fort Myers-Naples market is home to one of the Web's early media pioneers, and the region's new media expansion is still going strong. The area's legacy media companies are all increasing their online presence. Add to that an older, more affluent population, and you have the nation's 30th fastest-growing online media market, according to Borrell Associates. Full Story | Add comment
Local Market Profile: Bakersfield, Calif.
Online Gets Healthy Despite Slow Economy
NetNewsCheck, Nov 18, 2010, 8:43 AM EST
Bakersfield, Calif., may be a small market, but due to its status as a less expensive alternative to Los Angeles, the region is growing. Despite the recession and high unemployment levels, the area’s local online outlook is getting healthier, with legacy media players the Bakersfield Californian and TV stations KGET, KERO and KBAK staking their claims in the market’s online future. Full Story | Add comment
Local Market Profile: Washington
WashPo Still King, But New Sites Storm Gates
NetNewsCheck, Nov 11, 2010, 8:34 AM EST
In the nation's capital local digital mediascape is dominated by The Washington Post, but several challengers are closing in. Among them is Allbritton Communications, owner of the ABC affiliate in town. It first launched, a fast-paced political news site that's developed a national reputation, and then followed that up with, a hyperlocal venture. Full Story | Add comment

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