Digital Strategies For Broadcasting 2010

Exclusives

Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

5月 2012
28
Memorial Day
Holiday
6月 2012
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
7月 2012
4
27-12
Summer Olympics
Holiday
BIA/Kelsey Digital Strategies for Broadcasting
Full Coverage: Digital Strategy For TV, Radio
NetNewsCheck.com, May 19, 2010, 4:19 PM EDT
Check out full coverage from three days of TV and Radio strategies at the BIA / Kelsey Digital Strategies for Broadcasters. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Station Thinks Outside The TV Box With Obits
NetNewsCheck.com, May 19, 2010, 2:30 PM EDT
With the Saginaw, Mich., newspaper started publishing just three days a week, Meredith's local TV website started an online obituary service that generates about $10,000 a month. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Gray Sees Mobile Rev In SMS, Not Just Apps
BIA / Kelsey, May 19, 2010, 1:21 PM EDT
Lisa Bishop at Gray Television took issue with the app craze we’ve seen take over the media world over the past 2 years. She’s seeing better engagement and returns with SMS and WAP strategies. Link | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Online, Mobile Need Common Metric With TV
NetNewsCheck.com, May 19, 2010, 1:21 PM EDT
“The challenge is in a common metric to measure across media,” said Lynda Clarizio of Invision, which provides television ad sales and planning systems. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Brown: Stations Should Share Online Info
NetNewsCheck.com, May 18, 2010, 12:20 PM EDT
(image:fisher-ceo.jpg aspect:3x4 align:left)The long-standing competitive barriers between broadcasters are going to have to break down in order for traditional television companies to succeed in this new media world, Colleen Brown, President and CEO of Fisher Communications, said Tuesday. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
TV Advised To Cooperate, Plan For Future
NetNewsCheck.com, May 18, 2010, 7:17 PM EDT
Panelists say stations should drop the ratings competition and concentrate on pooling resources to offer consumers news when and where they want it. Also vital to stations' survival is planning for the future -- the far future. Full Story | Add comment
BIA/KELSEY DIGITAL STRATEGIES FOR BROADCASTING
The Case For Selling Multi-Platform Media
NetNewsCheck.com, May 18, 2010, 7:04 AM EDT
Gone are the days when television, radio or newspaper sales teams would be responsible for simply selling spots, says sales consultant Leslie Laredo Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
Sinclair Web Sales Tactic: Continuous Training
NetNewsCheck.com, May 18, 2010, 7:00 PM EDT
With digital sales becoming an ever more integral part of selling television, stations are the ultimate winners if sales teams are more confident -- and competent -- when it comes to selling digital. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
For TV & Online, Content Is King, Not A Device
NetNewsCheck.com, May 18, 2010, 2:56 PM EDT
Adam Broitman: Expanding a station’s reach by placing Web content on an iPad is not the same as expanding its consumer experience. “Pushing content to other platforms is not the answer,” he said – it creates more reach but not more value. Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
BIA: Broadcasters Should Balance New Media
NetNewsCheck.com, May 17, 2010, 5:05 PM EDT
BIA/Kelsey’s Rick Ducey says that while its vital that broadcasters to embrace change by incorporating new media content and advertising opportunities in their operations, they don't want to "walk away from a nice revenue stream.” Full Story | Add comment
BIA/Kelsey Digital Strategies for Broadcasting
New Media Can Grow Radio, Say RAB Prez
NetNewsCheck.com, May 17, 2010, 3:34 PM EDT
Radio Ad Bureau President Jeff Haley says radio stations can stay alive and well - and can even grow - by using new media outlets to reach audiences. Full Story | Add comment
BIA / Kelsey Local Ad Forecast
BIA: TV, Radio To Double Online Rev By 2014
NetNewsCheck.com, Mar 9, 2010, 1:50 PM EST
(image:kelsey-march2010-tv-5year.jpg aspect:4x3 align:left)Digital revenue at TV and radio stations will roughly double over the next five years, according to the BIA/Kelsey's annual forecast. Although it's a fraction of total revenue, online  will grow 6 times faster than broadcast. Full Story | Add comment

The Market

Symbol Last Change (%)
Nasdaq 2829.80 -20.32 (-0.71%)
NYSE 7499.64 -41.26 (-0.55%)
S&P 500 1314.58 -4.28 (-0.32%)
Updated 05/24 2:09p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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