do not track

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Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

5月 2012
28
Memorial Day
Holiday
6月 2012
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
7月 2012
4
Independence Day
Holiday
27-12
Summer Olympics
Holiday

Net Essentials

FTC Pushes ‘Do Not Track’ For Consumer Privacy
Street Fight, Mar 27, 2012, 8:00 AM EDT
FTC Commish Wants Revised 'Do Not Track'
CNET, Aug 22, 2011, 3:21 PM EDT
The U.S. Federal Trade Commission should take a different approach to "do not track" that would involve investigating online advertising, and then perhaps regulating it, FTC commissioner J. Thomas Rosch said today. Link | Add comment
Use Of Firefox ‘Do Not Track’ Has Quadrupled
PaidContent, Aug 12, 2011, 8:25 AM EDT
Europe Wants U.S.-Style 'Do Not Track' Standard
PaidContent, Jun 22, 2011, 3:27 PM EDT
Privacy Bill Will Have Impact On Web Media
GigaOM, Apr 19, 2011, 8:06 AM EDT
Passage of the Kerry-McCain privacy bill -- or even something similar -- could shift some power in online media and force changes in the way online ad networks and other targeters work with content sites. Link | Add comment
Apple Adds ‘Do Not Track’ To New Safari Browser
PaidContent, Apr 14, 2011, 7:31 AM EDT
Kerry-McCain Bill: Opt-Outs In, 'Do Not Track' Out
PaidContent, Apr 13, 2011, 8:05 AM EDT
Commentary
'Do Not Track' Could Hurt Web Publishers
Advertising Age, Apr 6, 2011, 2:04 PM EDT
Ran Cohen, co-founder and vice president of product at Legolas Media, an audience "futures" marketplace, says that user's reluctance to pay for content and have advertisers collect their personal data could cause some sites to go under: "If users can block cookies that help publishers pay the bills, publishers, in return, should restrict or limit users from accessing free content." Link | Add comment
Do-Not-Track Bill Introduced In California
MediaPost, Apr 5, 2011, 11:27 AM EDT
AP Implements 'Do Not Track' On Large Scale
PaidContent, Apr 1, 2011, 8:21 AM EDT
The AP’s News Registry, which provides analytics for 800 news Web sites, said it won’t track the activity of users on any of those sites as long as they have a browser with the DNT “header” turned on. Link | Add comment
3 Reasons A 'Do Not Track' Bill Will Pass In 2011
PaidContent, Feb 14, 2011, 7:14 AM EST
Firefox Trumpets 'Do Not Track' In Upgrade
PaidContent, Feb 10, 2011, 8:08 AM EST
Senate To Hold Online Privacy Hearings
MediaWeek, Jan 24, 2011, 11:09 AM EST
Commentary: Do Not Track
Rule Protects Big Media Rev More Than Data
BusinessWeek, Dec 23, 2010, 8:10 AM EST
Mediassociates director of strategic planning Ben Kunz says that while the FTC's "do-not-track" proposal may have consumers' best interests at heart, "the idea has two huge problems: 1. It won't stop online ads. While Do Not Call lists kept telemarketers at bay, you'll still see tons of banners and videos everywhere online. They'll simply be less relevant. 2. Do Not Track will send billions of dollars to the big online publishers, hurting the little sites you might find most interesting." Link | Add comment
Poll: Americans Say 'No' To Online Tracking
Advertising Age, Dec 22, 2010, 7:41 AM EST
Mozilla: 'Do Not Track' Option Will Be In Firefox 4
PaidContent, Dec 21, 2010, 7:45 AM EST
Newsonomics of 'Do Not Track'
Rules Could Have Big Impact On News Media
Nieman Journalism Lab, Dec 9, 2010, 3:30 PM EST
Author Ken Doctor: "This isn’t an abstract debate about consumer rights or Big Brother. It’s a debate that could have profound implications for news media. If rules are re-written, we could see a re-balancing of power among news media, advertisers, ad agencies, and the ad networks. Therein may lie billions of dollars in ad spending -- and revenue splits -- in the years ahead." Link | Add comment
Commentary: Do Not Track
No Need For Web Companies To Panic
Adweek, Dec 3, 2010, 8:01 AM EST
Katy Bachman: "Even if the government in the future decides it needs to legislate a rules-based 'Do Not Track' practice, which a few Congressional leaders have vowed to do, it doesn't mean the end of Internet advertising and marketing as we know it. Web companies can still track; they will just need to find ways to cajole consumers to share their information." Link | Add comment
FTC Wants 'Do-Not-Track' For Online Ads
ClickZ, Dec 1, 2010, 3:36 PM EST
The Federal Trade Commission wants a Do-Not-Track program for online advertising. The recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the commission's own guidelines for online behavioral advertising practices. Link | Add comment

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Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

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