Dylan Smith


  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Post-Patch, Hyperlocals Multiply
Nieman Journalism Lab, Nov 4, 2015, 2:11 PM EST
Before its collapse, Patch hired scores of journalists to cover hyperlocal news, and many have launched their own fledgling efforts in its wake. Laura Hazard Owen rounds some of them up in Georgia, Connecticut, Pennsylvania and Michigan, charting their struggles with advertising and their embrace of tech.  Link | Add comment
LION Partners To Back NYC Indie Media Camp
LION Publishers, Nov 4, 2013, 4:08 PM EST
Local Independent Online News Publishers is partnering with email magazine Brooklyn Based to offer NYC metro-area members reduced-price access to the NYC Indie Media Camp, a one-day workshop for budding and veteran online publishers. Link | Add comment
Local Online Pubs Still Toughing It Out
NetNewsCheck, Sep 24, 2013, 6:40 AM EDT
While national companies such as AOL and NBC are having trouble making their local online efforts stick, small independent publishers have had more success in the local arena. Their secret? Their relationships and connections with their local communities, says Dylan Smith, chairman of Local Independent Online News Publishers. Full Story | Comments (1)
Hyperlocal News
LION Reaches 100 Member Milestone
NetNewsCheck, Jun 5, 2013, 8:04 AM EDT
The hyperlocal news trade organization passed the 100 member mark at the beginning of June. "We're extremely proud that LION's members represent the continuing success of independent local news sites," Dylan Smith, the gourp's chairman, says. Full Story | Add comment
Hyperlocal News
LION: Deadline For Deal On Dues Approaches
NetNewsCheck, May 28, 2013, 7:02 AM EDT
Full members who pay their dues by the end of May can get up 50% off their dues and receive half off early bird registration fees for the group's annual summit in Chicago in October. Full Story | Add comment
Hyperlocal Trade Org LION Hits 75 Members
NetNewsCheck, Jan 4, 2013, 7:37 AM EST
LION, a new trade organization for hyperlocal news sites, has signed up 75 inaugural members as part of its initial membership drive, surpassing its original goal of 50 members by the end of 2012, the group announced Thursday. Full Story | Add comment
Hyperlocal Trade Org Boosts Membership
NetNewsCheck, Dec 17, 2012, 5:37 AM EST
The hyperlocal news trade organization has added several online publishers to its membership ranks as part of its initial membership drive, including Riverhead Local, Charlottesville Tomorrow, Twin Cities Daily Planet, The Ann Arbor Chronicle and Plaza de Armas. Full Story | Add comment
Local News Sites Form New Trade Assoc.
Columbia Journalism Review, Aug 22, 2012, 7:26 AM EDT
Local Independent Online News Publishers (LION) will be chaired by Dylan Smith of the TucsonSentinel.com and has been partly funded by a grant from the Patterson Foundation. The new nonprofit trade group will offer support for the growing hyperlocal news industry. Link | Add comment

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