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  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

5月 2012
28
Memorial Day
Holiday
6月 2012
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
7月 2012
4
Independence Day
Holiday
27-12
Summer Olympics
Holiday

Net Essentials

Analysis: Race For Local Online Is Far From Over
Do Online Papers Pull News Share From TV?
NetNewsCheck.com, Mar 8, 2010, 8:08 AM EST
Hidden in the latest media reports from Pew and Comscore is a surprising fact: Newspapers have used online to grab market position from local TV. But both groups face far bigger competition from the rest of the Internet. Full Story | Comments (2)
Editors' Blog
One Simple Reason To Go Local On The iPad
NetNewsCheck, Mar 5, 2010, 5:05 PM EST
It comes down to one simple thing, and while it's an opportunity for all media, it could make a bigger difference for local media. Full Story | Add comment
Editors' Blog
Let's Hear It For 'Fair Aggregation'
Mar 4, 2010, 7:03 AM EST
Here at NetNewsCheck.com, we love aggregation – obviously, since the site is devoted to being a continuous summary of helpful headlines for Local Online Media – but we also try to practice Fair Aggregation. Not everyone does. Full Story | Add comment
It's 5 o'clock everywhere
Magazine App Finds Happy Hour in 30 Cities
TechCrunch, Mar 2, 2010, 8:47 AM EST
Village Voice Media helps you find libations by location Link | Add comment
Our Take
Let the jokes begin about being less mobile and more social.
Freemium Nets 10% Paid For SI Swimsuit App
PaidContent, Mar 1, 2010, 3:46 PM EST
Three weeks after launch, the Sports Illustrated swimsuit issue has delivered nearly 570,000 downloads of its ad-supported “freemium” app—and converted roughly 10 percent to paid users at $1.99 a pop. Link | Add comment
Our Take
OK, numbers-crunchers-at-sites-considering-paid-content: We know that comparing apps to subscriptions is like apples to oranges, but if your projections for paid content top a 10% conversation rate, go back and re-figure. And if your content doesn't involve swimsuits, better make that a 5% ceiling.
Commentary
Looking For Lessons In Hyperlocal Hoopla
NetNewsCheck.com, Feb 23, 2010, 12:22 PM EST
Everyone from the largest (is that Google or Facebook this week?) to the smallest independent blogger is getting into local online media these days. But Fisher Communication's early success with hyperlocal raises some interesting points about TV stations and newspapers. Full Story | Comments (1)

Today's Top Stories

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Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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