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  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

May 2012
Mo
28
Memorial Day
Holiday
June 2012
Th
Sa
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
We
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
July 2012
We
4
Independence Day
Holiday
Fr
Su
27-12
Summer Olympics
Holiday

Net Essentials

Site Specific: Examiner
CBS Local Deal Opens Doors For Pureplay
NetNewsCheck, Jan 23, 2012, 6:50 AM EST
Examiner.com, the Clarity Digital Group-owned local-content network, has opened up new audiences with a recent deal to provide its vetted user-created content on niche topics to CBS Local. The deal also creates new revenue streams for the network, adding to what is already drawn from display ands and sponsored content. Full Story | Add comment
CBS Local, Examiner Ink Content Pact
NetNewsCheck, Dec 14, 2011, 9:00 AM EST
The partnership will create original lifestyle content for local audiences that will begin appearing on CBS Local sites in the first quarter of 2012. Full Story | Comments (1)
Examiner.com Lifts Stories From Missoulian
Cops And Courts, Oct 6, 2011, 3:25 PM EDT
Turnover Hits Examiner.com Brass
Street Fight, Jul 13, 2011, 4:08 PM EDT
Examiner Offers Quality Content Incentives
PaidContent, Apr 6, 2011, 7:27 AM EDT
Hyperlocal network Examiner.com has often been frustrated by being lumped in content farms. So, over the past year, it has been trying to find ways of highlighting the differences between it and content farms by instituting a process to shore up the quality of its posts and contributors. Link | Add comment
Examiner.com, LivingSocial Ink Partnership Deal
Examiner, Feb 14, 2011, 3:11 PM EST
Foursquare Adds Examiner.com News
PaidContent, Jan 10, 2011, 3:44 PM EST
Geo-location service Foursquare has struck a new partnership with hyperlocal news provider Examiner.com, which will add reviews to Foursquare users’ mobile feeds in the 288 cities the news service operates in. Link | Add comment
HGTV Taps Examiner Content Creation
MediaPost, Dec 28, 2010, 8:14 AM EST
Examiner.com recently began pushing a content social model where brands sign on to advertise and writers for the network get a heads-up about specific topics. Link | Add comment
Examiner.com Grows With Local News Model
Beet.tv, Dec 14, 2010, 8:31 AM EST
Examiner.com, with 37,000 writers under contract in 230 U.S. cities, is the world's largest news organization by the sheer size of its writing stable and the amount of content being produced, and according to company CEO Rick Blair, it adds about 4,000 new writers per month.   Link | Add comment

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Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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