5 Tools Hyperlocals Can Use To Up Ad Sales
Street Fight,
May 15, 2012, 3:39 PM EDT
Despite their targeted content, many hyperlocal publishers still struggle to find an effective way to attract online ad dollars from local SMBs. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.
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Commentary
The Two Camps Of Hyperlocal
BIA/Kelsey,
Mar 16, 2012, 7:57 AM EDT
Peter Krasilovsky: "The vision for Hyperlocal — if you believe in it — boils down to two camps. The first camp says it is a labor of love that must be hand-curated to work with merchants and engage the citizenry, town-by-town. ... The second camp says that that the only realistic and scalable opportunity is in a centrally managed operation, providing tools, strategy and branding."
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SXSW 2012
5 SXSWi Panels For Local-Obsessed
Street Fight,
Mar 6, 2012, 3:34 PM EST
This year's South by Southwest Interactive festival will have plenty for of panels for those watching the hyperlocal field. Street Fight runs down some of the most relevant panels for the local-focused.
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Outing: No 'Magic Bullet' For Hyperlocal Rev
Street Fight,
Mar 6, 2012, 3:08 PM EST
Steve Outing, on hyperlocal business models: "Most people who follow business models for this sort of stuff will tell you no one’s figured out the magic bullet, so you really have to think about a lot of different revenue streams."
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Patch: We’re Not Like Main Street Connect
JimRomenesko.com,
Feb 28, 2012, 8:12 AM EST
Someone identifying themself as Patch President Warren Webster (
AOL has denied it was Webster) shot back at Main Street Connect founder Carll Tucker compared his company to Patch in the comment section of a Business Insider item on
friction at AOL. Webster: "As a local company you need to make money for your investors. At Patch we are part of a company which will soon be in the Fortune 500. There are literally 100′s of metrics by which we can measure success."
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ASNE Chat: The Hyperlocal News Model
ASNE,
Feb 24, 2012, 3:00 PM EST
The American Society of News Editors gathered a panel of hyperlocal experts — Scott Brodbeck, editor/founder, ARLnow; Rachel Fishman Feddersen, chief content officer, Patch; Debbie Galant, founder/co-owner, Baristanet; Carl Lavin, founding managing editor, Main Street Connect; Robert Niles, founder/editor, ThemeParkInsider.com; and Laura Rich, co-founder/CEO, Street Fight — to discuss the industry's search for a business model that works.
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The Newsonomics Of Hyperlocal's Next Round
Some Hope In Hyperlocal Biz Model Search
Nieman Journalism Lab,
Feb 24, 2012, 6:53 AM EST
Ken Doctor: "It’s easy to get cynical about hyperlocal news on the web. People have been working to figure out a scalable model to support it for years. But news-model fatigue shouldn’t be mistaken for permanent failure — it’s just that no one has yet found success."
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Election 2012
Targeted Ad Buys Push Election Hyperlocal
Street Fight,
Feb 17, 2012, 3:31 PM EST
Jordan Lieberman, managing director of Campaign Grid, an online ad platform for campaigns and causes: "Today, we can target online video with offline data, and a watershed moment is a coordinated, hyperlocal, cable television buy, with online display, video and mobile ads in the same geography. The added bonus is the online audience targets are only known registered voters. This multi-channel approach is looking to be the big story in 2012."
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Post Yang, Whither Goest Yahoo Local Efforts
Street Fight,
Jan 20, 2012, 2:29 PM EST
One complaint from investors was Yahoo's failure to implement a comprehensive local strategy. While the struggling Internet giant has no definite outlined hyperlocal strategy, will Yahoo rev up its local efforts now that founder Jerry Yang has left the company?
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Hyperlocals Should Have An Exit Strategy
Talk About Local,
Jan 18, 2012, 3:07 PM EST
Nicky Getgood, communications manager at Talk About Local, on a hyperlocal exit strategy: "If there's one piece of advice I'd offer to hyperlocal website managers it would be to start thinking of how you'd hand it over now, even if you've no intention of doing so in the near future. New businesses are always told to consider their exit strategy when starting up and I'd suggest it would be a good idea for website managers to do the same."
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Can Real Estate Save Hyperlocal News?
Inman News,
Jan 17, 2012, 4:05 PM EST
Real estate professionals may be the answer to a struggling hyperlocal news industry, according to journalist and author Jeff Jarvis who spoke at Real Estate Connect Friday.
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Boston.com Adds Tweets To Hyperlocal Sites
Nieman Journalism Lab,
Jan 13, 2012, 3:55 PM EST
As part of the redesign of its network of 50 hyperlocal sites, Boston.com will aggregates individual tweets hand-plucked from locals on Twitter, displaying them inline with other news in the feed.
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2011: The UK Hyperlocal Year In Review
Online Journalism Blog,
Jan 5, 2012, 7:09 AM EST
6 Trends That Will Impact Local Sites In 2012
Street Fight,
Dec 20, 2011, 8:03 AM EST
Patrick Kitano, founding principal of social brand management strategy group Brand into Media and administrator of the Breaking News Network, a national hyperlocal community service network: "The big opportunity is to organize local conversations ... into topics like sports, culture, movies, things to do, business, family, etc. In 2012, cross platform systems that facilitate community engagement across all social media along these topics will develop."
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The Batavian Launches ShopBatavia
The Batavian,
Dec 6, 2011, 8:29 AM EST
Pandora Steps Into Hyperlocal Ad Market
Street Fight,
Dec 2, 2011, 8:43 AM EST
Alex Salkever: "Pandora’s response rates are well above what most online ads see and probably ahead of radio ads. Look for Pandora to really break open the local market for Internet audio — even if they have to do it with a sales team — and set a whole new standard for audio ad accountability."
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Site Specific: The Batavian
Color, Comments Drive Upstate NY News Site
NetNewsCheck,
Nov 28, 2011, 7:35 AM EST
In the small New York community of Batavia, local news site
The Batavian — which started life as an experiment for Gatehouse, but has since gone independent — has thrived on a mix of breaking news, photography and display advertisements.
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Paton: Local Is a 'Holy Grail' For Newspapers
The New York Times,
Nov 15, 2011, 7:54 AM EST
John Paton,
CEO of Digital First Media, Journal Register Co. and MediaNews Group, on the importance of local: "There is this kind of Holy Grail about local, whether it’s called hyperlocal or whatever the term is in social and mobile. Newspapers have the largest local audience for news of anybody in their area. In our markets, we have the biggest news army and the biggest local sales army."
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Commentary
Hyperlocals Can Help SMBs Go Social
Street Fight,
Nov 11, 2011, 6:46 AM EST
Domus Consulting Group's Patrick Kitano: "Hyperlocal publishers are well positioned to support their business communities by providing turnkey social marketing services."
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Cowan: Hyperlocal Is Natural Move For TV
Street Fight,
Nov 11, 2011, 6:46 AM EST
Datasphere's Gary Cowan on television station hyperlocal efforts: "TV stations have always been part of the local community — they’ve always had a local focus. Hyperlocal news is a natural extension of that trend, albeit one with uniquely challenging dynamics, especially on the economic front."
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Owens, Tucker Spar Over Indies’ Profitability
Street Fight,
Nov 2, 2011, 3:12 PM EDT
Carll Tucker, founder and chairman of the board for hyperlocal network Main Street Connect, defended his business model in the comments section of The Batavian Publisher Howard Owens blog post
declaring the future of news belongs to local independents: "If every community in America could have a Howard Owens, the future of news would be dandy," Tucker wrote.
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Main Street Connect Adds CEO, $7M In Funds
Street Fight,
Nov 2, 2011, 8:24 AM EDT
Hyperlocal news network Main Street Connect yesterday announced that Zohar Yardeni, Thompson Reuters' global head of product management, would join the company as CEO, replacing founder Carll Tucker who will become chairman of its board of directors. The company also announced $7 million in new funding, matching an inaugural round raised a year ago.
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Public Radio Set For Hyperlocal Innovation
Street Fight,
Oct 31, 2011, 2:04 PM EDT
Jessica Clark, media strategist at the Association for Independents in Radio and a senior fellow at American University's Center for Social Media, on the catalyst behind public radio's Localore project to improve community engagement: "Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users."
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Street Fight Summit
Two Publishers Differ On Scaling Hyperlocal
Street Fight,
Oct 26, 2011, 2:07 PM EDT
Patch's model of aggressive growth and Main Street Connect's more conservative approach were at the center of debate during a panel at yesterday's Street Fight Summit.
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Commentary
Big Brands Are Eying The Hyperlocal Space
Street Fight,
Oct 13, 2011, 1:10 PM EDT
Patrick Kitano, founding principal of Domus Consulting Group: "
We’re on the brink of seeing brands start to carve into the hyperlocal pie simply by providing an online space to offer localized content and capture the “neighborhood” conversations that locals want to see." Link
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13 Lessons From Running A Hyperlocal Site
Richard Jones Journalism Blog,
Oct 6, 2011, 8:22 AM EDT
Saddleworth News founder Richard Jones shares 13 lessons he's learned from running a hyperlocal site from lowering our threshold of what we think news is to hyperlocals are not about the money.
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UK LocalPeople Sites Turn Into ‘Franchises’
PaidContent.org,
Oct 5, 2011, 3:20 PM EDT
Northcliffe Media is beginning a "franchise" model for sites in its LocalPeople hyperlocal network. “Franchisees” must pay Northcliffe at least $10,800 (£6,995) to run their own local site. The company's pitch to potential franchisees:
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Effort Brings Local Content To All US Towns
Street Fight,
Oct 5, 2011, 8:50 AM EDT
AmericanTowns.com, launched over a decade ago, is working to answer to the question of whether an online tool could enable citizens, groups and merchants to build a better community together.
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Block By Block Summit
At Summit, Local Pubs Get Down To Business
Street Fight,
Oct 4, 2011, 3:45 PM EDT
The most attended sessions at last week's Block by Block Summit in Chicago were those dealing with developing revenue streams and building user engagement, according to conference co-organizer Michele McLellan.
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Chicago News Sites Form Ad Network
Nieman Journalism Lab,
Oct 4, 2011, 8:35 AM EDT
A group of 15 Chicago community news sites last week joined together to launch the
Chicago Independent Advertising Network. The network, which will begin running ads on Nov. 1, is an effort to bring the benefits of scale to the business side of community news.
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Commentary
TBD Lesson: Transparency Is Best Approach
The Buttry Diary,
Oct 3, 2011, 2:41 PM EDT
Steve Buttry: "In the news business especially, transparency is always the best approach (recognizing that some matters, such as personnel and pending decisions, might justify exceptions). You shouldn’t shine the spotlight elsewhere in the community if you can’t handle the heat of the spotlight yourself."
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Hyperlocal News Pubs Form Trade Group
NetNewsCheck,
Oct 3, 2011, 1:11 PM EDT
A group of 22 independent local online news publishers announced
the formation of a new trade group during last week's Block By Block conference in Chicago. Founding members include: Ned Berke,
Sheepsheadbites.com; Brandy Tuzon Boyd,
NatomasBuzz.com; Adrienne Fawcett,
GazeboNews.com; Mike Fourcher,
Brownlinemedia.com; Debbie Galant,
Baristanet.com; Darren Hillock,
WestofTheI.com; Ikaika Hussey,
TheHawaiiIndependent.com; Jeremy Iggers,
TCDailyPlanet.net; Ben Ilfeld,
SacramentoPress.com; Krystal Knapp,
PlanetPrinceton.com; Polly Kreisman,
TheLoopNY.com; Emily Lowry,
Magic City Post; Charlotte Anne Lucas,
NowcastSA.org; La Risa Lynch,
NeighborhoodScribe.com; Susan Mernit,
OaklandLocal.com; Howard Owens,
TheBatavian.com; Jesus Sanchez,
TheEastSiderLA.com; Patrick Sand,
WestSeattleBlog.com; Amy Senk,
CoronadelmarToday.com; Dylan Smith,
TucsonSentinel.com; John T. Ward
RedBankGreen.com; Teresa Whippel,
MyEdmondsNews.com.
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Block By Block Summit
Five Stages Of Grief For Local News Startups
Reynolds Journalism Institute,
Oct 3, 2011, 8:27 AM EDT
Michele McLellan on the emerging chaotic local news ecosystem: "Today, even publishers who are doing a good job with revenue are finding it difficult to find capacity to expand, even as they identify good growth opportunities -- like offering new services or launching sites in neighboring communities."
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Block By Block Summit
NY Hyperlocal's Community Focus Wins Fans
Poynter,
Sep 30, 2011, 6:52 AM EDT
Denise Civiletti's
RiverheadLocal.com, which has made a splash in its community with its a "through-the-lens view" of Riverhead, N.Y., is one of the hyperlocal success stories on display at the New Media Journalism Initiative's second annual
Block by Block Summit this week in Chicago.
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Q&A with Spot.Us Founder David Cohn
Cohn: Hyperlocals Need Passion, Revenue
Street Fight,
Sep 29, 2011, 12:34 PM EDT
Spot.Us founder David Cohn: "The corporate version of hyperlocal needs some work. It’s 'hit or miss,' with each site depending on who is running it and how much passion they have to attract the attention of the community. If there are sites that don’t attract attention because the editors don’t ooze passion, and the corporation loses a lot of money, that hurts."
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Commentary
Patch Editors Should Run Their Own Sites
Howard Owens,
Sep 26, 2011, 8:18 AM EDT
Howard Owens: "[Patch editors] are expected to do all of the things they would have to do if they owned their own Web sites, but merely in service of building wealth for AOL shareholders. ... Patch editors should know that what they’re being asked to do on salary they could do for themselves far more successfully and with some chance of building a valuable business for themselves and their families."
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Jessell At Large
Irene Illustrates Meaning, Value Of Hyperlocal
TVNewsCheck,
Sep 16, 2011, 3:06 PM EDT
The national and regional coverage of Hurricane Irene was fine before the storm actually passed through my suburban New Jersey town. But then, what I wanted -- and needed -- to know came from my local AOL Patch site. There were fresh updates, pictures and even a brief video tour of the damage. The lesson here for broadcasters dabbling in hyperlocal websites or mobile apps is that you can't do it on the cheap. Just like any kind of journalism, hyperlocal journalism takes well-educated, well-trained, responsible reporters and editors.
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Ex-'Rocky' Editor Weighs In On YourHub
Street Fight,
Aug 22, 2011, 7:41 AM EDT
John Temple, the former editor of the now-defunct
Rocky Mountain News and among those behind the original incarnation of YourHub, commented on a
recent story about the hyperlocal network: "If it wasn’t working financially six years later, it would have long ago been killed."
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Denver Post Unveils 'New' YourHub
Street Fight,
Aug 18, 2011, 8:44 AM EDT
Six years after its launch by E.W. Scripps-owned
Rocky Mountain News, embattled hyperlocal operation YourHub is trying to get the wheels turning again with
The Denver Post.
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One Year Later:
Lessons From The TBD Experience
The Buttry Diary,
Aug 9, 2011, 1:57 PM EDT
Steve Buttry reflects on the lessons learned from Allbritton's failed hyperlocal news experiment TBD one year after its launch date: "If you’re going to start as big as TBD did, you need a few years to become profitable. If you don’t have the patience for the long haul, you’d better start small."
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Commentary
Facebook Can Be Good For Hyperlocals
Street Fight,
Aug 8, 2011, 3:32 PM EDT
Eugene Driscoll, editor of Connecticut's Valley Independent Sentinel:
"Our Facebook page is a talking Rolodex. We don't just dump our stories on Facebook. Our priority is to talk to people on Facebook -- not to just hawk stories on our home page. The traditional wall separating the public from the publication is gone."
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Case Study
Ads On Hyperlocals Reach Local Customers
Street Fight,
Aug 4, 2011, 8:12 AM EDT
One Michigan furniture company finds that its ads on a hyperlocal news site help it connect with residents who are well-educated and want to support local enterprises.
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Creating a DIY Hyperlocal On With Flipboard
Street Fight,
Jul 26, 2011, 12:44 PM EDT
Ted Mann, digital development director for Gannett N.J.: "It's tough to remember the exact moment that I became enamored with the idea of launching a hyperlocal Web site ... But it was this Flipboard moment, when I created a Haddonfield magazine in about 5 minutes, that I realized just how misguided my attempts to build a hyperlocal blog network probably were."
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Hyperlocal Business Models
Running Sites Like A Biz Could Mean Success
Mel Taylor Media,
Jul 26, 2011, 9:00 AM EDT
The answer to finding the best business model for a newspaper, broadcast or hyperlocal news site could be as simple as running a Web site like a real business.
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Commentary
In Hyperlocal, Mom-and-Pop Shops Will Win
Street Fight,
Jul 15, 2011, 2:59 PM EDT
Street Fight's Alex Salkever says big companies such as AOL are too large to build the personal relationships it takes to make hyperlocal news succeed: "Local advertising sales is truly about relationships. Small merchants want to support businesses and people they like. Patch knows this, but is struggling to make headway because of the amount of territory it assigns to each of its reps."
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Alternative Press Finds Local News Success
Street Fight,
Jul 14, 2011, 8:33 AM EDT
The Alternative Press, a 15- community New Jersey hyperlocal network, with ad sales growing about 25% per year, has hit upon a local news model that works.
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Commentary
How Patch Can Draw More Hyperlocal Traffic
Street Fight,
Jul 13, 2011, 8:44 AM EDT
Rick Robinson on how Patch can draw more hyperlocal readers: "If we asked Patch’s unofficial guiding light Huffington Post, it might come down to a simple equation: more + sexiness <+ success> = successiness."
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Meeting Hyperlocal News Users' Wants
Street Fight,
Jun 30, 2011, 3:40 PM EDT
Local America editorial director Tom Grubisich: "The data explosion offers plentiful opportunities to develop new news. But to blend that data into a compelling content cocktail, hyperlocals have to be continually innovative, and that’s not happening."
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Commentary
Shafer: Is Hyperlocal A Waste Of Time?
Slate,
Jun 29, 2011, 3:25 PM EDT
Jack Shafer on Patch's hyperlocal efforts: "I can't imagine many users abandoning Facebook for Patch, no matter how good Patch becomes, in part because the sites overestimate the affinity people have for the geographical territories defined by their local Patches."
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Survey: Advertisers Ramp Up Local Spending
ReadWriteWeb,
Jun 21, 2011, 8:37 AM EDT
Local news aggregator Topix conducted a "State of Local Online Advertising" survey and found that 60% of advertisers believe geo-targeted ads deliver stronger return on investment, with 33% of advertisers seeing double-digit gains.
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Executive Session with Bill Marrazzo
Could WHYY Redefine Public Media's Role?
NetNewsCheck,
Jun 20, 2011, 6:48 AM EDT
An ambitious digital strategy at Philadelphia's leading public TV and radio outlet may just be the template for reinventing a challenged industry. Bill Marrazzo, the company’s president and CEO, explains how a multiplatform focus on news and civic dialogue is changing the way his staff works while mining a younger audience.
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Post-IPO, Will Pandora Go Hyperlocal?
Street Fight,
Jun 17, 2011, 2:38 PM EDT
Picarro's Alex Salkever on Pandora's potential for targeted advertising: "If Pandora can translate its ongoing success in advertising down to the local bar, the local pub, the local club and the local restaurants, then it might tap into a gold mine of a market."
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Commentary
Hyperlocalism Makes Marketing Noise
Huffington Post,
Jun 7, 2011, 4:09 PM EDT
Main Street Connect Launches 32 Local Sites
PaidContent,
Jun 2, 2011, 7:03 AM EDT
Main Street Connect has rolled out 32 community news sites in Westchester County, N.Y., the hyperlocal network's largest launch to date.
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Startup Is Hyperlocal Net For Neighborhoods
Mashable,
May 31, 2011, 8:38 AM EDT
OhSoWe, a startup from OpenTable founder Chuck Templeton, has launched its community platform for neighborhoods to network and communicate online.
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Main Street Connect Buys Central Mass News
PaidContent,
May 19, 2011, 3:40 PM EDT
Main Street Connect, which owns 10 hyperlocal news sites in Connecticut, has acquired CentralMassNews, which owns 10 local news sites in central Massachusetts.
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5 Elements Of A Successful Hyperlocal Site
Street Fight,
May 18, 2011, 3:36 PM EDT
In order to find success in the hyperlocal arena, sites need to focus on their response to news, neighborhoods, social efforts and fear, as well as stir up competition.
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Commentary
Engagement Key To Hyperlocal Success
Street Fight,
May 17, 2011, 2:56 PM EDT
Freelance writer Kara Hodge: "To create a thriving hyperlocal site today, an editor needs to attract and hold the attention of an engaged readership. Even more importantly, to sustain a hyperlocal site with limited resources, that audience needs to play an active role in providing and responding to its content."
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4 Hyperlocal Advertising Trends To Watch
eMedia Vitals,
May 6, 2011, 3:14 PM EDT
According to eMedia Vitals' Ellie Behling, there are four trends media companies should watch to capitalize on hyperlocal advertising: increasing competition; advertising as content; local businesses seeking marketing help; and mobile and geolocation.
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Commentary
Patch Trying To Be HuffPo Of Local News
GigaOM,
May 6, 2011, 8:19 AM EDT
Matthew Ingram on AOL's Patch featuring the work of local bloggers: "In a nutshell, [Local Voices is] an attempt to duplicate the Huffington Post approach -- namely, aggregating mainstream news and bloggers who are producing content for free. ... It remains to be seen whether this kind of aggregation is welcomed by local bloggers, or whether they react like some of Huffington Post's contributors did and later launch a class-action lawsuit looking to be paid."
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Commentary
To Mr. Armstrong: Patch Is No CNN, Amazon
Business Insider,
May 6, 2011, 7:50 AM EDT
Digital media strategist Diane Mermigas on AOL CEO Tim Armstrong comparing Patch to CNN and Amazon: "Infrastructures aside, the comparison was completely inappropriate. ... While hyperlocal is an untapped treasure trove, Patch is an elaborate, costly bet on what most local newspapers and TV stations have so far been unable to master in their own backyards."
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Commentary
Hyperlocal Efforts Need Investors
Joseph Stashko,
May 4, 2011, 3:46 PM EDT
Joseph Stashko: "If [hyperlocal is] to be taken seriously as a part of the new journalism landscape it needs investment. While that hinges on those with money seeing it as something viable, it also requires hyperlocal bloggers to be willing to receive that investment and partner with bigger companies."
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Holovaty: EveryBlock, Patch Are Not Alike
Street Fight,
Apr 26, 2011, 3:18 PM EDT
Adrian Holovaty, founder of community news site EveryBlock: "EveryBlock is a radically different product than Patch. ... EveryBlock is much, much more focused. You tell us which places you’re interested in following, and we give you a simple timeline of what’s happened in those areas recently."
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Allbritton Relaunches WJLA.com, TBD.com
NetNewsCheck,
Apr 26, 2011, 7:19 AM EDT
Allbritton Communications is relaunching WJLA.com as a local and regional news site today. Its sister site, former hyperlocal news site TBD.com, also gets a new look today.
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Debra Galant: How Patch Is Like Walmart
Street Fight,
Apr 19, 2011, 3:03 PM EDT
Debra Galant, co-founder of New Jersey-based hyperlocal news site Baristanet: "Patch certainly rubs all of the independents the wrong way. Patch is part of AOL, and they can do things like hire real journalists, and they can go to meetings, and do everything right. But it is still like Wal-Mart coming into main street. The profits are going to a corporation. And so it’s difficult."
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New TBD.com, WJLA.com To Launch Soon
NetNewsCheck,
Apr 19, 2011, 9:02 AM EDT
Embattled local news site
TBD.com is about to begin its second life as a Washington, D.C.-area arts and entertainment site. TBD's corporate sister, Allbritton-owned ABC affiliate WJLA, will also resurrect its WJLA.com to cover local, regional and national news. In a post on TBD.com, Allbritton called the move "a two-pronged online approach to covering news, traffic, weather, and much more in the growing Washington metro area."
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My Green Lake's Duncan: Hyperlocal Is Niche
Street Fight,
Apr 18, 2011, 3:39 PM EDT
Amy Duncan, founder of Seattle-area local blog My Green Lake: "On a hyperlocal beat, no news is too small if it relates to your neighborhood, and big news can never be big enough if there is no neighborhood connection at all."
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Hyperlocal Takes Off In The UK
Street Fight,
Apr 15, 2011, 8:46 AM EDT
In the United Kingdom, hyperlocal is a movement powered by the the people, rather than a business model funded by grants from foundations with a commitment to journalism.
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Q&A
Backfence's Potts: Hyperlocal Takes Patience
Street Fight,
Apr 15, 2011, 8:35 AM EDT
News veteran and co-founder of failed site Backfence Mark Potts on the hyperlocal model: "These things do not happen overnight. It’s a long, patient runway to get one going. You have to keep costs absolutely minimal. That there’s definitely an appetite for local news and information, and I think you’ve got to find a way to deliver it in the lowest-cost-possible way."
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New Site To Cover 'Hyperlocal Industry'
NetNewsCheck,
Apr 14, 2011, 4:03 PM EDT
New Web site
Street Fight launched this week to cover the "hyperlocal industry." The site will provide news and analysis on location-based services, locally targeted daily deal services and hyperlocal news sites. "We aim to be a central resource for ideas about sustainable business models for the hyperlocal news, information and advertising efforts," the sites editors said in announcing its launch.
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Huffington To Add News Staff To Patch Sites
Bloomberg,
Apr 13, 2011, 3:39 PM EDT
AOL is hiring as many as 800 full-time employees at its Patch local-news operations across the country and reducing the use of freelancers. AOL may hire as many as one full-time journalist per Patch site, though the final number hasn’t been decided.
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Users Respond To Everyblock’s Redesign
Nieman Journalism Lab,
Apr 12, 2011, 8:14 AM EDT
Commentary
Patch Widget Could Help Site Pass Papers
Newsonomics,
Apr 11, 2011, 3:12 PM EDT
Among nine questions Ken Doctor asks about digital media is whether the new Patch Inside widget that can be posted on other sites will help the hyperlocal news service leapfrog past local newspapers: "The local news module widget is hardly a new idea, but it’s one that few local newspaper companies have made work, despite the economy of its potential costs and benefits. Will Patch leapfrog newspaper sites with this old-is-new innovation?"
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Q&A: Berkeleyside's Tracey Taylor
How To Start A Local News Site
10,000 Words,
Mar 30, 2011, 8:36 AM EDT
Tracey Taylor, co-founder of Berkeley, Calif., local news site Berkeleyside: "Although we are building a steady advertising base, it can be challenging to sell an online news product. There is an education involved in talking to local business owners, some of whom have never have advertised online before."
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Hyperlocal News Site Refocuses, Relaunches
Lost Remote,
Mar 22, 2011, 8:22 AM EDT
Local news site EveryBlock.com rolled out its first-ever redesign with a new focus on community, becoming a platform for discussion and recognition around neighborhood news.
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Topix Goes Hyperlocal Via Comments
Beet.tv,
Mar 16, 2011, 2:17 PM EDT
Topix has citizens uploading 4 millions of comments per month in forums in some 5,000 towns in the United States, generating 8 million monthly unique visitors and gettting $4 CPM's, according to CEO Chris Tolles.
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Hyperlocal Site Rolls Out In West Orange, N.J.
TheAlternativePress.com,
Mar 10, 2011, 7:51 AM EST
Commentary: AOL's Patch
What Hyperlocal Sites Say About Patch
Reynolds Journalism Institute,
Mar 10, 2011, 7:49 AM EST
Reynolds Journalism Institute asked editors of hyperlocal news sites what effect AOL's Patch has on the segment. Altadenablog's Timothy Rutt: "There is very little local control for Patch. Most decisions are made in New York … I have more depth in the community."
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NJ News Site: Hyperlocal Can Be Profitable
NY Convergence,
Mar 1, 2011, 8:09 AM EST
Hyperlocal news can be truly local, serve the community and also be profitable, Michael Shapiro, CEO and publisher of New Jersey's
TheAlternativePress.com, told attendees at an MIT Enterprise Forum of New York City held last week.
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Commentary: The Fall Of TBD
Paton: Allbritton Didn't Try With Hyperlocal
Digital First,
Feb 25, 2011, 8:27 AM EST
Journal Register Co. CEO John Paton weighs in on TBD's failure and its coverage in the press: "In my opinion, Allbritton Communications cannot be applauded for trying when quite simply they didn't try."
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Commentary: The Fall Of TBD
What Failure Says About Journalism's Future
Poynter,
Feb 24, 2011, 7:42 AM EST
Poynter's Mallary Jean Tenore: "Wednesday's announcement raised an important question not just for TBD, but for all those who want to invest in the future of journalism: How much are you and the company you work for willing to invest -- and at what cost?"
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TBD Moves Away From Local News
Washington City Paper,
Feb 23, 2011, 2:31 PM EST
Allbritton Communications is giving up on its efforts to reinvent local news for the online era. Local news site TBD is laying off at least 12 staffers -- eliminating most of its news staff. Editor Erik Wemple told
Washington City Paper, "TBD will become a niche site on arts and entertainment. We are building out a big new presence on WJLA.com."
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The TBD Takeover
WJLA's Bill Lord: TBD Needs More Page Views
Poynter,
Feb 16, 2011, 3:08 PM EST
WJLA general manager Bill Lord, who was put in charge of TBD.com's daily operations last week says he is working on a timeline for what he labeled a "mid-course correction" for the local news site. Lord did express his goals for the site: “We need to be more cost-conscious, and we need more page views.”
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Queens7.com Tries Hyperlocal In NYC Boro
Asian Journal,
Feb 14, 2011, 7:45 AM EST
New York's Queens7.com -- named after the subway line that serves Woodside, Jackson Heights and Elmhurst -- tests out the hyperlocal model in the borough of Queens.
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Hyperlocal News Land Rush Just Starting
GigOm,
Feb 14, 2011, 7:32 AM EST
The hyperlocal news is still one of the biggest unfilled niches in Web content. While AOL made a splash last year with
Patch.com, Topix CEO Chris Tolles -- whose company aggregates news and community discussions around thousands of small towns and regions -- says that’s likely just the beginning of the hyperlocal land rush.
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Commentary
Local Players Have Edge In Hyperlocal News
Nieman Journalism Lab,
Feb 11, 2011, 2:48 PM EST
Lance Knobel, cofounder of Bay Area news site
Berkeleyside, believes that despite the challenge from networks like
Aol’s Patch, sites at the grassroots level have a better chance to succeed in hyperlocal news: "The truth is the bulk of the experimentation, the stretching of form, the innovative thinking is happening on sites like Berkeleyside,
West Seattle Blog,
The Rapidian, and many, many others."
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WJLA-TV To Take Over TBD.com
The Washington Post,
Feb 9, 2011, 2:32 PM EST
The Washington Post is reporting that WJLA-TV is taking over hyperlocal news Web site
TBD.com, according to a source within Allbritton Communications, parent company of the two media organizations. WJLA station manager Bill Lord is said to be taking over operations at the site. The move comes only three months after former TBD general manager
Jim Brady left over "differences over broader strategy" with top managers.
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Commentary
Big Media Turns To Locals To Go Hyperlocal
Bennington Banner,
Feb 9, 2011, 8:35 AM EST
Consultant Charles Putney: "The irony is that online news sources often depend on local print and broadcast media to provide day-to-day coverage. Much of what passes for news and commentary on the Web, is culled from local media outlets. Many newsbloggers get their news by reading the local paper. They are not likely to go to town meetings, fires, candidate forums, police departments or special events."
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Yahoo AdLabs: Hyperlocal Ads Nab Big Gains
Yahoo News,
Feb 4, 2011, 7:23 AM EST
Yahoo yesterday officially announced
the creation of Yahoo AdLabs, which studies how users interact with ads to improve the targeting and effectiveness of online advertising. The unit's first act of business was to release its study on hyperlocal ads, which found that in retail campaigns, local online advertising can generate a return of more than five times spending on ads.
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Commentary
What Patch Could Mean For Hyperlocal News
Reynolds Journalism Institute,
Feb 2, 2011, 2:53 PM EST
Tram Whitehurst: "Patch could even improve the market for local advertising. By bringing in advertisers who have never worked with small local sites, it might create new customers for everybody. The pessimist of course would argue just the opposite: That Patch is committed more to profits than to journalism, and that it will cause others to fail if it doesn't also go bust itself."
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Gannett CEO: Strategy Targets Local, Mobile
PaidContent,
Feb 1, 2011, 7:08 AM EST
Gannett CEO Craig Dubow began the company’s largely positive fourth quarter earnings results by highlighting the local digital moves on the hyperlocal and marketing fronts and offered a lot of credit to its partners in display for newspapers and TV (Yahoo) and hyperlocal (DataSphere). Gannett now has 264 hyperlocal sites in 10 markets. In addition to building up its hyperlocal offerings, the company is also betting big on mobile for 2011.
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Commentary
Patch Is 'Huge Waste Of Money' For AOL
Business Insider,
Jan 27, 2011, 7:36 AM EST
AOL's hyperlocal news network Patch, which CEO Tim Armstrong believes will be a main cog in the company's turnaround, costs AOL an estimated $50 million per year, but it only draws about 3 million unique visitors per month. Those numbers have Business Insider's Nicholas Carlson "worried about AOL and Armstrong's ability to run it."
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Patch Takes Local News Off Paper, Onto Web
CBSNews.com,
Jan 18, 2011, 6:53 AM EST
AOL's Patch was the biggest employer of journalists last year, according to its president Warren Webster. The hyperlocal effort is also picking up where ailing print newspapers are leaving off, said Sachem, N.Y., Patch editor Chris Vaccaro during CBS Sunday Morning News' profile of Patch.
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Patch: AOL's Gamble on Hyperlocal News
The New York Times,
Jan 17, 2011, 7:13 AM EST
Over the last year and a half, AOL has spent tens of millions of dollars to build local news sites across the country through Patch.com. The move is a risky one since many hyperlocal news sites have failed, and the idea is largely unproved financially. But Patch has expanded into nearly 800 towns, and though traffic on individual sites is low, overall traffic is growing quickly.
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Local News Site Launches In San Antonio
San Antonio Express-News,
Jan 13, 2011, 7:06 AM EST
Greg Jefferson, a former
San Antonio Express-News journalist, and Elaine Wolff, a past editor of the city's alternative weekly newspaper
Current, have teamed up to launch
Plaza de Armas, a news site focused on local politics, business and the arts. The site, which launched yesterday, will charge $5.99 a month or $60 annually for access.
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Comcast-NBC Could Help Nonprofit News
The New York Times,
Dec 31, 2010, 7:14 AM EST
Comcast is pledging to establish partnerships between news nonprofits and at least five of the 10 NBC television stations owned by NBC Universal. The partnerships will be modeled on an existing relationship between KNSD, the NBC-owned station in San Diego, and local news site voiceofsandiego.org.
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Collaborative Journalism
For CUNY, NYT, Local Has Been Successful
The Local,
Dec 31, 2010, 7:07 AM EST
New York Times-backed The Local, a news site covering two Brooklyn neighborhoods, teamed up with the CUNY Graduate School of Journalism that gave students the experience of running a live Web site with an established readership.
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Calif. Patch Site Apologizes For Plagiarism
NetNewsCheck,
Dec 28, 2010, 3:42 PM EST
Palo Alto Patch yesterday issued an apology to its readers after discovering that one of its freelance writers plagiarized information from a VentureBeat story for a business report.
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Commentary
Kedrosky: Local Doesn't Scale
Advertising Age,
Dec 24, 2010, 8:24 AM EST
Tech business analyst Paul Kedrosky says that there may be a billion dollar hyperlocal ad market, but the right way to look at it is as a $15,000 local ad market and to tap into those markets takes a lot of effort: "The reason hyper-local stuff breaks all the time is because you have to have so many people on the ground. No one's wanted to do that before, having all those people wandering around selling. You have to have all these extra people signing deals."
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Commentary
Hyperlocal News Sites Are Here To Stay
BIA/Kelsey,
Dec 23, 2010, 3:31 PM EST
Peter Krasilovsky: "One assumes there will inevitably be a shakeout and shutdowns [in the hyperlocal space] in the coming year. And there will also be smarter ways to economize via user-generated content and aggregation. The all-purpose use of the 'hyperlocal' term will also fall by the wayside. But if more of us find our guilty pleasures from checking out the hyperlocal news on our smartphones and our iPads, and sneaking peeks on our PCs during the day -- there is simply no reason to think it will generally fail."
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Commentary
Content Partnerships Do Not Work
Sean Blanda,
Dec 23, 2010, 3:16 PM EST
Technically Philly co-founder Sean Blanda on the fallout at Washington, D.C., hyperlocal site TBD: "It’s starting to become clear that content partnerships sound great at conference panels and editorial meetings, but they are rarely executed with any success. Why? Big sites and small sites simply don’t need one another to survive."
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Commentary: News Syndication
Desktop Web Model Not Good For News
Nieman Journalism Lab,
Dec 21, 2010, 2:31 PM EST
Scott Karp: "With the immersive, hands-on experience of a tablet news app, the value of syndication changes entirely. Apps that deliver nothing but one news organization’s content will not compare favorably with the content richness of the Web, no matter how good the UI is. And apps that bounce users around from site to site with an in-app browser, mimicking the traditional desktop Web model, will fail for precisely the reason why users chose the app in the first place."
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Patch Clicks With California Journalism Vets
Los Angeles Times,
Dec 20, 2010, 8:36 AM EST
Aol's Patch.com, which launched its 600th local news site last week and has over 100 sites in California, has attracted a growing number of veteran journalists in California, who are bringing the hyperlocal sites more credibility.
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Commentary: AOL's Patch
Local Papers Should Feel Heat From Patch
Business Insider,
Dec 16, 2010, 8:51 AM EST
Consultant Mel Taylor: "It's easy to understand why many legacy publishers still scoff at Patch's effort to be a local, online newspaper. Cookie cutter sites, questionable traffic, editorial missteps and lack of early advertiser support provide some level of comfort for those that may feel threatened. But we think it's a beautifully executed smoke screen; a diversionary tactic to keep publishers at bay for just a little bit longer, while Patch quietly builds local business relationships."
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Commentary
Why Death Of Syndie Is Good For Hyperlocal
Online Journalism Review,
Dec 15, 2010, 2:43 PM EST
Tech columnist Pekka Pekkala: "But all this is great news for small publishers, such as hyperlocal news or niche sites. You can be a part of that single Web page of Internet news. Concentrate on the original content instead of copying; create the one copy only you or your organization can create."
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Brady: TBD Is 'Journalism Of The Web'
Online Journalism Review,
Dec 15, 2010, 6:47 AM EST
Ex-TBD GM Jim Brady
talked with the Online Journalism Review: "The concept of TBD was to produce a local news operation that wasn't just on the Web, but OF the Web. What that meant, in my view, was avoiding the trap of producing traditional journalistic forms and just throwing them up on the Web. To truly be OF the Web, you have to produce journalism in ways that works in that medium."
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DNAinfo Gambles On Local Online News
Crain's New York Business,
Dec 7, 2010, 7:14 AM EST
DNAinfo, the ambitious gamble on local online news by TD Ameritrade founder J. Joseph Ricketts, is leaving the Beta phase and Ricketts believes his site will become a viable model for local news and will expand beyond its current New York base.
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Ex-TBD GM Jim Brady:
Working With Legacy Media Hard For Startups
Guardian,
Dec 6, 2010, 3:31 PM EST
Former TBD chief Jim Brady speaks to the
Guardian about some of the challenges for TBD and local news startups in general: "The issue any Web site faces when it's connected to an existing legacy brand is the steely desire of some on the legacy side to preserve their own way of doing things, and by extension, their own existence. That's a difficult battle to fight, since the legacy folks are entrenched, better-known than new folks coming into an organization and still working for the parts of the business that generate more of the revenue."
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Commentary: TV Stations On the Web
TBD, NBC And Moving Past TV On The Web
LostRemote,
Dec 3, 2010, 5:20 PM EST
Cory Bergman: "The TBD brand change illustrates a struggle in local TV today. Brands built on call letters and channel numbers may not translate well to digital platforms if you’re striving to grow a unique online experience that goes beyond an extension of TV."
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TBD Shelves Its Community Ad Network
BIA/Kelsey,
Dec 2, 2010, 3:18 PM EST
TBD.com, the Washington, D.C., hyperlocal news site branding the online operations of Allbritton Communication’ WJLA-TV and Newschannel 8 under the TBD umbrella, is tabling its local ad network, citing limited advertiser interest.
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TBD Taps RAMP For Content Optimization
NetNewsCheck,
Nov 22, 2010, 8:42 AM EST
TBD.com is deploying RAMP’s content optimization platform, allowing the local news site to offer comprehensive site search, automated transcription and video tagging to enable search and SEO, and local topic index pages with aggregated content from TBD.com partner station WJLA and other partner blogs.
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Yahoo Debuts Its New Hyperlocal Service
LostRemote,
Nov 18, 2010, 7:00 AM EST
Yahoo this week rolled out its new
Yahoo hyperlocal service in Brooklyn, San Francisco and Michigan, allowing users to read news and content on a neighborhood level. The service features aggregated content, contributor posts, events and nearby deals from more than a dozen providers like Groupon and Living Social.
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Sacramento Press Wins SNCR Honors
NetNewsCheck,
Nov 15, 2010, 3:23 PM EST
Hyperlocal News Sites
Philly's WHYY Launches Local News Site
NetNewsCheck,
Nov 15, 2010, 3:03 PM EST
AOL's Patch Is Big ... And Getting Bigger
The New York Observer,
Nov 12, 2010, 3:16 PM EST
According to its Web site,
Patch currently operates 344 local news sites and has another 210 "coming soon." The hyperlocal news site has been on a hiring spree that has drawn the ire of other news organizations. Each site has a full-time local editor who oversees a network of freelancers. Based on conservative estimates of a $30,000 base salary for Patch staffers and a weekly freelance budget of $125 (five cheap articles) for each site, Patch paid out at least $10 million to its editorial staff this year. The actual sum is probably greater.
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Intersect Puts Time, Place, Story Together
Nieman Journalism Lab,
Nov 9, 2010, 3:13 PM EST
Intersect, a site that is part blogging tool, part social network, will allow communities to share a more complete narrative of events by creating a timline of sotrys for events at a specific location.
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AOL To 'Patch' Up Tampa Bay
The Daily Loaf,
Nov 9, 2010, 2:33 PM EST
AOL will launch Patch in the Tampa Bay, Fla., area within the next month. AOL has so far announced sites for six neighborhoods in the area -- downtown St. Pete/Old-Northeast, Brandon, Sarasota, Bradenton, Westchase & Bloomingdale -- and has added a couple St. Petersburg Times alumni to its roster of reporters.
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Local Sites Team Up To Bring In Ad Revenue
Columbia Journalism Review,
Nov 9, 2010, 8:15 AM EST
Communities across the country are experimenting with blog networks on a small scale, and the successful networks share a few key ingredients: money to invest up front in a full-time sales staff, loyal and local advertisers, and strict ad design standards.
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SB Nation Has Lessons For Hyperlocal News
GigaOM,
Nov 9, 2010, 7:31 AM EST
The sports blog network of
SB Nation, which just closed a $10.5 million round of funding, has in essence created a hyperlocal news operation and has a few lessons to teach its broader-minded cousins. GigaOm's Matthew Ingram: "Is there anything that broader news-oriented sites like
Patch -- or the hyperlocal offerings that the Washington Post is reportedly planning to launch -- can learn from SB Nation? [SB Nation CEO Jim] Bankoff says one of the important features of the network is that hyper-focused, topic-specific blogs don’t just appeal to readers, they appeal to advertisers as well."
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Hyperlocal News
TBD GM Brady Exits After Content Fight
Business Insider,
Nov 8, 2010, 11:34 AM EST
Jim Brady, general manager of local-news site
TBD, has left the company after an argument with publisher and owner Robert Albritton over whether the site should focus more on original reporting or aggregating content.
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Hyperlocal News
Oregonian Seeks Local News Partnerships
The Oregonian,
Nov 8, 2010, 9:02 AM EST
A $50,000 grant from American University's Institute for Interactive Journalism is helping
The Oregonian build partnerships with hyprlocal news sites that are not connected to the paper.
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Hyperlocal News
Patch Picks Up Where Papers No Longer Go
San Fernando Valley Business Journal,
Nov 8, 2010, 8:36 AM EST
Mark Madler: "As far as print goes, there are fewer places to turn to find out what goes on in your backyard. Papers go out of business, like the Sun, and others cut their staff, such as the Daily News and the Los Angeles Times. Cuts in staff leads to less news being covered and what often gets tossed to the side is the local news that has become the domain of blogs and online news sites."
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Patch Sees Traffic Rise 300% On Election Day
Beet.tv,
Nov 8, 2010, 7:05 AM EST
AOL's
Patch network of local news sites has hired about 600 journalists in 2010, which paid off last week on Election Day with a 300% surge in traffic as visitors checked the sight for local election results.
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Chicago Trib Relaunches Local News Site
NetwNewsCheck,
Nov 5, 2010, 8:31 AM EDT
The
Chicago Tribune has relaunched its hyperlocal news site, TribLocal, with an expanded emphasis on real-time news coverage and added social networking features.
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Washington Post Close On Hyperlocal Sites
TBD.com,
Nov 3, 2010, 6:49 AM EDT
According to reports,
The Washington Post is putting its earlier hyperlocal failure -- the
Loudon Extra -- behind it and is close to launching a new initiative that could create sites that are even more "micro" than AOL's Patch.
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Hyperlocal Finds A Home In Nebraska
Online Journalism Blog,
Nov 2, 2010, 8:32 AM EDT
The Online Journalism Blog talks to Daniel Ionescu, founder of Lincoln, Neb.-focused blog the
Lincolnite, about the strength of hyperlocal operations.
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Hyperlocal Site Launches For Paterson, N.J.
Editor and Publisher,
Oct 21, 2010, 9:19 AM EDT
The Citizens' Campaign today unveiled the
PatersonPress.com, a full-fledged, real-time hyperlocal news site covering Paterson government, politics, sports, arts, community non-profits, entertainment and much more.
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Conn. Papers Lose Reporters To Hyperlocals
New Haven Advocate,
Oct 19, 2010, 4:55 PM EDT
AOL's new Patch system of hyperlocal news websites is hiring away young reporters from The Meriden Record-Journal and The Waterbury Republican-American.
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Calif. Patch Launches Early With Shooting
Lost Remote,
Oct 11, 2010, 7:47 AM EDT
AOL was planning to launch its hyperlocal
Carlsbad Patch site on Monday, but on Friday afternoon the biggest story of the year broke in the San Diego, California suburb.
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NC Paper Expands Hyperlocal MyBackyardNC
Lost Remote,
Oct 5, 2010, 2:06 PM EDT
The Wilmington, N.C., newspaper
Star News is expanding the local offerings on its
MyBackyardNC.com site, with real estate info joining news and crime crime data on a zip-code-zoomable map of neighborhood-level info.
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J-Lab: What Works In Hyperlocal News
J-Lab,
Sep 30, 2010, 4:55 PM EDT
One of the biggest lessons in J-Lab's New Voices report: "It doesn’t pay to train whole classes of “citizen” journalists. ... Ordinary citizens, armed with good intentions, are just too busy."
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Commentary
Will Patch Steamroll Hyperlocal Purists?
Mel Taylor Media,
Sep 29, 2010, 12:08 PM EDT
Mel Taylor: "Dismissing Patch is death defying puffery
from those who can’t imagine losing control of local info & advertiser streams.
"
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Commentary
Looking For Lessons In Hyperlocal Hoopla
NetNewsCheck.com,
Feb 23, 2010, 12:22 PM EST
Everyone from the largest (is that Google or Facebook this week?) to the smallest independent blogger is getting into local online media these days. But Fisher Communication's early success with hyperlocal raises some interesting points about TV stations and newspapers.
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Jay Rosen Explains NYT-NYU Collaboration
PressThink,
Feb 23, 2010, 7:52 AM EST
NYU will cover the news for The Local in Manhattan's East Village neighborhood; and the Times will provide the online platform and strong editorial guidance.
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NYT & NYU Partner For Latest Hyperlocal Site
PaidContent,
Feb 22, 2010, 4:42 PM EST
The NYTimes.com’s latest community news site is being centered in the East
Village, and will be part of The Local hyperlocal
project run by New York University’s journalism faculty
and students.
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