ILM West 12

Exclusives

  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including Dealer.com and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

BIA/Kelsey ILM West: 12
ILM West Day 3: The Conversation On Twitter
NetNewsCheck, Dec 7, 2012, 8:14 AM EST
With BIA Kelsey's ILM West conference in Los Angeles wrapping up on Thursday, a look at the discussion on Twitter about day three's sessions and activity. Full Story | Add comment
BIA/Kelsey ILM West: 12
Facebook Eyes Upping Services For SMBs
MediaPost, Dec 7, 2012, 7:33 AM EST
The social network is mulling ways that it can make it easier for small companies to connect with their customers. "We think there's a lot of third-party service providers that can help companies use Facebook with tools and services," Dan Levy, Facebook's lead for small business, said at BIA/Kelsey's ILM West. Link | Add comment
BIA/Kelsey ILM West: 12
YP: Too Much Friction in SMB Space
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
YP CEO David Krantz said his company is shifting its focus from search to the juncture where consumers try to connect with advertisers. "There's a lot of friction in our space, and we collectively create a lot of that," he said at BIA/Kelsey's ILM West. "We have to establish better connections with consumers and advertisers." Full Story | Add comment
BIA/Kelsey ILM West: 12
BIA Kelsey: Deals Still Aim for $5.5B By 2016
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
Despite recent woes, the deals industry is far from dead, according to BIA/Kelsey's Peter Krasilovsky, speaking at ILM West 2012. Krasilovsky says deals are entering their next act, combining deals with loyalty and rewards programs, and expects the industry to hit $5.5 billion by 2016. Full Story | Add comment
BIA/Kelsey ILM West: 12
Papers: Diverse Rev Streams Key To Survival
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
Two prominent newspaper publishers speaking at BIA/Kelsey's ILM West conference had one simple message: In order to bridge the gap between declining print revenue and sluggish digital ad revenue, papers must find diverse revenue streams. Jim Moroney of The Dallas Morning News and Mike Hodges of U-T San Diego agreed that while digital advertising was essential, newspapers need to branch out in innovative and sometimes unusual ways to boost revenue. Full Story | Add comment
BIA/Kelsey ILM West: 12
Social, Mobile Ad Spends To Soar By 2016
NetNewsCheck, Dec 5, 2012, 5:23 PM EST
A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Mobile advertising will triple during the same period, they said, as advertisers catch up to the strength of location-based advertising. Full Story | Add comment
BIA/Kelsey ILM West: 12
Google: Mobile Is ‘Tectonic Shift’
NetNewsCheck, Dec 5, 2012, 3:10 PM EST
In a four-screen world, the smartphone is the dominant device, Google's Todd Rowe told attendees at BIA/Kelsey's ILM West conference. "This is the tectonic shift that we see happening," he said, noting that the company was close to monitizing mobile. Full Story | Add comment
BIA/Kelsey ILM West: 12
For Local Search, Digital Means Full Overhaul
NetNewsCheck, Dec 5, 2012, 8:19 AM EST
The local search industry is feeling the same pain as media companies as it struggles to find a way to make the transition to digital profitable. For many in the industry that means a top to bottom overhaul of existing sales forces and, in many cases, building a new company to focus on digital. Full Story | Add comment
BIA/Kelsey ILM West: 12
Mobile Advertising In 'Perfect Storm' Moment
NetNewsCheck, Dec 5, 2012, 6:49 AM EST
Consumers are maturing in their smartphone usage, and while it may be a critical turning point for mobile advertising, those ads must move beyond the simple banner. "Ads with code that can change and adapt in a particular situation" will be key, digital veteran Bill Gross told attendees at the ILM West conference on Tuesday. Full Story | Add comment
Local Execs Added To ILM West Speaking Roster
BIA/Kelsey, Oct 19, 2012, 9:00 AM EDT

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