Marketplaces 2010

Exclusives

  • Special Report: Apps

    The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics. Part one of a two-part series. Tomorrow: Part two of the special report will focus on content. More | Add comment
  • Digital DMA: WVBT Raises Ante In Norfolk Digital Battle

    In a market that spreads across 10 cities and has a heavy military presence, two newspapers rule the digital roost, but the area’s TV stations, which expect to see a 65% rise in online revenue by 2015, are trying out new ways to bring more visitors to their websites. Among them is LIN TV-owned WVBT, which has launched an online-only show about the local entertainment scene. More | Add comment
  • AppCheck: Cocktail Compass Pours A Round Of Revenue

    The Portland Mercury's Cocktail Compass barfinder app is not only helping users find nearby watering holes and drink specials but it's also helping the alt weekly use its extensive trove of bar listings to generate new revenue streams. More | Add comment
  • Site Specific: Classifieds, Video Help Seven Days Thrive

    Burlington, Vt.-based alt weekly Seven Days built a decent online following on the strength of its quirky, personality-driven video series "Stuck in Vermont," and has turned the site into a money maker primarily from display ads and classifieds. More | Add comment
  • Exec. Session: Alt Weeklies Tap Roots To Drive Web Rev

    Alternative newsweeklies may have gotten off to a slow start on the digital front, but according to Tim Keck, publisher of Seattle's The Stranger and Portland, Ore.'s Mercury, such newspapers can draw on their iconoclastic voice, strong local entertainment coverage and close relationships with local businesses, to take the online lead in their communities and build their online revenue. More | Comments (1)
  • Agile Alt Media Adapting to Digital Challenges

    Like all media entities, alternative newsweeklies have taken their hits over the past few years but now they are taking advantage of their flexibility and experimenting with social media, video and blogs in an effort to catch up in the digital world, and in some markets, challenge the local daily for dominance. More | Add comment
  • Online Metrics Take A Step Closer To Standardization

    Plagued by inconsistent measurement systems, the industry is seeking to standardize online audience measurements. The IAB, ANA and 4As are working on the Making Measurement Make Sense initiative that could hellp boost digital and cross-platform ad growth. More | Add comment
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Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

February 2012
Mo
We
27-29
March 2012
Tu
Th
13-15
American Cable Association
ACA’s 19th Annual Summit
Washington, D.C., DC
April 2012
Fr
13
National Association of Broadcasters
NABShow
Las Vegas, NV
BIA/Kelsey Digital Strategies for Broadcasting
In Digital Deals, Don't Forget The Brand
NetNewsCheck.com, May 19, 2010, 3:49 PM EDT
“Make sure your brand comes first,” said Dave Dague, VP of marketing of Localeze, the online business listings manager. “It’s your primary asset.” Full Story | Add comment
8 Takeaways From BIA Kelsey Marketplaces
NetNewsCheck.com, Mar 25, 2010, 3:18 PM EDT
No. 5: People don't want to see Google as the only organizer of the world's information for everyone. Full Story | Add comment
Marketplaces 2010
Mobile Developers Share Small-Biz Insights
NetNewsCheck, Mar 24, 2010, 9:23 AM EDT
Mobile innovators say the local mobile search is important, but challenging for both mobile developers and small-business customers. Full Story | Add comment
Marketplaces 2010
CitySearch Takes On Google With CityGrid
NetNewsCheck, Mar 24, 2010, 8:46 AM EDT
The business of local search and directories has turned into a "bipolar" world, says CitySearch CEO Jay Herratti – it's Google vs. everyone else. That was the picture he painted in rolling out details about the CityGrid, a new content and advertising network. Full Story | Add comment
Marketplaces 2010
Discount Deals Drive Groupon's Revenue
NetNewsCheck, Mar 24, 2010, 3:03 PM EDT
The local-market crowd-source coupon provider is attracting advertisers because it's risk-free and doesn't require any upfront outlay of cash. Full Story | Comments (1)
Marketplaces 2010
Making Content Pay: Ad Rates vs. Low Costs
NetNewsCheck, Mar 23, 2010, 5:04 PM EDT
Execs from Perfect Market, Associated Content and Examiner explain how their sites optimize search information, use unpaid contributors and offer relevant advertising to drive traffic and attract advertisers. Full Story | Add comment
Marketplaces 2010
For Local Services, Marketplace Is Morphing
NetNewsCheck, Mar 23, 2010, 2:55 PM EDT
To succeed in the online services marketplace, says ServiceMagic CEO Craig Smith, sites must provide a better match for consumers, and, for advertisers, greater transparency in examining the results of their online investments. Full Story | Add comment
Social Sharing Skyrockets For San Diego Site
NetNewsCheck.com, Mar 22, 2010, 8:25 PM EDT
A simple social redesign on the San Diego Union-Tribune's website brought an overnight surge in visits coming from social networks – a 1,000% increase in referral traffic, with Facebook passing Google as the top referrer to SignOnSanDiego.com in February. Full Story | Add comment
Google's 'What Sticks' Theory For Verticals
MediaPost, Mar 22, 2010, 6:20 PM EDT
"We're no more in the real estate business than we are in the restaurant business," said Sam Sebastian, director of local and B2B markets. Link | Add comment
Marketplaces 2010
AOL's Patch.org Takes Hyperlocal High Road
NetNewsCheck.com, Mar 22, 2010, 6:13 PM EDT
As AOL ramps up expansion of its local publishing efforts, it is beginning to share details and craft a story about a  high-minded public service mission, including a charitable foundation called Patch.org. Full Story | Add comment
Marketplaces 2010
Some Locales More Valuable For Search Ads
NetNewsCheck.com, Mar 22, 2010, 3:20 PM EDT
Cost-per-click ads have often varied by business category, but some business categories show large rate differences from city to city. Knowing why is important to media business strategy. Full Story | Add comment
BIA/Kelsey User View survey
Survey: 97% Use Online For Local Shopping
NetNewsCheck, Mar 10, 2010, 9:48 AM EST
(image:kelsey-march2010-local-shopping-sources.jpg aspect:1x1 align:left) Nearly all consumers in an online survey - 97 percent - use online media when researching products or services in their local area, according to BIA/Kelsey’s latest study. Search engines lead Yellow Pages 2-to-1 as most-used source, and consumers are use mores source. Full Story | Comments (2)

Classifieds

The Market

Symbol Last Change (%)
Nasdaq 2936.33 -12.24 (-0.42%)
NYSE 8102.06 -13.37 (-0.16%)
S&P 500 1358.56 -3.65 (-0.27%)
Updated 02/22 3:29p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • You Should Only Work This Hard If You Own The Business

    Howard Owens, digital media pioneer and author of HowardOwens.com, writes on Patch editors: "But here’s the thing about the work load for Patch editors: They’re not owners. They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders. Sure, work hard and keep your job is a nice benefit, and as a former corporate employee I think employees have an ethical obligation to help build shareholder value. That’s what they’re paid to do. ... However, if what we’re hearing is true about the Patch workload, I can only ask: Why are you doing it?"

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • Debate Over Naming Commenters Rages On

    Eric Pfanner on real-name commenting policies: "The complications are enormous. Even self-contained Internet services like Facebook have had difficulty enforcing 'real name' systems. To achieve this on the borderless Internet would be impossible."

  • Communities Lose Out When Papers Close

    Author Ken Doctor on MediaNews Group's decision to consolidate its Bay Area newspapers: "It isn’t simply the sad loss of middle-class journalism jobs, as lamentable as that is, just as so many other good jobs that have disappeared in recent years. It’s a community loss, and points to the wider impact of news cuts on the society in which we live. That’s often forgotten as we focus too narrow on industry loss."

  • Why AOL Should Double Down On Patch

    Maxwell Wessel, member of Harvard Business School think tank Forum for Growth, on AOL's Patch: "Patch is AOL's last, best chance to build a growth engine. Investors shouldn't be calling for AOL to back off the business. They should be calling for AOL to double down ... by increasing commitment."

  • News Orgs Should Use Innovation As A Tool

    Frédéric Filloux: "News organizations ... should view innovation as their main weapon against direct competitors and emerging players such as tech startups."

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