Mega Conference 2013

Exclusives

  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including Dealer.com and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Times-Pic Numbers Raise Questions
Columbia Journalism Review, Feb 25, 2013, 1:00 PM EST
New Orleans' Times-Picayune during last week's Key Executives MegaConference gave a bright picture of the newspaper's numbers, but CJR's Ryan Chittum says not so fast: "Quarter-to-quarter numbers are less helpful than year-over-year ones because of seasonal variations in sales. That’s why the latter is standard practice among public companies, and why it’s something to flag when executives tout the former." Link | Add comment
Kid Scoop News Wins Parents' Choice Award
MegaConference News, Feb 21, 2013, 8:23 AM EST
Key Executives MegaConference 2013
MegaConference Day 3: The Talk On Twitter
NetNewsCheck, Feb 21, 2013, 7:23 AM EST
Attendees to the 2013 Key Executives MegaConference, hosted by the Local Media Association, Southern Newspaper Publishers Association and the Inland Press Association, discussed the final day's events and said their goodbyes to New Orleans. Full Story | Add comment
Digital Marketing Services: Baby Steps Best?
NetNewsCheck, Feb 20, 2013, 1:57 PM EST
Digital marketing services may be touted as the next big revenue generator for newspapers, but that doesn't mean that many publishers are ready to jump in with both feet. BIA/Kelsey's Jed Williams speaking at the 2013 Key Executives MegaConference suggests media companies take a more incremental approach to offering these services, starting with simple SMS messages or social media services. “To go from zero to 100 in five seconds is tough and might be reckless," he said. Full Story | Comments (1)
Key Executives MegaConference 2013
NY Auto Shop Taps Zebrareach To Reward Patrons
NetNewsCheck, Feb 20, 2013, 11:20 AM EST
Key Executives MegaConference 2013
MegaConference Day 2: The Talk On Twitter
NetNewsCheck, Feb 20, 2013, 9:40 AM EST
Attendees to the 2013 Key Executives MegaConference, hosted by the Local Media Association, Southern Newspaper Publishers Association and the Inland Press Association, discussed the day two sessions and all that was happening in New Orleans. Full Story | Add comment
SpinGo Unveils New Event Calendar Interface
NetNewsCheck, Feb 20, 2013, 8:26 AM EST
Key Executives MegaConference 2013
For Times-Pic Digital Play, 'So Far, So Good'
NetNewsCheck, Feb 19, 2013, 1:14 PM EST
The New Orleans Times-Picayune came under fire last year when it decided to cut back its print product to three days per week, but according to the newspaper, the change's positive effects have outweighed the negative. "We're just in chapter two — so far, so good," Ricky Matthews, NOLA Media Group's president, said at the 2013 MegaConference. Full Story | Add comment
Key Executives MegaConference 2013
Papers: Print's Not Dead Yet, But Diversify
NetNewsCheck, Feb 19, 2013, 12:41 PM EST
A panel of newspaper executives speaking today at the Key Executive MegaConference had two messages for their newspaper colleagues: Print is far from dead, but in order to remain viable businesses, newspapers need to diversify their revenue streams as quickly as possible. Full Story | Comments (1)
Key Executives MegaConference 2013
UT SD, Trib-Herald Use RealMatch For Job Sites
NetNewsCheck, Feb 19, 2013, 8:03 AM EST
Key Executives MegaConference 2013
MegaConference Day 1: The Talk On Twitter
NetNewsCheck, Feb 19, 2013, 7:01 AM EST
Attendees to the 2013 Key Executives MegaConference, hosted by the Local Media Association, Southern Newspaper Publishers Association and the Inland Press Association, took to Twitter to discuss the show's early Sunday session and all the action on day one. Full Story | Add comment
Key Executives MegaConference 2013
INMA: Papers' Big Rev Growth In Vid, Mobile
NetNewsCheck, Feb 18, 2013, 5:10 PM EST

Earl Wilkinson, executive director and CEO of the International News Media Association, speaking at the Key Executives MegaConference in New Orleans on Monday said the trade organization recently concluded that video had the greatest new revenue potential for this year, but newspapers should consider other revenue streams including ad networks, content marketing, sponsored content, subscription bundles and transactional e-content like deals malls. Full Story | Add comment

Key Executives MegaConference 2013
Halifax Media Integrates Print, Digital With Saxotech
NetNewsCheck, Feb 18, 2013, 12:13 PM EST
Zope's Zebrareach Is MegaConference Sponsor
NetNewsCheck, Feb 18, 2013, 11:17 AM EST
Key Executives MegaConference 2013
Roxen Launches 5.3 Version Of Its Editorial Portal
NetNewsCheck, Feb 18, 2013, 10:26 AM EST
Key Executives MegaConference 2013
Civitas Rolls Out MediaSpan Ad, Circ Tools
NetNewsCheck, Feb 18, 2013, 8:16 AM EST
Key Executives MegaConference 2013
Cox Media Group Taps Adpay For Online Classifieds
NetNewsCheck, Feb 18, 2013, 8:14 AM EST
Key Executives MegaConference 2013
Guarantee Digital Launches Sales Training Program
NetNewsCheck, Feb 18, 2013, 8:12 AM EST
Key Executives MegaConference 2013
SLP, X-Rite/Pantone Team On Color Management
NetNewsCheck, Feb 18, 2013, 8:10 AM EST
Key Executives MegaConference 2013
Liskey Chooses ProImage SaaS Ink Solution
NetNewsCheck, Feb 18, 2013, 8:08 AM EST
Key Executives MegaConference 2013
Adpay, Inergize Launch MegaConference App
NetNewsCheck, Feb 17, 2013, 11:24 PM EST
Adpay and Inergize Digital has released the official app for the 2013 Key Executives MegaConference for Apple's iPhone and iPad and Android mobile devices. Full Story | Add comment
Key Executives MegaConference 2013
Faster Digital Growth Key At MegaConference
NetNewsCheck, Feb 15, 2013, 6:26 AM EST
With print advertising and circulation revenue continuing to slip, publishers gathering at next week's Key Executives MegaConference are focused on speeding up the growth of their digital revenue streams. “It’s really important that we just keep pushing forward on how to maximize the digital monetization as quickly as possible,” says Forum Communications’ Lloyd Case, president of one of the four trade associations hosting the meeting. Full Story | Add comment

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