mobile

Exclusives

  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including Dealer.com and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Mobile/ Video
Nine Trends In U.S. Media Consumption
The Media Briefing, May 3, 2016, 7:45 AM EDT
Social Media
Twitter Moments Gets Better Mobile Browsing
TechCrunch, Mar 10, 2016, 6:38 AM EST
Apps
5 Tips For Long-Term App Success
INMA, Mar 8, 2016, 11:23 AM EST
Creating a successful app requires long-term planning and maintenance that incorporates tracking analytics, gathering user feedback, and establishing a digital marketing solution. MindSea's Sarah Riley explores five areas to focus on to build a successful mobile product. Link | Add comment
Apps
WhatsApp: Android's Least Uninstalled App
eMarketer, Mar 7, 2016, 12:53 PM EST
WhatsApp has the distinction of being the least uninstalled Android app worldwide. Over a 24-month period, WhatsApp was uninstalled at a rate of 6.2%, 1.5 percentage points less often than its closest competitor, Yandex Search. Link | Add comment
Mobile/ Search
How Mobile Devices Are Changing Google Search
The Wall Street Journal, Feb 26, 2016, 7:42 AM EST
Mobile
How Mobile Is Changing News Consumption
Adweek, Feb 26, 2016, 7:26 AM EST
Newer partnerships are possible, but more tech investment and smarter advertising is also necessary as mobile solidifies its place as the dominant form factor for news consumption. Marty Swant reports from the Mobile World Congress in Barcelona, where vertical video's big future is also a mobile priority.  Link | Add comment
Business
Digital Priorities For Pubs: A Global Snapshot
WAN-IFRA, Jan 27, 2016, 1:10 PM EST
U.S. publishers may feel less lonely when they consider this snapshot of their peers across the globe. Whether it's Austria, India, Singapore or Brazil, newsrooms the world over are prioritizing mobile, video, platform publishing, branded content and dismantling the ad blocker threat.  Link | Add comment
Content
WashPo Launches 'Floppy Candidate' Game
The Washington Post, Dec 14, 2015, 10:37 AM EST
The Washington Post
's new election 2016-themed mobile game, "Floppy Candidate," lets users play as their favorite presidential candidate and bob and weave their way through news-centric obstacles, from giant old-school tape recorders to the Washington Monument. On the way, they can snag gold coins and answer trivia questions about current events. "This isn’t an attempt to revolutionize the gaming world. The Post is made up of political reporters, not gamers," writes director of digital products and design Joey Marburger. "But the Post is pushing the limits on how to deliver content. That means experimenting, concocting, scheming and debating new and creative ways to help users engage with the news." Link | Add comment
Audiences
Nielsen: Smartphones And Internet Are Eating TV Time
Associated Press, Dec 3, 2015, 12:43 PM EST
Another slap for broadcasters: new Nielsen data shows that smartphones are eating away at Americans' TV time and not just playing a second-screen role, as they've often been credited as doing. This May, data showed millennials were using smartphones or other TV-connected devices 26% more than the same time last year, while TV watching, radio listening and computer usage fell 8%.  Full Story | Add comment
Mobile/ Virtual Reality
Mobile, Location, VR Top '16 Marketing Trends
The Drum, Nov 25, 2015, 7:46 AM EST
A new communications trend from Hotwire says that in 2016, websites will continue to lose their traffic and marketing prowess to mobile. Focusing more on mobile users' location will also be of increasing importance to marketers, while virtual reality will become more entrenched and crucial, too.  Link | Add comment
Mobile
This Year, Mobile Will Top Newspapers
Media Life Magazine, Sep 14, 2015, 2:59 PM EDT
London agency ZenithOptimedia predicts that for the very first time spending on mobile advertising will outpace spending on newspapers in the United States. In 2015, mobile will attract $30.5 billion in spending, including social media, display, search and other subcategories, up 54% from last year. By contrast, newspaper spending will fall 7%, to $19.87 billion, an all-time low and less than half what was spent just seven years ago. Link | Add comment
Mobile
Americans' Views On Mobile Etiquette
Pew Research Center, Aug 26, 2015, 6:43 AM EDT
Mobile
Survey Finds Teens Spend Twice More Time On Mobile Than PCs Or TVs
Marketing Land, Aug 24, 2015, 11:48 AM EDT
Mobile
Bergman: Pubs Underestimate Mobile Challenge
Digiday, Aug 14, 2015, 7:51 AM EDT
Breaking News' Cory Bergman says publishers have tended to underestimated the challenge level on mobile, too often treating it as just another distribution channel for content. He tells Digiday's podcast that mobile is a marathon: "So much of this is iteration, and so much of it comes from patience. You need time to iterate. Some companies are more patient than others.” Link | Add comment
Mobile
Mobile Is Now Part Of Everybody's Life
Quartz, Jun 8, 2015, 2:21 PM EDT
Frédéric Filloux reports that nine out of ten millennials admit always carrying their mobile with them, and that In 2015, mobile captures 51% of time spent on digital media. In turn, the most visible evolution in mobile advertising will be the shift in screen formats, from the classic horizontal one inherited from the desktop internet, to the more mobile-friendly vertical presentation. Link | Add comment
Journalism
Facebook And Mobile Rule, Pew Finds
Associated Press, Apr 29, 2015, 6:30 AM EDT
Don't have time to consume the full Pew report? AP's Hillel Italie combs through the mobile highlights, along with Facebook's ascendant role in the media landscape. There's some good news for network and local TV news, which both saw some small audience growth, as well as -- no surprise -- for podcasts.  Full Story | Add comment
Advertising
Mobile Ad Spending Lags, But Not For Long
Advertising Age, Apr 16, 2015, 8:22 AM EDT
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer. "Advertisers have been slow to adjust to the rapid uptick of mobile," Palmer says. "We expect the spending to shift over very shortly." eMarketer's data shows consumers are watching less TV, but spending more time with video in other places, most notably on their mobile devices. Link | Add comment
Television
Scherer: Mobile Is Now The 'First Screen'
The Guardian, Apr 14, 2015, 7:57 AM EDT
Eric Scherer, director of future media at French broadcaster France Télévisions, speaking at the MIPFormats Conference: “The TV industry will have to work on a mobile-first strategy. Not a digital-first strategy, but a mobile-first strategy, because mobile is now the first screen, and it’s taking time away from the TV.” Link | Add comment
Business/ Digital Advertising
Scripps, SpotXchange Partner On Mobile-First Programmatic Video
NetNewsCheck, Apr 8, 2015, 3:03 PM EDT
The E.W. Scripps announced a partnership on Wednesday with SpotXchange to monetize video content via programmatic and mobile methods. Scripps will manage its video inventory for desktop and mobile on the SpotXchange platform.  Full Story | Add comment
Audiences
Ken Doctor On How To Court Millennials
Poynter, Mar 19, 2015, 6:58 AM EDT
Newspapers/Mobile
Stats Show Mobile Focus Bears Fruit At UK's Mirror
Journalism.co.uk, Feb 25, 2015, 10:03 AM EST
Advertising
Yahoo Brings Native, Vid Ads To Others' Apps
Advertising Age, Feb 23, 2015, 8:05 AM EST
Yahoo is starting to sell search, video and native ads within third-party mobile apps, the company announced last week during its mobile developer conference in San Francisco. Link | Add comment
Search
YP: Moving Beyond The Review
StreetFight, Feb 19, 2015, 7:21 AM EST
Mobile
Publishers, We Have To Talk About Our Mobile Problem
Adweek, Feb 10, 2015, 7:14 AM EST
Publishers know too well their current dilemma -- a surge of mobile traffic to their content and a massive monetization gap trailing behind it. It's not because the ad dollars aren't flooding into mobile, Michael Sebastien reports. Marketers are expected to spend $28.5 billion advertising on smartphones and tablets this year, 50% over last. But most of that money is going to Facebook. Smaller ads and cheaper rates don't help, so how is a publisher supposed to break through? Link | Add comment
Media Habits
In Digital, The Old Is New And Vice Versa
Nieman Journalism Lab, Feb 5, 2015, 2:52 PM EST
Don't panic! Ken Doctor explains that many of the new media habits, products and conflicts now guiding the industry into uncertain territory are actually quite old and familiar. E-newsletters? Just another version of a newspaper. Native ads and e-commerce both have older precendents. Understanding media's new directions, he argues, "is driven best by the modern marriage of old habits and new testing." Link | Add comment
Media/Retail
Local Media Must Join In-Store Traffic Fight
MediaReset, Jan 28, 2015, 2:14 PM EST
Mobile
Can Papers' Mobile Sites Keep Up On Speed?
eMarketer, Jan 12, 2015, 10:22 AM EST
Research for Nov. 2014 conducted by The Search Agency found U.S. print news and media companies have embraced mobile sites, but speed remains an issue. None of the sites studied were able to meet Google's recommendation for a five-second load time, and average load times weren't even close, including 67.4 seconds for dedicated mobile. Link | Add comment
Mobile
Broadcasters Missing Mobile Opp In Apps
PBS MediaShift, Jan 8, 2015, 6:52 AM EST
If broadcasters really want to own mobile, they need to harness and harvest consumers' infatuation with constantly having their smartphones in hand, writes Neal Augenstein. The reporter and tech editor for WTOP says his own attempt was through an engagement app that lets people listen to the station and browse its site with easy UGC opportunities.  Link | Add comment
Apps
Tech Cos Look To Break Walls Between Apps
The Dallas Morning News, Jan 6, 2015, 1:32 PM EST
CES
CES Predictions: More Connectivity
GigaOM, Jan 5, 2015, 8:00 AM EST
Cable TV
Mobile Eroding TV In Viewers, Ad Money
Business Insider, Dec 15, 2014, 2:36 PM EST
About 26% of customers who call U.S. cable TV companies request "internet only" service, according to a survey of those calls by mobile advertising technology company Marchex. Of those customers, at least 60% actually end up getting internet-only service, Marchex says.The survey results — which came from 500 random phone calls via Marchex's Call Analytics customer phone call monitoring technology — show that people increasingly don't want to pay for old-fashioned TV.
  Link | Add comment
Publishing
The Mobile Future Of Wikipedia
Re/code, Nov 18, 2014, 7:13 AM EST
Product Recommendations
Digital Seeps Into The Physical World
eMarketer, Oct 31, 2014, 2:32 PM EDT
Newsonomics Of MLB's Mobile Experience
News Orgs Can Learn From MLB's Mobile
Nieman Journalism Lab, Oct 24, 2014, 3:25 PM EDT
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile, says media analyst Ken Doctor. Link | Add comment
Social Media
Twitter Rolls Out Developer Toolkit Fabric
Re/code, Oct 22, 2014, 3:28 PM EDT
Twitter unveiled Fabric on Wednesday, a new developer toolkit with software products to better build third-party mobile apps. The offering marks Twitter’s first major step toward competing with companies like Facebook, Google and Amazon to support the back-end infrastructure for third-party mobile apps. Link | Add comment
Mobile
Digital Newspaper Readers Shift To Mobile
eMarketer, Oct 14, 2014, 11:01 AM EDT
According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — an 18% year-over-year increase. 
    Link | Add comment
Mobile Sales
Consumers Bullish On Mobile Pay Future
eMarketer, Oct 9, 2014, 1:15 PM EDT
Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report. eMarketer projects transaction values will double again this year to reach $3.5 billion and further accelerate through 2016 as more users make increasingly larger mobile purchases. 
    Link | Add comment
Digital Marketing
ABC Revamps Marketing To Reach YouTubers
AdAge, Oct 8, 2014, 11:22 AM EDT
ABC revamped its fall marketing strategy this year to better
attract frequent YouTube viewers, working closely with YouTube parent Google to create ads for a new generation of TV watchers, Jeanine Poggi reports. Google hosted workshops for ABC to formulate a digital strategy to reach YouTube viewers who are younger, often have a shorter attention span and are constantly on mobile devices.
  Link | Add comment
LMA 2014
Deseret: Mobile Needs Native Ads
NetNewsCheck, Oct 7, 2014, 6:56 AM EDT
Native advertising, which runs in content and isn’t crowded by smartphone screens the way banners are, is the best way to help advertisers effectively follow the massive heard of consumers migrating to the small screen, Chris Lee, president of Deseret Digital Media, told last week’s Local Media Association Innovation Conference. Read more from the Local Media Association Innovation Conference.     Full Story | Add comment
Mobile
How Bleacher Report Became Mobile-First
Journalism.co.uk, Oct 1, 2014, 2:10 PM EDT
As more people are accessing content on mobile, digital publishers have been trying out ways to engage these audiences, find out what content they are looking for and what makes them come back. Catalina Albeanu reports that Bleacher Report, a digital sports outlet acquired by Turner Broadcasting in 2012, has become mobile-first in the process of building and developing its app, Team Stream.   Link | Add comment
Mobile
Mobile Affects Purchases Before The Store
eMarketer, Sep 29, 2014, 3:13 PM EDT
Mobile
People Spending Much More Time With Digital
Media Life Magazine, Sep 22, 2014, 7:56 AM EDT
The time most people spend with traditional media is plummeting, while they’re spending more and more time with new media. One exception to that is out of home advertising, reports Bill Cromwell. Despite the rise of digital media, time spent with out of home media is actually holding up quite well. It’s seeing slight gains, compared to steep declines seen by other traditional media, such as TV and radio.    Link | Add comment
Mobile/Content
Netflix Mulls Short-Form Fare To Boost Mobile
GigaOM, Sep 5, 2014, 3:09 PM EDT
Streaming video company Netflix is considering adding two- to five-minute-long clips to its catalog to give its growing number of mobile users some bite-sized content to watch, says design manager Dantley Davis. Link | Add comment
IFA Tech Show
Season's New Phones Are All About Selfie Image
Associated Press, Sep 5, 2014, 12:45 PM EDT
Mobile
Yahoo Buying Flurry To Boost Its Mobile
The New York Times, Jul 22, 2014, 1:36 PM EDT
Yahoo announced Monday that it had agreed to acquire Flurry, a mobile ad and analytics company. Vindu Goel reports Flurry’s analytics are used by 170,000 developers globally, and the deal will give Yahoo important strategic insights into how various apps are used on the 1.4 billion mobile devices on which Flurry runs.
  Link | Add comment
Q2 Earnings Release
Mobile Still Nags Google In Internet Ad World
The New York Times, Jul 18, 2014, 1:38 PM EDT
Google’s earnings release Thursday for the second quarter, which ended in June, provided more evidence of the problem that the price advertisers pay each time someone clicks on an ad — or “cost per click,” in Google talk — dropped 6 percent from the year-ago quarter, largely because of the shift to increased mobile advertising. Mike Isaac reports that is in line with Google’s two-year trend of declining ad prices, while noting that Google’s “advertising competitors are still small in its rearview mirror.” Link | Add comment
Mobile/Video
Facebook, Twitter Eye More Ad Opportunity
Digiday, Jul 11, 2014, 3:06 PM EDT
Facebook’s purchase of video ad tech company LiveRail last week and Twitter’s multiple ad tech deal this year hint at the direction
each company is headed. Both companies have signaled that they are aggressively looking outside their own properties for mobile and video ad revenue.
Link | Add comment
Advertising
Forecast: This Is Year Mobile Ads Explode
Media Life Magazine, Jul 8, 2014, 7:56 AM EDT
Mobile advertising is set to take off in a major way over the coming months, and by year’s end it will be the No. 3 form of advertising, surpassing print, radio and out of home. That’s pretty impressive for a format that did not even exist a few years ago. That prediction comes from eMarketer, the online advertising tracking firm, which predicts that mobile ad spending in the U.S. will shoot up by 83% this year, to $17.73 billion.
Link | Add comment
Mobile
How SI Relaunching For Mobile Era
Digiday, Jun 25, 2014, 7:35 AM EDT
Digital News
News Orgs Facing 2nd Digital Disruption
Reuters Institute, Jun 12, 2014, 7:26 AM EDT
Many traditional news companies are struggling with a second wave of digital innovation that threatens to sweep away the relationships they have enjoyed with readers and viewers for a century or more. In the third annual Reuters Digital News Report, covering 10 countries, the Reuters Institute shows that while some established print and broadcast titles have made strides to meet the challenges represented by the shift to mobile consumption, the speed of change in habits is outpacing others.  
  Link | Add comment
Metrics
U.S. Mobile Entertainment Audience Up 28%
RBR-TVBR, Jun 5, 2014, 7:35 AM EDT
Vdopia, provider of mobile video advertising, reports the number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads vs. only 24% for non-mobile entertainment audiences.   Link | Add comment
Metrics
Sports Fans Moving Toward Online, Mobile
Advanced Television, Jun 3, 2014, 2:16 PM EDT
Fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time, new research finds. The study — Know The Fan — The Global Sports Media Consumption Report 2014 – from digital sports content group PERFORM, sports and entertainment research specialist Kantar Media and analyst firm SportBusiness Group, now ranks online second only to TV.   Link | Add comment
Business Development
What Follows The Great Mobile Unbundling?
AdAge, May 22, 2014, 11:58 AM EDT
Newspapers/Digital
La Presse To Cease Print 'Eventually'
CBC, May 16, 2014, 2:14 PM EDT
The paper version of Montreal’s La Presse newspaper — a 130-year-old daily publication — will soon disappear from newsstands, said the managers of the newspaper’s parent holding company Power Corporation. No timeline was given for La Presse to stop producing the daily paper and go to its online platforms, which include the popular La Presse+ app.   Link | Add comment
Mobile Video News
NowThisNews Shifts Strategy, Personnel
NiemanJournalismLab, May 15, 2014, 7:31 AM EDT
NowThis News grabbed attention for what seems like a bold new proposition for news: short digital video that was built for mobile devices and social media. A lot has changed at NowThis, writes Caroline O’Donovan. At a time when other news companies look to NowThis for inspiration, it’s worth noting how much the strategy has shifted at the shop.     Link | Add comment
Mobile
Tablets Now Common In Homes With Kids
Donald W. Reynolds Journalism Institute , May 8, 2014, 10:57 AM EDT
More than half of U.S. households now have tablets and three-quarters have smartphones. That the latest finding from the Donald W. Reynolds Journalism Institute mobile media poll. In households with children, 70 percent had tablets and 88 percent had smartphones. Only 45 percent of households without children had tablets and 68 percent had smartphones.
  Link | Add comment
Newspapers
LA Times Unveils Digital Makeover Today
LA Observed, May 6, 2014, 7:17 AM EDT
The competitive battle is intensifying in Los Angeles this week
. The Los Angeles Times unveils its digital makeover today with a focus on mobile. The Los Angeles Register announced yesterday it is offering subscription delivery services.    Link | Add comment
Mobile
AP Introduces Video Puzzles App
NetNewsCheck, May 2, 2014, 1:33 PM EDT
The Associated Press has announced the debut of AP Video Puzzles, a mobile puzzle app, using AP’s news and entertainment video footage. Available in the Apple iTunes, Google Play and Amazon app stores, AP Video Puzzles feature footage from AP Archive, the film and video archive of the AP and one of the most comprehensive collections in the world, containing more than 1.5 million stories dating back to 1895.  Full Story | Add comment
Metrics
Young Adult Mobile-Exclusive Use Surges
Newspaper Association of America, Apr 28, 2014, 11:32 AM EDT
The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013. Overall, newspaper digital media reached 78% online adults in the U.S. last month.   Link | Add comment
Digital
Financial Times Targets Younger Audience
The Drum, Apr 24, 2014, 6:18 AM EDT
Retail
What Is The Future Of Proximity Marketing?
eMarketer, Apr 18, 2014, 9:12 AM EDT
Marketing
Special Offers Get Mobile Users To Opt In
eMarketer, Apr 16, 2014, 11:41 AM EDT
News/Mobile
How Biggest News Orgs Tackle Mobile Page
Mobile Marketer, Apr 9, 2014, 2:36 PM EDT
Mobile Marketer analyzed the mobile Web homepages of five news publishers to look at how the publishers — most of which have more than 50 percent of traffic coming from mobile — are shifting their news cycle approaches to accommodate for the smartphone first. The common thread is that mobile deserves tailored, up-to-the minute news more than any other platform.   Link | Add comment
Mobile
Are Your Mobile Apps Fast Enough?
GigaOM, Apr 9, 2014, 8:28 AM EDT
Mobile
Phone Calls The New Click Opportunity
BIA/Kelsey, Apr 8, 2014, 7:00 AM EDT
Increased smartphone use means localized mobile ads can connect consumers and SMBs. But first the technology must be simplified and scaled for the SMB segment, a new report from BIA/Kelsey says. The report notes the smartphone revolution is just emerging in its ability to generate SMB business leads through native phone dialing. "Phone Calls Are the New Click: The True SMB Marketing Opportunity," finds effective inbound call tracking and analytics still needed.   Full Story | Add comment
Mobile
AP To Feature New Content System
Associated Press, Apr 3, 2014, 11:01 AM EDT
The Associated Press will showcase its mobile version of AP ENPS, its multiplatform news production system, at the NAB Show in Las Vegas next week. Users can upload photos and video into AP ENPS along with stories using a smartphone, tablet or other mobile device and send to digital production or on-air broadcast. 
  Link | Add comment
Special Report: Mobile/Advertising
How Mobile May Flip The Money Switch
NetNewsCheck.com, Apr 1, 2014, 7:04 AM EDT
As news consumers gravitate toward mobile in troves, the question at many media companies is whether dollars, not dimes or pennies, will follow. An audience-inventory problem persists in mobile because supply far outweighs advertiser demand for mobile real estate. The number of players — from local media outfits to Web giants like Facebook and Google — has driven CPMs in many cases lower than desktop, regardless of the traffic increases. A NetNewsCheck.com special report by Patrick Duprey.   Full Story | Comments (1)
Commentary
Smith: Time.com Gets Mobile Right
MediaPost, Mar 25, 2014, 3:17 PM EDT
Steve Smith: "Time.com is a strong example of mobile Web/adaptive design that really works on the handset. ... This is way off Pathfinder's original misdirected trail." Link | Add comment
March Madness
Apps A Slam Dunk With March Madness Fans
eMarketer, Mar 24, 2014, 2:48 PM EDT
According to a study conducted by Harris Interactive for SOASTA, mobile users are turning to their second screen during the workday to keep up with this year's NCAA basketball tournament. Link | Add comment
Mobile/Content
Devices Add Pull To March Madness At Work
Associated Press, Mar 20, 2014, 5:35 PM EDT
Although people have long been able to stream games live over the Internet, employers have always had the option to block content to keep productivity high. That's harder to do when workers are bringing their own devices and using their cellphone data plans to engage in March Madness. Full Story | Add comment
NAA mediaXchange 2014
Panel: Mobile Gives Papers Second Chance
NetNewsCheck, Mar 18, 2014, 6:02 AM EDT
Mobile is now media's main event and it's giving newspapers a chance to make up for their digital missteps. A panel of newspaper executives speaking at the NAA's mediaXchnage in Denver on Monday stressed the importance of mobile development and warned publishers to act quickly on the platform before the battle is lost to nimbler mobile pureplays. Full Story | Add comment
Search
Report: Desktop Search To Fall $1.4B In 2014
eMarketer, Mar 13, 2014, 3:46 PM EDT
Desktop search in the U.S. is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer. The firm estimates that desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Link | Add comment
Mobile
At Papers, The Rise Of The Mobile Editor
Digiday, Mar 13, 2014, 11:57 AM EDT
As publishers see up to half their traffic arriving on mobile, many of them — including The Wall Street Journal, The New York Times and The Washington Post — are staffing their newsrooms with editors who know how to tweak and create content specifically for mobile devices. Link | Add comment
Mobile
Rubio: US Bandwidth Better Used By Cell Providers
Associated Press, Mar 12, 2014, 3:32 PM EDT
Newspapers
In UK, Mobile Set To Eclipse Paper Ad Rev
Guardian, Mar 11, 2014, 4:04 PM EDT
The U.K. mobile advertising spend is forecast to top 2 billion pounds and overtake newspaper ad revenue for the first time in 2014, according to new research from eMarketer. Link | Add comment
mobile
The Mobile Breaking-News Alert Gets Smarter
Digiday, Mar 11, 2014, 2:39 PM EDT
Publishers like push alerts because they can drive lots of readers to big stories. The problem is that sending out too many useless alerts often means annoying the very readers publishers want to inform. To counter this, many publishers are using their mobile apps to shift away from the mass broadcasting to a model built on customization and personal tastes. Link | Add comment
Mobile
MLB Pressed On Local Mobile Rights
New York Post, Mar 7, 2014, 7:52 AM EST
Regional sports networks across the country are pressing Major League Baseball to get the rights to stream local games to portable devices. Currently, baseball fans can't watch live games on their tablets or smartphones outside their home, and the RSNs fear they could be losing viewers who are moving more and more to watching video, entertainment and sports on mobile devices. Link | Add comment
Review
Lots Of Innovations Beyond iOS And Android
Associated Press, Feb 28, 2014, 11:41 AM EST
FT CTO: 'Mobile First' Is Meaningless Term
The Drum, Feb 27, 2014, 9:32 AM EST
The term mobile-first has become "meaningless" in this multiplatform landscape where it has become crucial not to "obsess" over specific platforms but focus on the wider picture, according to the Financial Times' Chief Technical Officer John O'Donovan. Link | Add comment
email
The Future of Email: Mobile-Only Viewership
eMarketer, Feb 25, 2014, 3:56 PM EST
TV/Mobile
Survey: Live TV Losing Ground To Mobile
Campaigns & Elections, Feb 24, 2014, 5:08 PM EST
A new survey shows live television viewing continues to decline as voters migrate to watching streamed content on tablets and smartphones. The reason for the switch? Viewers want to watch video content "on their own terms," the researchers wrote. "There's now little doubt that live TV is losing ground to new technologies." The poll found that less than half of voters now say live TV is their primary way to watch video content — and some 30% say they haven't watched live TV over the past week. Link | Add comment
CrowdCheck
Newspapers Primed For Mobile Growth
NetNewsCheck, Feb 20, 2014, 6:30 AM EST
As the smartphone becomes ubiquitous, newspapers are aggressively developing new products and services to capture audience and advertising. “The smartphone audience tidal wave has lifted the audience for newspaper digital content to new heights, and shows little sign of abating,” says the Newspaper Association of America’s Jim Conaghan. Full Story | Add comment
Mobile/Advertising
Meredith Teams With Kiip On Mobile Rewards
MediaPost, Feb 18, 2014, 1:52 PM EST
Meredith Corp. has begun serving coupons in its Must-Have Recipes app for the iPhone, courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from various brands, including Campbell’s, Macy’s, Procter & Gamble and Unilever. Link | Add comment
Mobile
Mobile-Native Quartz Has Mobile-Minority Aud
Poynter, Feb 12, 2014, 4:15 PM EST
Social Media
Twitter Usage Depends On Mobile Experience
Mashable, Feb 12, 2014, 3:05 PM EST
Mobile/Native Advertising
Yahoo Dumps Mobile Banner Ads For Native
Digiday, Feb 6, 2014, 8:09 AM EST
Yahoo is moving away from banner ads in its attempt to adapt to the mobile age. Instead, Yahoo’s focus is on Stream ads — Yahoo’s name for its native ad placements — for its mobile properties is a response to how media is being presented and consumed on the Internet in general and on mobile specifically. Link | Add comment
TV/Mobile
Mobile Tops As TV Everywhere Streams Rise
VideoNuze, Feb 4, 2014, 1:48 PM EST
Adobe has published its 4Q 2013 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. 73% of authenticated views occurred on mobile devices, 22% on desktop and less than 5% each on gaming consoles and connected TVs. Link | Add comment
Mobile
AT&T Reduces Rates For High-Data Plans
Associated Press, Feb 3, 2014, 2:33 PM EST
Mobile
Why The BuzzFeed CMS Mobile-Preview Matters
Poynter, Jan 31, 2014, 1:47 PM EST
Paywalls and Pay Strategies
NY Times Tightens Its Mobile Paywall
Capital New York, Jan 30, 2014, 4:18 PM EST
Starting Thursday, users reaching Times content on mobile apps will get free access to 10 articles a month, down from three articles a day, in order to "better align the experience with that of NYTimes.com and our mobile website," according to a spokesperson. Link | Add comment
NATPE 2014
TBS Chief Levy Has Mobile On His Mind
TVNewsCheck, Jan 29, 2014, 7:36 AM EST
TBS President David Levy at NATPE: “We produce content for digital and television. The one area we are concerned about is mobile. Impressions are skyrocketing. Penetration is huge. But we have to get to a point with advertisers where we figure out how to monetize it.” Link | Add comment
Disruption
8 Good Questions With Clay Christensen
American Press Institute, Jan 23, 2014, 11:28 AM EST
Clay Christensen weighs in on new investors in the news industry, mobile technology, the job to be done for news and more. "Disruption doesn’t care, it will always come at you. It allows you to take action. But if you think gravity works on everybody, but in your circumstance, it won’t pull you down… well, that’s the challenge." Link | Add comment
Mobile Advertising
Facebook Tests Ads In Outside Mobile Apps
Associated Press, Jan 23, 2014, 8:43 AM EST
The social network is testing an ad network that would deliver deliver advertisements to mobile applications outside of its own. Full Story | Add comment
Return Path data
Study: Mobile Email Opens Trump Desktop Opens
eMarketer, Jan 15, 2014, 7:09 AM EST
DG MediaMind Study
Study: Retail, CE Get Highest Mobile Ad CTRs
eMarketer, Jan 9, 2014, 4:03 PM EST
A DG MediaMind study found that mobile ads in the retail and electronics categories had the highest clickthrough rates, at 0.52% and 0.41%, respectively. Entertainment was not far behind, with a CTR of 0.40%. Link | Add comment
Mobile
Forbes Readies New Smartphone Product
NetNewsCheck, Jan 8, 2014, 3:18 PM EST
The new product derives from a four-month-long live test using different content streams on Forbes’ desktop site. The smartphone product will, in turn, inform iterations of the desktop site’s streams as Forbes studies mobile usage. Full Story | Add comment
Mobile
Mobile Offers Local Media A Digital Do-Over
Reflections of a Newsosaur, Jan 6, 2014, 7:35 AM EST
Alan Mutter: "For newspapers and local broadcasters seeking to recapture some of the audience, revenues and relevance that they lost in the rather inelegant way they stumbled into Internet publishing in the 1990s, the shift to mobile computing represents a rare do-over." Link | Add comment
TV/Second Screen
ESPN's Second Screen Focus Pays Dividends
Lost Remote, Dec 31, 2013, 8:32 AM EST
ESPN fans still watch most non-TV video content on their computers, but the mix is certainly beginning so shift and the network’s commitment to TV-anywhere and second screen is continuing to pay dividends: In November, fans watched 345.3 million digital video clips across ESPN platforms – 900,000 video starts behind October’s record total. 75% of clips were viewed on computers, 17% on mobile devices and 6% on connected TVs.
Link | Add comment
Mobile
Trends: Mobile Vid, Messaging Apps To Soar
MediaPost, Dec 26, 2013, 7:57 AM EST
The rise of mobile video, consolidation in the mobile payments market and the spread of smartwatches are some of the industry trends in store for 2014, according to mobile research firm Yankee Group. Link | Add comment
Mobile
Mobile Internet Traffic Nearly Doubled In 2013
The New York Times, Dec 24, 2013, 8:51 AM EST
In the United States, consumers used an average of 1.2 gigabytes a month over cellular networks this year, up from 690 megabytes a month in 2012, according to Chetan Sharma, a consultant for wireless carriers, who published a new report on industry trends on Monday. Link | Add comment
Radio
NPR’s $10 Million Digital Bet
Digiday, Dec 18, 2013, 4:00 PM EST
Even though its broadcast ratings remain steady, NPR is making moves to become more of a tech player in order to stay relevant in the mobile media era. That's why NPR is putting nearly $10 million toward the creation of a new Web and mobile platform due out in 2014. Link | Add comment
Mobile
A Missing Revenue Stream From Mobile Apps
The New York Times, Dec 17, 2013, 1:19 PM EST
Niche publishers — as well as nearly all major media outlets and publications — are banking on the popularity of mobile to bolster the future of their businesses. Phones and tablets are nearly ubiquitous and buying is as easy as a firm touch. In addition, people spend almost as much time, if not more, reading on devices as they do on the Web. But persuading people to pay for the apps hasn't been easy. Link | Add comment
Commentary
Mobile-First Could Risk Losing Desktop Users
Poynter, Dec 13, 2013, 8:11 AM EST
Sam Kirkland: "No question news organizations have been too slow to hop on the mobile train, but once on board I hope they don’t speed away from desktop too quickly while readers are still there." Link | Add comment
Online Radio
Spotify Adds Led Zep As It Focuses On Mobile
The New York Times, Dec 11, 2013, 4:18 PM EST
Advertising
Mobile, Olympics Drive 3 New Ad Forecasts
Advertising Age, Dec 9, 2013, 7:26 AM EST
Three new ad spending forecasts released Sunday night are pegging ad growth next year partly on the Winter Olympics, the World Cup and the mid-term elections in the U.S. It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said. Link | Add comment
Mobile
18 Ways To Take Mobile Seriously In 2014
INMA, Dec 6, 2013, 3:39 PM EST
If mobile is at the top of your media company's list of New Year's resolutions — and it should be — INMA has 18 things to keep in mind as you head into 2014. Link | Add comment
Online Radio
Spotify To Introduce Free Mobile Music Service
The Wall Street Journal, Dec 6, 2013, 8:32 AM EST
Local Advertising
Borrell: Digital To Gain From SMB Optimism
NetNewsCheck, Dec 5, 2013, 6:14 PM EST
Borrell Associates says SMBs are finally optimistic about the economy and online advertising should benefit from their optimism. Mobile advertising, in particular, is expected to rise, says Gordon Borrell. According to a new survey conducted by the firm, 85% of local media companies have high interst in mobile, but only 19% are currently in the space. That leaves a lot of pent up demand, Borrell says. Full Story | Add comment
Commentary by Frédéric Filloux
Mobile Trends To Keep In Mind
Monday Note, Dec 3, 2013, 8:32 AM EST
For publishers, developing an all-out mobile strategy has become both more necessary and more challenging. Link | Add comment
Holiday Shopping
Americans Turn To Mobile For Cyber Monday
Associated Press, Dec 3, 2013, 7:12 AM EST
Millions of Americans logged on to e-commerce sites Monday to take advantage of online deals. And many of those purchases were made using mobile devices. Early results indicated online shopping was up 17. 5% compared with the same time last year, according to figures by IBM Benchmark. Mobile devices accounted for more than 29% of all online traffic. Full Story | Add comment
Mobile
M-Commerce Booms On T-Day, Black Friday
MediaPost, Dec 2, 2013, 8:19 AM EST
According to Branding Brands — which powers m-commerce for over 200 leading brands, including American Eagle, Costco and Ralph Lauren — visits to 46 smartphone-optimized sites for major retailers saw a 69% increase in visits over Thanksgiving 2012. But even more revealing is the explosion in actual sales coming from those devices — up 258%. Link | Add comment
Online Radio
Pandora Mobile Sales Pass $100M For Quarter
CNET, Nov 22, 2013, 8:48 AM EST
Pandora Media, the operator of the Web's top radio service, is squeezing more juice out of its mobile advertising, with revenue from the ads crossing the $100 million mark for the first time in the latest quarter. Link | Add comment
Mobile
Samsung Makes Quiet Push For New Mobile OS
Associated Press, Nov 14, 2013, 7:04 AM EST
Advertising
Verizon Extends NFL Play To Foursquare Ads
Adweek, Nov 13, 2013, 3:37 PM EST
Mobile
ATSC Publishes Mobile EAS Alert Guide
TVNewsCheck/Playout, Nov 13, 2013, 12:44 PM EST
The implentation guide, available for download from ATSC, provides a roadmap for broadcasters looking to launch a mobile EAS service in their market. M-EAS generates a banner alert on capable mobile devices. The system also aims to include rich media, like radar maps, charts and HTML pages. Link | Add comment
Reinventing Local Media
Mobile News Needs Technology Overhaul
NetNewsCheck, Nov 13, 2013, 6:04 AM EST
Mobile is unlike anything media companies have seen before, not just because of the new opportunities that portability brings, but because it levels the playing field between consumer and media professional. Because their is no "audience" for mobile Web, only participants, media companies need to devise a new approach. Terry Heaton: "Mobile news demands its own model, because mobile is its own form of media. It's not an extension of the way we currently do things; it's entirely new, because the consumers of news have exactly the same gear we in media have, and that creates a paradigm never seen before in the history of newsgathering or news making." Full Story | Comments (1)
Sochi Olympics
IOC: Journos Free To Instagram At Olympics
For The Win, Nov 12, 2013, 8:55 AM EST
Journalists will be allowed to use Instagram, Twitter and other social media to post still photos and news from the Sochi Olympics, International Olympic Committee spokesman Mark Adams said. The clarification comes after multiple reports that journalists would not allowed to use mobile devices during their time at the Sochi Olympics, which seemed to stem from remarks reportedly made by the head of the state-run R-Sport news agency about using mobile devices to shoot video, which is banned. Link | Add comment
Mobile/ecommerce
How Retailers Use Mobile To Change Purchase Path
eMarketer, Nov 7, 2013, 2:22 PM EST
Mobile
More Canadians Go Mobile-Only For News
eMarketer, Nov 6, 2013, 1:17 PM EST
According to research from NADbank, about 43% of adults in Canada read newspapers online, whether alone or in combination with print. And since 2010, the share of that group accessing the news only on mobile devices has skyrocketed. Link | Add comment
Mobile
T-Mobile: Free Data Offer Applies To All
Associated Press, Nov 5, 2013, 7:49 AM EST
Pew Study
Twitter News Users: Young, Mobile, Educated
Pew Research Center, Nov 4, 2013, 3:37 PM EST
Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated. Link | Add comment
Mobile
ESPN Mobile Outdraws Website For 1st Time
GeekWire , Oct 30, 2013, 3:51 PM EDT
According to comScore's Multi-Platform data, ESPN saw 47.4 million people using its mobile products — just a tad more than the 46.1 million accessing ESPN.com. This marks the first month that ESPN has seen more unique users on ESPN mobile properties than ESPN.com. Link | Add comment
Mobile
Women And Their Relationship With Mobile Phones
Adweek, Oct 30, 2013, 10:54 AM EDT
Content
Disney Show Will Appear First On Tablet App
The New York Times, Oct 28, 2013, 4:18 PM EDT
Noting that tablet computers like the iPad are increasingly the "first screen" for pre-school-age viewers, Disney executives said they would make the first nine episodes of new series Sheriff Callie’s Wild West available on mobile devices first. Link | Add comment
Mobile/Video
YouTube Is Going Mobile First, Too
All Things Digital, Oct 18, 2013, 3:30 PM EDT
During yesterday's earnings call, Google's Larry Page announced that 40% of YouTube's traffic was coming from mobile devices. That's up from 25% a year ago, and 6% in 2011. All Things Digital's Peter Kafka: "Now we can see why YouTube placed such high importance on controlling its mobile experience: It is well on its way to becoming a mobile-first company." Link | Add comment
Place: Indoor Marketing Summit
Indoor Marketing Poses Threat To Local Media
NetNewsCheck, Oct 14, 2013, 6:09 AM EDT
The ability to target consumers and advertise to them at the point of purchase is moving out of the blue sky zone and closer toward market implementation, posing a threat to local media’s already declining advertising revenue. At last week’s Place summit in San Francisco, the emerging indoor marketing industry showed it still has a few kinks to work out, but it may eventually pose a serious threat to local media. “The people who should be nervous are traditional media,” says Neg Norton, president of the Local Search Association. “That’s the pool of money that’s ultimately going to get reduced." Full Story | Add comment
Mobile/Advertising
Native Mobile Advertisers Enthusiastic For Format
eMarketer, Oct 7, 2013, 1:32 PM EDT
Radio
Inside NPR’s ‘Mobile-First’ Strategy
PBS MediaShift, Oct 3, 2013, 3:31 PM EDT
NPR’s new mobile site, launched in May, responds to the mainstreaming of mobile devices as a way of getting news. Although the screen is smaller, the experience is not. “Mobile isn’t about a smaller experience,” Brian Boyer, news apps editor at NPR, says. Mobile users “expect the whole Internet to work correctly. Our job is to make it work for them.” Link | Add comment
Radio/Mobile
Rdio Fights Spotify With Free Mobile Radio
The Verge, Oct 3, 2013, 8:17 AM EDT
Rdio is releasing a free version of its service today on iOS and Android, bringing personalized radio to non-paying users of its mobile apps for the first time. Free of advertising for now, Rdio's unpaid offering represents a chance for the underdog streaming service to gain traction by adopting one of the most popular features of its competitors. Link | Add comment
Mobile/Advertising
Facebook Ads Aim To Help App Marketers
Adweek, Oct 2, 2013, 4:08 PM EDT
Facebook this week unveiled an ads targeting feature that's designed to bring those eyeballs back to companies' apps. As an enhancement to its mobile app install product, the ads zero in on people who have already downloaded a brand's app through Facebook's custom audience abilities while suggesting with calls to action that they come back to utilize certain aspects. Link | Add comment
analysis by Debora Wenger
How Mobile Changes A TV Reporter's Day
Advancing The Story, Oct 1, 2013, 11:09 AM EDT
The need for mobile skills among broadcast journalists has gone through the roof.  In research from 2010, just 2% of TV job postings mentioned mobile — by the end of 2012, mobile skills were referenced in about 27% of job ads.  For those who aren’t good at math, that’s about a 1200% increase in two years. So, what do news directors want new hires to know about mobile? Link | Add comment
ZenithOptimedia report
Internet Ad Spend 'To Overtake Newspapers'
Belfast Telegraph, Oct 1, 2013, 7:25 AM EDT
Spending on internet advertising is on course to exceed the amount generated by newspapers and magazines within two years, according to a report from media buying agency ZenithOptimedia. Link | Add comment
Advertising
Global Ad Growth Buoyed By Digital, Mobile
eMarketer, Sep 26, 2013, 7:36 AM EDT
Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer's latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group. Link | Add comment
CrowdCheck
New Insights On Papers' Mobile Audience
NetNewsCheck, Sep 26, 2013, 6:52 AM EDT
With the number of mobile devices owned by American adults still growing, newspapers need to continue to aggressively engage with the mobile market, says NAA's Jim Conaghan. "As mobile devices continue expanding their reach in the consumer marketplace, newspaper media have the opportunity to extend their market penetration and develop additional new revenue streams, both for editorial content and for advertising," he writes. Full Story | Add comment
emarketer report
Mobile Gets Attention From Millennial Men
eMarketer, Sep 23, 2013, 1:32 PM EDT
Along with young women, young men are in the vanguard of mobile and social adoption. Young men are far more likely than adults in general to have a smartphone. EMarketer estimates that by the end of this year, seven in 10 US men ages 18 to 34 will be smartphone users. Link | Add comment
Mobile
What 'Mobile-First' Means To Publishers
Digiday, Sep 16, 2013, 12:09 PM EDT
Publishers increasingly toss out the phrase "mobile-first," even though there is no consensus on how to define the term yet. The phrase has been used to refer to anything from responsive design, to bigger images, to less clutter, to short-form content. Digiday talked to several publishers to find out what mobile-first means to them. Link | Add comment
Mobile/Advertising
FEC Urged To Set Mobile Political Ad Guides
NetNewsCheck, Sep 11, 2013, 12:18 PM EDT
Mobile strategy company Revolution Messaging has asked the Federal Election Commission to allow political advertising to appear on mobile phones without disclaimers noting the sponsor. the company wants a ‘small item’ exemption on standard sizes 320 pixels by 50 pixels or smaller. Full Story | Add comment
Mobile
Mobile Local Opportunity, By The Numbers
Search Engine Watch, Sep 10, 2013, 3:35 PM EDT
Michale Boland: "The excitement and attention paid to mobile local search continue to ratchet up. But we still haven't seen the equivalent ad dollars follow. Mobile local search is now $1.3 billion in the U.S., according to BIA/Kelsey, but that pales in comparison to the overall $132 billion local ad pie." Link | Add comment
MMGY Global/Harrison Group Study
Study:Travelers Seek Out Local Info Via Mobile
eMarketer, Sep 9, 2013, 12:46 PM EDT
Pew study
70% Want To Control Who Sees Digital Location
Screenwerk, Sep 6, 2013, 2:05 PM EDT
Mobile
Mobile Devices To Drive Holiday eCommerce Growth
eMarketer, Sep 5, 2013, 10:41 AM EDT
Mobile/Advertising
Facebook Sees Big Gains In Mobile Ad Share
eMarketer, Aug 28, 2013, 2:09 PM EDT
While Google continued to dominate the global mobile ad market, taking more than half of what is forecast to be a $16.65 billion market in 2013, Facebook is making big gains. The social network is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, the first year it had mobile ad offerings, according to eMarketer. Link | Add comment
Mobile
The ‘Goldilocks’ Geofence: 1 – 2 Miles
Screenwerk, Aug 26, 2013, 12:55 PM EDT
Consumers are most engaged with mobile ads shown within two miles of a business location, according to a new report from JiWire. The generic finding was 42% improvement or lift in mobile ad “performance” when ads were shown near but not too close to specific businesses. Link | Add comment
Q&A With Pandora's John Trimble
Pandora: We Lifted Cap For More Mobile Ads
Advertising Age, Aug 23, 2013, 2:36 PM EDT
John Trimble, Pandora's chief revenue officer, on why the online radio company lifted its free-listening cap: "I think it reinforces the success we are having with monetizing and selling ads on mobile platforms. We used the cap as a lever to control some of the costs, but we've always looked at the business as 80% ad-supported and 20% subscription-based." Link | Add comment
Borrell Assoc./LMA/LSA Social + Mobile
Are Marketers Ready For Mobile Ramp Up?
NetNewsCheck, Aug 23, 2013, 7:01 AM EDT
Mobile and social media are growing in importance as marketing tools, but local businesses are still looking for solid evidence that they actually work and create real sales and revenue. “Social media amplifies traditional media, and that's a very important point to make," Borrell Associates CEO Gordon Borrell said Thursday during Borrell Associates, the Local Search Association and the Local Media Association's "Social + Mobile – Show Me The Money" conference in Chicago. Full Story | Add comment
eMarketer Forecast
Study: Mobile Boosts US Digital Ad Market
eMarketer, Aug 22, 2013, 8:29 AM EDT
U.S. digital ad spending will hit $42.26 billion this year, up 14.9% from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates. The firm also found that digital ad spending continues to shift from desktop to mobile devices. Link | Add comment
Borrell Assoc./LMA/LSA Social + Mobile
On Mobile, Rev Strategies To Follow Users
NetNewsCheck, Aug 22, 2013, 6:58 AM EDT
As audiences shift to new platforms, media companies are left wondering how to generate revenue from new devices. The message from speakers at Borrell Associates, Local Search Association and Local Media Association's "Social + Mobile – Show Me The Money" conference in Chicago is that the revenue opportunities are there, if media companies know where to look. Full Story | Add comment
CrowdCheck
Back To School Shopping Gets More Digital
NetNewsCheck, Aug 19, 2013, 6:44 AM EDT
As students across the country get ready to return to school, parents get set to spend nearly $73 billion on clothes and supplies. While newspaper ads and circulars are still one of the most popular sources for information on sales, mobile technology is increasingly playing a role in the back-to-school shopping scene. Full Story | Comments (1)
Social Media/Mobile
Facebook, Twitter Mobile Bases Still Growing
eMarketer, Aug 15, 2013, 3:33 PM EDT
In the U.S., 28 million people will use Twitter on their mobile phones at least monthly this year, eMarketer estimates. That's up 22% over 2012 figures but still a far cry from earlier growth levels. Twitter mobile users will account for just 11.4% of mobile phone users and 8.8% of the overall population. Link | Add comment
Mobile
News Orgs Can Learn From FB Mobile Strides
IJNet, Aug 15, 2013, 2:43 PM EDT
Facebook's recent announcement that it had made great strides in improving the mobile experience for its users may hold lessons for news, including:
  • Recognize the need to go 'mobile first' now
  • Initiate an organizational transformation
  • Mobile requires personal transformation
  • Share metrics with the newsroom
Link | Add comment
Social Media/Mobile
Facebook Claims 101M Daily Mobile US Users
Adweek, Aug 14, 2013, 7:45 AM EDT
The Menlo Park, Calif.-based social network totaled 142 million mobile active visitors in June in the U.S., including 101 million daily active users, the company says. In terms of the former stat, it reveals that roughly 17% of Facebook's monthly mobile audience consists of Americans. Link | Add comment
Gadgets
What Device Will Follow The Smartphone?
Reflections of a Newsosaur, Aug 12, 2013, 6:42 AM EDT
Alan Mutter: "The next mobile wave, which will make today's info- and ad-delivery infrastructure look as clunky as the cellphones once powered by briefcase-sized batteries, will include such heavily hyped products as Google Glass and what, until further notice, we'll call the iWatch. Following closely behind them in the marketplace, any number of nascent mobile devices will monitor everything from your weight-lifting ergonomics to the barometric pressure in your office." Link | Add comment
Adobe 2013 Digital Marketing Optimization Survey
45% Of Businesses Don't Do Mobile, Apps
eConsultancy, Aug 12, 2013, 6:42 AM EDT
Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don't have a mobile-optimized site or app, according to a new report from Adobe. Link | Add comment
Business/Daily Deals
Groupon's Surge: Mobile Is A Treasure Chest
PandoDaily, Aug 9, 2013, 4:00 PM EDT
At Groupon and Facebook, mobile is changing the way investors and others are viewing their outlooks. For these companies, monetizing mobile users isn’t simply a necessity as consumers migrate to mobile devices, it’s an opportunity to turn around business models that had been underwhelming investors for a while. Link | Add comment
CrowdCheck
Local Media Can Level Trust In DMS Space
NetNewsCheck, Aug 8, 2013, 7:23 AM EDT
Social and mobile media can be lovable and annoying, and it's the annoying part that holds the most opportunity, says Borrell Associates CEO Gordon Borrell. Methods of how to capitalize on social and mobile will be laid out the firm's Social+Mobile Show Me The Money conference this month. Full Story | Comments (2)
location-based marketing
Geofencing Still Slow To Catch On With SMBs
NetNewsCheck, Aug 7, 2013, 7:07 AM EDT
Despite the revenue potential and technologial advancements that have improved effectiveness, geofencing adoption rates are still soft. Large national advertisers are starting to employ the strategy, but SMBs have been slow to take it up. BIA/Kelsey's Michael Boland: "Advertisers are really accustomed to thinking about the world in terms of reach [as] kind of their holy grail. Mobile location targeting, in some ways, goes against that — even though the trade off is a benefit it can offer, it goes against that traditional mindset.” Full Story | Add comment
BIA/Kelsey Local Commerce Monitor
SMBs Increase Reliance On Social, Mobile
NetNewsCheck, Aug 5, 2013, 3:01 AM EDT
Mobile and social platforms are are becoming an even more important marketing weapon in local businesses' arsenal. BIA/Kelsey, in the latest findings from its "Local Commerce Monitor" study, finds that SMBs' online spending could overtake their spending on legacy media within the next three years. Full Story | Comments (1)
Mobile
Mobile Phones As Wallets Remains Elusive
The New York Times, Jul 29, 2013, 3:20 PM EDT
A truly mobile wallet — one that would let you easily pay for restaurant meals, subway rides or beers at a bar with a quick wave of your cellphone — has long been described as imminent. But it remains elusive. Some innovations have begun to bridge the gap, but most have been a disappointment or have not yet worked well enough for mainstream adoption. Link | Add comment
Mobile
Mobile Phones Make Up 42% Of BBC News Traffic
Journalism.co.uk, Jul 26, 2013, 12:53 PM EDT
Mobile
Citymaps Aims To Make Maps Social
Associated Press, Jul 26, 2013, 8:31 AM EDT
Mobile
News Orgs Work To Keep Up With Millennials
INMA, Jul 11, 2013, 8:29 AM EDT
To be relevant for millennials, a.k.a. the Smartphone Generation, news organizations have to stay on top of not just the latest device, but also privacy issues, Big Data, technology education, and more. Link | Add comment
Mobile
Auto Brands Put Mobile In The Front Seat
eMarketer, Jun 28, 2013, 1:13 PM EDT
Mobile Advertising
IAB: Retailers Struggle To Grasp Tablets' Potential
The Drum, Jun 18, 2013, 8:07 AM EDT
ZenithOptimedia report
Internet, Especially Mobile, Will Boost Ad Biz
MediaPost, Jun 18, 2013, 8:08 AM EDT
The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast by ZenithOptimedia Group. The update, which is down four-tenths of a point from the group’s last projection of a 3.9% rate of growth, puts 2013 even with a relatively lackluster 2012 in terms of global ad spending growth. Link | Add comment
Mobile Advertising
ZO, Google Focus On Mobile, Ad Spend
The Drum, Jun 18, 2013, 8:08 AM EDT
The two companies have launched a global program, called Horizon, that will allow clients access to a consultation service which will see them receive evaluations of their current mobile activities, creation of a strategic plan and implementation and measurement. Link | Add comment
Mobile
Android Users Are Becoming More Valuable
The Media Briefing, Jun 12, 2013, 8:22 AM EDT
Apple has long been the developer's choice. But more and more Apple users are switching to Android as features improve on the cheaper devices. Now stats from the Global Web Index show that lapsed iOS users are bringing their virtual wallets with them. Among ex-iOS users on Android, 62 percent had paid for a product on their mobile, compared to 58 percent of current iOS users. Link | Add comment
Digital Transition
7 More Job Titles Shaping The Media Business
The Media Briefing, Jun 12, 2013, 6:56 AM EDT
News Analysis
Meeker's Smartphone Stat Not Based On Fact
San Francisco Chronicle, Jun 7, 2013, 3:29 PM EDT
Mary Meeker last week in her Internet Trends Report featured a slide stating the average smartphone user checks their phone 150 times per day. The problem with the statement is that is was based on opinions taken from a blog post. Jeff Elder: "The misinformation has now appeared in news stories, hundreds of tweets and on thousands of blogs. It helped Meeker make her case on one of technology's biggest stages for a whole new realm of tech, "wearables" like Google Glass. But that case was not made with facts." Link | Add comment
Mobile/Video
Verizon Inks $1B Deal To Put NFL On Phones
The Wall Street Journal, Jun 5, 2013, 12:00 PM EDT
Verizon Wireless will pay $1 billion for the rights to broadcast Sunday afternoon NFL games from customers' home markets over their smartphones. The league currently shows games from Sunday, Monday and Thursday nights on Verizon phones. Link | Add comment
Online Video
Mobile Boosts YouTube's Bottom Line
Bloomberg, Jun 5, 2013, 10:54 AM EDT
YouTube has tripled advertising sales on mobile devices in the past six months, according to the company, contributing as much as $350 million to the video-sharing website’s revenue. Link | Add comment
Mobile
Kiplinger Taps Onswipe For Tablet Site
NetNewsCheck, Jun 4, 2013, 12:29 PM EDT
The new tablet version of Kiplinger.com uses Onswipe's HTML5 platform to create "a more seamless user experience and increase the ability to find and share content via social media.” Full Story | Add comment
Council for Research Excellence Study
Majority Of Mobile TV Usage Is In Home
NetNewsCheck, Jun 4, 2013, 8:10 AM EDT
A new study from the Council for Research Excellence found that 82% of tablet and 64% of smartphone mobile TV viewing occurs within the home and that convenience, not avoiding advertising, is the primary drive for mobile viewing. Full Story | Add comment
Mobile/Video
Most TV/Video, Mobile TV Usage Is In Home
MediaPost, Jun 3, 2013, 3:46 PM EDT
A new study from the Nielsen-backed Council for Research Excellence show that 82% of tablet TV/video usage and 64% for smartphone TV/video usage occurs in the home. Link | Add comment
Mobile
Rowinski: Editors Need To Rethink Mobile
The Buttry Diary, Jun 3, 2013, 7:17 AM EDT
Dan Rowinski, mobile editor at ReadWrite, on publications' mobile strategies: "Ask yourself if you really need an app that lives in the various app stores. Because, you know what? You probably don't. ... Only go to the app stores if your app actually does something unique as opposed to repurposing your content for the app model." Link | Add comment
Mobile/Location-Based
Wikipedia Debuts Geo-Targeted Suggestions
The Verge, May 31, 2013, 8:04 AM EDT
Wikipedia's new "Nearby" mobile page is designed to capture a user's location and deliver articles that help them learn more about the neighborhood, including museums, historic buildings, and nearby parks. Link | Add comment
Internet Trends 2013
Meeker: Mobile Fueling Internet Growth
NetNewsCheck, May 29, 2013, 11:54 AM EDT
Mobile traffic now makes up 15% of total Internet traffic, and that is expected to double within the next two years, says Mary Meeker. Meeker, a partner with the venture capital firm Kleiner Perkins Caufield & Byers, has released her 2013 Internet Trends slideshow. See the full slideshow below: Full Story | Add comment
Mobile
UK's Mirror Launches Mobile Site For 'Funny Stuff'
Journalism.co.uk, May 28, 2013, 3:48 PM EDT
OK Tornado Vic Watched Coverage On Phone
NetNewsCheck, May 28, 2013, 3:42 PM EDT
Sarah Patteson, who lost her house during last week’s Oklahoma tornados, during an interview with NewsOK said she was watching coverage of the storm on her mobile phone, highlighting the importance of mobile devices in emergency situations.
| Add comment
Mobile
ESPN Wireless Subsidy Plan Has A Downside
Consumerist, May 17, 2013, 7:47 AM EDT
Chris Morran says ESPN's plan to subsidize users' wireless plans has a drawback: "Well-heeled content providers like ESPN would not be hurt financially by subsidies, but if they became standard, that extra could effectively put up a huge roadblock — or at least a very nasty speed bump — to smaller startups seeking to compete." Link | Comments (1)
‘Hyperlocal’ Consumer Targeting Faces Scrutiny
The Wall Street Journal, May 14, 2013, 8:19 AM EDT
At NPR, Web Design Starts With Mobile
NetNewsCheck, May 14, 2013, 6:41 AM EDT
The public broadcaster last week launched its new mobile website as part of its shift to responsive design for its digital platform. The organization decided to start its digital design efforts on the smallest screens and work up to larger screens: “Mobile first forces you to make choices about what your priorities are,” said Patrick Cooper, NPR’s senior product manager. Full Story | Add comment
Subsidized Data Would Alter Mobile Web
GigaOM, May 13, 2013, 8:20 AM EDT
ESPN's efforts to subsidize mobile users data plans could turn the notion of a neutral mobile internet on its head. Kevin Fitchard: "The hierarchy of the internet is pretty simple: customers pay for access in the form of data plans, leaving internet players free use of the mobile airwaves to deliver their content either for free or as paid services. If ESPN and Verizon strike a deal that hierarchy gets flipped, and there would be consequences." Link | Add comment
ESPN Eyes Scheme To Subsidize Data Plans
NetNewsCheck, May 10, 2013, 12:30 PM EDT
Cable TV sports giant ESPN has had discussions with at least one major U.S. wireless carrier to subsidize wireless connectivity on behalf of users who consume the network's content, according to a report in The Wall Street Journal. Under one potential scenario, the sports network would pay a carrier to guarantee that people viewing ESPN mobile content wouldn't have that usage counted toward their monthly data caps. WSJ subscribers can read the full story here. | Add comment
Forrester Report
Mobile Elite: Younger, Richer Than Realized
MediaPost, Apr 24, 2013, 8:10 AM EDT
Forrester reports that 22% of American online adults are actually furthest along in this mobile shift, connecting frequently and on multiple devices. Calling this elite group “Adapters, Immersers, and Perpetuals,” Forrester finds that on average, they are 34 and earning more $95,000 per year. They are likely to use dozens of apps daily, and are driven by convenience and impatience. Link | Add comment
CBS Invests In Streaming Provider Syncbak
CNET, Apr 22, 2013, 3:40 PM EDT
The privately held company makes location-based authentication technology that allows local television stations to stream content to in-market customers. Link | Add comment
Smarter Connectivity Will Change Digital Marketing
MediaPost, Apr 18, 2013, 4:33 PM EDT
Moms Utilize Social Media, Online Spending
MediaPost, Apr 18, 2013, 4:32 PM EDT
PaidContent Live 2013
65% Of Buzzfeed Traffic Now From Mobile
PaidContent, Apr 18, 2013, 8:36 AM EDT
Buzzfeed now sees 65% of its traffic coming from mobile devices, according to Kenneth Lerer, chairman of Buzzfeed and Betaworks. “Everything is going to the phone,” Lerer said. Link | Add comment
NAB 2013: Commentary
Original Mobile Content: TV's Key Moment
NetNewsCheck, Apr 12, 2013, 6:05 AM EDT
At the NAB Show this week, a great deal of discussion centered on mobile, which has become a major source of traffic for broadcasters' digital efforts. Now digital managers are urging their companies to find the key to sating their stations' mobile audiences, and original content just might be the answer. Full Story | Comments (2)
Study: Mobile Drives UK Hyperlocal Demand
Journalism.co.uk, Apr 10, 2013, 4:07 PM EDT
Increased usage of mobile devices is driving demand for hyperlocal content in the United Kingdom, according to a new study from the country's National Endowment for Science, Technology and the Arts. Link | Add comment
NAB 2013
TV Execs Eye Ways To Build Mobile, Vid Rev
NetNewsCheck, Apr 10, 2013, 3:43 PM EDT
TV's digital executives are finding that making their companies' digital efforts profitable is a challenging task, with the industry's success on the TV screen the main stumbling block to finding digital solutions. "They really don't feel the pain yet," said Catherine Badalamente, VP of digital media for Post-Newsweek Stations. Full Story | Add comment
Variations Found In UK, US Mobile Searchers
MediaPost, Apr 10, 2013, 2:32 PM EDT
While both U.K. and U.S. consumers cite the ability to compare prices and read reviews as top mobile research activities, 62% of U.K. consumers using mobile search are more likely to use their devices at home, compared with 52% in the U.S. Link | Add comment
McAdam: Wireless, Broadcast Can Co-Exist
TVNewsCheck, Apr 9, 2013, 3:57 PM EDT
Given the architecture of both delivery systems, Verizon CEO Lowell McAdam says “it would be hard” for wireless to replace broadcast ‘s big-screen, HD in-home viewing experience. However, between the video streaming capability Verizon does have, and protocol under which “we work out rights issues with local broadcasters,” McAdam says he envisions a streaming service that would let viewers in particular markets vote for the big events they want to see on mobile — and deliver it to them. Link | Add comment
Mobile
Brands Buy Real-Time Ads Based On The Weather
Adweek, Apr 9, 2013, 3:30 PM EDT
TV Dig. Chiefs: Mobile Should Be Top Priority
NetNewsCheck, Apr 9, 2013, 1:54 PM EDT
A group of TV digital executives speaking Monday at the NAB Show said that mobile should be the industry's top digital priority today and shared their own mobile revenue plays, including rich media, sponsored content and social media. Full Story | Add comment
Facebook Eyes Ads For Phone 'Home' Screen
Advertising Age, Apr 8, 2013, 7:20 AM EDT
Facebook is eyeing new mobile-ad real estate on the smartphone home screens and this month will launch its first major marketing campaign to convince consumers that they want the social network's tentacles reaching into every corner of their mobile lives. Link | Add comment
As Search Goes Mobile, Google Loses Ground
The New York Times, Apr 5, 2013, 7:22 AM EDT
Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as more people search for what they want to buy, eat or learn on their mobile devices. This has put the $22 billion search industry, perhaps the most lucrative and influential of online businesses, at its most significant crossroad since its invention. Link | Add comment
Angry Birds And The Future Of Television
PaidContent, Apr 4, 2013, 5:51 AM EDT
Rovio's Angry Birds Toons may very well be the first-ever mobile video show that reaches an audience of millions and that could have an impact on the industry beyond birds and pigs, by signaling to the industry that it doesn’t have to rely on traditional distribution mechanisms anymore. Link | Add comment
BIA/Kelsey Report
Report: Local Mobile Ad Rev To Hit $9B By '17
NetNewsCheck, Apr 4, 2013, 5:46 AM EDT
U.S. mobile local advertising revenue is expected to grow at a rate of about 49% per year to hit $9.1 billion by 2017, according to a new forecast from BIA/Kelsey. Full Story | Add comment
Sinclair Adding Mobile DTV To Nine Markets
TVNewsCheck, Apr 3, 2013, 8:08 AM EDT
Sinclair Broadcast Group, a founding member of the Mobile500 Alliance, is bringing mobile DTV to 12 stations across nine markets. The group's Fox affiliates will also air in the Dyle mobile TV environment. Link | Add comment
ESPN Mobile Growth Shows Mobile Explosion
VentureBeat, Apr 3, 2013, 7:31 AM EDT
The growth of ESPN Mobile shows how fast the mobile landscape is gathering momentum. The sports giant has more than 45 million monthly unique users, and 14.5 million of them use mobile content exclusively. Link | Add comment
Belo Makes Mobile Push As Traffic Spikes
NetNewsCheck, Apr 3, 2013, 6:56 AM EDT
With about 50% of its traffic coming from mobile, Belo is making an aggressive shift toward restrategizing mobile content creation. “Some of what we’re doing as a company is really preparing our newsrooms to create content on mobile devices that is most relevant for the consumer and highly engaging,” said Joe Weir, VP of digital. Full Story | Add comment
Retailers Eye Apps To Prep For Mobile Growth
MediaPost, Apr 2, 2013, 2:45 PM EDT
Of 200 retail executives working in the mobile marketing and mobile commerce areas of their company, 84% said they anticipate the growth curve of mobile commerce to outpace the historic growth of e-commerce, according to a new survey from mobile experience management platform Artisan. Some 56% say they are investing more this year in mobile development and mobile marketing than they did in 2012. Link | Add comment
2013 Survey
CEs: Mobile Job One For ATSC 3.0
TVNewsCheck/Playout, Mar 29, 2013, 8:12 AM EDT
A TVNewsCheck survey shows that when it comes to ATSC 3.0 — the next-generation television standard — chief engineers by a nine to one margin say delivering broadcasts to mobile devices is more important than broadcasting in 4K or 3D. Link | Add comment
Study: Mobile Usage Is Boosting Search
MediaPost, Mar 28, 2013, 3:53 PM EDT
For more than half of all mobile device users, the No. 1 function via their Web browser is search, according to the latest local search-usage study from comScore, Neustar's Localeze service and agency 15 Miles. Link | Add comment
In Burma, Papers' Mobile Efforts Worth Watching
Nieman Journalism Lab, Mar 25, 2013, 3:23 PM EDT
MDTV Dongle Maker May Give Up On U.S.
TVNewsCheck, Mar 22, 2013, 7:49 AM EDT
Elgato Systems says unless there are more signals available to the public, it may rethink its EyeTV Mobile adapters for IPhones and iPads in the U.S. Link | Add comment
M-EAS Approved As Finalized Standard
TVNewsCheck, Mar 21, 2013, 3:02 PM EDT
ATSC President Mark Richer on approval of the Mobile Emergency Alert Service: “We have learned from past events that a natural or man-made disaster can have a devastating impact on communications networks, which quickly become overburdened.” Link | Add comment
Comscore data
Apps Outpace Browsers On Smartphones
MediaPost, Mar 21, 2013, 8:14 AM EDT
U.S. consumers now spend 1 in every 10 discretionary dollars online — about $190 billion overall in 2012, but it turns out that those dollars go more through apps than search engines and browsers, according to comScore. Link | Add comment
Borrell Associates Report
Borrell: Promotions Skyrocket, Ads Drop
NetNewsCheck, Mar 20, 2013, 10:20 AM EDT
U.S. businesses are spending less on advertising than they were 10 years ago, while spending on promotions has nearly doubled in the same period, according to a new report from Borrell Associates. Full Story | Add comment
Leading In Local, Day Two On Twitter
NetNewsCheck, Mar 20, 2013, 7:18 AM EDT
While the Boston area was getting hit hard by the last storm of winter, the discussion was heating up at BIA/Kelsey's Leading In Local conference. A look at day two's talk of SMBs, apps, native ads and mobile on Twitter. Full Story | Add comment
compuware study
Users Favor Apps Over Mobile For Speed
MediaPost, Mar 15, 2013, 3:45 PM EDT
Some 85% of smartphone and tablet users globally favored apps over mobile sites primarily because of speed, convenience and ease of use, according to Compuware. Link | Add comment
Mobile Expands News Audiences, Not Profits
MediaPost, Mar 15, 2013, 3:45 PM EDT
Mobile is playing a key role in the growth of the online news audience. Still, revenue streams from newer formats remain small. Link | Add comment
Pew: 37% Of US Teens Own Smartphones
Pew Internet & American Life Project, Mar 13, 2013, 2:48 PM EDT
Some 78% of all American teens own cell phones and nearly half of those cell phone owners — or 37% of all American teens — have a smartphone, according to a new study from the Pew Internet & American Life Project. The study also found that 23% of teens have a tablet and 95% use the Internet. Link | Add comment
Mobile
Pressly Raises $1.5M, Launches To Public
TechCrunch, Mar 12, 2013, 12:56 PM EDT
SXSW 2013
Google Adds To Model For Mobile Marketing
The New York Times, Mar 7, 2013, 8:24 AM EST
Google executives, declaring themselves pleased with the results of an unusual advertising initiative last year, are bringing out a Version 2.0, again teaming with agencies and marketers to try demonstrating that technology is not incompatible with traditional Madison Avenue sales strategies like emotional storytelling. Link | Add comment
Yelp To Offer Mobile Display Ads In Rev Bid
Advertising Age, Mar 4, 2013, 2:57 PM EST
Local business discovery and recommendation service Yelp will start hosting display ads in its mobile app. InterContinental Hotels Group and Taco Bell will be the inaugural advertisers in the new ad format. Link | Add comment
Pandora Puts 40-Hr Monthly Limit On Mobile
NetNewsCheck, Feb 28, 2013, 8:17 AM EST
The online radio service is capping its mobile listerners at 40 hours of free music per month to help it manage the rising cost of royalty fees. Pandora says the cap will affect less than 4% of its listeners. Full Story | Add comment
Sony Hopes For Firefox OS Phone In 2014
CNET, Feb 26, 2013, 7:48 AM EST
Comscore Report
Study: 33% Of Time Online Spent On Mobile
NetNewsCheck, Feb 25, 2013, 5:56 PM EST
About 125 million U.S. consumers own smartphones, while another 50 million own tablets, according to comScore's "2013 Mobile Future in Focus" report released Monday. Full Story | Add comment
Q&A With Mobile Moxie's Cindy Krum
How SMBs Could Make Most Of Mobile Search
Mashable, Feb 21, 2013, 8:08 AM EST
Geolocation is nothing new, but as mobile wallet and payment options hit the mainstream, business will try to gain recognition in local searches more than ever before. Cindy Krum, CEO of Mobile Moxie: "The fact that people care about the things around them keeps the need for local search steady, but how they approach it seems much more given to trend." Link | Add comment
Narisetti: 32% Of WSJ's Traffic Is From Mobile
The Media Briefing, Feb 19, 2013, 4:00 PM EST
Raju Narisetti, the head of The Wall Street Journal Digital Network, gave a look inside the newspaper's digital numbers. In January, 32% of its traffic came from mobile. Narisetti also said the newspaper also has 60 million readers online. Link | Add comment
Verve Mobile Study
Real-Time Data Gets Bigger Slice Of Mobile
eMarketer, Feb 19, 2013, 3:18 PM EST
Verve Mobile, a location-based mobile ad platform, studied over 2,500 U.S. mobile ad campaigns served across its platform and found that the percentage of campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012. Link | Add comment
5 Reasons Mobile Will Disrupt Journalism
Poynter, Feb 18, 2013, 6:42 AM EST
Mobile is poised to disrupt journalism in much the same way the Internet did a decade ago. Among the reasons: responsive design is not a mobile strategy, mobile will erode desktops, and desktop decline will pressure news revenue.   Link | Add comment
Yahoo Annual Mobile Rev At About $125M
All Things Digital, Feb 17, 2013, 9:48 PM EST
Direct mobile revenue for Yahoo hovers around $125 million annually — a little more than $30 million per quarter — mostly from search revenue on mobile devices, according to a report in All Things Digital. The company is touting 200 million daily active mobile users, which pales in comparison to Facebook's 618 million daily mobile users. Link | Add comment
CBS Streaming To Mobile Using Syncbak
TVNewsCheck, Feb 14, 2013, 12:27 PM EST
For the past few months, CBS has been using Syncbak to stream the signals of its duopolies in New York and Los Angeles to smartphones and other devices without requiring a dongle or antenna. Syncbak uses the GPS embedded in smartphone and tablets and another proprietary system to make sure that only users within a station's market can receive the station's programming. Link | Add comment
Consumers Shaping Mobile's Future
Adweek, Feb 13, 2013, 8:32 AM EST
Intimately bonded with their smartphones, consumers are shaping the mobile future well in advance of marketers. Coming up with ads that take advantage of the smaller mobile screen will require innovation from many parties — advertisers, digital publishers such as Google, Apple, Microsoft and Facebook that sell ad space, and mobile ad networks. Link | Add comment
Mobile Advertising & Marketing
IAB's Bager: Mobile Is 'Part Of A Value Chain'
Adweek, Feb 11, 2013, 3:02 PM EST
Anna Bager, VP and GM for the Interactive Advertising Bureau's Mobile Marketing Center of Excellence, on advertising for the smaller screens: "For publishers, right now, it’s heaven and hell. Mobile is cannibalizing their Web traffic. They’re not making money right now. But this is what happens in this stage of a medium’s life. ... But mobile is not like display advertising. It’s part of a value chain. It’s not a device; it’s a behavior." Link | Add comment
AdWords Update Could Shake Up Mobile RTB
MediaPost, Feb 11, 2013, 8:29 AM EST
Google's mobile-focused update to its AdWords service causes a ripple effect that will force more advertisers into mobile whether they had plans to or not, which will shake up the real-time bidding space. Link | Add comment
Mobile Plays Big During Super Bowl
MediaPost, Feb 11, 2013, 8:29 AM EST
On Super Bowl XLVII Sunday, tablets and smartphones were the second screen of choice, particularly for women, while men seemed to gravitate toward social networks. While both genders became more active online at halftime and during the power outage, mobile device use by females spiked significantly and remained high throughout the second half of the game, according to eXelate. Male mobile device use only surged in the game's closing minutes. Link | Add comment
Mobile Shift Alters Media Business Models
MediaPost, Feb 7, 2013, 4:25 PM EST
NPD Group today released new findings on the mobile shift, leading companies like Facebook, Google and Pandora to alter their business models as more people consume media on devices.The research firm said more than a third (37%) of those surveyed use their PC less often or not at all because they are spending more time on tablets and smartphones. Link | Add comment
Cisco: Mobile Web Use To Grow 66% Per Year
The Washington Post, Feb 7, 2013, 8:25 AM EST
Mobile Internet use will continue to surge over the next five years, at a rate of 66% each year, as the world gets its hands on more mobile devices and more machines are connected to each other and the Web, according to a report by Cisco. Link | Add comment
Katzenberg: Mobile Viewers Will Pay By 'Inch'
Bloomberg, Feb 6, 2013, 3:41 PM EST
Hollywood studios will eventually charge less for entertainment streamed to small devices, basing prices on screen size, DreamWorks Animation SKG CEO Jeffrey Katzenberg predicted. Link | Add comment
Selectable Media Debuts Mobile Paywall Alt
PaidContent, Feb 6, 2013, 7:57 AM EST
Online ad provider Selectable Media has rolled out a paywall alternative that lets publishers ask readers to watch a video ad in exchange for getting access to certain types of video game or news content on mobile devices. Link | Add comment
Toronto Star Rolls Out New Mobile Site
Mobile Marketer, Feb 5, 2013, 8:03 AM EST
The Toronto Star has launched a new mobile site powered by Polar Mobile’s MediaEverywhere platform that lets consumers stay on top of the newspaper's latest news. Link | Add comment
Report: Mobile Sales To Hit $55B By 2015
The Wall Street Journal, Jan 24, 2013, 2:37 PM EST
Annual global spending by retailers on mobile marketing is expected to hit $55 billion by 2015, almost double the $28 billion forecast to be spent this year, according to a new Juniper Research report. The report, "Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017," found that the growing tablet market has “created new opportunities for brands seeking to enhance engagement with consumers.” Link | Add comment
HTML5 Vs. Apps: Myths And Misconceptions
Forbes, Jan 24, 2013, 7:31 AM EST
Aidan Quilligan, managing director of Accenture Embedded Software Services, on the debate between HTML5 and native mobile apps: "One big myth is that HTML5 and native are the only two choices. On the contrary: some of [their] shortcomings can be addressed through a hybrid app approach, in which significant parts of an app are written in Web technology, but with aspects of native code in an HTML5 wrapper." Link | Add comment
Web Speeds Up, Mobile Traffic Doubles In '12
MediaPost, Jan 23, 2013, 3:23 PM EST
The average global connection speed witnessed a healthy 11% gain over the past year, according to new data from content delivery network Akamai. On the mobile side, the volume of mobile data traffic doubled from the third quarter of 2011 to the third quarter of 2012, and grew 16% between the second and third quarter of 2012, based on data collected by Ericsson. Link | Add comment
Forrester study
Study: Context Will Lead Mobile Development
Mobile Marketer, Jan 22, 2013, 8:28 AM EST
Marketers and developers need to have a grasp on a user’s total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research. Link | Add comment
Quarterly Report
EBay Gets Boost From Mobile Efforts
Associated Press, Jan 18, 2013, 8:18 AM EST
Gartner Forecast
Report: Mobile Ad Rev To Hit $11B In 2013
MediaPost, Jan 18, 2013, 8:11 AM EST
A new Gartner report projects that worldwide mobile ad revenue will increase 16% from $9.8 billion in 2012 to $11 billion this year and more than double to $24 billion by 2016. Link | Add comment
Tech Product Review
Mobile DTV Not Quite Ready For Primetime
The Boston Globe, Jan 17, 2013, 8:17 AM EST
In August, Samsung Corp. quietly rolled out the Galaxy S Lightray 4G, the first phone with built-in Mobile DTV capability. But you've probably never heard of it. Only no-contract carrier MetroPCS Communications Inc. carries the Lightray, at an unappealing $459. But at CES in Las Vegas last week, two companies were pushing gadgets that will convert an Apple Inc. iPhone, iPad, or iPod Touch into a TV. Escort Inc., best known for automotive radar detectors, offers Escort Mobile TV, while Elgato Systems sells the EyeTV Mobile. Link | Add comment
OpenStreetMap Launches New Map Editor
PBS MediaShift, Jan 16, 2013, 7:23 AM EST
National Brands Are Thinking Local On Mobile
MediaPost, Jan 14, 2013, 7:39 AM EST
While the word "local" typically conjures up images of small businesses, Mike Boland, program director for BIA/Kelsey's Mobile Local Media practice, says national brands have begun to see a clear increase in performance for location-based targeted mobile ads. Link | Add comment
2013: The Year Of Mobile Measurement
MediaPost, Jan 3, 2013, 3:57 PM EST
Location Based Marketing '12: Year In Review
Social Fresh, Jan 2, 2013, 2:01 PM EST
2012 was an interesting year for location-based services and the marketing capabilities that come hand in hand with these services. In some ways, LBS grew up in 2012. Link | Add comment
Three Big Moves For Local TV In 2013
Lost Remote, Jan 2, 2013, 8:18 AM EST
As 2013 begins, it’s the ideal opportunity for TV station groups to make bold moves to invest in future growth, including boosting their investment in mobile, wooing audiences frustrated by newspaper paywalls and creating an indie video startup. Link | Add comment
The Path To The Mobile Future May Be Maps
The Wall Street Journal, Jan 2, 2013, 6:55 AM EST
The battle over mobile maps is ultimately about which company can roll out the most-sophisticated tools to answer the widest range of questions users ask of their mobile devices, and that will help determine which company has the dominant mobile platform of the future. The furor over Apple's dumping Google maps for its own inferior alternative highlighted the importance of smartphone "discovery" tools. Wall Street Journal subscribers can read the full report here. | Add comment
Ad Age's Biggest News Stories Of 2012
Advertising Age, Dec 28, 2012, 6:58 AM EST
Coca-Cola Sees Expansion In Mobile Future
MediaPost, Dec 27, 2012, 8:06 AM EST
iCrossing VP: Mobile Spend, Search To Rise
MediaPost, Dec 26, 2012, 3:38 PM EST
Rachel Pasqua, VP of mobile at digital agency iCrossing: "We’ll see overall spend in mobile increase, especially with brick-and-mortar brands, and increased interest in doing locally oriented and targeted campaigns. Whether it’s through something like shopkick or through Wi-Fi or geo-fencing, I’m see more interest in targeting to location and user preferences." Link | Add comment
9% Of Mobile Search Refers Lost On iOS 6
MediaPost, Dec 26, 2012, 8:11 AM EST
Search marketing firm searchOne is warning its colleagues in the field to prepare themselves to answer some hard questions about why clients' SEO traffic from Apple devices may likely be declining in recent months, by up to 9%. Link | Add comment
NimbleTV Starts A New York Trial Run
All Things Digital, Dec 21, 2012, 2:41 PM EST
Startup NimbleTV today launched a beta run in New York. The company's pitch is simple: Pay them a monthly fee, and they’ll deliver TV, over the Web, to any device you want. You’ll still have to pay for cable TV (or satellite TV, or telco TV), but then they’ll get the video to you, wherever you are. Link | Add comment
WSJ Signs Up For Apple Subscription Service
All Things Digital, Dec 21, 2012, 2:21 PM EST
The Wall Street Journal
is now selling digital subscriptions via Apple’s “Newsstand” service. The newspaper had been one of the highest-profile print publishers that wasn't selling app access via Apple. Link | Add comment
Apple iOS 6 Upgrades Up 29% Since Google Maps
Los Angeles Times, Dec 20, 2012, 2:39 PM EST
USA Today Moves Toward Universal Droid App
Mobile Marketer, Dec 20, 2012, 8:20 AM EST
USA Today
has launched an Android application that includes a new layout aimed to bolster readership and increase engagement. The new app is compatible with all Android phones and 7-inch tablets. “This app is our first step towards building a universal app for Android,” said David Payne, chief digital officer of Gannett. Link | Add comment
Facebook Puts Brakes On Ad Net ... For Now
All Things Digital, Dec 20, 2012, 7:40 AM EST
The social network is halting a test it launched earlier this year that let it place its own ads on other developer’s mobile apps. It has also put discussions with publishers about running Facebook ads on their mobile sites on hold. Link | Add comment
Pharma Ads Get Lift In Mobile Games
MediaPost, Dec 20, 2012, 7:10 AM EST
AAM: 90% Of Publications Have Mobile Apps
NetNewsCheck, Dec 17, 2012, 3:49 PM EST
According to a new survey from the Alliance for Audited Media, nearly 90% of U.S. publishers have a mobile presence, while the remaining 10% expect to join the mobile fray within the next 12 months. Full Story | Add comment
Commentary
Mobile Auds Grow, But Money Not There Yet
Monday Note, Dec 17, 2012, 12:45 PM EST
Frédéric Filloux: "Publishers took a severe hit by going digital in a way that compounded commoditization of contents with an endless supply of pages. ... And as if that wasn’t enough, publishers now take another blow as a growing share of their audience moves to mobile where money hasn’t followed … yet." Link | Add comment
Welcome To The 'Four-Screen' World
Lost Remote, Dec 14, 2012, 5:44 PM EST
Wakit Lau, Tremor Video's head of business development: "We believe that four-screen media strategies targeting TVs, computers, smart phones and tablets are the way of the future." Link | Add comment
Disney, Cox Set Multiplatform Carriage Deal
TVNewsCheck, Dec 14, 2012, 9:59 AM EST
Apple Drives Half Of Mobile Messages
MediaPost, Dec 10, 2012, 4:05 PM EST
Mobile video messaging as a marketing tool continues to gain ground, with participation in MMS (multimedia messaging service) and traditional SMS campaigns on iOS and Android devices doubling between April and October, according to a new study from MMS provider Mogreet. Link | Add comment
BIA/Kelsey ILM West: 12
Social, Mobile Ad Spends To Soar By 2016
NetNewsCheck, Dec 5, 2012, 5:23 PM EST
A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Mobile advertising will triple during the same period, they said, as advertisers catch up to the strength of location-based advertising. Full Story | Add comment
BIA/Kelsey ILM West: 12
Google: Mobile Is ‘Tectonic Shift’
NetNewsCheck, Dec 5, 2012, 3:10 PM EST
In a four-screen world, the smartphone is the dominant device, Google's Todd Rowe told attendees at BIA/Kelsey's ILM West conference. "This is the tectonic shift that we see happening," he said, noting that the company was close to monitizing mobile. Full Story | Add comment
Yahoo Buys Startup OnTheAir To Boost Mobile Team
Mashable, Dec 4, 2012, 3:53 PM EST
Google Leads Funding Of Mobile Ad Measurer
GigaOM, Dec 4, 2012, 3:58 PM EST
Google Ventures, the venture capital arm of the search giant, is leading a $10 million investment round in a startup named Adelphic, which plans to deliver mobile data that lets marketers identify people, not just devices. Link | Add comment
FCC Ruling Gives Boost To Mobile Marketers
MediaPost, Dec 3, 2012, 7:55 AM EST
The FCC said last week that marketers don't run afoul of a consumer protection law by sending a single, confirmatory text message to people after they revoke their consent to receiving such messages. "Confirmation messages ultimately benefit and protect consumers by helping to ensure ... that the consumer who ostensibly opted out in fact no longer wished to receive text messages," the agency said in its decision. Link | Add comment
Hyperlocal Ads Key To Holiday Mobile Search
Mobile Marketer, Nov 30, 2012, 3:57 PM EST
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic. In addition to location, attaching mobile search to season-specific coupons, offers and deals can be particularly effective at this time of year. Link | Add comment
Mayer's Goal: Make Yahoo Relevant In Mobile
Business Insider, Nov 28, 2012, 3:33 PM EST
At a Fortune event in Silicon Valley Tuesday, Yahoo CEO Marissa Mayer gave her first interview since taking the job, telling the audience how she plans to build on Yahoo's strengths to get the company growing again and make it relevant in mobile. Link | Add comment
Retailers See Mobile Gains T-giving Weekend
Digiday, Nov 27, 2012, 3:25 PM EST
Mobile Web and app developer Usablenet, which powers the mobile sites and apps of brands like Walgreens, Aeropostale and CVS dug into its data and found that retailers with both a mobile app and site saw mobile traffic increase 117% over the Thanksgiving weekend compared with the same period last year. Link | Add comment
CRE To Study Mobile Device Impact On TV Viewing
NetNewsCheck, Nov 27, 2012, 3:09 PM EST
Mobile, Online Use Rises, Cuts TV Dominance
MediaPost, Nov 27, 2012, 7:11 AM EST
TV gets more total consumer use than all other media — but fragmentation of those audiences and multitasking make those results less clear. Average time use for TV was just over four and a half hours a day — 278 minutes, according to a recent study by eMarketer. But Online use rose from 167 minutes to 173 minutes and mobile use jumped from 54 minutes to 82 minutes. Link | Add comment
Guardian: Mobile Doesn't Beat Desktop ... Yet
Guardian, Nov 20, 2012, 3:49 PM EST
Anthony Sullivan, group product manager for Guardian Core products at Guardian News & Media, speaking at the Guardian's Mobile Business Summit, addressed the question of when mobile visits will overtake desktop visits to Guardian products. He suggested that tipping point is still around two years away, but noted that at certain times of day, it's already happened. Link | Add comment
Google, Dish Held Talks To Launch Wireless Service
The Wall Street Journal, Nov 16, 2012, 2:58 PM EST
Pew: Election Night Big For 2nd Screen Use
NetNewsCheck, Nov 16, 2012, 8:28 AM EST
About 27% of voters used television and mobile devices to track election returns, according to a new study from Pew. Online. The percentage was highest in the 18-39 age range, with 39% as "dual screeners" for the night. Full Story | Add comment
Facebook Adds Share Button On Mobile Site
Mashable, Nov 15, 2012, 8:24 AM EST
Go Daddy Website Builder Adds Mobile Component
TechCrunch, Nov 15, 2012, 8:23 AM EST
Commentary
The Mobile Banner: A Dog That Won't Hunt
Digiday, Nov 15, 2012, 8:24 AM EST
Jack Marshall: "The 'analog dollars for digital dimes' analogy has become mere pennies in mobile. That could be because publishers are still flogging display ads and marketers just aren't that interested." Link | Add comment
Mobile Video Tops Web, TV In Ad Results
MediaPost, Nov 13, 2012, 3:59 PM EST
In its latest ad test, AdColony worked with Nielsen, an unnamed CPG brand, and Horizon Media to assess the performance of the same 15-second spot in live campaigns across TV, online and mobile (smartphones and tablets). The study found that consumers exposed to the mobile video ads had significantly higher brand awareness, favorability and purchase interest. Link | Add comment
Can NowThis News Crack Mobile Video?
Digiday, Nov 12, 2012, 12:56 PM EST
Josh Sternberg: "While it has yet to reach out to advertisers, buyers are paying attention to NowThis. Like other startups, NowThis looks to be creating an audience, and once that audience is of significant scale, it’ll go to marketers and advertisers to turn that audience into revenue." Link | Add comment
Storm, Election Give Stations Mobile Bump
NetNewsCheck, Nov 8, 2012, 3:45 PM EST
StepLeader Digital reported that mobile usage for its local news partners' mobile sites and apps skyrocketed during coverage of Hurricane Sandy and Election Night. Full Story | Add comment
NowThis News Video App Goes Live
PaidContent, Nov 6, 2012, 6:56 AM EST
NowThis News, the news video app from former Huffington Post executives Ken Lerer and Eric Hippeau that curates a combination of original and third-party news videos, is now available at Apple's iTunes App Store. Link | Add comment
ComScore: Smartphones Hit 50% Penetration
Mobile Marketing Watch, Nov 5, 2012, 3:53 PM EST
For the three month average period ending September 2012, 119.3 million people in the U.S. owned smartphones — that amounts to 51% of total mobile market penetration — according to new data from comScore. Link | Add comment
BIA/Kelsey Local Media Forecast
Mobile Local Ad Spend To Hit $5.8B In 2016
NetNewsCheck, Nov 5, 2012, 8:43 AM EST
Mobile local ad revenue is expected to grow from $664 million in 2011 to $5.8 billion in 2016, a compound annual growth rate of 54.2%, according to a new report out today from BIA/Kelsey. Overall, digital is expected to hit $38 billion by 2016, 26% of the total local ad market. Full Story | Add comment
Google Wallet Expands To Mobile Web
TechCrunch, Nov 2, 2012, 3:42 PM EDT
Study: LBS To Bring In $4B In Rev In 2012
Mobile Marketer, Oct 31, 2012, 2:32 PM EDT
Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain. Link | Add comment
Yelp Debuts Visual Menus With Photos From Users
TechCrunch, Oct 31, 2012, 2:20 PM EDT
Report: Apple Exec Refused To Apologize For Maps
Associated Press, Oct 31, 2012, 8:45 AM EDT
Hurricane Sandy
Sandy Takes Out 25% Of Cell Towers
Associated Press, Oct 31, 2012, 8:35 AM EDT
The superstorm knocked out cell towers in an area that spreads across 10 states and federal regulators warn that the situation could get worse. Full Story | Add comment
Majority Of Ad Sellers To Offer Mobile Display
eMarketer, Oct 30, 2012, 3:18 PM EDT
According to research from local display ad platform PaperG, which polled US ad sales executives, nearly 86% of publishers will offer mobile display ad inventory within the next three months. Link | Add comment
Two Top Executives Leaving Apple
Associated Press, Oct 30, 2012, 6:57 AM EDT
The departures include senior VP Scott Forstall, the head of the company's iPhone software development operations, who presided over Apple's doomed Google Maps replacement earlier this year. Full Story | Add comment
Newspapers Lost 32% Of Ad Share In 4 Years
Newsosaur, Oct 29, 2012, 3:32 PM EDT
Newspapers have lost nearly a third of their share of the advertising market in the last four years, with the dollars shifting to the online and mobile media, according to a new study from eMarketer. Link | Add comment
Data Gathering Via Apps Is A Gray Legal Area
The New York Times, Oct 29, 2012, 8:15 AM EDT
As the Internet goes mobile, privacy issues surrounding phone apps have moved to the front lines of the debate over what information can be collected, when and by whom. Link | Add comment
Advertising Relearned For Mobile
The New York Times, Oct 29, 2012, 8:15 AM EDT
As more of us have access to the Internet and apps through our cellphones and tablets, advertisers are looking for new ways to reach us there. Increasingly, advertisers are tailoring ads to phones by taking advantage of elements like their ability to track location, make a call, show maps with directions and add calendar alerts. Link | Add comment
Commentary
Mobile Opens New Doors For FB, Google
VentureBeat, Oct 26, 2012, 12:47 PM EDT
Rocky Agrawal: Facebook and Google "can afford to design the right experience that works for consumers, businesses, and the company in the long term. They also have massive scale when it comes to consumers and merchants." Link | Add comment
location-based Services
Smartphones Are Boon For Local Services
The Economist, Oct 26, 2012, 12:31 PM EDT
Location-based services take three main forms: The first matches unmet demand with unused supply, with the middleman taking a cut; the second keeps users in touch with their friends; and the third provides local information, search and listings. While local services have been online for years, the recent boom in smartphone ownership has made them more popular than ever. Link | Add comment
Wikipedia Stresses Readabilty On Mobile Redesign
The Next Web, Oct 25, 2012, 8:16 AM EDT
Quarterly Report
Facebook: Mobile Makes Up 14% Of Ad Rev
Los Angeles Times, Oct 24, 2012, 8:04 AM EDT
Despite posting a third-quarter loss of $59 million, the social network for the first time disclosed how much revenue it took in from mobile advertising, saying the smaller screen accounted for $153 million in revenue, or 14% of all advertising revenue. Link | Add comment
Google Woes Show Mobile Isn’t Just FB Crisis
Wired, Oct 23, 2012, 3:48 PM EDT
Facebook's perceived inability to monetize mobile has dogged Mark Zuckerberg's company for its entire existence as a public company. Archrival Google, meanwhile, invented Android, the world's leading smartphone operating system. Google owns mobile. But there's a problem: Mobile doesn't pay. At least not as much. Link | Add comment
For Sports Fans, A Plethora Of Platforms
NPR, Oct 22, 2012, 2:16 PM EDT
Sports has always been a revenue generator for cable television. In the multiscreen world, live sports is attracting viewers to smartphones and tablets, as well as TVs. Link | Add comment
Infographic: SoLoMo
The Retailers Guide To Social, Local And Mobile
Forbes, Oct 19, 2012, 11:08 AM EDT
3 Viewing Trends That Are Changing TV Forever
TV Guide, Oct 18, 2012, 8:35 AM EDT
Forrester Report
Mobile Experiences Short Of Expectations
Mobile Marketer, Oct 17, 2012, 12:30 PM EDT
E-business professionals who do not take a longer-term approach to mobile will see their efforts  fall short, according to a new report from Forrester Research. Link | Add comment
U.N.: World Has 6 Billion Cell Phone Subs
Associated Press, Oct 11, 2012, 2:17 PM EDT
New Venture Tailors News For Mobile Crowd
American Journalism Review, Oct 11, 2012, 7:20 AM EDT
NowThis News, the mobile and social video news platform created by Huffington Post co-founders Ken Lerer and Eric Hippeau and set to debut later this month, is specifically geared to smartphones and tablets. Link | Add comment
Frontline Invests In Interactive Vid For Future
Nieman Journalism Lab, Oct 10, 2012, 3:18 PM EDT
In terms of online video, Frontline got to the scene early, making full episodes of the show available on the web back in the mid-1990s. Now the documentary series is experimenting with their online repository of video to try to orient itself for a future beyond television. Link | Add comment
IBM Exec: Everything That Is Social Will Be Mobile
Mobile Marketer, Oct 10, 2012, 8:55 AM EDT
Pew study: Election 2012
27% Of Voters Use Phone To Follow Election
NetNewsCheck, Oct 9, 2012, 4:03 PM EDT
A new study from the Pew Research Center's Internet & American Life Project found that 88% of registered voters own a cell phone and are using their mobile devices to follow and discuss election news. According to the study, 27% of those voters were using their mobile phones to follow election news, while nearly 30% have sent or received election-related text messages.  Full Story | Add comment
AOL On Drives Engagement With New Apps
Mobile Marketer, Oct 5, 2012, 8:46 AM EDT
LA Times App Was An Olympics Winner
Editor & Publisher, Oct 5, 2012, 8:12 AM EDT
The Los Angeles Times capitalized on the London Olympics role as the "mobile Games" with a free augmented reality app that generated new revenue streams for the newspaper. Link | Add comment
BBC Working On Music Equivalent Of iPlayer
The Telegraph, Oct 3, 2012, 7:14 AM EDT
Mobile Growth Yet To Equal Real Revenue
Advertising Age, Oct 2, 2012, 8:22 AM EDT
If publishers once lamented that offline dollars turned into "digital dimes" as content and audiences moved to the Web, here's what might be keeping them up at night: Digital dimes are turning into mobile pennies. Link | Add comment
What You Should Know About Measuring Your App
ClickZ, Oct 1, 2012, 8:15 AM EDT
What Works And Doesn't For Mobile Ads
The Wall Street Journal, Oct 1, 2012, 7:49 AM EDT
"Mobile advertising has been touted as the next big thing since Apple's iPhone debuted in 2007," write Shira Ovide and Greg Bensinger in The Wall Street Journal. Yet, they note, the promise remained unfulfilled in the ensuing years. But those issues are slowly being worked out and mobile ads, at least some of them, are working. There's also information on what doesn't work — taking a regular Web ad and sending it to a smartphone. WSJ subscribers may read the entire story by clicking here. | Add comment
Digital Science Mag Guru Gets Mobile App Funding
Journalism.co.uk, Oct 1, 2012, 12:04 AM EDT
What Mobile Means For Journalism
Forbes, Oct 1, 2012, 7:00 AM EDT
Lewis DVorkin: "Journalism in the digital era requires disruptive business models. Dispensing with satellite transmission and truck delivery in favor of WiFi on planes may be part of it. So is finding a scalable model for publishing quality content that satisfies the voracious appetite of digital news consumers. Then you have to match the cost of producing it with what marketers are willing to pay." Link | Add comment
You Can Now Shazam Any TV Show In The U.S.
Lost Remote, Sep 17, 2012, 7:46 AM EDT
J.D. Power Report
Study: Tablet Media Use Gaining On PCs
NetNewsCheck, Sep 14, 2012, 1:03 PM EDT
Tablet owners spend 7.5 hours per week browsing the Internet, watching videos, listening to music, and reading books on their device, compared to 9.6 hours per week on a PC for the same activities, according to a new J.D. Power and Associates study. Full Story | Add comment
IDG Global Solutions Report
Mobile Transformation Happening Quickly
BtoB Magazine, Sep 14, 2012, 12:34 PM EDT
In a worldwide survey of more than 21,000 IT, business, and consumer users, IDG Global Solutions found that 77% use a smartphone for business or personal use and that by 2015 90% of all Internet access will be from a mobile device. Link | Add comment
Nielsen To Extend Metrics To Mobile
MediaPost, Sep 13, 2012, 3:14 PM EDT
Steve Hasker, Nielsen's president of global media products, said the company is looking to extend its measurement capabilities for mobile devices to include apps, which would join tracking Web browsing on tablets and smartphones. Link | Add comment
Commentary
Mobile Can Lead Way To The Rebirth Of Print
Advertising Age, Sep 11, 2012, 8:24 AM EDT
Stephane Pere: "Intellectually curious individuals — the kind whom marketers want to reach — see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile." Link | Add comment
Commentary
Newspapers Getting Outsmarted On Mobile
Reflections of a Newsosaur, Sep 6, 2012, 9:01 AM EDT
Alan Mutter: "[Apple and Google's] efforts are a major threat to newspapers hoping to capitalize on the enviable power of their local franchises to become significant players in the vigorously growing mobile space. Unfortunately, newspapers are woefully behind." Link | Add comment
10 Things You Didn’t Know About Yelp
Mashable, Sep 4, 2012, 8:27 AM EDT
Pandora Is Gunning For Radio's Local Ads
Radio-Info, Sep 4, 2012, 8:22 AM EDT
Internet radio music leader Pandora isn’t just taking listeners away from terrestrial radio. It appears now that they are also swiping away local advertisers, too: The company has hired more salespeople in an effort to target and capture local advertising. Link | Add comment
BBC Allows Mobile iPlayer Downloads
Guardian, Sep 4, 2012, 7:35 AM EDT
Starting today, the BBC will allow its UK license-fee payers to download BBC shows from the iPlayer video-on-demand service and watch them offline on Apple's iPhone and iPad at no extra cost, including while abroad. The download function will launch on Google Android smartphones in the near future. Link | Add comment
Study: Smartphone Users Responsive To Ads
MediaPost, Aug 31, 2012, 3:10 PM EDT
A new survey Frank N. Magid Associates for the Online Publishers Association found that 44% of the U.S. Internet population ages 8-64 owns a smartphone. Within this group, 93% said they regularly access content and information, with 59% saying they access the Internet, 58% checking email, 47% checking weather information, 31% watching video, 29% accessing local news and 24% accessing national news. Link | Add comment
Pandora’s Mobile Monetization Plan Works
Mobile Marketer, Aug 31, 2012, 12:36 PM EDT
Pandora is proving to be one of the early success stories when it comes to monetizing mobile via advertising, with the company reporting that its mobile revenue in the second quarter was up 86% from a year ago. Link | Add comment
50% Of Mobile Phones Will Be Smartphones By 2013
All Things Digital, Aug 29, 2012, 3:28 PM EDT
Reynolds Journalism Institute survey
Mobile Users Prefer Mainstream News Sites
NetNewsCheck, Aug 29, 2012, 6:49 AM EDT
Despite the growing popularity of social media, mobile users prefer to get their news from mainstream news sites rather than their friends, according to a new Reynolds Journalism Institute survey. Full Story | Add comment
AT&T Uses Mobi, TV Data To Target Web Ads
MediaPost, Aug 27, 2012, 3:19 PM EDT
AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data, according to Danielle Lee, AdWorks VP of product marketing and innovation. Two undisclosed brands have signed up to participate in the initial rollout. Link | Add comment
Mobile Traffic Tops Desktop For Deals Sites
MediaPost, Aug 23, 2012, 3:21 PM EDT
Mobile traffic for Groupon and LivingSocial now exceeds that on the desktop, according to comScore. Including traffic from its mobile site and Groupon Now app, Groupon in July drew 17.8 million unique visitors compared to 12.4 million on the PC-based Web. Likewise, LivingSocial had total mobile traffic of 8.8 million versus 7.3 million on the desktop. Link | Add comment
Next Knight News Challenge Eyes Mobile
PBS MediaShift, Aug 17, 2012, 3:43 PM EDT
The Knight Foundation, which now offers three rounds of its News Challenge instead of one competition per year, just announced the theme of its next contest: mobile. This round focuses on funding innovators who are using mobile to change the face of the media industry. Link | Add comment
Commentary
Mobile’s Not Next Big Thing, Just A Path To It
BuzzMachine, Aug 17, 2012, 2:49 PM EDT
Jeff Jarvis: "Saying that mobile is what comes next means, I fear, that we're going to take what we do in media — making content, selling audiences — and figure out how to keep doing it on video, in social, and in mobile. But that's not what we really do." Link | Add comment
All Geotargeting Methods Not Created Equal
Street Fight, Aug 17, 2012, 11:31 AM EDT
Rob Friedman, executive VP and co-founder of Digital Element: "Social media and mobile devices have changed the face of geotargeting. So, successfully applying today’s methods of geotargeting requires careful thought and planning." Link | Add comment
Adobe Mobile Consumer Survey
Study: Mobile Commerce Comfort Rises
MediaPost, Aug 17, 2012, 8:33 AM EDT
About 40% of mobile users have clicked on ads, and Android phones are the most popular across age groups, according to Adobe's 2012 mobile consumer survey. Link | Add comment
London Olympics
Online Olympics Engagement Mostly Mobile
PaidContent, Aug 14, 2012, 8:38 AM EDT
Alex Balfour, the Cricinfo co-founder who has spent the last six years as head of London 2012 new media, has compiled statistics showing that 60% of visits to the official London2012.com site and apps came from mobile devices. Link | Add comment
Facebook Looks To Mobile Ads To Spur Rev
GigaOM, Aug 8, 2012, 8:50 AM EDT
Facebook will allow app makers to pay to promote their apps in the news feed in what could be one way to help solve the company's mobile monetization problem. Link | Add comment
London Olympics
Body-Match App Finds Your Olympic Doppelganger
CNET, Aug 7, 2012, 4:01 PM EDT
London Olympics
The Most ‘Shazamed’ Moments Of The Olympics
Lost Remote, Aug 7, 2012, 3:41 PM EDT
London Olympics
Google: Olympics Mobile Searches Up 10x
Google Mobile Ads Blog, Aug 7, 2012, 3:37 PM EDT
According to new data from Google, Olympics related searches on mobile devices (smartphones and tablets) grew by 10 times from the previous week. Link | Add comment
Keynote Services Study
Study: People Want Faster Mobile Web
MediaPost, Aug 7, 2012, 1:39 PM EDT
According to a study conducted by Keynote Services, people are disappointed with the speed it takes to load a website on their mobile phones or tablets. Two-thirds of consumers surveyed for the study cited "Web pages being too slow to load" as their leading frustration with the mobile Web. Link | Add comment
Yelp Rev Up 67%, Mobile Close To Passing Desktop
Street Fight, Aug 2, 2012, 8:17 AM EDT
ABI Research study
25% Of E-Commerce Could Be Mobile By 2017
MediaPost, Jul 31, 2012, 3:36 PM EDT
7 Mobile Ad Networks For Local Publishers
Street Fight, Jul 31, 2012, 3:08 PM EDT
The biggest question for local publishers today isn't whether they should run mobile advertising, but which networks they should use. Street Fight profiles seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps. Link | Add comment
Lazarus: Olympics Are ‘Grand Experiment’
PaidContent, Jul 26, 2012, 8:44 AM EDT
Mark Lazarus, chairman of NBC Sports Group, on NBC's digital plans for the London Olympics: "This is a grand experiment. This is a billion dollar laboratory. We're playing with a lot of things for the first time and on this scale." Link | Add comment
French Telcos Launch 3G In Chunnel For Olympics
CNET, Jul 26, 2012, 8:25 AM EDT
London Olympics
Olympics Streaming: TV Tops, Mobile Cloudy
PaidContent, Jul 23, 2012, 4:00 PM EDT
As the 2012 Summer Olympics draws near, the number of companies offering digital viewing of the Games increases. Researchers forecast that traditional TV will dominate, viewing on other devices is growing, but researchers can’t agree on mobile and tablet popularity. Link | Add comment
Moasis Takes Mobile Ads Hyperlocal
MediaPost, Jul 23, 2012, 8:46 AM EDT
Commentary
How Mobile Is Transforming Local Marketing
Street Fight, Jul 20, 2012, 8:46 AM EDT
David Peterson: "While access to the Internet has dramatically changed how people find and purchase deals, reaching consumers through mobile devices is the obvious next step. The industry’s challenge is: who is going to bring together all necessary components that will make localized mobile marketing a mainstream success?" Link | Add comment
Mobile Rewards Network Kiip Raises $11M
TechCrunch, Jul 18, 2012, 7:13 AM EDT
Mogreet Puts Video Ad Inventory In Text Messages
MediaPost, Jul 18, 2012, 7:11 AM EDT
Infographic: London Olympics
Why 2012 Olympics Will Be A Social, Mobile Games
AllTwitter, Jul 18, 2012, 7:10 AM EDT
IAB Study
Mobile Drives Engagement, Ad Response
MediaPost, Jul 16, 2012, 3:24 PM EDT
Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. Link | Add comment
Reynolds Journalism Institute survey
Tablet Users Prefer Reading News In Evening
NetNewsCheck, Jul 10, 2012, 7:00 AM EDT
Tablet owners spend more time consuming news at home after work than people who don't own the devices, according to a new study from the Reynolds Journalism Institute. Full Story | Add comment
Carriers Are Biggest Threat To Innovation
The Verge, Jul 9, 2012, 3:52 PM EDT
Nilay Patel: "the massive success of Apple's phone has overshadowed the grim reality of an American wireless marketplace that has become increasingly hostile to innovation — a market tightly controlled by carriers who capriciously pick winners and losers while raising prices and insisting that their use of valuable public spectrum remain free of any oversight." Link | Add comment
Commentary
Mobile Is Where The Growth Is
AVC, Jul 2, 2012, 3:59 PM EDT
Fred Wilson: "There is a significant shift going on this year, much more significant than we saw last year, from Web to mobile. It is most noticeable in games, social networking, music, and news, but it is happening across the board and it presents both great opportunity and great challenges." Link | Add comment
Commentary
Why Apps Are Essential To A Mobile Strategy
Digiday, Jun 28, 2012, 6:34 AM EDT
Chia Chen, senior VP and mobile practice lead at Digitas: "Apps should continue to be considered as a preferred solution for highly engaged users, but not to the complete exclusion of a mobile Web presence." Link | Add comment
Localytics Study
Local News Gets A Boost From Mobile Apps
CNN, Jun 20, 2012, 3:43 PM EDT
New research from Localytics shows that mobile users spend roughly the same amount of time with news apps as they do with Twitter's mobile app, about 115 minutes per month. "Localytics' data implies that smartphone and tablet apps for news could indeed offer an advantage to mobile advertisers," CNN's Amy Gahran writes. Link | Add comment
Commentary
Why Mobile Can't 'Save' Local News
Street Fight, Jun 20, 2012, 3:43 PM EDT
Alex Salkever on a report from Localytics about the amount of time users spend with local news apps: "Mobile will save nothing. Local news will save itself, or it won’t. Mobile has little to do with it." Link | Add comment
How The Telegraph Monetized Its iPad App
Digiday, Jun 20, 2012, 8:34 AM EDT
The UK's Telegraph Media Group, realized early on that a tablet strategy had to differ from a mobile strategy. For the second iteration of its iPad app, the company worked with Webtrends to learn how to build readership and then monetize the mobile property. Link | Add comment
Spotify's Web Radio Is Bad News For Pandora
All Things Digital, Jun 20, 2012, 8:34 AM EDT
Spotify now has an option that lets people use the service for free, on mobile devices. Up until now, the only way to get Spotify on the go was to pay $10 or more per month, while Pandora’s key selling point was free mobility. Link | Add comment
SocialCode Report
Facebook Mobile Ads 'Click' With Users
Advertising Age, Jun 20, 2012, 8:06 AM EDT
Facebook's mobile ads haven't been available to the masses for a full month yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story "like" ads that appear in mobile news feeds get more clicks than the same units placed elsewhere. Link | Add comment
Reynolds Journalism Institute survey
Study: Mobile Users Not Abandoning Print
Adweek, Jun 20, 2012, 7:29 AM EDT
Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they're the kind of people marketers want to reach — they skew more educated and higher-income than people who don't own those devices, according to a survey by the Reynolds Journalism Institute. And, happily for print purveyors, they haven't abandoned newspapers and magazines in droves. Link | Add comment
Publishers Reveal Biggest Digital Challenges
Digiday, Jun 19, 2012, 4:02 PM EDT
Julie Hansen, president of Business Insider: "Mobile is particularly challenging for publishers given the explosion of formats to consider and the monstrous expense of supporting multiple platforms." Link | Add comment
7 Ways To Enhance Your Multiscreen Mindset
RTDNA, Jun 19, 2012, 8:23 AM EDT
Lynn Walsh: "The reality is that most newsrooms are falling behind the news consumer when it comes to social media, Web and mobile. If we still want to be the people providing them with new and vital information then we need to first catch up, and then leap ahead." Link | Add comment
Verizon Exec: Mobile Will Save Retail
Mobile Marketer, Jun 15, 2012, 1:04 PM EDT
Ash Evans, director of corporate strategy at Verizon: "The notion that we can help a consumer who is walking past a store and engage them with information that is helpful to them via mobile is amazing. Link | Add comment
Commentary
Can Local Save Mobile Advertising?
Street Fight, Jun 11, 2012, 3:43 PM EDT
Michael Boland: "The beauty of mobile — being its own unique form factor — is that new ad units and delivery methods will emerge. We’ll see more of this mobile-first thinking such as Facebook’s Sponsored Stories — and other things no one has even thought of yet." Link | Add comment
Why Mobile Will Dominate Media, Ad Future
The Atlantic, Jun 11, 2012, 3:35 PM EDT
Consumers are spending 10% of their media attention on their mobile devices while the medium only commands a mere 1% of total ad-spend, while print attracts only about 7% of media-time, but still captures an astonishing 25% of the total U.S. ad-spend. The disparity between the two mediums gives a strong indication as to how much room mobile still has to grow. Link | Add comment
Thomson Reuters Acquires Mobile Start-Up
Tech Crunch, Jun 11, 2012, 6:57 AM EDT
Apsmart, a London-based mobile platform and product development firm, has been acquired by Thomson Reuters. Thomson Reuters plans to use the startup to provide its customers with mobile solutions with expert-enriched content, news and other features. Link | Add comment
Survey
Mobile Users Not Abandoning Print For News
Poynter.org, Jun 6, 2012, 2:37 PM EDT
Consumers aren’t rushing to replace their magazine and newspaper subscriptions with mobile news products, according to a new survey by the Donald W. Reynolds Journalism Institute. The survey shows that although nearly two-thirds of U.S. adults use at least one mobile device per day, they still subscribed to at least one newspaper or news magazine. Link | Add comment
Facebook Opens Mobile-Only Ad Market
Business Insider, Jun 6, 2012, 6:54 AM EDT
Facebook just made it easier and quicker for clients interested in only targeting users via their smartphones and mobile tablets, like the iPad, through the Facebook mobile app's News Feed. Link | Add comment
Wireless COs Work To Maintain Voice Revenue
The Wall Street Journal, Jun 6, 2012, 6:53 AM EDT
LinkedIn's Mobile App Has Access To Notes
The New York Times, Jun 6, 2012, 6:33 AM EDT
CrowdCheck
Media Risk Being Left Behind On Mobile
NetNewsCheck.com, Jun 6, 2012, 6:01 AM EDT
Mobile is a beast that is never sated and to ignore it puts your company at risk of falling far behind the competition. KMOV's Bryce Moore: “The greatest challenge (or more of a concern) for news operations is that users have frighteningly high expectations for their mobile devices and the content within them.” Full Story | Comments (3)
Comscore Social & Mobile Commerce Consumer Study
E-Commerce On Mobile Triples Over Past Year
CMO.com, Jun 5, 2012, 7:12 AM EDT
The 2012 Social & Mobile Commerce Consumer study found that the percent of ecommerce dollars spent via mobile devices tripled between the fourth-quarter of 2010 and the fourth-quarter of 2011 for a total of nine percent. Additionally, 33 percent of smartphone owners have shared their location with retailers by using the map feature on a retail app, via a check-in service. Link | Add comment
TPM Deconstructs The Idea Of A Website
Nieman Journalism Lab, May 18, 2012, 2:42 PM EDT
Josh Marshall, publisher of Talking Point Memo, now views what was launched as a website as a bundle of knowledge and expertise that "exists inherently on no particular platform"  —  which is why he's moving big into mobile and video. Link | Add comment
Facebook Rolls Out Its Own App Store
BBC, May 10, 2012, 2:32 PM EDT
Called App Center, the store will promote mobile programs that operate using the social network. The announcement came as Facebook admitted growth in mobile use could hurt future advertising revenue. Link | Add comment
Pew study
Most Americans 'Just-In-Time' Mobile Users
MediaPost, May 8, 2012, 7:56 AM EDT
A new study by the Pew Internet & American Life Project finds nearly two-thirds (62%) of U.S. adults, and 86% of smartphone owners, are turning to their devices for “just-in-time” help, including deciding whether to visit a business, such as a restaurant, or getting up-to-the-minute traffic or public transit information. Link | Add comment
JiWire: 37% Of Cell Owners Use 'Mobile Wallets'
MediaPost, May 8, 2012, 7:42 AM EDT
Nielsen: Mobile TV Viewing Is On The Rise
Nielsen Wire, May 7, 2012, 7:18 AM EDT
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, but mobile devices are gaining traction among those who want to watch TV on the go: 33.5 million mobile phone owners now watch video on their phones—an increase of 35.7% since last year. Link | Add comment
World Press Freedom Day
Spread Of Mobile, Tech Shifts Playing Field
Nieman Journalism Lab, May 4, 2012, 7:42 AM EDT
Thursday marked World Press Freedom Day, which honored the 44 journalists killed so far this year — the deadliest since the International Press Institute began tracking such deaths in 1997. But it was also worth noting how technology has shifted the playing field for press freedom. Link | Add comment
Mobile Ad Net InMobi Debuts Free Mobile Ad Tracker
Direct Marketing News, May 2, 2012, 3:53 PM EDT
LBS Apps Must Post Privacy Policies Soon
Street Fight, Apr 27, 2012, 3:12 PM EDT
Makers of location-based apps need to develop privacy policies soon, regulators warned this week during a mobile privacy conference in San Francisco. Link | Add comment
As News Goes Mobile, Will Text Alerts Vanish
Nieman Journalism Lab, Apr 27, 2012, 3:08 PM EDT
The Washington Post this week ended its text messaging news alert service.  It wasn't so long ago that newsrooms delivering text alerts were providing a cutting edge service for an on-demand audience. People still appear to want news and information on-demand — if text messaging is tapering off, it likely illustrates that distribution preferences are evolving. Link | Add comment
Google, Facebook Lag In Mobile Shift
The New York Times, Apr 23, 2012, 3:51 PM EDT
Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices. Link | Add comment
Strategy Analytics forecast
U.S. Mobile Spend To Double In 2012
MediaPost, Apr 23, 2012, 3:41 PM EDT
A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion.   Link | Add comment
Nielsen Research
U.S. Hispanics: Young, Mobile And Growing
Nielsen Wire, Apr 17, 2012, 12:53 PM EDT
Nielsen has identified several unique circumstances that combine to make Hispanics the largest population group to exhibit culture sustainability — ever. Borderless social networking, unprecedented exchange of goods, technology as a facilitator for cultural exchange, retro acculturation and new culture generation combine to enable Hispanic culture in the U.S. to be sustainable. Link | Add comment
Mobile
Cross-Platform Strategy Gives Brands Reach
Mobile Marketer, Apr 16, 2012, 3:16 PM EDT
Patrick McCormack, VP of mobile sales and strategy at the Weather Channel, speaking at the Results 2012: Mobile Marketing Day conference said that brands can overcome fragmentation by using multiple mobile platforms. Link | Add comment
Motricity Survey
Study: 79% Of Sports Fans Use Mobile
Mobile Marketer, Apr 3, 2012, 1:07 PM EDT
From checking scores to watching recaps, sports fans are flocking to their mobile devices to keep up to date on their favorite teams, according to a new survey commissioned by Motricity.
Link | Add comment
Pubs Should Think Beyond Stories On Mobile
Street Fight, Mar 30, 2012, 3:26 PM EDT
Amy Gahran, senior editor of Oakland Local: "Smartphone users in particular tend to like information and services that help them optimize their experience of their immediate environment — things like mapping, navigation, recommendation services, etc. So it’s important to think not just about what information you can offer or stories you can tell, but relevant services or context you can provide." Link | Add comment
Android Users Turn To ESPN For NCAA Hoops
MediaPost, Mar 26, 2012, 3:18 PM EDT
CBS and Turner may own exclusive broadcast rights to the NCAA basketball tournament, but ESPN is pulling in March Madness-crazed fans on mobile devices. Link | Add comment
News Over Wireless Gets News Name, CEO
TVNewsCheck, Mar 26, 2012, 2:47 PM EDT
For here on out, Capitol Broadcasting's supplier of mobile apps and smart TV technology will be known as StepLeader and it will be under the director of online advertiser veteran Brian Handly. Link | Add comment
Mobile Growth Influenced By Paid Search Ads
MediaPost, Mar 26, 2012, 8:15 AM EDT
By year's-end, mobile will contribute 25% to total paid-search ad clicks, up from 12%. By then, U.S. mobile campaigns will contribute about 23% to Google's paid-search revenue in the United States. Link | Add comment
Pew State of the News Media
Report Offers Insight Into Building Mobile Aud
Knight Digital Media Center, Mar 21, 2012, 8:38 AM EDT
Increasingly, people are turning to mobile devices to get news throughout the day. Thus, mobile was the big trend highlighted in this year's State of the Media report from the Pew Project on Excellence in Journalism — which echoes other recent findings from comScore and elsewhere. Link | Add comment
Mediaspectrum's New Tech Monetizes Mobile
NetNewsCheck, Mar 21, 2012, 6:35 AM EDT
Mediaspectrum today rolled out its new Precision technology that allows its clients interpret behavior data and deliver strategically priced products and services. Full Story | Add comment
Google Expands Its GoMo Program
The New York Times, Mar 20, 2012, 3:31 PM EDT
Google's GoMo ("Go Mobile") initiative, which encourages small businesses to offer mobile-enabled websites, is being extended and expanded. Link | Add comment
CW Mobile App To Offer Lineup Next Day
MediaPost, Mar 15, 2012, 3:05 PM EDT
Pushing the boundaries to where its young viewers are, as well helping its TV advertising sponsors, The CW will launch a new mobile app where full episodes of its shows can be viewed the next day. Link | Add comment
Telegraph Puts Mobile App In Sub Bundle
PaidContent, Mar 15, 2012, 2:59 PM EDT
The United Kingdom's Telegraph Media Group, whose current iPhone and Android apps are free, will shortly unveil replacements that will be "free" only to Telegraph print subscribers and iPad subscribers. Link | Add comment
Google Survey
Mobile To Be Top Web Access Point For 1B In 2012
SearchEngineLand, Mar 7, 2012, 8:09 AM EST
What 'Bill Of Rights' For Apps Means For LBS
Street Fight, Mar 6, 2012, 3:08 PM EST
Following new regulatory pressure over consumer privacy in mobile apps, the Electronic Frontier Foundation and TRUSTe have unveiled a new "consumer bill of rights" and other products to help mobile app developers provide more transparency to consumers using mobile devices. Link | Add comment
AppCheck: Washington Post Social Reader
WashPo App Nets Younger Demo Inside FB
NetNewsCheck, Mar 6, 2012, 6:37 AM EST
The Washington Post’s new Social Reader Facebook is an experiment in building a new type of engagement, and while it isn’t being monetized, it is paying off with Internal metrics track every nuance of user behavior and deliver loads of reader data. Full Story | Add comment
AP Launches Redesigned News App
NetNewsCheck, Mar 5, 2012, 3:36 PM EST
The new app includes a new look, in-depth coverage of major stories and enhanced local news presentations from AP member newspapers and broadcasters around the country. Full Story | Add comment
MTV Debuts App With Co-Viewing Features
Lost Remote, Mar 1, 2012, 8:41 AM EST
Law Could Free TV Airwaves For Mobile Use
Associated Press, Mar 1, 2012, 8:02 AM EST
 A new law gives the Federal Communications Commission authority to explore the possibility of squeezing over-the-air television, which has few viewers, into a smaller slice of the airwaves and making airwaves available for bidding by companies, including wireless carriers such as AT&T and Verizon Wireless. Full Story | Add comment
Local Search Usage Study
Mobile, Social Key Search Tools For Local Biz
MediaPost, Feb 29, 2012, 3:58 PM EST
Some 49% of mobile and tablet users use apps for local business searches, and 64% of tablet owners search for local stores on the device at least weekly, with 86% making a purchase from their most recent search, according to the Localeze and 15miles Fifth Annual Local Search Usage Study conducted by comScore. Link | Add comment
Key Executives Mega Conference 2012
Small Papers Consider Mobile Opportunities
NetNewsCheck, Feb 29, 2012, 2:59 PM EST
Photo+by+Daniel+Schwen
Photo by Daniel Schwen
Faced with growing pressure to enter the mobile space, small newspapers have a lot to mull over — including expenses, potential revenue streams and user relevance — before making their play, said executives speaking at the Key Executives Mega Conference. Full Story | Add comment
inMobi Study
Mobile Devices Eat Into Users' TV Time
MediaPost, Feb 29, 2012, 8:36 AM EST
Mobile subscribers are spending more of their media time each day with mobile devices than with television, according to a new survey from inMobi. In a survey of over 20,000 device users across eight major regions, respondents claimed to spend 27% of their media time in a typical day on devices but 22% in front of a TV screen. Link | Add comment
MTV Mobile Moves Into Social TV With AKQA
TechCrunch, Feb 29, 2012, 7:27 AM EST
Facebook Aims To Make Mobile Web App-Friendly
All Things Digital, Feb 28, 2012, 8:37 AM EST
Q&A With Chia Chen
Digitas Exec: Ad Budgets Moving To Mobile
MediaPost, Feb 27, 2012, 7:55 AM EST
Chia Chen, head of mobile for ad agency Digitas in North America: "We’re in the post-PC era of digital, and mobile is the primary way people are connecting to digital. ... We’re definitely seeing budgets move to mobile." Link | Add comment
Adobe Launches Video Ad-Serving Suite
MediaPost, Feb 27, 2012, 7:55 AM EST
Adobe Systems will release a suite of products today that claims to change the way videos and ads are delivered across iPads, Android tablets, Internet-connected TVs and other devices from one platform. Link | Add comment
Condé Nast To Unify Tab, Mobile Production
PaidContent, Feb 22, 2012, 3:51 PM EST
Wired and GQ magazine publisher Condé Nast is amongst those now seeking a cost-effective cross-platform tablet production workflow for the blossoming number of new devices, after earlier implementing an iPad-specific strategy. Link | Add comment
Google: Mobile Web Ads Ready For AdSense
PaidContent, Feb 17, 2012, 3:43 PM EST
Google thinks that mobile Web advertising has gotten to the point where it should be part of AdSense, the company's lucrative engine for third-party Web sites to make some money from Google ads. Link | Add comment
Tablets, Social To Impact Mobile Commerce
Mobile Marketer, Feb 17, 2012, 3:43 PM EST
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices — in particular, tablets — their shopping habits are adapting to fit both the benefits and the limitations of the mobile world. Link | Add comment
YouTube To Put All Content On All Platforms
All Things Digital, Feb 15, 2012, 8:12 AM EST
YouTube is now insisting on the ability to play all videos from content “partners” — video owners that share ad revenue with the site — on all platforms, including mobile phones and connected TVs. Link | Add comment
Path App Draws Ire After Privacy Breach
The New York Times, Feb 13, 2012, 3:42 PM EST
The revelation that mobile social network Path was surreptitiously copying address book information from users' iPhones without notifying them has raised concerns from journalists worrying about keeping contacts identities secret. Link | Add comment
Mobile, Local Key To Facebook Growth
Advertising Age, Feb 9, 2012, 3:04 PM EST
Cotton Delo: "Facebook reaches more than half the world's Internet population outside of Asia, and the company itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local." Link | Add comment
Rising Mobile Content A Boon To Marketers
MediaPost, Feb 8, 2012, 3:47 PM EST
With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep up with consumers, spending more time in mobile to build brand awareness and interaction on handheld devices. Link | Add comment
WashPo Rolls Out Social Reader App
NetNewsCheck, Feb 8, 2012, 6:34 AM EST
The Washington Post has rolled out a mobile version of its Social Reader for Facebook for iPhone, iPod Touch, Android and Kindle Fire. Full Story | Add comment
NPD Group Report
Top Three Bestselling Smartphones Are Apples
PaidContent, Feb 7, 2012, 7:35 AM EST
Facebook May Bring Ads To Mobile Apps
Mashable, Feb 7, 2012, 7:26 AM EST
Users of Facebook's Android, iPad and iPhone apps may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public. Link | Add comment
Subway Sponsors Mobile Game For Bowl Viewers
Mobile Marketer, Feb 2, 2012, 4:02 PM EST
Facebook Now Has Over 425M Active Mobile Users
BIA/Kelsey, Feb 2, 2012, 3:25 PM EST
Apple No. 3 Among All Mobile Players
PaidContent, Feb 2, 2012, 12:14 PM EST
Yahoo Dumps 10 Mobile Apps
PaidContent, Jan 31, 2012, 8:00 AM EST
Yahoo announced last week that it would stop developing and supporting 10 apps that it offers across various mobile platforms, including Yahoo! Deals and  Yahoo! News. Link | Add comment
Mobile Usage Soars For Net, Ads To Hit $2.6B
MediaPost, Jan 25, 2012, 3:36 PM EST
The growth of tablet and smartphone use has caused and explosion in mobile usage of the Internet, according to eMarketer. The research firm also predicted mobile ad spending to rise 80% to $2.61 billion in 2012. Link | Add comment
Mobile Video Primed, Ad Model Still Young
MediaPost, Jan 25, 2012, 3:29 PM EST
Growth in mobile video consumption is so poised, it’s difficult to predict how high and fast the curve might move, while the same goes for advertising and other revenue streams. Link | Add comment
Marin Software study
Search-Ad Clicks On Mobile Outpace PCs
PaidContent, Jan 11, 2012, 3:24 PM EST
Despite representing only a fraction of the total search ad market, mobile phones and tablets continue to outpace the performance of search ads on PCs, according to a new study from Marin Software. Link | Add comment
On Phones, News Likely Comes From Social
Poynter, Jan 11, 2012, 8:02 AM EST
The average person looking at a smartphone screen right now is more likely to come across news through a Facebook or Twitter app than through an organization's own news app. Link | Add comment
Medialets Opens Private Mobile Ad Market
PaidContent, Jan 10, 2012, 2:02 PM EST
Fox News Gets New Digital Outlook For 2012
VentureBeat, Jan 10, 2012, 8:36 AM EST
The news network is adopting a new digital strategy that will deliver content to various devices. Part of the effort is a new partnership with Akamai to create a cross-device authentication system that allows Fox customers to access saved and new content on any authorized devices.   Link | Add comment
Top 1% Of Mobile Users Hog Half World’s Bandwidth
The New York Times, Jan 6, 2012, 3:46 PM EST
What 2012 Has In Store For Mobile
MediaPost, Jan 5, 2012, 8:47 AM EST
Voice search, better analytics and more respect for tablet computers are only a few of the things on the horizon as the mobile revolution continues into 2012. Link | Add comment
What Will Mobile Marketing Look Like In 2012?
Mobile Marketer, Jan 5, 2012, 7:09 AM EST
Karim Temsamani, Google VP of mobile ads: "The ways people connect to businesses on their mobile devices and the tools they’re using to connect from them progressed by leaps and bounds this year and soon, we’ll see the mainstream shift that changes the way mobile connects people with brick-and-mortar storefronts as well." Link | Add comment
TVB commentary
Mobile Will Be Big For Local TV In 2012
TVB, Jan 4, 2012, 8:00 AM EST
The TVB sees 2012 as a banner year for broadcasting and one of the biggest reasons why will be mobile: “One of the most important areas that will invigorate Local Broadcast Television is likely to come from a somewhat unexpected place: Mobile. Smartphones, tablets, and their portable brethren all are ever-present consumer tools that will help to lead the local media revolution. Owners of these devices are not only consuming content — on a local and national basis — but they’re also creating their own content.” Link | Add comment
Android Phones Grow 194% In 2011
PaidContent, Dec 19, 2011, 8:08 AM EST
The incredible growth of the number of devices using Google's mobile operating system is one of the highlights of a crazy year in mobile computing. Link | Add comment
TVGuide's Mobile Ads Drive Ratings for A&E
Mobile Marketer, Dec 16, 2011, 7:06 AM EST
McDonald's Adds Mobile For Big Mac Promo
Mobile Marketer, Dec 16, 2011, 7:00 AM EST
Golf Channel Rolls Out Redesigned Mobile App
NetNewsCheck, Dec 15, 2011, 11:55 PM EST
Kondoot, Video-Based Social Net, Launches In U.S.
NetNewsCheck, Dec 15, 2011, 11:43 PM EST
ProPublica Rolls Out Mobile Redesign
Nieman Journalism Lab, Dec 14, 2011, 1:53 PM EST
ProPublica rolled out a redesign of its mobile app that’s pliable and flexible enough to fit across device types and that runs off of the same code as the big-screen site. Link | Add comment
Google Seeing Results With Mobile Ad Tests
Investors.com, Dec 5, 2011, 3:39 PM EST
Surojit Chatterjee, Google's leader of product management for search and location-based mobile ads: "Users opt in to share their locations. We use that to create hyperlocal ads, where we show businesses close to the user and show how far the user is from the business. We also allow them to click directly to see directions, so they can start navigating to the business. It's a great example of creating something that is specific to mobile users." Link | Add comment
Constant Contact Attitudes and Outlook Survey
Study: SMBs Embrace Social, Slow On Mobile
MediaPost, Nov 16, 2011, 8:48 AM EST
Small businesse are becoming more comfortable with social media but have been slow to adopt mobile, according to Constant Contact's fall 2011 “Attitudes and Outlook Survey.” Link | Add comment
AOL Mobile Biz Thrives Because Of AIM
PaidContent, Nov 14, 2011, 8:25 AM EST
Mobile has been a profitable venutre for the Internet giant primarily because the company has a number of deals with carriers in the U.S., signed years ago, to link up its AIM instant messenger service with text messaging services. Link | Add comment
Yahoo/Razorfish Study
80% Of Mobile Users Multitask In Front Of TV
Lost Remote, Nov 11, 2011, 2:08 PM EST
A new study from Yahoo and Razorfish finds that 80% of mobile users engage with their digital device while watching television and more than 60% check their phones at least once or twice during a show. Link | Add comment
2011 Holiday Shopping
Retailers Turn To Mobile To Lure Customers
Adweek, Nov 3, 2011, 3:38 PM EDT
During last year's holiday season, many retailers started exploring the new options smartphones offer them for enticing consumers to open their wallets. Now they'll start really going for it. The
hottest thing on the smartphone front for retailers may be about location-based marketing. Link | Add comment
Leonsis: Deep Verticals Next Up For Social
Street Fight, Nov 3, 2011, 1:58 PM EDT
Ted Leonsis, chairman and CEO of Monumental Sports & Entertainment (which owns the Washington Capitals hockey team) and a Groupon board member: "Right now we have broad-based publishing for “social” like Facebook, like Groupon, like Twitter. I think we will start to see deep verticalization. We saw that in search and all of a sudden travel has deep verticals like Kayak.  So, I think we will start to see the age of the specialists instead of the generalists and social media interests that are deep, going into vertical industries and markets and niches." Link | Add comment
WSJ: AOL Playing Catch-Up Game In Mobile
NetNewsCheck, Oct 31, 2011, 2:56 PM EDT
AOL, which is lagging in the mobile race behind rivals Google and Yahoo, is trying to make up ground with new mobile websites and apps and a new head of mobile ad sales, according to a report in The Wall Street Journal. Full Story | Add comment
Commentary: Radio
Stations Need To Keep It Simple With Mobile
Radio Ink, Oct 21, 2011, 3:17 PM EDT
Ivan Braiker, president of Hipcricket+Augme Technologies: "Keep it simple. When creating the site it is important to keep in mind that no mobile phone is created equal. New technologies are available to ensure that your mobile site renders correctly across all mobile devices — but still, simplicity is key. Using flash, videos and sound, while great tools for the traditional Web, do not work for mobile." Link | Add comment
National Retail Federation Study
Holiday Shoppers Will Turn To Phones, Tabs
MediaPost, Oct 19, 2011, 1:41 PM EDT
New research from the National Retail Federation confirms that smartphones and tablets will play a major part in shoppers’ holiday foraging, with 52.6% of smartphone owners using them to sniff out purchases. And those who own tablets are even more keen on shopper technology, with 70.5% of tablet owners planning to shop with them. Link | Add comment
An Animated History Of The iPhone
CNET UK, Oct 19, 2011, 6:39 AM EDT
In memory of Steve Jobs, CNET UK took a quick trip through recent history with its animated look at the people and technology that contributed to the iPhone.
  Link | Add comment
BBC Plans Mobile, Online Olympics Coverage
PaidContent, Oct 14, 2011, 12:07 PM EDT
The broadcaster wants to make its coverage, totalling 2,500 hours, available to users on the "four screens" of desktop browser, mobile, connected TV and tablet. Link | Add comment
Mobile Holiday Shopping Could Hit 50%
Business News Daily, Oct 13, 2011, 3:32 PM EDT
This holiday season could prove to be a mobile feast for U.S. retailers, new surveys indicate. Due to the increasing number of mobile users, predicted by research firm eMarketer to increase penetration by 50% in 2011. Link | Comments (1)
Mobile Gains Steam For At-Home Browsing
NetNewsCheck, Oct 12, 2011, 8:34 AM EDT
A new study from comScore released earlier this week found that smartphones and tablets drive nearly 7% of total digital traffic in the United States. Full Story | Add comment
10 Things Thoughts On Mobile, Tablet News
Steve Yelvington, Oct 6, 2011, 1:35 PM EDT
Steve Yelvington on 10 things publishers need to know about news on tablets and mobile phones: "Tablets are cool. Tablets are significant. But phones are cool, too, and smartphone sales dwarf those of the iPad. Take the pocket-size format seriously." Link | Add comment
Once Magazine Takes Photo Mag Into App Realm
PBS MediaShift, Oct 5, 2011, 11:51 AM EDT
Sprint To Launch 4G LTE Network In Early '12
CNET, Sep 27, 2011, 12:52 PM EDT
Mojiva: Mobile Devices Aid Holiday Shopping
MediaPost, Sep 27, 2011, 12:26 PM EDT
Mojiva, the mobile ad network, released data showing how mobile devices will affect holiday shopping behavior. At least half of mobile consumers view their mobile device as a holiday shopping resource for product information, coupons and sale information, according to Mojiva's findings. Link | Add comment
AP To Launch Mobile Ad Circular Test
The Wall Street Journal, Sep 19, 2011, 8:09 AM EDT
The Associated Press, in partnership with 32 newspaper groups and 20 retailers, plans to launch today iCircular, a mobile version of weekly advertising circulars. Link | Add comment
Newspaper Execs Say The Future Is Mobile
Associated Press, Sep 15, 2011, 8:26 AM EDT
At the Associated Press Managing Editors meeting in Denver on Wednesday, Tom Curley, AP's president and CEO, said media companies lost revenue opportunities with the Internet but have a chance to change that with mobile. Link | Add comment
Commentary
Downloads Are No Measure For App Success
PaidContent, Sep 12, 2011, 3:41 PM EDT
Stuart Dredge: "Download numbers are no guide to how much money is being made. They don’t tell you how many apps are being sold, and they can only give an indication of the potential an app has for making money from in-app purchases and/or advertising." Link | Add comment
What DOJ's Slapdown Of AT&T-T-Mobile Means
PaidContent, Sep 1, 2011, 8:43 AM EDT
Millennial Media Report
WiFi Is Big Winner In Mobile Data
PaidContent, Aug 24, 2011, 8:37 AM EDT
Millennial’s data for month of July, which measures activity based on ad impressions in the U.S., notes that a full third of all traffic came from WiFi networks -- which include those from mobile operators but also the many hotspots and networks that are not. Link | Add comment
JiWire Report
Study: Location Sharing Big For Deal Seekers
BIA/Kelsey, Aug 19, 2011, 7:50 AM EDT
According to JiWire's latest Insight report, 53% of its U.S. users will share their location in exchange for relevant content, including nearby deals. Link | Add comment
Forrester Report
M-Commerce Holds Promise, Pitfalls
MediaPost, Aug 12, 2011, 1:28 PM EDT
Forrester projects m-commerce in the U.S. will grow at a 39% clip over the next five years to reach $31 billion by 2016. In a new report, the researcher lays out the pros and cons of different approaches retailers are taking to mobile and sorts out some of the m-commerce software suppliers. Link | Add comment
Television's Next Frontier: Mobile
MediaPost, Aug 9, 2011, 9:02 AM EDT
New hybrid marketing technology will link television and mobile in an initiative that goes beyond storefront advertising and online deals. Link | Add comment
Yelp Beefs Up Its Executive Ranks
The Wall Street Journal, Jul 29, 2011, 8:24 AM EDT
Millennial Media Report
RIM, iOS Mobile Ad Impressions Pick Up In Q2
TechCrunch, Jul 15, 2011, 8:37 AM EDT
Apple's iOS and Research In Motion are seeing a resurgence in mobile ad impressions in the second quarter as Android growth levels off, according to a new report from Millennial Media. Link | Add comment
BIA/Kelsey Report
Local Entering Second Act With Mobile
BIA/Kelsey, Jul 14, 2011, 8:41 AM EDT
Local deals have been reinvented over the past few years by Groupon and its group buying model, but that model is shifting as it collides with the powerful momentum behind mobile. Link | Add comment
WashPo's Trove Hits Windows Mobile Units
NetNewsCheck, Jul 13, 2011, 3:58 PM EDT
The Washinton Post Co.'s Personalized news service Trove has launched a new mobile application for Windows Phone and Windows 7 tablet devices. Full Story | Add comment
New ProPublica App Gets More Social
Nieman Journalism Lab, Jul 1, 2011, 2:19 PM EDT
ProPublica's newest mobile app on U.S. Department of Education data encourages public participation and looks to Facebook for social integration. Link | Add comment
Mobile Ad Net xAD Ramps up Direct Sales
BIA/Kelsey, Jul 1, 2011, 8:30 AM EDT
IPhone Owners: Big Users Of Video, Mobile Apps
MediaPost, Jun 30, 2011, 2:13 PM EDT
Yelp Brings Local Deals To Mobile
TechCrunch, Jun 30, 2011, 8:06 AM EDT
Yelp yesterday rolled out its new mobile local deals service for its iPhone and Android apps, which will allow users to find nearby deals and redeem them instantly. Link | Add comment
Commentary
Are Mobile Apps The Future Of Daily Deals?
DailyDeal Media, Jun 29, 2011, 3:32 PM EDT
DailyDeal Media's Kris Ashton: "While Groupon Now isn’t the first and certainly won’t be the last mobile app for the daily deals and group buying industry it may represent a moment in time when reality showed us just how much we rely on mobile devices for the basics in everyday life." Link | Add comment
Razgaitis: Mobile Is ‘Key Catalyst’ In Deals
Street Fight, Jun 28, 2011, 3:57 PM EDT
ReachDeal's Rich Razgaitis: "Clearly the world is moving to mobile. Clearly that’s going to be a key catalyst. Certainly it’s moving to hyperlocal and all those things we’re only on the forefront of." Link | Add comment
AT&T Gave $500k To Dems Pushing T-Mobile Deal
PaidContent, Jun 27, 2011, 8:17 AM EDT
EBay Takes Local Shopping Mobile
Mashable, Jun 17, 2011, 8:55 AM EDT
Facebook, MS, Others Like AT&T/T-Mobile Deal
PaidContent, Jun 7, 2011, 3:29 PM EDT
OC Register iPad App Takes Different Path
Poynter, Jun 3, 2011, 2:03 PM EDT
The Orange County Register's new iPad app,set for a formal launch on Tuesday, June 7, is taking a novel approach. Rather than simply copying the newspaper's print edition, the app, which publishes in the evening, is tailored to the demographics and behaviors of tablet users and limits its scope to a handful of the most-desidered topics. Link | Add comment
Half Of Mobile Campaigns Drive Site Traffic
MediaPost, Jun 3, 2011, 2:29 PM EDT
Some 49% of mobile campaigns were effective in driving people to mobile sites in April, a 28% increase from a year ago, according to new data from Millennial Media. Link | Add comment
Research
Small Papers Lead The Way With Pay Efforts
Reynolds Journalism Institute, Jun 3, 2011, 7:26 AM EDT
A new survey by the Missouri School of Journalism’s Center for Advanced Social Research found that among newspapers with circulation under 25,000, 46% are charging for some online content. Only 24% of their larger counterparts are charging. However, the larger papers are leading the way with mobile phone apps (62% have them) and tablet apps (39%). Link | Comments (1)
Droid Phones Make Up 36% Of U.S. Smartphone Use
PaidContent, Jun 1, 2011, 4:00 PM EDT
How Moms Use Smartphones For Shopping
eMarketer, May 27, 2011, 7:54 AM EDT
Mobile Newsdesk Launched At TechCrunch
NetNewsCheck.com, May 25, 2011, 11:40 AM EDT
The location-based Meporter service is aimed at both professional and citizen journalists, and creates a community within its own environment as well as on Facebook and Twitter. Full Story | Comments (1)
Users Give Mobile Transactions Thumbs Up
BIA/Kelsey, May 25, 2011, 7:27 AM EDT
JiWire's new quarterly report shows that 79% of respondents report comfort with making purchases on mobile devices (including smartphones and tablets). 50% are comfortable spending more than $100 on these purchases, and almost 20% are even comfortable spending more than $500. Link | Add comment
VC Firms Amp Up Investment In Mobile
Adweek, May 24, 2011, 3:01 PM EDT
In the first quarter of this year, 81 mobile media companies raised $616 million; that’s almost double the amount raised in Q4 of 2010 and triple the amount in Q3 2010, according to VC database CB Insights. Link | Add comment
Loopt, Groupon Now Partner In Chicago
TechCrunch, May 20, 2011, 3:10 PM EDT
Groupon Now Promo Offers $1 Lunch Deals
DailyDeal Media, May 20, 2011, 8:50 AM EDT
To promote the launch of location-based service Groupon Now, the daily deals site today is offering $1 lunch deals for hundreds of merchants in the Chicago area. Link | Add comment
USA Today Launches Windows Phone App
NetNewsCheck, May 19, 2011, 8:36 AM EDT
The national paper will bring breaking news, sports, weather, photos and graphics to Windows Phone users via a new app launched this week. Full Story | Add comment
Nielsen: Tabs Bring Money, But Adoption Low
PaidContent, May 18, 2011, 3:36 PM EDT
Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media owners, in terms of what consumers are willing to pay for and consume on the devices, but adoption rates are still less than 5%, according to Nielsen. Link | Add comment
pc Mobile 2011
Clear Skies For Weather Channel Mobi Plans
PaidContent, May 18, 2011, 3:36 PM EDT
The Weather Channel's mobile application has been downloaded some 30 million times and the average user uses the app 26 days a month, according to Weather president Mike Kelly. Link | Add comment
pc Mobile 2011
Road To Mobile Ads Full Of Hurdles
PaidContent, May 18, 2011, 3:36 PM EDT
According to panelists at the PaidContent Mobile 2011 conference, mobile advertisers and companies looking to build mobile ad technology are having just as much trouble as their app developer colleagues managing fragmentation and measurement. Link | Add comment
Atavist's Evan Ratliff On Long-Form Journalism
Columbia Journalism Review, May 18, 2011, 8:06 AM EDT
Thomson Reuters Launches News App For Lawyers
Mobile Marketer, May 18, 2011, 7:11 AM EDT
Apps 6 Times More Popular Than Web On Phones
ReadWriteWeb, May 17, 2011, 3:32 PM EDT
ILM Dialogues: Building Mobile Apps
BIA/Kelsey, May 16, 2011, 8:26 AM EDT
Netflix App Release Hurt By Android Fragmentation
PaidContent, May 13, 2011, 8:18 AM EDT
Groupon Takes Page From Netflix Playbook
Street Fight, May 13, 2011, 8:14 AM EDT
With Groupon Now, the daily deals service is turning to mobile and following the Netflix strategy of finding a better sales mechanism after seeing the declining value of its existing one. Link | Add comment
Cox Joins 'TV Everywhere' Parade
NewTeeVee, May 11, 2011, 3:17 PM EDT
Jumptap: Older Mobile Users More Ad Receptive
MediaPost, May 11, 2011, 8:50 AM EDT
Users Report Major Issues With NYT Apps
Adweek, May 11, 2011, 8:22 AM EDT
Since The New York Times riased its paywall in late March, many users running the paper's app on Android phones have reported that the app crashes or freezes on a regular basis, making it essentially unusable. Link | Add comment
New 'Geobrowsing' App Adds Social To Local
Street Fight, May 11, 2011, 8:17 AM EDT
New "geobrowsing" iPhone app Localscope from Cynapse gathers information about the area around the user from multiple search engines and social networks. Cynapse CEO Apurva Roy Choudhury: "Localscope aims to be a new kind of browser (we like to call it a vicinity browser) that lets users access and visualize local information from a variety of sources and use this information in meaningful ways." Link | Add comment
Senate Mobile Privacy Talks Marked By Confusion
PaidContent, May 10, 2011, 2:45 PM EDT
Al Jazeera English Rolls Out On Android, BlackBerry
The Next Web, May 10, 2011, 8:46 AM EDT
Local Mobile Ad Net xAD Hits 2B Served
TechCrunch, May 6, 2011, 3:08 PM EDT
Q&A with CityGrid’s Jay Herratti
Herratti: Local Becoming More Fragmented
Street Fight, May 3, 2011, 3:40 PM EDT
CityGrid Media CEO Jay Herratti: "Local and hyperlocal has been an evolution, but the opportunity has been here for a while. It’s just that hyperlocal is now becoming more prevalent, and more fragmented, and obviously, with mobile, a lot more local." Link | Add comment
Commentary
Mobile Location-Based Service Are Essential
PaidContent, May 2, 2011, 3:55 PM EDT
Earnings
Research In Motion Slashes Q1 Forecast
RTT News, Apr 29, 2011, 2:44 PM EDT
Earnings
Motorola Posts Net Loss For First Quarter
RTT News, Apr 29, 2011, 2:33 PM EDT
B&N: MS Misusing Patents To ‘Dominate’ Android
PaidContent, Apr 28, 2011, 8:46 AM EDT
Visa Invests In Mobile Payment Startup Square
PaidContent, Apr 27, 2011, 3:46 PM EDT
NPR Web Listeners Are More Engaged
Nieman Journalism Lab, Apr 27, 2011, 3:53 PM EDT
NPR’s iPhone, iPad, and Android apps have together surpassed 5 million downloads, but most of their users never stream audio. But according to NPR's internal usage data, when users do listen, they are far more engaged. Link | Add comment
Q&A With The Atavist's Evan Ratliff
Saving Long-Form Journalism With Tech
Online Journalism Review, Apr 27, 2011, 6:54 AM EDT
Tha Atavist founder Evan Ratliff: "In the digital world, if that's where your experiment is going to exist, you have to find a designer/developer who understands what you are trying to do. ... Now, if you are one of those new-style journalists that can do it all: write and report and code and design, well, that's amazing. But if not, befriend great coders! Find ones who like to read!" Link | Add comment
Medialets Unveils Mobile Ad Creative Suite
MediaPost, Apr 26, 2011, 10:29 AM EDT
AT&T/Nielsen Study
43% Of Local-Mobile Searchers 'Walk Through Door'
SearchEngineLand, Apr 22, 2011, 3:08 PM EDT
Eyeing Local, Mobile, eBay Buys Where
GigaOM, Apr 21, 2011, 3:35 PM EDT
EBay is buying location-based service and ad network Where in a deal that gives it added ability to drive more local and offline commerce. Link | Add comment
Fwix Invites App Makers To Access, Edit Places DB
Mashable, Apr 21, 2011, 2:45 PM EDT
Gap, Visa Team On Mobile Location-Based Offers
All Things Digital, Apr 21, 2011, 2:26 PM EDT
Mobile
Tackable Brings Order To Citizen Journalism
Editor & Publisher, Apr 21, 2011, 6:51 AM EDT
New mobile photojournalism platform Tackable, slated to launch across 48 newspapers representing a combined weekday circulation of 1.16 million subscribers, helps editors harness the power of citizen photojournalism. News editors can use the app to post photo assignments and users can then find assignments and send in photos via the app. Link | Add comment
Smartphones Could Boost Mobile Sales To $1.8B
Editor & Publisher, Apr 20, 2011, 3:44 PM EDT
Digital Coupons Bridge TV, Mobile, Retail
MediaPost, Apr 20, 2011, 3:11 PM EDT
IntoNow is launching a version of the daily deal that allows people to tag TV ads and receive coupons for free products on mobile devices redeemable through local stores. Link | Add comment
Ratialers Reimagine Mobile Shopping
The New York Times, Apr 19, 2011, 3:03 PM EDT
With a mere 2% of sales coming from mobile devices, retailers are racing to figure out the best way to simplify mobile shopping so they don’t miss out on sales to people standing in the lunch line or riding the train. Link | Add comment
Google: Android App Downloads Hit 3B
TechCrunch, Apr 18, 2011, 11:48 AM EDT
Fox, Discovery Nets Back On TWC iPad App
PaidContent, Apr 18, 2011, 8:24 AM EDT
49% Of Mobile Web Users Make Purchases
Marketing Profs, Apr 18, 2011, 7:33 AM EDT
AT&T Mobile Commerce App Nears Launch
MediaPost, Apr 15, 2011, 11:07 AM EDT
NAB 2011
Civolution App Links TV With Tablet, Mobile Device
Sports Video Group, Apr 15, 2011, 8:19 AM EDT
Commentary
2011: The Year The Check-In Died
ReadWriteWeb, Apr 14, 2011, 7:28 AM EDT
Goby CEO Mark Watkins on why the check-in fad will fade: "Games are a novelty and have a very finite shelf life. So long as check-ins are 'just a game,' they'll be subject to the short life cycle of a game." Link | Add comment
Motorola Tops Brand Survey, Apple 5th
PaidContent, Apr 13, 2011, 3:33 PM EDT
Mobile Is Set For An Ad Revolution
Newsosaur, Apr 13, 2011, 8:34 AM EDT
Alan Mutter: "The mobile ad ecosystem admittedly is a work in progress. As the still-evolving infrastructure matures and coheres, however, more advertising is bound to migrate to mobile because the intimate, personalized and immediate quality of the platform makes it, by far, the most targetable and effective of all media." Link | Add comment
Social Guide Moves Beyond The TV Check-In
Lost Remote, Apr 13, 2011, 8:28 AM EDT
Cricket World Cup Huge For Mobile Media
PaidContent, Apr 11, 2011, 7:51 AM EDT
Tablets Could Become New Sunday Papers
Column Five Media, Apr 11, 2011, 7:41 AM EDT
How different would Joe Jackson's "Sunday Papers" be if he wrote it today? A new infographic from Column Five Media examines how newspapers are going mobile and if the iPad will soon become the new Sunday newspaper. Link | Add comment
Mexican Paper Considers Charging For Apps
Journalism in the Americas, Apr 8, 2011, 7:46 AM EDT
Reforma, one of Mexico's biggest newspapers and a pioneer in charging for online content, is studying ways to charge for its mobile content, a top executive revealed. Link | Add comment
How News ARPU Can Drop Off A Cliff
PaidContent, Apr 7, 2011, 8:28 AM EDT
in the United Kingdom, one SEO consultant shows how the amount he pays to access news has dropped dramatically since he dumped the print product for a mobile subscription. Link | Add comment
Arbitron/Edison research
Smartphone Usage Doubled In Past Year
NetNewsCheck, Apr 7, 2011, 8:18 AM EDT
According to a new study from Arbitron and Edison Research, smartphone usage has doubled in the past year, with the percentage of Americans age 12 and older who have a smartphone rising from 14% to 31%. Full Story | Add comment
Cable TV Operators Look To iPad Apps
The Wall Street Journal, Apr 7, 2011, 7:39 AM EDT
A group of high-ranking cable television executives met with Apple CEO Steve Jobs in Silicon Valley last April to discuss how to make more movies and TV shows available on the iPad. Those discussions eventually led to the live cable TV apps launched in recent weeks by Cablevision and Time Warner Cable, which have raised objections from programmers. Link | Add comment
New ‘TV Check’ App Recognizes TV Shows
Lost Remote, Apr 6, 2011, 8:09 AM EDT
Social Networking Grows Fast On Android
PaidContent, Apr 5, 2011, 3:45 PM EDT
USA Launches Mobile App For WWE Reality Show
MediaPost, Apr 5, 2011, 11:22 AM EDT
How A Radio Reporter Ditched His Gear For iPhone
PBS MediaShift, Apr 4, 2011, 2:39 PM EDT
Mobile
Alliance Promotes Rich Media To Marketers
MediaPost, Apr 4, 2011, 3:27 PM EDT
Hoping to whet marketers' appetites, mobile ad network Mojiva has established its Mojiva Mobile Creative Alliance, an industry group to push the creative limits of mobile advertising. Link | Add comment
How Google's Android Can Lose From Winning
PaidContent, Apr 4, 2011, 8:48 AM EDT
Apple, RIM, Others Sued Over Smartphone Patent
CNET, Apr 1, 2011, 3:12 PM EDT
'The Week' Unveils Free Mobile Apps
PaidContent, Apr 1, 2011, 2:19 PM EDT
Facebook Hits 250M Active Mobile Users
BIA/Kelsey, Apr 1, 2011, 8:24 AM EDT
Volvo Unlocks MLB Paywall For April
Advertising Age, Apr 1, 2011, 7:23 AM EDT
To kick off baseball season, MLB Advanced Media has announced that access to MLB.TV in its iPhone, iPod Touch and iPad apps is free for all of April, thanks to the Volvo sponsorship. Android users will get one free game per day. Link | Add comment
Nielsen: Mobile Video Use Rises
MediaPost, Mar 31, 2011, 2:43 PM EDT
According to Nielsen, 40% more Americans were watching video on smartphones and other mobile devices, like tablets and iPads, in 2010 over 2009. Link | Add comment
Daily Deal Model Brings New Opps For B2B Cos.
Mobile Commerce Daily, Mar 31, 2011, 8:55 AM EDT
Buttry: News Orgs Need Mobile-First Strategy
The Buttry Diary, Mar 31, 2011, 8:33 AM EDT
Journalist Steve Buttry in a webinar at the Ohio Newspaper Association said news organizations need a mobile-first strategy and need to help local businesses pursue mobile opportunities. The slides from his presentation:
Link | Add comment
CityGrid Teams Up With CBS Local
NetNewsCheck, Mar 30, 2011, 7:59 AM EDT
CityGrid is teaming up with CBS Local Digital Media to give local businesses the opportunity to be featured across CBS's TV and radio Web sites in major markets and gain exposure to millions of online and mobile consumers. Full Story | Add comment
Android Ready For In-App Purchases
PaidContent, Mar 30, 2011, 6:46 AM EDT
Dispute Over TWC iPad App Explodes
The New York Times, Mar 29, 2011, 8:12 AM EDT
Social Media Takes Frontline Into Newsrooms
BBC Blog, Mar 29, 2011, 7:51 AM EDT
The BBC's Matthew Eltringham on the influx of raw, user-generated content from war zones: "The events of the past few months have seen the emergence of a new, virtual, frontline -- not thousands of miles away in the desert where battled-hardened war correspondents operate, but right in the heart of the newsroom." Link | Add comment
DoApp Launches Windows Phone News Apps
NetNewsCheck, Mar 29, 2011, 7:28 AM EDT
DoApp has launched its Mobile Local News publishing platform on the Windows Phone 7. The release includes over 200 local news apps for the Windows smartphone platform. Full Story | Add comment
Lukewarm Playbook Reaction Could Hurt RIM
PaidContent, Mar 28, 2011, 7:57 AM EDT
NAA MEDIA.XCHANGE 2011
Publishers Diverge On App Strategies
NetNewsCheck, Mar 27, 2011, 8:42 AM EDT
Morris Digital Works and Freedom Interactive are taking radically different approaches with their iPad apps, with one company focused on migrating print readers to the new format, and the other targeting new, younger readers. Even as enthusiasm runs high for tablet strategies, however, there are signs the bloom is off the smart phone app rose. Full Story | Comments (1)
Mobile News Org Lands $1.5M In Funding
Beet.tv, Mar 25, 2011, 3:30 PM EDT
Newsy, the Columbia, Missouri-based video news startup, has raised $1.5 million in new funding to allow it to expand with original programming and to expand overseas.   Link | Add comment
RIM's Outlook Disappoints, Shares Tumble
Reuters, Mar 25, 2011, 12:31 PM EDT
Village Voice Media Launches 'Best Of...' App
TechCrunch, Mar 25, 2011, 7:50 AM EDT
CTIA Panel: Mobile Is Tool For Social Change, Hope
PaidContent, Mar 24, 2011, 3:44 PM EDT
Web Heavyweights Trash AT&T Deal
Business Insider, Mar 24, 2011, 9:02 AM EDT
Mobile Data Driving Wireless Growth
MediaPost, Mar 23, 2011, 12:02 PM EDT
Facebook Adds Mobile Check Ins
Inside Facebook, Mar 23, 2011, 11:34 AM EDT
Trademark Battles Over ‘App Store’ Continue
PaidContent, Mar 22, 2011, 7:57 AM EDT
March Madness Live Streams Skyrocket On Mobile
Lost Remote, Mar 22, 2011, 7:46 AM EDT
AT&T, T-Mobile Deal Could Mean Fewer Ad Dollars
Advertising Age, Mar 22, 2011, 7:25 AM EDT
Consumers Drawn To Bigger Mobile Screens
MediaPost, Mar 21, 2011, 12:12 PM EDT
Facebook Buys Feature Phone Developer Snaptu
PaidContent, Mar 21, 2011, 7:25 AM EDT
AT&T To Buy T-Mobile For $39B
MocoNews, Mar 21, 2011, 7:11 AM EDT
Mobile Devices Create News Delivery Niche
ARS Technica, Mar 18, 2011, 3:26 PM EDT
Smartphones aren't displacing traditional media sources for most news consumers -- instead, they're creating their own niche, according to a recent study from Ohio State University. The study argues that smartphones are only used to deliver news when people have time to kill during the day and other media aren't available. Link | Add comment
German Mags Fight Apple Subscription Policy
PaidContent, Mar 18, 2011, 8:59 AM EDT
OC Reg Eyes iPad-Only Content For Relaunch
PaidContent, Mar 16, 2011, 3:14 PM EDT
Freedom Communications' Orange County Register is preparing to reboot its existing iPad app in the next few weeks with an emphasis on "iPad-first" and "iPad-only content." Link | Add comment
Stations' Mobile Apps Showing Promise
TVNewsCheck, Mar 16, 2011, 2:30 PM EDT
TV stations are rolling out apps for smart phones and tablets with the support of tech and software vendors, hoping that the apps will eventually provide a substantial, new source of ad revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees. Link | Add comment
Google Readies Test Of Mobile Payments In SF, NY
Bloomberg, Mar 15, 2011, 3:37 PM EDT
Cross MediaWorks, BIM Team On Mobile Ad Effort
NetNewsCheck, Mar 15, 2011, 2:58 PM EDT
Commentary
Filloux: Forget Web, Go Mobile First
Monday Note, Mar 7, 2011, 7:30 AM EST
Media consultant Frédéric Filloux: "Forget about the typical Web site: Go mobile first. With a smartphone app, or a mobile site, you’ll have room to maneuver. Unless you are concocting a clicks machine targeted at a huge audience, there no longer is money to be made in classical Web advertising. Link | Add comment
Borrell Local Online Ad Conference
MMA CEO: Mobile Missing Link For Marketers
LostRemote, Mar 4, 2011, 8:11 AM EST
Mobile Marketing Association CEO Greg Stuart noted that right now there are 1.5 billion computers, along with 1.8 billion smartphones and 5.5 billion cellphones, and said “Mobile is the missing link for marketers.” Link | Add comment
Borrell: Mobile Set For Tremendous Growth
Media Life, Feb 22, 2011, 8:51 AM EST
Borrell Associates CEO Gordon Borrell on local media's recovery: "I think everyone agrees mobile media are in for phenomenal growth. We're forecasting that it will account for two-thirds of all online advertising by the end of 2015. So brace yourself for that. Online ad spending continues to go up, and mobile basically becomes the 'disruptor' to the wired internet as we know it today." Link | Add comment
Rep. Markey Urges FTC To Probe In-App Purchases
The Washington Post, Feb 11, 2011, 2:56 PM EST
Gannett CEO: Strategy Targets Local, Mobile
PaidContent, Feb 1, 2011, 7:08 AM EST
Gannett CEO Craig Dubow began the company’s largely positive fourth quarter earnings results by highlighting the local digital moves on the hyperlocal and marketing fronts and offered a lot of credit to its partners in display for newspapers and TV (Yahoo) and hyperlocal (DataSphere). Gannett now has 264 hyperlocal sites in 10 markets. In addition to building up its hyperlocal offerings, the company is also betting big on mobile for 2011. Link | Add comment
OC Register Draws Record Mobile Traffic
Poynter, Jan 18, 2011, 4:08 PM EST
Over the weekend, nearly 25% of The Orange County Register’s digital traffic came from mobile devices -- a new record for the California newspaper. Link | Add comment
Nielsen Not Yet Up To Rating Mobile TV
New York Post, Jan 18, 2011, 8:40 AM EST
Commentary
Mobilizing For Mobile Before It's Too Late
Newsosaur, Jan 13, 2011, 4:18 PM EST
Alan Mutter: "Now that the move to mobile is giving publishers their last, best chance for a do-over, they are doing exactly the same un-strategic things they did on the Web in hopes of achieving a different outcome. No less a figure than Albert Einstein considered this sort of thinking to be a form of insanity." Link | Add comment
3 Factors That Can Impact A Mobile Web Site
ClickZ, Jan 7, 2011, 8:22 AM EST
SCVNGR Gets $15M From Google, Balderton
Vator.tv, Jan 4, 2011, 3:03 PM EST
10 Top Mobile Trends Of 2010
BIA/Kelsey, Dec 29, 2010, 12:23 PM EST
Time Spent On Mobile Jumps To 50 Minutes A Day
BIA/Kelsey, Dec 16, 2010, 7:43 AM EST
11 Trends For Mobile Apps In 2011
Mobile Marketer, Dec 15, 2010, 2:20 PM EST
EBay: Dec. 12 Busiest Mobile Shopping Day Ever
Mobile Commerce Daily, Dec 15, 2010, 1:56 PM EST
Study: Mobile Trumps PCs In Local Search
Mobile Marketer, Dec 15, 2010, 1:47 PM EST
Commentary
Why Web Sites Need Mobile Versions
LostRemote, Dec 15, 2010, 7:45 AM EST
Steve Safran: "Beyond usability, mobile versions display mobile-friendly ads, which are a hot growth area. Local mobile ad spending is set to rise from $404 million this year to $692 million in 2011 and over $2 billion by 2014, eMarketer projects." Link | Add comment
Android, iPhone Battle For Top Spot On Ad Net
CNET, Dec 14, 2010, 3:16 PM EST
Mobile Video
78% Of Net Video Encoded For Apple Devices
TechCrunch, Dec 14, 2010, 2:17 PM EST
According to Encoding.com, which encodes about 1 million videos per month for everyone from MTV to PBS, nearly 78% of its customers encode their mobile video to play on Apple iOS devices (iPhones, iPads, and iPod Touches), whereas only 4% encode specifically for Android devices. The remaining 18% encode for the 3GP format, which is used by feature phones. Link | Add comment
Google Mobile Searches Up 130% In Q3
TechCrunch, Dec 13, 2010, 4:31 PM EST
Commentary
5 Location, Mobile Tech Predictions For 2011
Business Insider, Dec 10, 2010, 6:18 AM EST
Placecast CEO Alistair Goodman: "2011 is the year that carriers take back the lead in location-based mobile marketing, leveraging the trusted relationship they have with their subscribers in combination with access to location information." Link | Add comment
Closed iAd System Gives Droid Shot At Mobile Ads
PaidContent, Dec 9, 2010, 4:20 PM EST
In-App Revenue To Grow 600% In 2011
ReadWriteWeb, Dec 8, 2010, 2:34 PM EST
Mobile billing and analytics firm Bango says that in-app purchases will grow more than 600% in 2011 to account for nearly 30% of all mobile app payments. Link | Add comment
BIA/Kelsey ILM: 10
Mobile Opens New Doors For Web Firms
NetNewsCheck, Dec 8, 2010, 9:13 AM EST
With smartphone use steadily increasing in the United States, companies are preparing for the new opportunities that widespread use of mobile devices will bring. Full Story | Add comment
Commentary: Measuring The Nomads
New Media Brings Measurement Challenges
Monday Note, Dec 6, 2010, 8:12 AM EST
Frédéric Filloux: "The first measure of an app’s success is its downloads count. In theory, pretty simple. Each time an app is downloaded, the store records the transaction. Then, things gets fuzzier as the application lives on and gets regular updates. Sometimes, updates are upgrades, with new features. At which point should the app be considered new -- especially when it’s free, like most news-related ones?" Link | Add comment
U.S. Mobile Ad Market Expected To Hit $5B By 2015
Reuters, Dec 3, 2010, 1:31 PM EST
Social Media Site Intersect Launches iPhone App
Poynter Online, Nov 23, 2010, 3:17 PM EST
2010's Top Trends
Daily Deals, Check-Ins Push Social Shopping
ReadWriteWeb, Nov 16, 2010, 8:32 AM EST
Social shopping has come of age in 2010, from daily deals and check-ins to real-time shopping and bar code scanning, ReadWriteWeb examines the top five trends in social shopping in 2010. Link | Add comment
Mobile Marketer Awards
Starbucks Named 2010 Mobile Marketer Of The Year
Mobile Marketer, Nov 16, 2010, 7:44 AM EST
Mobile Photo Sharing Latest Hot Investment Niche
The New York Times, Nov 11, 2010, 3:56 PM EST
Battle For The Digital Home Conference
Slingbox Founder Krikorian Praises Android
PaidContent, Nov 10, 2010, 6:40 AM EST
Slingbox founder Blake Krikorian praised Google's open-source Android operating system and criticized the anti-circumvention provisions of the Digital Millennium Copyright Act as an impediment to innovation during a Q&A at the "PaidContent Entertainment: Battle for the Digital Home" conference. Link | Add comment

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