New Orleans


  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

NYT's Baquet Reflects On Career In NOLA
The Times-Picayune, Mar 17, 2015, 8:11 AM EDT
Dean Baquet, executive editor of The New York Times, speaking at Loyola University in New Orleans on Monday, recounted his career from his start in New Orleans to his current post at the Times. He also commented on the Advocate - Times-Picayune competition, saying that New Orleans is one of the few cities in America where newspaper competition still exists. "You have no idea how rare that is." Link | Add comment
Nonprofit Journalism
How The Lens Dealing With Budget Shortfalls
Nieman Journalism Lab, Sep 12, 2014, 11:29 AM EDT
The Lens has reduced staff and altered coverage plans after a donor and foundation cut funding for the local news nonprofit in New Orleans. News nonprofits like The Lens are often dependent on philanthropy for financing and as a result can be subject to the whims of individual donors or changes in the flow of dollars from foundations, writes Joseph Lichterman. The site’s financial shortcomings illustrate some of the challenges facing nonprofit news organizations and underscore the importance of diversifying funding sources.   Link | Add comment
Times-Picayune Fends Off Advocate In Nola
USA Today, Jan 28, 2014, 7:47 AM EST
Despite The Times-Picayune's avowed campaign of rebirth, competition from the New Orleans Advocate and lingering market forces in New Orleans continue to tug at its once inexorable march toward an unencumbered digital future. There is an old-fashioned newspaper war here, an improbable and unusual development in the digital era. Link | Add comment
Times-Pic Wants Ex-Employees' Suits Dismissed, Jan 21, 2014, 5:17 PM EST
Study: Times-Pic Softer After Digital Shift
Columbia Journalism Review, Jan 14, 2014, 2:06 PM EST
Tulane University Professor Vicki Mayer and the students of her Media Analysis class last fall completed what’s known in academic circles as a content analysis designed to compare the quality of the printed Times-Picayune of 2011 with the newspaper of 2013 as well as the allied digital platforms — website, tablet, and smartphone — now given primary emphasis and designed ultimately to supplant the paper altogether. The study provides solid support for the idea that digital platforms — even from the same news organization — require, or at least incentivize, softer, less-well-sourced, poorer quality news. Link | Add comment
One Year Later:
Nola, 'Bama Media Markets Fractured
Poynter, Oct 3, 2013, 3:45 PM EDT
B.E. Mintz is attuned to the irony: After the 176-year-old New Orleans Times-Picayune ceased daily publication a year ago this week, "people took the position, 'I'm so angry that I have to read the newspaper online, that I'm going to go read my news somewhere else online,'" he said. Besides New Orleans, the communities of Huntsville, Birmingham, and Mobile, Ala., and Pascagoula, Miss., also lost their daily newspapers on Oct 1, 2012, as part of Advance Publications' "digital-first" restructuring. After publishing daily for a combined total of more than 500 years, the papers became primarily digital operations. Link | Add comment
Book Details The Fight To Save The Times-Pic
New Orleans Magazine, Oct 1, 2013, 4:14 PM EDT
From Hell and High Water: The Battle to Save the Daily Times-Picayune, by former Times-Picayune reporter Rebecca Thiem: "By not providing meaningful information in the weeks after the initial announcement, the T-P's and Advance's executives created an information vacuum that fueled growth of the Friends [of the Times-Picayune Facebook] Page and made it a central information conduit for most rank-and-file employees and their supporters. As a result, Advance and the newspaper's brass unwittingly legitimized and fueled one of the most effective tools its detractors would deploy in the coming months." Link | Add comment
In Nola, Public Radio Leads News Revolution
Nieman Journalism Lab, Jul 12, 2013, 11:42 AM EDT
In New Orleans' topsy-turvy world of journalism — where alliances shift, talent is raided, and a newspaper war is blossoming — WWNO public radio has, for the past year, steered a determined course. Informed by research and bolstered by a sense of opportunity, it is erecting, piece by piece, the components for an all-news format, complete with its first news director, hired in February. Link | Add comment
Times-Pic, WVUE Team Up On Newsgathering
The Times-Picayune, Jun 27, 2013, 8:07 AM EDT
Advance Publications-owned Times-Picyune and Louisiana Media Co.'s WVUE in New Orleans have entered into a newsgathering partnership that will combine the journalistic resources of both entities. Link | Add comment
Times-Pic's New Print Pub Hits Newsstands, Jun 24, 2013, 6:16 AM EDT
Advance Publications-owned Times-Picayune today rolled out its new print product TP Street, making it available at 1,500 locations — newsstands, vending boxes, grocery stores and coffee shops throughout New Orleans, and surrounding areas. The paper will be published on Mondays, Tuesdays and Thursdays. Link | Add comment
Times-Pic Cutbacks: One Year Later
News Habits Changing In New Orleans
The Lens, May 24, 2013, 12:43 PM EDT
In the year since Advance Publications announced that it was cutting the print run of New Orleans' Times-Picayune to three days per week, the city's newspaper culture is slowly changing, finding new ways to consume news and reading other newspapers. “We’re so sad the paper decided to give up on us,” says nurse Sharon Morrow. “I’ve stopped my subscription. I mourn the paper almost every day.” Link | Add comment
Rivals Eye Times-Pic's Public Notices
Uptown Messenger, May 23, 2013, 2:22 PM EDT
Advance Publications-owned New Orleans Times-Picayune's recent print schedule reduction could open the door for rivals including The Advocate and Gambit, to outbid the newspaper for the official journal contract from the City of New Orleans. Losing the contract would be a major blow for the newspaper, which has always counted on public notices as a portion of its revenue. Link | Add comment
Times-Pic: A Paper Monpoly That Lost Its Grip
The New York Times, May 13, 2013, 6:09 AM EDT
A year after launching its plan to cut its print schedule to three days per week, Advance Publications' New Orleans Times-Picayune late last month announced that it will launch a new tabloid that will print on Mondays, Tuesdays and Thursdays. David Carr writes that the industry's belief that its historic monopolies will hold together based on inertia has proved false: "Clearly, commanding a market to change on a dime because it suits your business plan does not mean readers will obey." Link | Add comment
Why News Will Survive The Koch Brothers
Poynter Online, May 10, 2013, 9:47 AM EDT
Advocate Owner Wanted To Buy Times-Pic, May 8, 2013, 12:30 PM EDT
John Georges, the new owner of the Baton Rouge-based Advocate, says tried to buy the New Orleans Times-Picayune, but Advance Publications was unwilling to sell. The revelation is the latest twist in a mounting newspaper war between the Advocate, which is expanding its coverage of New Orleans, and the Times-Pic, which has drastically reduced print publication.  Link | Add comment
Times-Pic Baton Rouge Bureau Head Exits
Best of New Orleans, Mar 28, 2013, 3:57 PM EDT
New Orleans Times-Picayune & How Can Performance Impact Pay?
Best of New Orleans, Mar 12, 2013, 7:22 AM EDT
Advance Publications-owned Nola Media Group on Friday sent a memo inviting reporters  to training sessions to "discuss how your performance can positively impact your pay." In the memo, the company said its "current and future business objectives require an increased focus on improved performance and talent development." Link | Add comment
Times-Pic Numbers Raise Questions
Columbia Journalism Review, Feb 25, 2013, 1:00 PM EST
New Orleans' Times-Picayune during last week's Key Executives MegaConference gave a bright picture of the newspaper's numbers, but CJR's Ryan Chittum says not so fast: "Quarter-to-quarter numbers are less helpful than year-over-year ones because of seasonal variations in sales. That’s why the latter is standard practice among public companies, and why it’s something to flag when executives tout the former." Link | Add comment
Key Executives MegaConference 2013
For Times-Pic Digital Play, 'So Far, So Good'
NetNewsCheck, Feb 19, 2013, 1:14 PM EST
The New Orleans Times-Picayune came under fire last year when it decided to cut back its print product to three days per week, but according to the newspaper, the change's positive effects have outweighed the negative. "We're just in chapter two — so far, so good," Ricky Matthews, NOLA Media Group's president, said at the 2013 MegaConference. Full Story | Add comment
NOLA's Uptown Messenger Debuts New Site
Uptown Messenger, Jan 14, 2013, 1:55 PM EST
Uptown Messenger, a hyperlocal news site covering Uptown New Orleans, is spinning off a new site, MidCityMessenger, which will cover the city's Mid-City neighborhood. Link | Add comment
WWNO, The Lens Shift Online News Strategy
The Lens, Sep 17, 2012, 8:39 AM EDT
The University of New Orleans, which operates public radio station WWNO, last week revised plans to shift the effort from creating and its newsroom to building on the established brand and platform of The Lens. Link | Add comment
Digital DMAs: New Orleans
Fierce Loyalty Fuels NOLA Digital Rivalry
NetNewsCheck, Jun 9, 2011, 7:45 AM EDT
In a city that has been through a lot in the past few years, New Orleans' online players win over the loyalty of their audiences with a dedication to local news and a little something extra -- or as they say in New Orleans, "lagniappe.” Full Story | Add comment

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