Nielsen, Comcast To Test Ratings For Tablets
Advertising Age,
May 22, 2012, 7:19 AM EDT
Comcast has reached an agreement with Nielsen to begin testing commercial ratings for viewing that takes place on iPads and mobile devices starting this summer.
Link
|
Add comment
Nielsen To Analysts: We've Created Currency
MediaPost,
May 21, 2012, 3:27 PM EDT
A top Nielsen executive said the company’s fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with metrics similar to TV.
Link
|
Add comment
Nielsen: Mobile TV Viewing Is On The Rise
Nielsen Wire,
May 7, 2012, 7:18 AM EDT
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set,
according to the Nielsen Cross-Platform Report, but mobile devices are gaining traction among those who want to watch TV on the go: 33.5 million mobile phone owners now watch video on their phones—an increase of 35.7% since last year.
Link
|
Add comment
Nielsen: Tech Eats Into TV Viewing
MediaPost,
May 3, 2012, 4:01 PM EDT
Pat McDonough, senior VP of insights and analysis at Nielsen: “We continue to see increased media use proliferation, fueled by consumers able to watch professional, long-form video delivered traditionally and over the Internet by a number of devices, such as game consoles, computers, smartphones, tablets and over-the-top streaming like Apple TV."
Link
|
Add comment
Nielsen: 2nd Screen Enhances TV Experience
Los Angeles Times,
Apr 30, 2012, 11:05 AM EDT
When viewers watch a TV program with a tablet device, they tend to check their email, hunt for sports scores or seek additional information about the show or a commercial they were watching on the big screen. A new report by Nielsen Co. underscores what network TV researchers have been preaching for more than a year: that "second screen viewing" appears to augment the TV viewing experience rather than steal away viewers.
Link
|
Add comment
Nielsen Bolsters Online Campaign Ratings
MediaPost,
Apr 18, 2012, 3:09 PM EDT
Nielsen has inked a deal to buttress its Online Campaign Ratings (OCR), days after AOL said it would use the data as a first-of-its-kind carrot to attract more video advertising. Under the arrangement, Nielsen will meld data from AdSafe Media on whether a particular ad ran in a “safe” environment into the OCR system.
Link
|
Add comment
Nielsen, AOL Chase Ads With TV-Like Ratings
Adweek,
Apr 16, 2012, 6:47 AM EDT
The Web giant issues bold guarantees regarding its online GRP's as Nielsen and AOL push the new model to advertisers still casting about for a convincing measurement metric.
Link
|
Add comment
Nielsen study
Consumer Trust In Online, Mobile Ads Grows
NetNewsCheck,
Apr 11, 2012, 1:45 PM EDT
A new Nielsen survey of 28,000 Internet respondents around the globe shows that consumer trust for online and mobile advertising is growing. The survey also revealed that consumers are increasingly trusting online consumer reviews.
Full Story
|
Add comment
CRE To Study Impact Of Mobile Viewing
MediaPost,
Mar 30, 2012, 3:32 PM EDT
The Council for Research Excellence, the Nielsen-funded group looking to advance industry research, said it has issued a request for proposal for a study on how the use of mobile digital devices is affecting TV viewing behavior. Devices include tablets, smartphones and laptops.
Link
|
Add comment
TubeMogul Inks Deal To Offer Nielsen 'GRPs'
MediaPost,
Mar 30, 2012, 8:39 AM EDT
Online video ad platform TubeMogul has signed a deal with Nielsen to provide gross rating point data to advertisers and agencies from Nielsen's new Online Campaign Ratings service, the companies announced Thursday. It is the second such deal for Nielsen.
Link
|
Add comment
Nielsen study
Internet Marketing Can Top Traditional Models
MediaPost,
Mar 30, 2012, 8:23 AM EDT
Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. This is among the results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East and Africa.
Link
|
Add comment
ABC, Nielsen Measuring iPad Behavior
TVNewsCheck,
Mar 28, 2012, 2:18 PM EDT
Early results of the research into reach, duration, frequency and page views of consumers’ iPad apps and Web usage will be presented at today’s ARF re:Think Conference.
Link
|
Add comment
Nielsen Report
U.S.Tab Owners More Apt To Pay For Content
Nielsen Wire,
Mar 16, 2012, 7:13 AM EDT
A new study from Nielsen found that tablet owners in the United States were the most likely to pay for all categories of media content ... except news. Only 19% of U.S. tablet owners paid for news content during the fourth quarter of 2011.
Link
|
Add comment
SXSW 2012
Social Media Buzz Ups Trad TV Ratings
MediaPost,
Mar 15, 2012, 2:26 PM EDT
Nielsen Report
Internet-Only TV Homes Surge 22.8%
MediaPost,
Feb 9, 2012, 8:54 AM EST
Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and they currently are watching more than 9% of all their TV minutes online.
Link
|
Add comment
Nielsen Adds Hyperlocal Metrics
MediaPost,
Jan 26, 2012, 8:41 AM EST
NM Incite, part of the joint venture between Nielsen and McKinsey, is unveiling a new version of social media conversation tracker BuzzMetrics Exchange that will enable marketers, agencies and others to monitor "natural language" conversations and to listen to them globally, or at hyperlocal levels.
Link
|
Add comment
Nielsen Research
Study: Websites Can Increase Station Reach
MediaPost,
Jan 24, 2012, 3:21 PM EST
Nielsen research indicates that stations can use their Web sites to notably expand reach of their news content, helping drive cross-platform sales. The data, which looked at the ABC affiliates in Seattle and Portland, Oregon, shows that by using one metric, each received at least a 3% bump in the 25-to-54 demo in the May 2011 sweeps period.
Link
|
Add comment
Nielsen: News Apps Make Up 33% Of Market
NetNewsCheck,
Jan 10, 2012, 8:05 AM EST
According to a new report from Nielsen, 33% of consumers downloaded news apps during the past month. Some 51% of consumers also said they didn't mind advertising in their apps if it meant they could access content for free.
Full Story
|
Add comment
Nielsen: Google Is 2011's Top Web Brand
Nielsen Wire,
Dec 29, 2011, 7:56 AM EST
Google beat out Facebook as the year's top Web brand, averaging more than 153 million visitors per month, according to Nielsen. Facebook, however, was by far the year's top social network. Google's YouTube far outpaced the rest of the field when it came to video sites.
Link
|
Add comment
Nielsen, comScore Settle Patent Suit
MediaPost,
Dec 21, 2011, 2:52 PM EST
The audience measurement companies settled their ongoing patent disputes, resulting in a “cross-licensing agreement,” and giving Nielsen $19 million in comScore stock.
Link
|
Add comment
U.S. Teens Triple Mobile Data Usage
Nielsen Wire,
Dec 16, 2011, 6:30 AM EST
Teens have more than tripled their mobile data consumption in the past year while maintaining their stronghold as the leading message senders, according to a Nielsen analysis. In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year.
Link
|
Add comment
Exclusive
Online Metrics Inch Closer To Standardization
NetNewsCheck,
Dec 14, 2011, 6:58 AM EST
Plagued by inconsistent measurement systems, the industry is seeking to standardize online audience measurements. The IAB, ANA and 4As are working on the Making Measurement Make Sense initiative that could hellp boost digital and cross-platform ad growth.
Full Story
|
Add comment
Nielsen Study
Twitter Impacts TV Ratings Close To Airtime
Lost Remote,
Dec 8, 2011, 2:36 PM EST
While an
earlier Nielsen study found that social buzz can impact ratings weeks in advance, a new study from the ratings company shows that Twitter's biggest impact is closest to airtime.
Link
|
Add comment
Nielsen, Tremor Bring TV Metrics To Online
MediaPost,
Dec 8, 2011, 9:24 AM EST
In another nod to video’s increasing currency, Nielsen and ad network Tremor Video are teaming up to expand their respective footprints. Per the partnership, Tremor’s VideoHub customers will be granted access to Nielsen Online Campaign Ratings’ gross rating points via VideoHub for Advertisers.
Link
|
Add comment
Commentary
TV Ownership Down: Has The Internet Won?
Yidio,
Dec 1, 2011, 3:01 PM EST
Journalist Sean Comer on Nielsen's report that
television set ownership has declined for the first time since it has been tracking data: "
College mass communications courses may one day look back on this year as the first verifiable proof that broadcast and cable television was entering obselecence." Link
|
Add comment
Nielsen study
West Coasters Spend Most Time With Web Video
Nielsen Wire,
Nov 4, 2011, 3:37 PM EDT
62% of Mobile Users 25-34 Own Smartphones
Nielsen Wire,
Nov 4, 2011, 3:37 PM EDT
Some 62% of mobile adults aged 25-34 report owning smartphones, according to Nielsen's third quarter survey of mobile users. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54%.
Link
|
Add comment
Nielsen Study
Nearly Half Of Americans Watch Web Video
PaidContent,
Oct 20, 2011, 3:43 PM EDT
According to a new report from Nielsen, nearly half of all Americans are streaming some sort of video from the Web. But online video is still a long way off from attracting half of marketers’ advertising dollars.
Link
|
Add comment
Nielsen Study
40% Of Tablet Owners Use Device, Watch TV
Chicago Tribune,
Oct 13, 2011, 1:04 PM EDT
According to a new study from Nielsen, 42% of U.S. tablet owners and 40% of smartphone owners use their device simultaneously while watching TV every day.
Link
|
Add comment
Social Media And TV: Who’s Talking?
Nielsen,
Oct 12, 2011, 7:18 AM EDT
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. A recent analysis by
NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically.
Link
|
Add comment
A.C. Nielsen Jr., Who Built Ratings Firm, Dies
The New York Times,
Oct 5, 2011, 11:51 AM EDT
Arthur C. Nielsen Jr., who transformed the company his father founded in 1923 into an international leader in market research, helping to make its name synonymous with television ratings, died on Monday in Winnetka, Ill., where he lived most of his life. He was 92.
Link
|
Add comment
Study: For Advertising, More Screens Help
The New York Times,
Sep 30, 2011, 1:24 PM EDT
According to new research from Nielsen, cross-platform advertising efforts actually improved consumers' ability to remember the brand behind an ad.
Link
|
Add comment
NADbank Bows Web/Paper Readership Tool
NetNewsCheck,
Sep 28, 2011, 3:50 PM EDT
NADbank and Nielsen have launched a new planning tool in Canada that evaluates the total impact of a newspaper’s print and online reach in the marketplace.
Full Story
|
Add comment
Neilsen report
Shoppers Choose Android As iPhone 5 Looms
PaidContent,
Sep 27, 2011, 1:28 AM EDT
Why Nielsen's News Numbers Don't Add Up
Street Fight,
Sep 22, 2011, 8:40 AM EDT
Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs. But that news number doesn’t hold up under examination.
Link
|
Add comment
A Guide To Who Measures What On The Web
Advertising Age,
Sep 19, 2011, 3:35 PM EDT
With a host of new players, such as Quantcast, Compete, Hitwise and Google, joining comScore and Nielsen as sources of online data,
Advertising Age offers a guide to who measures what online.
Link
|
Add comment
Nielsen Wants Facebook Plan To Be Webwide
MediaPost,
Sep 14, 2011, 2:10 PM EDT
Nielsen Tuesday unveiled a push to turn the new online campaign ratings system it developed with Facebook into the online equivalent of the TV industry's so-called "GRPs," or gross ratings points, which are Madison Avenue's "currency" for the multibillion TV advertising marketplace. Link
|
Add comment
Nielsen Web TV Ratings Largely Ignored
MediaPost,
Sep 13, 2011, 3:46 PM EDT
Gary holmes on Nielsen measruring Internet TV: "
What the limited response to Nielsen's online TV ratings tells me is that technology moves faster than business models. I don't think anyone expected five years ago that media companies would still be trying to figure out how to monetize online viewing. Nielsen is essentially still waiting for advertisers and programmers to reach a consensus on how online commercials should be counted." Link
|
Add comment
Nielsen Report Details Rise Of Social Media
The New York Times,
Sep 12, 2011, 6:59 AM EDT
As social media such as blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers. The Nielsen Co., which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release this morning a report of a kind it says it has not published before, a big-picture look at social media.
Link
|
Add comment
Nielsen Brings TV Metrics To Online Ads
MediaPost,
Sep 8, 2011, 2:44 PM EDT
Nielsen said its new service -- which looks to bring TV-style measurement to online advertising, including video -- has received a stamp of approval from the Media Rating Council. Link
|
Add comment
Nielsen Reorders Market Ranks For 2011-12
TVNewsCheck,
Aug 31, 2011, 10:18 PM EDT
There are nine changes among the top 30 DMAs:
- Washington moves up one to 8 and Atlanta drops one to 9
- Seattle up one to 12 and Phoenix down one to 13
- Pittsburgh up one to 23, Raleigh up one to 24; and Charlotte down two to 25
- Indianapolis up one to 26 and Baltimore down one to 27
For the full list,
click here. Link
|
Add comment
Tablet, eReader Demos Undergo Shift In U.S.
Nielsen Wire,
Aug 26, 2011, 2:22 PM EDT
In the third quarter of 2010, 62% of tablet owners were under the age of 34 and only 10% were over the age of 55. By the second quarter of 2011, only 46% of tablet owners were under the age of 34 and the percentage of those over 55 had risen to 19%, according to Nielsen.
Link
|
Add comment
Nielsen To Measure iPad Viewing For Cable
Broadcast Engineering,
Aug 23, 2011, 6:53 AM EDT
In a project still in the “R&D stage,” Nielsen has begun to measure cable television subscriber viewing habits on Apple’s iPad tablet for Time Warner Cable and Cablevision. Two undisclosed media companies are working with Nielsen to measure iPad viewership.
Link
|
Add comment
Commentary
Nielsen Could Bring TV Spending Online
Lost Remote,
Aug 16, 2011, 3:23 PM EDT
Natan Edelsburg: "It almost seems comical that it has taken Nielsen this long to attempt to judge the Internet the same way that television is judged. This new measurement tool might provide advertisers spending online the reassurance they need to shift budgets to the digital world."
Link
|
Add comment
Web's TV-Style Ratings Might Not Boost Ads
Advertising Age,
Aug 9, 2011, 8:19 AM EDT
Nielsen's new Internet Campaign Ratings -- the online equivalent of its industry-standard TV ratings -- could expose other weaknesses for online advertising.
Link
|
Add comment
TV-Style Metrics Coming To Facebook
Lost Remote,
Aug 3, 2011, 3:37 PM EDT
Nielsen/CTAM Study
Study: Free/Low Cost Important For Mobi Vid
Nielsen Wire,
Aug 2, 2011, 8:44 AM EDT
When it comes to mobile video apps, consumers say the best things in life are free. According to a new study released by the Cable & Telecommunications Association for Marketing and Nielsen, 63% of survey respondents said that "free or low subscription rates" is the most important attribute for a video app.
Link
|
Add comment
Nielsen: Web Video Viewership Dips In June
NetNewsCheck,
Jul 21, 2011, 8:11 AM EDT
The total number of online video streams for the month of June dropped to 14.5 billion, a 3.7% decline from May. The number of unique viewers was also down 1.7%.
Full Story
|
Add comment
Nielsen: Heavy Streamers Watch Less TV
MediaPost,
Jun 15, 2011, 12:40 PM EDT
Nielsen's new "State of the Media: Cross Platform Report" found that streaming of Internet video may come at the expense of some traditional TV viewing. The study reported that during the first quarter of 2011, the heaviest streamers group -- those who view 18.8 minutes of streaming video a day -- also watch 272.4 minutes of traditional TV a day. On the other end of the spectrum, Those who streamed 0.1 minutes per day, watched 290 minutes of TV. Link
|
Add comment
As TV Season Ends, New Media Impact Felt
Wall Street Journal,
May 27, 2011, 8:09 AM EDT
The growing power of non-traditional media was made clear in Nielsen Co. ratings data for the TV season just ending. The statistics show that fewer young people watched TV on traditional sets over the past television season, the second consecutive year of decline as viewers face a proliferation of ways to watch TV shows.
Full Story
|
Add comment
IPad Users Spend Most Time In Front Of TV
Lost Remote,
May 20, 2011, 3:25 PM EDT
A study from Nielsen shows that 30% of iPad owners spend the most of their time on the device while in front of the TV.
Link
|
Add comment
Nielsen: Web Use Dips, Video Streaming Up
MediaPost,
May 20, 2011, 2:22 PM EDT
194.8 million Americans logged online in April, down 2.4% from March, and 14.7 billion videos were streamed furing the month, according to new data from Nielsen. Google was the most-visited site in April, while AOL's sites saw a rise in traffic and time spent.
Link
|
Add comment
Nielsen: Tabs Bring Money, But Adoption Low
PaidContent,
May 18, 2011, 3:36 PM EDT
Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media owners, in terms of what consumers are willing to pay for and consume on the devices, but adoption rates are still less than 5%, according to Nielsen.
Link
|
Add comment
Nielsen: TV Ownership Drops In U.S.
The New York Times,
May 4, 2011, 8:01 AM EDT
Earnings
Nielsen Holdings Reports Q1 Loss On Costs
RTT News,
Apr 28, 2011, 2:14 PM EDT
Digital Ratings Should Give TV Modest Lift
MediaPost,
Apr 14, 2011, 3:07 PM EDT
Nielsen's Extended Screen ratings -- which will include TV viewing on digital platforms -- won't make a big impact initially when the first of its numbers are released in a few weeks. Digital video viewing data of TV episodes will only mean a 1% to 2% lift over ratings of traditional TV shows, estimates Jack Wakshlag, chief research officer of Turner Broadcasting.
Link
|
Add comment
Nielsen Report
Digital Families: More Ethnic, More Media Diversity
MediaPost,
Apr 12, 2011, 2:33 PM EDT
Nielsen: Mobile Video Use Rises
MediaPost,
Mar 31, 2011, 2:43 PM EDT
According to Nielsen, 40% more Americans were watching video on smartphones and other mobile devices, like tablets and iPads, in 2010 over 2009.
Link
|
Add comment
Nielsen Sues ComScore Over Web Measuring
The Hollywood Reporter,
Mar 23, 2011, 8:09 AM EDT
The battle between firms keeping score of Internet traffic is heating up as Nielsen has just filed a lawsuit against ComScore for violating five patents relating to the collection, analysis and reporting of information concerning computer activity.
Link
|
Add comment
Nielsen: Cord Cutting Is Not Real
NewTeeVee,
Feb 16, 2011, 6:58 AM EST
Nielsen executive vice president of media product leadership Cheryl Idell in a presentation yesterday to executives at the 2011 TV Summit presented numbers that suggest that the cord-cutting phenomenon is not for real. According to Idell, the increase in broadband-only households from 2010 to 2011 has only grown from 3.6% to 4.4% of Americans with televisions.
Link
|
Add comment
Nielsen Not Yet Up To Rating Mobile TV
New York Post,
Jan 18, 2011, 8:40 AM EST
Nielsen Unveils 'Extended Screen' Ratings
MediaPost,
Dec 24, 2010, 8:49 AM EST
Nielsen Wednesday began offering clients a sneak preview of its so-called "extended screen" ratings, which will add online audience estimates to the ratings of TV shows that are also distributed over the Internet. Nielsen said the previews would begin the week of Jan. 3, and said the data would "broadly demonstrate the impact of online viewing" on TV programming. Link
|
Add comment
ESPN Study:
Consumers Making Little Effort To Cut Cable
The New York Times,
Dec 6, 2010, 7:13 AM EST
Sports giant ESPN has conducted a study of the cord-cutting phenomenon and found that only 0.28% of households in the United States in the last three months severed ties with their cable company. The study, set to be released today, used the same audience sample Nielsen uses to project TV ratings.
Link
|
Add comment
Nielsen/CTAM Study
84% Of Web Vid Viewers Haven't Cut Cord
NetNewsCheck,
Nov 16, 2010, 8:45 AM EST
A new Nielsen/CTAM study challenges the notion that consumers are dumping traditional TV for online video. The study found that 84% Web video viewers are watching the same amount of regularly scheduled television since they started streaming or downloading programs or movies to watch on their TV sets.
Full Story
|
Add comment
Nielsen Online Ratings
Flaw Showed 22% Drop In Time Spent Online
Advertising Age,
Nov 5, 2010, 6:34 AM EDT
Nielsen disclosed that a glitch in its system caused it to undercount traffic to Web sites and show a 22% decline in time spent online for at least the past three months. The flaw affected Nielsen's NetView service, but likely also VideoCensus, MegaView Retail, MegaView Search, AdRelevance, WebRF services, as well as custom research.
Link
|
Add comment
